Beauty Launchpad India, July 2020

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2020-22

July 2020 www.beauteespace.net

` 100

Unpacking the

Post-COVID Salon

Sustainability 2030 with

L’OréaL

Leader’s Take:

DP Sharma Sharp & Sure

Editor In Chief & Publisher Ritoo Jhha

i

EDITORIAL Features Editor Esha Gakhar Editorial Coordinator Rakhi Jerly

COnTRIbuTORs

as see it!

Meher Castelino

ART Designer Raghab Panda MEDIA & EvEnTs Marketing Manager K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki

Dear Friends

Legal & Corporate Affairs Atul Jha (Manu Law Associates)

We move forward, we take challenges as COVID has made us realize how the Digital Age is upon us. As Beauté Espace transforms with a tranche od surprises up its sleeves, long freewheeling talks with leaders, movers & shakers on YouTube. Quick ones on Instagram and contests and awards coming up- we will deepen our connect qualitatively & quantitatively with our audience every day.

Beauty Launchpad’s digital issue is meaty as usual with a bunch of interesting pieces including our exclusive on the Post COVID salon - what does it look like and how services can be modified with different options for a finicky client. We untangle the L’Oréal For Future - L’Oréal’s group sustainability drive for the next decade that gets more interesting with a focus on preserving biodiversity apart from continued efforts at reducing carbon footprint and water usage at its plants.

Do stay safe and stay connected and follow us on YouTube, and other social media handles to get the beauty news as it happens.

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Finance & HR Consultant Sarwar Raza (Legislegal)

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CONTENTS Portfolio 30 Interview 34

Teal Green Collection Leadership in Excellence: DP Sharma

On The Cover

Beauty Off the Shelf 38 Skincare 39 Celeb Talk 40 Cover Feature 42 DIY Skincare 47 Special Feature 48 Wellness 51 Expert Talk 52

Beauty Block: Find out what’s New and raging on the Beauty Block!

Cheryl’s Cosmeceuticals Paves the Way for Professional Skincare Mandana Karimi: Beauty is Happiness Delicate Collection Mindful Skincare Of Captain Marvels & Wonder Women Five Fruits for Monsoon Skincare Stay Home Stay Healthy

Delicate cOllectiON Hair: Juanmy Medialdea @ Juan Miguel Medialdea Peluqueros; Assistant Hairdresser: Jessica del arbol; Photographer: David arnal; Make-up: Sergio Peña castillo & Jessica del arbol; Stylist: Juanmy Medialdea; Products: Schwarzkopf Professional; Models: esmeralda, Rosa & lucia

Regulars News Updates 7 News Updates 10

Quick Updates on What’s Happening in the World of Beauty L’Oréal Group & New Sustainability Initiative

Hair Preview 13 Look Book 14 In Focus 17 Expert Talk 18 New Normal 20 Industry Watch 22 Profile 27

Hair at this Moment: Get All the Latest Updates of Hair Industry!

Stand Out with TIGI Trends Professional Hair Care, Now at Home with MATrIx Kanta Motwani: A Buddha in Hairdressing Safety Measure in Focus The New Normal Faceless

Business Report 54 Life Lessons 56 Market Analysis 58

Plastic Surgery in COVID Times Govind Shrikhande Natural Cosmetic Ingredients Trending

Quick updates on what’s happening in the world of beauty

Black Beauty Professionals in Dallas are fighting the coViD-19 PanDemic anD Winning Some beauty professionals saw their income go from as much as $1000 per day to $0 overnight; thus many went from comfortably supporting their families to having no income. So drastic times called for drastic measures.

In the Dallas area, top Black beauty professionals came together to determine how they could collectively overcome the COVID-19 devastation. Other top professionals from Mississippi, Nevada, California, and Illinois joined them. Then they were joined by top marketing professionals from Georgia, Missouri and California. Ultimately, with help from the promoters of the Shop Black Week campaign and financial backing from The Nubian Network, these beauty professionals understood that the best way to fight the pandemic and win was to work together. So, they united and now provide unique, one-of-a-kind services in the Red Carpet Ready Upscale Beauty Spa in DeSoto, Texas.

Customers can support high-quality Black beauty professionals while having access to a range of services like specialty designer nails, facials, body contouring, waxing, lashes, and special pedicures in chocolate, margaritas, or fruit. You can find specialists who work with all natural and organic products to treat those who require special care such as individuals on dialysis or with diabetes.

These Black beauty professionals are now leading the charge by implementing some of the strictest safety standards in the beauty industry to ensure that individuals would not have to put their health at risk to get a beauty treatment. By bringing all of these top services under one roof, each beauty professional is projected to do up to 10 times better than each would have prior to the pandemic.

Why Black beauty professionals? Earlier this year because of COVID-19, all beauty businesses were forced to close because they were considered non-essential businesses, but the devastating part is that many of them were mandated to close their doors with only a one-day notice. As the pandemic grew worse, the financial impact to beauty service professionals also grew worse.

Experts began to report the negative impact, and McKinsey & Company projected that revenues could fall 20 to 30 percent in the beauty industry in 2020, globally. As other articles began to predict the lasting negative impact on the beauty industry, one mutually agreed upon fact was that Black beauty professionals would be disproportionately devastated financially. So, this was the recipe for how they beat the COVID-19 pandemic and won.

urBan Decay’s neW gloBal citizens anD neW nakeD Palette Urban Decay is welcoming new additions to its Global Citizens collective with three women who personify the brand’s DNA and Pretty Different campaign – the brand manifesto that challenges the status quo and embraces pure, unapologetic individuality.

With Normani discovering her own niche as an individual pop superstar, G.E.M. declaring her own voice as an international pop queen and Camila promoting candid body positivity conversations in the television and film industry, these talented individuals will now serve as advocates for the brand’s values.

“Urban Decay was founded on the idea that being authentic and different is beautiful,” says Wende Zomnir, founding brand partner.

“We’re so excited to have Normani, G.E.M., and Camila Mendes join our UD family as advocates who constantly push boundaries and inspire their audiences to recognise and embrace individuality, too. As the world fights for racial justice, it’s more important than ever for us to champion self-expression, identity, and diversity. Our UD Global Citizens will add their voices and perspectives as we take actionable steps to amplify diverse voices.”

Alongside the announcement of the new collective, the brand is introducing the newest addition to the NAKED family with NAKED Ultraviolet – a bold nod to Urban Decay’s signature purple colour that signifies the brand’s commitment to colour and offering something for everyone and every occasion.

Featuring 12 highly saturated neutrals, the palette offers a variety of metallics, mattes and shimmers ranging from matte peach and radiant raspberry to cool-toned violet shifts.

The palette can be purchased on Sephora.

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GLOBAL NEWS

Now

ews

INDIAN NEWS

Schwarzkopf profeSSional introduceS BuSineSS of Beauty claSSeS To empower salon owners in business management, Schwarzkopf Professional launched a masterclass called “Business of Beauty Classes”. The aim of these seminars is to share strategies, techniques and marketing ideas with salon owners, to help in the growth of their businesses.

Under this program, a wide range of customised business courses will be shared with salon owners. These include – amplification of digital presence, content creation for hairdressers, inventory management, loyalty-building with clientele and many other topics related to the salon business.

The first session kickstarted on 2 June 2020 at 4 pm with ace Business Coach – Salman Z. Bukhari, who has over 19 years of professional experience in Marketing and Business Strategy.

Talking about the recent initiative by the brand, Karthik Kaushik – Country Head, Schwarzkopf Professional India says, “The backbone of every brand are their partners and associates and for Schwarzkopf Professional it’s our salon community.

These classes that will be hosted will focus on strengthening the salon businesses and together building a strong hairdressing ecosystem in India that will be at par with the global standards.”

matrix india helpS take care of hair at home during coVid The salon industry which currently employs 63 lakh+ technicians across the country, is one of the most impacted businesses by the COVID19 crisis. With sales dropping to marginally zero, incomes and employment have been affected drastically. On the other end of the spectrum, coping with this shift in the lack of availability of professional services, consumers have taken matters into their own hands.

As part of the global L’Oreal commitment of 1 million euros in solidarity and assistance to society, Matrix India (Professional Products Division at L’Oreal) has been showcasing their support and solidarity for this community and for consumers through a number of diverse initiatives.

Matrix India firmly believes in the power of education as a way of upskilling the industry. So far, 18,000 hairdressers are said to be virtually trained on safety and sanitization protocols to be adopted to minimize contact between the hairdresser and consumer. These will ensure that they are ready to get back to the market, without delay. Via tele-retailing and virtual client consultations, the correct diagnosis and products are being offered to consumers.

