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ews Quick updates on what’s happening in the world of beauty
l’oréal perso smart ai system for personaliseD Beauty L’Oréal has unveiled Perso, an AI-powered at-home system for beauty personalisation. Developed by the L’Oréal Technology Incubator, Perso’s sleek device is said to be 6.5 inches high and weighs just over one pound. It features a streamlined four-step process that claims to create on-demand skincare and cosmetic formulas optimised for increasing levels of personalisation over time, incorporating real-time skin assessment, air-quality, pollution data, and trend analysis. The device can also create custom formulas for lipstick and foundation—capabilities which will be launched at a later date. “Building on our deep scientific heritage and leadership in innovation, L’Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless
personalisation and precision,” said Nicolas Hieronimus, L’Oréal’s Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.” Perso is expected to be launched in partnership with a leading L’Oréal skincare brand in 2021.
tHe HyDrafacial™ company partners witH Dr. paul nassif & nassifmD Dermaceuticals™ The HydraFacial™ Company has partnered with Dr. Paul Nassif and NassifMD Dermaceuticals™ to launch Hydraglucan™ Intense Hydration Booster. This new customisation for the HydraFacial treatment promises to exfoliate the skin by improving cell renewal while delivering ingredients such as hyaluronic acid, glucan, and betaine for hydration and anti-ageing benefits. “Dr. Nassif was the perfect partner, having used the device himself, and together we knew we could bring an elevated experience to clients,” said Clint Carnell, Chief Executive Officer of The HydraFacial Company. “This partnership offers consumers a new way to connect with the HydraFacial and NassifMD® brands and our global following will absolutely love this new personalised treatment.”
Developlus’ splat - official Haircolour partner for ‘Harley Quinn: BirDs of prey’ Warner Bros. Pictures’ latest release - ‘Harley Quinn: Birds of Prey’ starring Margot Robbie partnered with semi-permanent hair colour brand ‘Splat’ from the California-based Hair Care company ‘Developlus’. Splat Hair Color is the official hair colour partner of the movie released on February 7, 2020. Splat promises an extensive, cost-effective, quality hair colour experience that offers consumers a full range of bold, lowcommitment colour products that gently wash out. Seven limited edition Birds of Prey colour kits featuring movie characters Harley Quinn, Black Canary and Huntress on the packaging is also being offered in the US. “As a woman-owned business, Developlus is thrilled to align Splat with such strong, independent female characters like Harley Quinn and the Birds,” said Jenniffer Paulson, Developlus VP of Marketing. “This partnership fits perfectly with our goal of empowering women to be themselves and declare their independence and individuality through hair colour.” 14 Beauty Launchpad India | 02.20
