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l’oréal perso smart ai system for personaliseD Beauty
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L’Oréal has unveiled Perso, an AI-powered at-home system for beauty personalisation. Developed by the L’Oréal Technology Incubator, Perso’s sleek device is said to be 6.5 inches high and weighs just over one pound. It features a streamlined four-step process that claims to create on-demand skincare and cosmetic formulas optimised for increasing levels of personalisation over time, incorporating real-time skin assessment, air-quality, pollution data, and trend analysis. The device can also create custom formulas for lipstick and foundation—capabilities which will be launched at a later date.
“Building on our deep scientific heritage and leadership in innovation, L’Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless
personalisation and precision,” said Nicolas Hieronimus, L’Oréal’s Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”
Perso is expected to be launched in partnership with a leading L’Oréal skincare brand in 2021.
The HydraFacial™ Company has partnered with Dr. Paul Nassif and NassifMD Dermaceuticals™ to launch Hydraglucan™ Intense Hydration Booster. This new customisation for the HydraFacial treatment promises to exfoliate the skin by improving cell renewal while delivering ingredients such as hyaluronic acid, glucan, and betaine for hydration and anti-ageing benefits.
“Dr. Nassif was the perfect partner, having used the device himself, and together we knew we could bring an elevated experience to clients,” said Clint Carnell, Chief Executive Officer of The HydraFacial Company. “This partnership offers consumers a new way to connect with the HydraFacial and NassifMD® brands and our global following will absolutely love this new personalised treatment.”
Developlus’ splat - official Haircolour partner for ‘Harley Quinn: BirDs of prey’
Warner Bros. Pictures’ latest release - ‘Harley Quinn: Birds of Prey’ starring Margot Robbie partnered with semi-permanent hair colour brand ‘Splat’ from the California-based Hair Care company ‘Developlus’. Splat Hair Color is the official hair colour partner of the movie released on February 7, 2020.
Splat promises an extensive, cost-effective, quality hair colour experience that offers consumers a full range of bold, lowcommitment colour products that gently wash out. Seven limited edition Birds of Prey colour kits featuring movie characters Harley Quinn, Black Canary and Huntress on the packaging is also being offered in the US.
“As a woman-owned business, Developlus is thrilled to align Splat with such strong, independent female characters like Harley Quinn and the Birds,” said Jenniffer Paulson, Developlus VP of Marketing. “This partnership fits perfectly with our goal of empowering women to be themselves and declare their independence and individuality through hair colour.”
Obituary
ACHCHAN B IMAGE: TWITTER / A MITABH
Legendary BoLLywood make-uP artist Pandhari dada Passes away at 88
Having worked in the Hindi film industry for about 60 years, veteran make-up artist Pandhari Juker attended to a long line of A-list celebrities, from Nargis to Kareena and Dilip Kumar to Shahrukh Khan. Beginning his career during the era of black and white classics, Pandhari Dada as he was fondly known, was also a favourite of the iconic filmmaker Yash Chopra. He has worked in films like Waqt, Deewaar, Parinda, Yeh Dillagi, Darr, Silsila, Kabhie Kabhie, Kranti, and Dilwale Dulhaniya Le Jayenge, to name a few.
Pandhari Dada passed away due to prolonged illness, on 17th February 2020, in Mumbai. Several Bollywood stars took to social media to pay tribute to the beloved makeup artist. Amitabh Bachchan tweeted, “...pioneer, iconic make up Artist, of Film Industry .. trained all the prominent makeup artists of today .. brilliant, professional and a most endearing personality .. my very first make up was done by him (sic)”.
Pankaj sharma aPPointed as direCtor of L’oréaL india’s CPd
L’Oréal India’s Consumer Products Division welcomes a new Director - Pankaj Sharma, who has worked with the company for over 15 years. He previously headed Garnier & Maybelline New York and has worked in sales and marketing. His predecessor, Aseem Kaushik will now head L’Oréal’s Professional Products Division in the Asia Pacific region, based out of Hong Kong.
In his new role, Pankaj is expected to focus on building brand salience and driving consumer engagement. He will also work on expanding L’Oréal’s footprint in India through new growth drivers like e-commerce.
Speaking about the appointment, Amit Jain - Managing Director, L’Oréal India said, “I am delighted to welcome Pankaj as Director, Consumer Products Division in India. Pankaj’s international experience combined with his commercial and marketing expertise will help accelerate L’Oréal India’s transformation into a BeautyTech company while reinforcing our positioning as India’s beauty advisor. The appointment of Aseem as the Head of our Professional Products Division across the Asia Pacific region is testimony to India’s unique position as a talent hub for L’Oréal globally. Aseem has made a stellar contribution to the growth of our business in India and we wish him great success in his new assignment.”
skineLLa hosts ‘skindereLLa’ in deLhi
Skincare brand Skinella recently hosted the third edition of ‘Skinderella’ – a beauty pageant that celebrates the realness of girls and encourages them to be the most natural version of themselves.
The grand finale held at The Eros Shangri La’s, New Delhi saw Ridhi Kapur declared as the winner of Skinderella 2020. Along with the coveted crown, the winner also received `2.5 lakhs and a chance to be the face of Skinella for a year. The first runner-up, Sartia Samatkar received a cash prize of `1 lakh and the second runner-up, Dorik Garg received a cash prize of `50,000.
Absolute Beauty Concepts Pvt. Ltd. introduces the professional skincare brand La Cremerie SkinCAPZ in India. Under the guidance of skincare expert Avni Amlani, the SkinCAPZ professional range is formulated to address all skin types and conditions, while optimising skin health and radiance.
The range offers five types of facial kits, each said to contain multi-tasking products of three capsules (Cleanser/Exfoliant, Gentle Exfoliant, Serum/Mask) and two sachets (Massage Butter & Finishing Cream). Each capsule in the facial kit is colour coordinated with the instructions behind the pack for better understanding. The brand also has a retail range with a total of nine products to follow a complete skincare routine at home.
La Cremerie, from Rieti in Italy, claims to be a scientifically-advanced skincare range designed to address all skin conditions using modern technology and innovative ingredients, selectively sourced to give optimum results and be environmentally conscious.
Photogra P hy: Jatin Kampani; h air: b blunt; Make-u P : Vishruti Vinay; Models: Claudia G, a arzoo t hapa and a arshi b aner J ee at i ne G a; Production: a nomaly p rodu C tions l ocation: t he l i G ht b ox at Godre J o ne