With a focus on creating a new avenue for business, Matrix India is aiding and guiding their salon partners in these challenging times through the contactless delivery of essential hair care products with delivery platforms like Dunzo, Swiggy Genie and independent salons. Consumers can safely get their favourite professional home care products (shampoo, conditioner care and serums) delivered at their doorstep, in a timely manner. Products treating frizzy hair/coloured hair and damaged hair are said to have been delivered to more than 35,000 consumers in 200 cities across the country, in an effort to keep their hair nourished and taken care of until their next salon visit.

D.P. Sharma – Director, Professional Products Division – L’Oreal India said, “ Empowering and supporting the hairdresser community in these challenging times is essential to uplift the morale of salon owners and to gradually revive the business. These initiatives only unlock and re-affirm the vast potential we have always seen in our salon partners. Enabling them will, in turn, assist our consumers to safely access essential products until their next salon visit.”

amorepacific launcheS ‘SulwhaSoo’ in india Expanding its portfolio in India, the global beauty company Amorepacific Group announced the launch of Sulwhasoo – its signature luxury beauty brand – exclusively on Nykaa. Prior to this, the Korean company has also launched its beauty brands such as Innisfree in 2013, Laneige in 2018 and Etude in 2019, in the Indian market.

Sulwhasoo is set to retail online via Nykaa from July 2020. Furthermore, the brand will launch in Nykaa Luxe stores in Delhi and Mumbai. The offerings in the Indian Market boasts of the brand’s star product, First Care Activating Serum and other signature products such as Concentrated Ginseng Renewing line and Essential line.

at-home facial kit By dr geetika mittal Keeping in mind the imperative guidelines for social distancing and the undeniable need to tackle skin concerns, Dr Geetika Mittal Gupta, Founder & Medical Director – ISAAC Luxe, introduces a limited edition Dr G’s Mini Facial Kit, curated exclusively to perform facials from the comfort of home and by oneself.

The facial kit comprises of multiple skincare products and equipment – Auriga Vitamin C Serum, Sunscreen, ISAAC Insta Sculpt for Face, Brow and Eyelash Serum, Whitening Lifting Face pack, Eye Cream, Jade Roller, Peel Towel, Brush and a Headband.

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khadi natural reSumeS operationS following new goVt. guidelineS

myglamm launcheS itS firSt Skincare line ‘glow By myglamm’ MyGlamm forays into the $10 billion personal care segment with the launch of their luxurious iridescent brightening skincare line, GLOW. MyGlamm’s first-ever skincare line – GLOW

by MyGlamm, is said to be infused with the goodness of natural ingredients like Rosehip Oil, Vitamin A, C, D & E and coconut-derived formulas, all the products in this skincare line claim to have iridescent properties that fight dullness and create a holographic glow on all skin types.

andhra cm Jaggan reddy unVeilS welfare Scheme for BarBerS & tailorS Jagananna Chedodu (Handholding by Jagan) is the latest welfare scheme announced by Andhra Pradesh’s Chief Minister Jaggan Reddy, which is expected to benefit around 1.26 lakh tailors, 82,347 washermen and 38,767 barbers.

The financial assistance scheme was launched by the CM last week, by transferring cash into the accounts of beneficiaries from his camp office at Tadepalli – reports hindustantimes.com. Direct cash transfer of `10,000 will be done into the bank accounts of each of the 2,47,040 beneficiaries every year. The government has released an amount of `247.04 crore for the implementation of this scheme.

Speaking to beneficiaries over a video call, CM Jagan said, “The government has followed a completely transparent procedure for the selection of beneficiaries through village and ward volunteers. Those who are eligible but couldn’t apply for the scheme can complete the application through village secretariats.”

Having halted its operations due to the nationwide lockdown earlier, Khadi Natural has resumed accepting online orders for PAN India delivery, while taking necessary precautions for safety & hygiene.

On 12th May 2020, PM Modi addressed the nation about creating a self-reliant India, being “vocal about the use of our local products,” and reinstating India as the ‘Sone ki Chidiya.’ Khadi Naturals, via its domestic products, is taking a step ahead to weave the dream of self-reliant India.

Gaurav Singh, Managing Director at Khadi Natural Healthcare says “We welcome the government’s decision to allow the delivery of non-essential items.

We have collaborated with the best logistics partners who take care of the sanitation during a home delivery.

The products are being delivered at the residential areas across India; commercial areas are out of the delivery zone.”

dermalogica rollS out gloBal SerVice Safety StandardS & certification program COVID19 has greatly changed the salon industry and the way of business. Safety and hygiene measures are the key focus in this new environment. Dermalogica, which started offering post-graduate education to licensed skin therapists in 1983, has announced new training measures to help salon owners and professional skin therapists reopen their businesses and gain customer confidence by exhibiting the highest standard of safety and precautionary measures.

Clean Touch Certification program

by Dermalogica is a comprehensive training that claims to cover all aspects of salon hygiene, therapist, and customer safety, ensuring the highest standards of hygiene and safety in service delivery. This free online certification can be accessed by all salons and therapists and end with a certification from Dermalogica.

Developed in accordance with Dermalogica’s professional-grade standards, and with the safety of staff and consumers as the top priority, the new measures include:  12 Dermalogica Principles for Enhanced Service Safety along with detailed protocols for service delivery  Clean Touch Certification, awarded to skin therapists who complete free online training on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognizing them as Clean Touch Certified, which they can display in their salon, treatment room, or website.

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INDIAN NEWS

L’Oréal Group & New Sustainability Initiative I L’Oréal unveiled its new sustainability program “L’Oréal for the future”, laying down the Group’s latest set of goals for 2030.

— By Ritoo Jhha

n 2013, L’Oréal had launched its global sustainable development program - Sharing Beauty with All. The core of this program was powered by innovative tool known as SPOT (for Sustainable Product Optimization Tool), made to assess and improve the environmental and social performance of products across all brands - sustainability assessed by carbon foot print (carb emmissions), sustainable water consumption, preservation of forests and biodiversity amongst others.

Sustainability is now fully integrated into the design process of the Group’s new products, from the earliest stages In the context of growing environmental and social challenges, L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments to both sustainability and inclusion: Transforming L’Oréal’s business to respect the planet’s limits:  By 2025, all of L’Oréal’s sites will have achieved

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carbon neutrality by improving energy efficiency and using 100% renewable energy;  By 2030, 100% of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources;  By 2030, L’Oréal will reduce by 50% per finished product, compared to 2016, its entire greenhouse gas emissions.

Transforming L’oréaL’s business To respecT “pLaneTary boundaries” “Planetary boundaries” (The concept of “planetary boundaries” was defined in 2009 by a group of Earth system and environmental scientists, led by the Stockholm Resilience Centre and the Australian National University.) are limits, which, if crossed, will compromise the Earth’s capacity as a habitat for human development. Respecting a safe operating space for humanity must be a priority in the decades to come, as scientists unanimously agree1, which is why L’Oréal aims to transition to a way of operating its entire business within the limits of the planet.

REDUCING OUR IMPACT

THE CONCEPT OF PLANETARY BOUNDARIES

Therefore, the Group has defined new quantifiable targets for 2030, to fight climate change as supported by the “Science Based Targets” initiative2, but is also going one-step further by addressing three other major environmental issues: preservation of biodiversity, sustainable water management and circular use of resources. To ensure its business is respectful of a resource-limited planet, and fair for the communities it works with, L’Oréal will not only the Future continue to reduce its L’Oréal directforenvironmental impacts, but also reduce the impacts of its entire activity including those of its suppliers and consumers.

“Over the past decade, we have profoundly transformed our company, putting sustainability at the very core of our business model. With our new commitments, we are entering a new phase of acceleration of that transformation: going beyond our direct environmental impact, helping consumers to make more sustainable choices, as well as generating positive social and environmental contribution. As anindustry leader, we consider that it is our role to contribute to building an inclusive and sustainable society”, said alexandra palt, L’Oréal Chief Corporate Responsibility Officer.

empowering L’oréaL’s consumers To help its 1.5 billion consumers make more sustainable choices, L’Oréal has developed a ProductEnvironmental & Social Impact Labelling mechanism. The labelling will include a score on a scale from A to E, with an “A” product considered as “best in class” in terms of environmental impacts.

The method was endorsed by independent scientific experts and data have been verified by Bureau Veritas Certification, an independent auditor. The labels and scores will be accessible on products’ web pages. The first brand to implement the new methodology as of 2020 is Garnier for its hair care products, third beauty brand worldwide and leader of the market in France. This labelling will progressively be extended to other countries, L’Oréal’s brands and product categories.

THe fund The purpose is to contribute to solving the world’s challenges by supporting urgent social and environmental needs, through an unprecedented plan launched in May 2020:

1

On introducing more natural and organic Brands

Adrien Koskas – Global Brand President of Garnier“Garnier will continue to add more and more products from natural and certified organic sources.We will continue to push naturality whilst ensuring product performance” Adds Jean Paul Agon-“Garnier is leading the wayall Loreal brands will be following the same route.

95% of all raw material to be used at L’Oréal will be from natural and renewable resources means that it will be for every brand.

Starting with Garnier, Lancome, La Roche Posay etc.”

 L’Oréal is allocating €150 million to address urgent social and environmental issues.

“L’Oréal’s sustainable revolution is entering a new era. The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. We do so in our own business operations and in our contribution to the society at large.

We know that the biggest challenges remain to come and L’Oréal will stay faithful to its ambition: operate within the limits of the planet”, said Jean-paul agon, Chairman and CEO of L’Oréal. On the question of profitability vis a vis sustainability, he emphasized “ Sustainability is everything we do at L’Oréal - new way we do research, packaging, distribution - each step is lead by the underlying philosophy of sustainability. We do not calculate for this purpose. However, in the course of the last decade or more, we have very clearly understood that it is not detrimental to L’Oréal profitability.

L’Oréal is engaging €100 million into impact investing, in order to act upon key environmental challenges. €50 million will be used to finance damaged natural marine and forest ecosystems restoration projects through a fund called the L’Oréal Fund for Nature Regeneration, to be operated by Mirova, an affiliate of Natixis Investment Managers, dedicated to impact investing.

Another €50 million will be directed to financing projects linked to the circular economy.

To help vulnerable women, L’Oréal is also creating a €50 million charitable endowment fund.

It will support field organizations and local charities in their efforts to fight poverty, help women achieve social and professional integration, provide emergency assistance to refugee and disabled women, prevent violence against women, and support victims 07.20

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Trompe L’oeiL || ConCepT + Hair: X-presion; pHoTo: Alberto HidAlgo; pHoTo assisTanT: sergio borondo, nAno lopezz, sAkAsuAvesedA; DigiTaL assisTanT: MAitAne Huidobro; posT proDuCTion: isrAel lozAno by lA MáscArA studio; BoLT: soMos robolt; sTuDio: espAcio HArley; proDuCTion: studio HArley; WarDroBe sTyLing: cArol gAMArrA; makeup: pAblo robledo; makeup assisTanT: AlMudenA gArcíA; moDeLs: clAudiA gAgo, indiA tuersley, MilenA sMit

HAIR

Hair

Hair / Preview

What’s new in hair-town? Read on to know more!

w o n d n a e r e H

l’oréal india inTroduces ‘back To business’ safeTy guidelines for salons As salons across Mumbai resume operations, L’Oréal India is working with their salon partners to ensure they are prepared and ready to welcome clients. With the aim of providing a safe environment to both clients and salon employees, L’Oréal has developed ‘Back to Business’ safety guidelines expected to help salons maintain a hygienic and sanitised environment through stringent protocols.

D. P. Sharma, Director, Professional Products Division, said, “Salons and the hairdresser community have been our partners for close to three decades in India. It is therefore natural that we support them during this difficult time. During the lockdown, we helped them upskill and announced a credit extension for all our distributors and direct salon partners. We are now working to help them prepare for reopening confidently. Now more than ever, we are committed to our role as partner and advocate of the hairdressing industry and will continue to work tirelessly to lessen the impact of this crisis on them.”

The L’Oréal ‘Back to Business’ safety guidelines also provide advice on safety precautions to be taken including hand cleansing, tool disinfecting and salon routing.

Quick colouring TechniQues by schwarzkopf professional While Schwarzkopf Professional has extended support and shared consultations on hygiene practices with their salon partners, it was also important to plan how to efficiently cater to as many customers in a day with proper planning and execution of the services.

As the clients have had to adjust to life at home and the “new normal“, the one thing that they are worried about is the hair colour transformation.

Whether they are looking for a dramatic hair colour makeover or something a little more subtle, keeping in mind the consumer sentiment of spending limited time outside of their home, Schwarzkopf Professional has exclusively introduced ‘Quick Colouring Techniques’ for the salons. These techniques help cut down the time a customer spends at the salon simultaneously guaranteeing their hair colour requirements are met duly.

Melissa Hughe, National Technical Head, Schwarzkopf Professional India says, “Safety guidelines and the crisis impact will define service timings and pocket strings which means having to innovate within new limits without a compromise on results.

Hair / Look Book

MODE MODERN LONG

Moving from the harsh, short and shaved look, the hairstyles have a softer finish. Modern-day mullets and pulled back, softer textured hair will be the trend inspired by music bands like Oasis, where hair was softer and shorter in the front, and longer towards the back. Also applying products on wet hair and letting it dry naturally is the key to styling this season

Stand Out with

TIGI Trends

W

atch out for these hairstyle trends presented by Philip Downing of the TIGI Creative Team, who recently conducted an exclusive masterclass on 2020 Trend Forecasting with TIGI India.

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PhiliP Downing is a true education success story. He started his TIGI journey as a member of the 2007 TIGI Inspirational Youth team and progressed to become a member of the TIGI Creative Team. Philip has participated in seminars in the UK and Europe, as well as TIGI shows such as World Release, and at major hairdressing exhibitions and events. After several years working in the TIGI Academy in London, Philip is now based in New York, as a Creative & Education Director for TIGI, working alongside the US Creative Team. Philip is also a key mentor and jury for TIGI Backstage Heroes Season 3.

ELECTRIC ENERGY

Inspired by the music scene filled with high, magnetic energy. The muse Peggy Gou is a DJ from South Korea who wears her hair textured and free. She’s gone from long, flowing hair to shorter and smooth. The ends are left more natural and straight; the natural movement is enhanced. The overall trend is powerful, carefree and fun. Variations in hair can make it a more playful and long-lasting style.

RETRO FEELS

This trend is inspired by the free movement and Rock ‘N Roll era of the 70s. Moving away from the lobs, the texture and collarbone length give a fresh feel to the style. It is playful and modern and can be swept back as well if needed. Textured, shaggy layers add a natural, second-day hair kind of texture.

Fringes are optional and can be kept more naturallooking as well.

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Hair / Look Book

PURE STREET

This one screams TIGI out-of-bed, textured, free-flowing, playful hair. The trend forecasts a lot of disconnection along with slicing to make the hair more textured. Hair can be cut with a razor for a sharper finish. Fringes can be worn shorter or even kept long, just framing the face. Slightly parted is also in trend.

Style hair with the fingers, exaggerating it to look more textured and fun. Those who prefer a cleaner look can have it more tamed by letting it dry naturally with a smoothening product instead of a textured one.

VERSATILE

Inspired by fashion, music and again a hint of rock and roll, this trend is very modern while celebrating femininity, beauty and innocence.

Long, softly blended layers work well with and without a fringe. The textures can be kept natural or smoothened out for a cleaner look.

The cut and style transcend from European to Asian hair. This look will suit Indian face shapes also.

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Hair / In Focus

Professional Hair Care, Now at Home.

With Matrix

Matrix Empowers 9,000+ salons nationally for contactless delivery of hair care products

T

he COVID-19 pandemic has spared no industry so far in its wake. With one of the most impacted businesses being the salon and hair dresser community, which currently employs 63 lakh+ technicians across the country. With sales dropping to marginally zero, incomes and employment have been affected drastically. On the other end of the spectrum, coping with this shift in the lack of availability of professional services, consumers have taken matters into their own hands.

As part of the global L’Oréal commitment of 1 million euros in solidarity and assistance to society, MAtrIx InDIA (Professional Products Division at L’Oréal) has been showcasing their support and solidarity for this community and for consumers through a number of diverse initiatives.

MAtrIx InDIA firmly believes in the power of education as a way of upskilling the industry. So far, 18,000 hair dressers have been virtually trained on safety and sanitization protocols to be adopted that minimize contact between the hair dresser and consumer. these will ensure that they are ready to get back to market, without delay. Via tele-retailing and virtual client consultations, the correct diagnosis and products are being offered to consumers.

With a focus on creating a new avenue for business, MAtrIx InDIA is aiding and guiding their salon partners in these challenging times. through the contactless delivery of essential hair care products with delivery platforms, like Dunzo, Swiggy Genie and independent salons, consumers can safely get their favourite professional home care products (shampoo, conditioner care and serums) delivered at their doorstep, in a timely manner.

Products treating frizzy hair/coloured hair and damaged hair have been delivered to more than 35,000 consumers in 200 cities across the country, in an effort to keep their hair nourished and taken care of until their next salon visit. this initiative is in addition to a comprehensive ‘back-tobusiness’ safety guide provided to all salon partners, to help the community adopt to the changing times.

Empowering and supporting the hair dresser community in these challenging times is essential to uplift the morale of salon owners and to gradually revive business.These initiatives only unlock and re-affirm the vast potential we have always seen in our salon partners.

Enabling them will in turn assist our consumers to safely access essential products until their next salon visit.” — D. P. Sharma, Director, Professional Products Division - L’Oréal India 07.20

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Hair / Expert Talk

Kanta Motwani

A Buddha in

Hairdressing All set to face challenges with confidence and embrace the new normal in salon business, Kanta Motwani is the inspiration you need during these unusual times.

A

s a hairstylist and an entrepreneur, Kanta Motwani is a renowned name in the Indian salon industry. Be it celebrity styling or on the salon floor, her passion for the art and dedication to the profession is a cut above and reflected perfectly through her happy clients and incredible work.

Speaking to Esha Gakhar over an Instagram LIVE session, Kanta Motwani, Curator, Kromakay Salons shares her insights into the current challenges and her plans to overcome it.

Creative Journey My journey as a hairdresser has been fun, exciting and quite exhilarating; it has helped me grow in every aspect of life. The curiosity to understand customers, as a young hairdresser, has actually shaped my path. It has given me a great career at my own pace which is quite relaxed. It made me a jack of all trades and master of some important factors that have led to my success.

My journey as an entrepreneur has just begun; it is getting there.

I believe that I will be an entrepreneur, once I cover everything. But so far so good.

Challenges I feel that problems, when they are unresolved, look complicated.

When you label them as challenges, they bully you and make it difficult for you to think clearly. For example, currently, we are all a little confused as to what is happening. But for me, this is very normal; I have seen a lot of ups and downs throughout my journey.

If you break challenges into smaller parts, you can rationalize them.

Then, it doesn’t look so big and can be tackled easily. During the first month of COVID lockdown, we were all thinking that it would last for a few days. But now it has become a larger challenge and 18  Beauty Launchpad India | 07.20

we are learning to survive it. So I believe that if you just narrow down your problems then it becomes easy. Also, if you have a super supportive team, then it becomes easier to get through these times.

Celebrity styling vs regular Clients It is not different at all! When a guest is sitting in your chair, whether it is a celebrity or a regular customer, you ought to give your best. That is what keeps me going and also the reason why our salon is usually packed with customers — celebrity or not.

They see the uniform standards we follow.

Our customer base greatly varies and everyone gets the same experience. Postservice, the satisfaction on a celebrity’s face and on a regular client’s is the same.

CoviD Crisis

training & eDuCation

One mantra that I am following, and is easy for anyone to follow, is ‘Sanitize, Sterilize and Disinfect’.That has to be your magic mantra to kickstart work.What is equally important is mental hygiene and self care.

It has been tough especially for the salon industry but we will get through this...

This current crisis is a mix of everything — staff’s confidence, self confidence and clients’ confidence. My team’s confidence is really high now; since the last couple of weeks, they are all ready to come back to the salons and do their work. Seeing their confidence, my confidence doubles. Now, the challenge is to win back the confidence of our clients.

The how-to-win-it-back part is already taken care of. It is all about the clients’ comfort level when they see a confident person doing their hair and that everything is well taken care of at the salon they always visit. That security and trust is what we as a brand will always give importance to.

We need to be conscious of what we do during the pandemic and not always look at it as an ongoing problem, so as to not feel overwhelmed — we just need to deal with it. So, we are going back to the model of my first salon in 2001 — it was compact and I had a smaller team then. Similarly, now we are now making smaller separate teams which is comfortable not only for customers but also for my staff. One step at a time; we are going to start slow while taking all precautions.

new normal I am a gadget queen, so we already have various kinds of gadgets for sanitation and hygiene purposes at the salons.

At the same time, this is a time when we need to keep in mind that less is more. So, we have decided to go slow and steady. In terms of interiors, I am thinking of a clever way to use the space we have. We will also make sure to take prior appointments and specific slots — starting with a minimum number of appointments at a time. The salon will be opened one week after permissions are granted, so that I can check if everything is safe and ready for reopening. For me, the new normal is that everyone in this community follows the same rules, from a single door barber to celebrity hairdressers.

All the brands that we are associated with have been wonderful during the period; the moment it was announced that the lockdown would be extended, they were all ready with their respective online training modules.

At that time, I was quite busy with other concerns, like figuring how to take things ahead. So these training sessions by the brands kept my team busy and engaged.

We also had various groups to communicate with the whole team — it was not only about education, it was fun as well.

We discussed everything from how we all are doing to what they would like to learn.

Also, I believe that when you are in such a profession where you have to think about others as well, it gets exhausting some days.

So I am also doing yoga and meditation these days.

trenDs

At the beginning of this lockdown, lots of celebrities called and asked me to cut their hair. Some of them were even seen cutting their own hair. We also shared tutorials on how to cut your fringes or give yourself a complete haircut. So, I think that the initial few months will be about something that is easy to maintain. Fringes and cuts could be in trend as it has been so dull and boring lately. Even color wise, I think there will be a lot of warm tones and anything that will make people feel good. During this lockdown, everyone has had so much time for self-reflection and they are all going to tell us what they would like to have and we will facilitate it all.

expert aDviCe For future hairdressers as well as for the current hairdressers, my advice would be to focus on your skills. It is a constant change and as it is rightly said, change is the only constant.

Also, stay aware of all the latest trends. There will be new Corona trends too, I guess. And stay in a good company, I am not saying this in reference to morals but good company that can help in enhancing your skills and overall personality. And stay groomed.

One mantra that I am following, and is easy for anyone to follow, is ‘Sanitize, Sterilize and Disinfect’. That has to be your magic mantra to kickstart work. What is equally important is mental hygiene and self care. It has been tough especially for the salon industry but we will get through this. Also, invest in education, for yourself and your team. Teach them the importance of maintaining both physical and mental hygiene.

Follow all the safety instructions, maintain social distance and soon, we will all be able to hug each other again. That is my wish and that is my prayer.

Catch the full interview on our IGTV Channel - @beauteespace_india 07.20

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Hair / New Normal

Safety Measure

in Focus

As the salon & spa industry reopens for business post months under lockdown, there are new rules and regulations set in place for the benefit of both customers as well as the service providers.

Spoorthy Shetty – CEO, BBlunt details the safety measures being taken by the popular salon brand as it resumes operations and also talks about the brand’s way forward as COVID continues to challenge the country.

T

he salon & spa industry is a high touch business and understandably there are concerns/ myths around its safety. As I speak to my industry counterparts, it is evident that everyone is committed to abiding by all the Health & Hygiene Guidelines and norms released by Beauty & Wellness Sector Skill Council (B&WSSC). One wrong move and the authorities will clamp down or call for a mandatory shut down of the entire industry. It will be a body blow to every brand if there is even one weak link in the salon industry.

At BBlunt, we will access our salons depending on the green/ orange COVID-free zones and sanitise the salons, do a “fire drill” exercise and ensure that all Hygiene Guidelines and norms released by B&WSSC are in place before we open our doors to clients. Post opening, we will relentlessly pursue the new protocols, which are as follows:  Splitting the team to work on rotational days where one group has no exposure with the other so as to minimise the risk  Visor, protective glasses and mask to be provided for stylists  Disposable towels, gowns & covers on all chairs  Sterilisation of all equipment before it is used  Infra-red temperature checks for everyone entering the premises  Digital payment options to encourage cashless billing  Client visits to the salon by appointment only & front desk to ask relevant questions to screen clients  Refreshments in disposable cups

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 Installing exhaust fans to maintain the flow of air  Products which come in from the warehouse to be sanitized first before use  Decommissioning the middle chair for every three chairs to ensure social distancing  Health/ Travel declaration form to be filled at the start of the service  More frequent deep cleaning of the premises

Educating thE Staff We are training our teams to follow the guidelines proposed

by B&WSSC, which are aimed at minimising the risk of further spread of virus & loss of lives. We are educating the teams through video conferencing, but a lot of the practical training can only happen when the salon doors are finally opened. Safety and salon hygiene certifications for salon professionals are also underway. Besides, GCPL (BBlunt shareholder) has launched the Salon Suraksha Program under Godrej Professional range.

We are obviously leveraging all these channels. Internally, we are revisiting all our customer meet & greet, service and billing protocols to practice social distancing and hygiene norms.

homE SErvicE BBlunt is not in the home service space and we will be wary about getting into that at this point as they are two different channels with varying degrees of risk. Health and safety of our employees are as important as the health and safety of our clients.

Not all salons will look to shifting to home services as a home is

an uncontrolled environment and 80% of the COVID cases are asymptomatic. Physical store is a more controlled environment where guidelines can be implemented & monitored. The omnichannel is now being discussed more than ever but we would take baby steps as of now.

rEvEnuE flow The first few months may see 50% of our usual footfalls, making up for revenue loss. Everything hinges on the extent and depth of the spread of the COVID infection. Big shifts will have to be made and we will have to come up with creative & critical solutions to minimize the business risk. April and May clearly have been a washout where we have had cash burn even when revenues are zero and that puts tremendous pressure on working capital. On the face of it, it seems like business is going to shrink post lockdown is lifted, it will take many months to even reach our past performance levels, so there will be a razor-sharp focus to reduce overheads. ¿ we may have to consider limiting the number of days and

working hours to cut down utility costs

¿ work on inventory rationalization as we don’t want money

sitting on the shelf

¿ we may want to review the compensation structure, align

the salary with higher variable and lower fixed

¿ Speak to the landlord for more consideration, where a

part of the rent can be fixed & some part can be on a revenue-sharing model ¿ have a rigorous follow-up mechanism to collect receivables faster (maybe offer early bird cash discount) ¿ will not make fresh marketing investments to acquire new clients, rather focus on your regular client base ¿ reduce value-added service ¿ negotiate credit period with product partners, keeping in mind that they too have a business to run. trade-off non-cash perks like annual trips/sales incentives/marketing investments for direct invoice discounts, if possible.

We are in the process of putting in place a robust short-and medium-term plan as well as rework on our Annual Operating Plan assuming few impact scenarios. To ensure business continuity, we will relook at allocated budgets from what one calls a MOSCOW prioritisation POV – this acronym stands for 4 different categories of initiatives planned. ‘M’ in the acronym stands for Must Have, S – Should Have, C – Could Have & W – wish to have. It means that look at what is non-negotiable and temporarily suspend the “Nice-to-Have initiatives”, and maybe, even do away with the S, C & W. Budgets will drive the company’s strategy, for example, we had plans to add company doors this year in Mumbai & Bangalore; clearly, that’s now pushed for another day. Hopefully, 2021 is when we should be healing. Nobody really has the exact math but it seems like the cost of increased hygiene could be an additional 8-10% hit on the bottom line. We haven’t so far thought about taking the prices higher but yes, brands will think in that direction if the bottom line becomes negative. We are focussed on rationalising our salon spends and absorbing the hygiene cost for now.

Back to BaSicS Share of wallet spending post-COVID will change – that is something we really have to track and work on. There could be a hit on discretionary spending. For all the right reasons, hygiene will be at the top of everything. Waxing and beauty treatments will be suspended as high contact. Enough steps will be taken to alleviate the fear of the client as well as the staff. We and our industry friends are following a common template of safety and hygiene reassurance messages on each of our social media handles, every week. Hopefully, this regular reassurance going out to the larger community will help dispel some myths around salons. A pledge by salon brands and team members to follow all safety measures has been posted across all social media handles, recently.

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Hair / Industry Watch

The New

PHOTO: JuICe SALON

Normal

The salon industry took a major hit as the pandemic kept it in lockdown for months. Now, as the unlock progresses, businesses are heading into a new era with new rules and survival strategies

F

rom essential services like hair colouring to grey coverages, the client preferences have changed when it comes to beauty and grooming needs. Hygiene and safety measures have become a game-changer in the salon industry - be it PPe kits or strict sanitization; all this is a part of the new normal we need to adopt.

Beauty Launchpad reached out to the salon industry to know more about the latest in-demand services, the impact of the pandemic, and how cost-effective safety measures are. We spoke to the salon owners on how they plan to gear up for reopening post-lockdown and how the industry dynamics could change during these unprecedented times.

A new erA in the sAlon business Apart from hygiene and safety measures, post-COVID salon business model demands a re-look at permanent services like laser hair removal, hair smoothening services, etc that allows less frequent visits to the salon.

The salon industry will have to find a new equilibrium between products and services.

surviving the Crisis A closer partnership between all stakeholders like customers, vendors, and landlords, will ensure the revival of the industry.

bACk in business The measures we are taking for the reopening of salons range from strict 22  Beauty Launchpad India | 07.20

hygiene standards to disinfecting & sterilizing the salon environment. We have trained our staff in the new protocols, adopting the best practices of national and international programs.

NitiN KalwaNi Managing Director, Juice Salons, Mumbai

Client MAnAgeMent We encourage pre-booking of appointments via our website or by contacting the branch directly wherever we are open for business.

We are also using our social media pages to create awareness about the benefits of prior booking of salon services.

new ChAnges Salons will definitely need to upgrade their hygiene & safety standards. We may witness a shift in the type of services demanded.

Services which require frequent maintenance may be replaced by technical services which help maintain hair over a longer period, as clients may want to limit their salon visits. Salons will have to design new ways to deliver maximum services within a limited time. Salons will encourage prior appointments over walk-ins.

Newer needs may emerge in the market, for example, we have started our own range of DIY at-home Mani/Pedi & Colour kits.

A new erA in the sAlon business The pandemic is here for a while, so reopening is not back to normal. The salon industry is one of the last to reopen postlockdown. People should continue to be vigilant; maintain distance, wear masks, wash hands — it is everyone’s responsibility for their own health and that of those around them. The industry is now more prepared to overcome any hassle.

surviving the Crisis We all have to live with these conditions in our daily lives until the pandemic is over. Salons have to make clients believe in us and trust us so that they are confident to step out of their homes. We have to stay strong together and follow all governments norms.

sAfety And hygiene MeAsures We are using disposable items, doing strict temperature checks and frequently using sanitizers & disinfectants on high touch surfaces. We are also asking clients to shop for retail products online so that we can get them delivered. With social distancing being such an important player in flattening the curve, moving chairs apart is opted to work more freely; customers are seated and treated individually. The number of appointments is controlled to avoid overcrowding, while digital modes of payment are being used, and belongings clients bring into the salon space are being limited to a phone and a form of payment. We also made all clients fill a digital form

before opening the salon so that we can reduce consultation time and prepare for services accordingly.

serviCes in deMAnd Mostly, hair reset services like basic haircuts, grey coverage, tone down or colour refresh on length & ends.

During the lockdown, many people experimented with their own hair — so, now they are getting back to the salons to get their at-home cut and colour fixed. We are assuming these conditions will remain till the year-end as no big events, shows, weddings or travel is happening.

People are avoiding services like full-head highlights, balayage or straightening/smoothening. Overall work is slow but it will be steady after some time, as safety is the bigger concern for everyone.

KaraN Deol Founder, Elora Salons, Chandigarh

new ChAnges The mentality, hygiene practices, and thought process will change. Salons will learn how to harness the technology better. It is hard to work in this challenging environment but in the end we can overcome anything if we stay strong.

A new erA in the sAlon business The new face of salons in the area of COVID pandemic will be very different and a lot of precautionary measures need to be taken in the light of serious guidelines.

surviving the Crisis We can come out of this in a matter of time if we strictly follow social distancing. Social distancing is the new norm which needs to be followed and extra care needs to be taken for the hygiene rules, from taking appointments to temperature checks and wearing PPe kits.

reopening the sAlon We are planning to open up in a slow and steady manner. Also, a lot of guidelines will be followed by the employees as well as the customers.

sAfety & hygiene MeAsure ® We will take a lot of measures like it is mandatory for employees to wear protective gear like masks, gloves, and aprons. ® Disposable towels and napkins will be used and non-disposable equipment will be sanitised after use. ® even common areas and workspace will be sanitised after every two hours

MalliKa PiraNi Founder, Vanilla Salons, Mumbai

Client MAnAgeMent We will be taking clients only on a prior appointment basis and all notices will be put up at the salon for precautionary steps that needed to be taken on the customers’ end.

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Hair / Industry Watch

A new erA in the sAlon business The Covid-19 pandemic has definitely brought a lot of attention to hygiene & safety since all services involve stylists & therapists coming in close contact with the clients. It has also brought out all the players in the beauty & wellness industry together to discuss, share views & provide guidance to get through this pandemic together. But nothing is without challenges, particularly with having to move everything to disposable in order to maintain hygiene standards, along with procurement & investments toward the same. Although difficult now, we as an industry will surely benefit in the long run & understand the importance of these initiatives.

surviving the Crisis India is a country that is known for its resilience, and there is no doubt in our ability to bounce back. Adhering to safety guidelines & adapting to the new normal, particularly with cutting down service areas in order to maintain social distancing, restricting the number of appointments & client concerns have led to a slow start. But I am confident that things will pick up in due time.

sAfety And hygiene MeAsures ® In the beginning & end of the day, all our centres are fumigated & high touch point areas are regularly sanitised throughout the day. ® Services are provided on an appointment-only & we discourage bringing someone along as there is no waiting area. Service areas are spread out, in line with social distancing norms. ® As the client enters, he/she will be led to a disinfectant mat which will sanitise the soles of the client’s footwear. The client will then be sprayed with a disinfectant & go through a health screening.

They are requested to wear their own face masks, with gloves available on request. ® Our employees also go through the same sanitation & health screening and are provided with a fresh PPE kit every day. ® Every product that is touched, every service area including the chair which the client sits on is all sanitised before & after every use. ® Autoclaves & UV sterilisers are used to sterilise all metallic equipment before & after every use. ® Digital payments are encouraged. ® On exit, the client must dispose off their PPE in the designated bins & sanitise their hands.

serviCes in deMAnd We are seeing a demand in essential services like haircuts (for both men & women), hair colour, hair spa, manicure, pedicure, waxing & nail services.

Facial & Spa services are still actively taken, although the demand for the same is not as much, at the moment. either way, we have ensured all our therapists are prepared & armed with the necessary knowledge & certifications in order to maintain the highest level of safety. All our therapists are Dermalogica Clean Touch certified. We have also absorbed the protocols laid out by our associate skincare brands into our SOPs.

new ChAnges The situation is still uncertain & a panic factor still exists with regard to safety, especially with the increase in cases right now. This uncertainty will probably remain until we find a way to control the pandemic.

Through this pandemic, we have all come to realise that the beauty & wellness industry is part of the essential sector & is a significant contributor to the economy. A renewed emphasis on hygiene, which has been critical all along, is going to stay. But eventually, we, not only as an industry but as a country, will adapt, evolve & get through this.

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Swati GuPta Director, BodyCraft Spa & Salon, Bangalore

Bikram Sapra Managing Director, JB Skincare Pvt Ltd

Ritika Vasudev COO (Indian sub-continent), Threadologist THREADOLYSIS Threadolysis is the name of a procedure to remove/destroy hair from any part of the body using a thread. Threadologist is the right job title for a professional who performs the natural hair removal process. As per the dictionary “threader” is a device used for inserting thread in a needle hole.

Threadologist is registered under ‘One World Copyright, Patent, and Intellectual Property Act’ applicable globally and not confined within the country from where it was originally registered

In the Post-COVID scenario, we are encouraging the use of tools and devices while performing a facial, while minimizing manual rendering of scrubs, serums and moisturizing.

For instance, Repechage LED Radio Frequency and EMS Skin Tightening machine is a multi-purpose device that can help in increasing hydration and moisturization. It softens the appearance of fine lines and wrinkles and visibly tightens and lifts the skin while reducing oiliness, dark spots and dull skin.

Repechage has a variety of such tools which can be effectively used to deliver great results in a safe and hygienic way:

Threadolysis in India: The technique has been in use in the USA for over two decades now. The inventor, Manju Oberoi designed it ages ago when there was no such threat from a global pandemic. She did it for her personal safety and standardisation of services in her salons as well as the US industry where she was active. The US is strict on laws and standards, so she took the initiative to replace the traditional threading technique with ‘Threadolysis’.

In India, until now, the traditional threading technique has never been thought of as unhygienic. As with many countries across the world, due to the lack of hygiene standards and standardization practices in the beauty industry, Threadolysis was not promoted in India before. Now, as we face a public health crisis, people have started to change their personal hygiene habits and Mrs Oberoi took the opportunity to take her innovation to the next level and promote it globally.

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Hair / Industry Watch

Trending Big in the Salon Space THREADLACE is an innovation by Manisha Chopra, done towards making the professional threading process more practical. The technique makes threading an experience with numerous benefits for both the threader and the client, while helping to maintain a safe distance from each other.

The concept: The idea behind the concept is to help perform threading while wearing a mask, safety goggles/face shield and gloves. I thought of a pendant which could hold the thread in place by simple wrapping and not only speed up a threader’s job but also allow it to maintain a safe distance from the client.

At Salons: Not only are salons in India using it, we are getting queries from all over the world including the US, Canada, the UK & Australia. Few salons in Delhi-NCR using THREADLACE are Geetanjali, Levo, Bella Madonna, LOOKS, and Toni & Guy. Other names across the country include JCB, Bounce, Savio John Pereira Salons, BBLUNT, Play, Verve, Naturals, Green Trends and many more.

How is it used?

The threader wears the adjustable THREADLACE like a necklace, sets the length, wraps the thread twice on the pendant and then starts threading the traditional way. The pendant here replaces usage of mouth to hold the thread.

Manisha Chopra

Co-Founder, Seasoul Cosmetics & Seasoul Academy

Post-Lockdown Services Assistance for Salons by Esskay Beauty Resources Solutions to ensure better hygiene and safety standards in waxing service: ® Rica Wax Jars: To perform waxing service more hygienically, use Waxxo disposable wooden spatulas, which can be replaced each time after dipping in the wax for application. ® Rica Roll On Waxing: Single-use, hygienic waxing alternative. Roll On Wax is available in multiple variants and is an easy to use option. Waxxo Roll on Wax Heaters can be used. ® Beads Waxing: For brazilian and bikini wax service. A small quantity of beads can be heated in the wax heater and used for the service. Many Salons are planning to remove threading from their services as it possesses safety and hygiene concerns. Some are trying to adapt to new methods, such as exploring Brazilian Wax methods for upper lip and brows as well.

Accessories Offered: ® Wax Heaters (Single & Double) specifically made for 800ml jars ® Medical grade disposable wooden spatula ® TNT disposable waxing strips ® Cartridge Roll On Wax Heater. Refills - Single, Double, and Triple.

Quick & Hygienic Pedicures & Manicures: To ensure better hygiene and safety standards of mani-pedi services, we have the new Waterless Manicure Gloves and Pedicure Boots alternative from Ideal Cosmetics (Brazil). Ideal Waterless Manicure Gloves and Pedicure Boots are single-use, hygienic alternatives. Each pair of gloves and boots come with single-use Orange Stick and Filter for hygienic use. This service can be performed at any workstation like a styling chair or beauty room; therefore, the space in a salon can be effectively utilised as well. Moreover, the client might visit salons for less duration, and they would prefer to go for multiple services at the same time.

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Faceless

PROFILE

The collection features a set of updos with a classic feel and teamed with the timeless style of the clothing, accomplishes an overall elegant style with clean lines.

Hair: Ivan Rodriguez @El Salon Hairdressing Club; Hair Assistant: Arantxa Aguirre; Photographer: JesĂşs Herrera; Make-up: Thessa Peralta; Stylist: Melissa Webb; Products: Farouk Chi Biosilk; Modelos: Margarita Villezcas & Jimena Rangel 07.20

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PROFILE

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PORTFOLIO

Hair: Keith Bryce Hair Assistant: Lizz Kopta Photographer: Keith Bryce Retouche: Keith Bryce & Adam Nelson Make-up: Toni Zitting & Heather Shelton Stylist: Keith Bryce 30  Beauty Launchpad India | 07.20

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PORTFOLIO

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Hair / Interview

Leadership in

DP Sharma

D

irector of L’Oréal Professional Products Division, DP Sharma is a leader who continues to take the reins on countless business innovations by the global brand in India. Speaking to Beauty Launchpad’s Editor Ritoo Jhha, in an exclusive interview for our YouTube channel - Beauté Espace TV - Sharma details L’Oréal Professionnel’s efforts and goals for various aspects of the business including the ARTH Academies, the L’Oréal Dream Team, and post-COVID preparations to boost retail & training.

TRaining & EDucaTion Given the skill opportunity we have in India, there’s a lot we can do in education at different levels. At the top, we have 34 Beauty Launchpad India | 07.20

the L’Oréal ARTH Academy with 15 partners. There are plans for its expansion in the future as we get the most qualitative outcome from ARTH. Apart from this, we also have 47 education centres and train about 3.5 lakh hairdressers and beauticians in a year.

The next level, the digitisation of education, is a big opportunity for us — we have more than 170 hairdressers registered on the L’Oréal Learn N Connect app, where we have a six-month course to a half-day express course.

We can scale up digital education, thanks to the government initiatives in the beauty and wellness sector, wherein we will be partnering with certain centres of excellence that have influence over their regional academies. So, we have different academies and methods to integrate students at different strata. In the next few years, we hope to engage millions of hairdressers.

L’oRéaL aRTH cERTificaTion L’Oréal Professionnel’s ARTH (Absolute Route to Hairdressing) Academy is a full-fledged hairdressing school initiated by L’Oréal Professionnel India in 2005. The idea is to have one centre where students who are absolute beginners in hairdressing could enrol for dedicated six-month courses that are designed for those do not even know how to hold a pair of scissors. By the end of six months, the students would have both theoretical and practical exposure including salon internships.

After the first few years of successful operations, we scaled up the model by contracting and collaborating with local academies.

Today, we have around 15 partner academies run by top brands and salon chains in India, that are governed as per the SOPs of L’Oréal ARTH Academy in Mumbai. They give them a curriculum to follow, which explains the entire structure and how it is executed. We also train their trainers, as at the end of the day they are the ones delivering these classes in their respective cities or towns. The assessment is, however, done by our own trainers.

They fly down from the headquarters in Mumbai and assess the tests held at each partner academy.

The ARTH Certificate is issued if a student qualifies in the exam and I can tell you, it isn’t easy to crack. On average, 8085% qualify and pass on to the next level. Yes, the assessment is stringent; the reason is that the quality is well-controlled and hence, the high demand for students graduating from these hair academies. These graduates are employable the moment they get the ARTH certification and many of them have worked as L’Oréal trainers for years, while some become entrepreneurs or join top brands or salon chains.

inDian HaiRDRESSing awaRDS (iHa) IHA is a platform for the best talents to showcase their creativity and get recognition as well as world-class exposure to further sharpen their acumen in hairdressing. We started IHA as the next avatar of the Colour Trophy. Four editions of the L’Oréal Colour

Trophy were conducted before we transformed it into IHA in 20142015. Earlier, it was a single award — the Colour Trophy, then we introduced the cut and style as well as the business awards.

Integrating customer feedback, IHA became a mechanism where art, beauty, and business are all recognised together. We have been doing this in India for a long time now, but last year it went international for the first time, with the event held in Dubai.

This year, however, as we are in a state of lockdown, there are no plans I can tell you about the IHA Awards. We will just wait and watch for now and probably, in a couple of months from now there will be better clarity on how we can take it forward. But, we know for sure that the artistic edge L’Oréal brings to the table needs to be there. To that effect, Matrix held ‘Hair Transformers’ as a digital event, last year. All the entries and initial assessments for the competition were entirely done digitally and then, 10 shortlisted participants from across the country were invited to Mumbai.

That doesn’t mean IHA could go digital too. But from the division (L’Oréal Professional Products Division), we can present on both physical and digital platforms.

L’oRéaL PRofESSionnEL DREam TEam Our Dream Team is a group of specialized hair artists who are the best in the industry. They try to help to train our industry partners in the latest cuts and styles. We created this group a decade back and it is still a small group of six artists. Then, we also have the L’Oréal ID Artists — the second set of brilliant artists who are young, dynamic, ambitious, and creative. Eventually, ID Artists could qualify for the Dream Team — if we have great talent, then why not expand the Dream Team. But that is something we leave upon the artist to decide.

VocaL abouT LocaL Yes, L’Oréal is a multinational company; no doubt about that. But in the Indian context, we have a full ecosystem with the country.

We have two manufacturing units, two research centres, and innovation centres operating in India. 90% of all the products we sell in the country are manufactured here and we also export it to nine countries. We also have a massive network of people -- more than 5000 people are directly and indirectly employed by L’Oréal India. Most of the brand’s developments are done considering the Indian skin and hair types. So, we are very relevant locally and continue to invest in the country. We also continue to train; the core essence of our skilling programs is very Indian.

aT-HomE SERVicES At-home services may see a change in demand, especially for basic services as people may want to limit their out-of-home visits.

At the same time, a lot of services provided in salons are high-skill, such as hair straightening, colouring, or cuts. Consumers are loyal to their hairdressers and we expect them to show a preference 07.20

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Hair / Interview

to be served by those they know and trust, at a salon they are familiar with. Further, the salon experience is special as it is a time away from home or other usual surroundings, and consumers look forward to their salon visits.

Salons will evolve in the new normal; they are already evolving with the adoption of new and more stringent hygiene and sanitisation practices. Therefore, we expect salons to be destinations for consumers. We will continue to study consumer habits in this space and ensure we are responsive to changes by providing the right products and services, to both our salon partners and at-home service providers.

iniTiaTiVES foR baRbERS L’Oréal’s Professional Products Division in India has over 170,000 hairdresser partners, operating in over 45,000 salons. These range from traditional barbers, women’s beauty salons, and modern unisex salons. We have strongly mobilised our teams to help all our salon partners navigate these challenging times.

During the lockdown period, L’Oréal’s Professional Products Division conducted over 4250 + e-training sessions with 50,000 hairdressers and beauticians to keep them up-to-date on their skills and be visible to their clients. L’Oréal also announced a credit extension for all its distributors and direct salon partners, for the duration of the lockdown. The training ensured that salon partners, including barbers, used the time to upskill and enhance their techniques, while the credit extensions aimed to minimise the economic impact of the lockdown on them.

With the gradual reopening of services and salons, we understood that many salons and barbers might be overwhelmed with the preparation and safety expectations. Therefore, we have developed a ‘Back to Business’ hygiene and safety guide that serves a ready reckoner for them while preparing to reopen. It gives them a user-friendly outline of the key elements they must act on to ensure the safety of consumers as well as themselves and their employees; namely, safer operating procedures including hand cleansing, tool disinfecting, reorganisation of the salon to space-out appointments, and minimising contact payments, to ensure social distancing requirements. We are also supplying masks and hand sanitizers alongside the new operating guidelines.

These guidelines are now available to all salon partners of L’Oréal Professional Product brands — L’Oréal Professionnel, Matrix, Kérastase and Cheryl’s Cosmeceuticals. Matrix has gone a step further, and through its solidarity initiative Project Sunshine, helped over 4000 salons in 45 cities with sanitization and fumigation services. A sanitisation certificate has then been provided to salons and shared with clients via social media to further reassure them.

We are committed, now more than ever, to our role as partner and advocate of the hairdressing industry and will continue to work tirelessly to lessen the impact of this crisis on them.

fuTuRE foRwaRD foR THE inDuSTRy Right now, there is probably no one on this planet who hasn’t been impacted by the Coronavirus pandemic — at least economically.

The industry has seen a strong double-digit growth in all the 36 Beauty Launchpad India | 07.20

decades we have been a part of it. The last two decades, especially, have been rocketing in terms of growth; customer awareness and demand for beauty were always increasing and well-connected. We do expect this trajectory to continue. There will always be a pause, which is right now but just a phase we are going through. In short to mid-term, the industry is going to bounce back because beauty is a necessity today. The two key aspects that I would like to highlight are:

1. The psychological safety of the consumer All of us including the industry partners need to work strongly towards re-generating consumers’ confidence in terms of psychological safety — the assurance that they are entering into a premise that is 100% secure.

2. How to manage the business with social distancing and hygiene guidelines This is going to be a cost implication as well. So, how you manage the structure of your PNL is also going to be an important aspect.

coPing wiTH coViD Retail is one of the key aspects — it is a sizable contribution for some salon chains but I think the scope is much more. An initiative we have taken now is the home delivery of products. It is the new normal in this time of crisis and I don’t think it is going to be temporary as we have already tasted success. More than 10000 people have been trained to deliver products at home; we have integrated with different partners and everything is in place.

So, this initiative is going to go a long way in normal circumstances as well.

Yes, we need to reinvent the business; we have to change with time. At the same time, I also want the industry to understand that we have to come together to reinvent the confidence. Once that’s done, we’ll start seeing the double-digit growth as well. Industry partners need to take the initiative, reach out to the consumers, and convince them personally.

KEy LEaRningS fRom THE inDuSTRy It gives me a lot of satisfaction when I see that we are trying to skill the industry. We are trying to impart education, which is a very noble cause for me. Right now, with the COVID crisis, it has taken a backseat but I believe there is an opportunity here. It is the way we reinvent ourselves that will drive this industry. There are times when we need to calm; we need patience in the times of crisis. We need to take the lead as market leaders and handhold the industry to the next level.

Going forward, the digital revolution would have a big impact on us and it is going to be the key, not only for communication but also for consumer behaviour in terms of choosing products and services.

The social image of a salon will be something that people will look into. These are things that I want to focus on in the industry, especially, taking education to the next level through digitisation.

*watch the full interview on our youTube channel beauté Espace TV

CLAIRE CoLLECtIon: HAIR: Xaro Ferri SanchíS @ Xaro Ferri eStiliStaS; PHotogRAPHER & REtouCHER: Julian Gabaldón; MAkE-uP: Karla rillo; StyLISt: Vicente blaSco

Trompe L’oeil

Beauty

Beauty / On the Shelf

y t u a e B

k c o l B raging on d n a w e what’s n Find out y block! the beaut

Greek Charcoal Face Mask By GLobAL beAuTy SeCreTS claims to draw away all the dirt and excess oil from your facial pores, leaving it refreshed. It is said to be a potent acne fighter & binds environmental toxins or dirt that causes acne. Price: `800

To help counter the COVID-19 virus, WeCLeAN unveiled its first-ever alcoholbased sanitizing wipes.

WeClean wipes are said to be individually packed to proffer contactless sanitation on the go. Enhanced with alcohol formula, these wipes claim to kill about 99% germs and are ISO and FDCA certified. Available in a pack of 10 for `79 and a pack of 25 for `189.

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The LANeIGe Cream Skin Refiner is said to be a two-in-one formula that preps and softens like a toner and moisturizes like a cream for maximum hydration benefits in one simple step. Using Cream Blending Technology™, Cream Skin contains the same moisturization as a jar of cream, made into the lightweight texture of a toner. The light formula quickly absorbs moisture into the skin, with longlasting moisture.

Price: `1,850 for 150ml

INATur’S Moisturising Hand Sanitizer is said to be a soap-free hand cleanser which requires no rinsing off, promises to kill 99% of most common germs in 15 seconds, and is said to be non-sticky, dries quickly, and ensures hygiene. It is enriched with Lemon & Triclosan which has antibacterial properties, Glycerine that moisturizes skin and Isopropyl Alcohol that has antiseptic properties.

Price: `250

The VLCC Advanced Purifying Hand Wash claims to be free of dyes, parabens and phthalates. Ingredients like tea tree oil and neem extracts are said to fight germs with their antibacterial and antiseptic properties, while aloe vera extract and glycerin make it extremely gentle on skin. Price: `55 for 200ml pack.

Beauty / Skincare

Cheryl’s Cosmeceuticals Paves the Way for Professional Skincare Empowers salons to be better, stronger and safer for consumers and skin technicians

T

he past few months have had all of us greatly miss monthly facial sessions with our neighbourhood beauticians. Instead, we have had to rely on homecare hacks to take care of our skin. However, these have often not brought upon the relaxation and glow that a facial would normally provide your skin with.

Since then, salons have only now begun getting back to business post an ease in lockdown restrictions. While we have all been eager to go back to one, there is also a feeling of anxiousness and fear associated with it. Changing for the better and supported by partners such as Cheryl’s Cosmeceuticals – India’s pioneering professional skincare brand, salons are now setting up newer and heightened standards of professional skin care. These safety and hygiene practices have been developed to ensure your safety as well as that of your technician.

Wondering how your next appointment will feel like in the new normal? Look no further, as Cheryl’s Cosmeceuticals gives you all the answers.

IntroducIng the Zero touch FacIal A safety protocol to ensure that the beautician doesn’t touch your skin with her bare hands. Rather, she is enabled to deliver the exact service with the same efficiency by using the professional tools and techniques

by Cheryl’s Cosmeceuticals. Using disposable gloves and a mask, she can ensure that your skin concerns are treated in a hygienic manner and the sanitized tools allow for advanced exfoliation and radiant skin.

MInIMIZIng contact wIth VIrtual SkIn dIagnoSIS To minimize contact, it is recommended that you go through a virtual consultation session via phone with your beautician prior to stepping into the salon. In case your work schedule doesn’t permit it, you can always have your technician diagnose your skin using the Cheryl’s Cosmeceuticals Skin Scan App from a safe distance to help her recommend the perfect treatment your skin needs.

SaFety traInIngS and hygIene PractIceS Cheryl’s Cosmeceuticals has also been using the lockdown period to upskill and train their vast salon network to be equipped with all the required protocols, so as to enable them to get back to business. Digital educational trainings have helped salon owners and their teams prepare a detailed hygiene checklist that they must adhere to whilst reopening.

The distribution of safety kits by the brand includes disposable masks, gloves, bed sheets, shower caps and bed gowns to make the facial service hygienic and safe for you and your technician. The brand has also been supporting salons to develop a mechanism to deliver professional homecare products at the consumer’s doorstep.

Book your zero touch facial appointment and virtual consultation with your salon today!

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Beauty / Celeb Talk

Mandana Karimi

Beauty is Happiness

Iranian/Indian actress and model Mandana Karimi is a woman of style. From her sartorial choices to experimenting with hair and make-up, the Big Boss 2015 second runner-up offers a lot of inspiration to her fans. Mandana decodes her beauty secrets and rules. — By Esha Gakhar How are you staying productive while maintaining social distancing?

I am staying alone with my two dogs and have found time to do everything from cooking and cleaning to working out, reading, and taking online acting classes. Also, I make sure to catch up with friends. I try to sleep early and wake up early too.

What’s your at-home skincare and haircare routine?

I like to keep it simple and use homemade face masks. I oil my hair before going to sleep, every 3-4 weeks and also apply coconut oil on my hands and toes.

Do you experiment with your looks — on or off screen?

On-screen, it depends on the character I am playing and how much freedom we have to work on the look. I don’t use makeup when I am not working. I do love to experiment with my hair and make-up when I am attending an event or have to make an appearance. I don’t have a regular stylist or make-up artist; I work with five different teams as I believe that’s how I get fresh ideas.

How has your career choice influenced your personal style?

It has definitely had an influence on my grooming choices; I have to be ready to take pictures anywhere, anytime and that keeps me aware of my grooming. Earlier, I loved dressing-up and used to experiment with the clothes I wear. But now, for the past 3-4 years, I have been focusing on the importance of hair and make-up as well.

What has been your favourite look so far — be it on the red carpet or for a character you played?

We just finished shooting for my web series ‘Casino’; I play a 40 Beauty Launchpad India | 07.20

glamorous role as the owner of a casino. So, there’s a lot of stylish costumes, hair and make-up. I enjoyed all the looks we did for this show.

My hair and make-up was done by Ayushi and we did a variety of looks from casual to gell-backed hair, different shades of eyeliner, and played around with nail polishes. I kept the long nails too; usually, I like my nails short but this was one project where I the freedom to experiment with my looks.

Do you have any quick-fixes for your hair? Do you like hair extensions?

I used to be obsessed with long hair, but now I have cut it short and it has been the best decision of my life. It is so much easier to maintain now. But I do love using hair extensions as it gives you a variety of styles to play around with. I also use dry shampoo a lot — when I do curl on my short hair, I use dry shampoo instead of hairspray as it gives more volume and stays on longer.

How do you de-stress?

I love massages and can spend 3-4 hours at the spa and not get bored. My favourite is a deep tissue massage — I like the pressure points they give. At home, I use body scrubs a lot as I can’t visit the salon right now. I have been using Spa Ceylon products for head massages, especially their Aloe Vera Mint Massage Balm.

Do you have any beauty rules?

Just one — if my eyes are heavy, I go easy on the lips and vice versa.

I have been following that rule for years. I am always open to trying out different looks, but what really works for me is less make-up. And, I love playing with lip shades, more than eye make-up.

Who is your beauty ico n?

Audrey Hepburn

Any message for your fans during these unusual times?

All I want to say to the readers is that beauty comes from within. Beauty is happiness which you can see glowing on one’s face and these days, it is important to take care of your mental health as much as your hair, skin, diet, and physical fitness. Make sure the news that you are consuming is not having adverse effects on your mental well-being.

Stay happy, stay true, and stay simple.

COVER FEATURE

Hair: Juanmy Medialdea @ Juan Miguel Medialdea Peluqueros; Assistant Hairdresser: Jessica del Arbol; Photographer: David Arnal; Make-up: Sergio Peña Castillo & Jessica del Arbol; Stylist: Juanmy Medialdea; Products: Schwarzkopf Professional; Models: Esmeralda, Rosa & Lucia 42 Beauty Launchpad India | 07.20

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COVER FEATURE

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COVER FEATURE

Intricate details in every aspect of the image gives the desired overall effect of a delicate and feminine collection. From the hair and clothing to the make-up, jewellery and pose, every detail has been created with care and gentleness so as to produce that perfect bridal image.

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Beauty / DIY Skincare

for a fun new beauty thing to add to your routine. Because of this, DIY skincare is becoming increasingly popular.

According to dermatologists, making your own skincare products at home can actually be quite beneficial to your skin.

Adapting homemade products for skincare is usually all upside, and the process of using great colourful fruits and veggies to cut, chop, and prepare is also a great way to soothe the mind and a distraction from our current situation.

Adding in good ingredients thAt support skin heAlth There are many natural ingredients like herbs, plants, flowers etc., that support our skin’s wellness. Cleansing Grains are a natural soap-free facial cleanser made of detoxifying clays and soothing organics that softly exfoliate, removing excess oil and dirt without stripping your skin’s beneficial moisture.

gentle glow wAshing grAins Oats are widely regarded as an ideal ingredient for sensitive, sensitised or irritated skin because oatmeal nourishes, moisturizes, soothes and gently exfoliates the skin while absorbing excess oil and dirt.  ¼ cup rose petal powder  3/4 cup oat Flour  ½ Cup white kaolin Cosmetic Clay  ¼ Cup powdered Milk (coconut, cow, or goat’s milk)

Mindful Skincare

Recipe for Glowing Skin by Avni Amlani - International Skin and Hair Expert, Absolute Beauty Concepts

W

Avni AmlAni

hile selfisolating at home to prevent the spread of the novel coronavirus, you might be trying to cut down on the amount of stuff you buy — skincare included.

Or you might encounter a skincare emergency and don’t have access to a drugstore for a quick fix. You might even just be looking

Sieve the oat flour and rose petal powder. Mix all of the ingredients carefully and store In an airtight container. Take 1 tbsp of the powder, mix with water added a tiny bit at a time until paste forms. Then softly cleanse your face using small circular motions. Rinse with warm water and follow with toner and moisturizer.

Aloe VerA And rosewAter Age spots, pimple marks, pigmentation marks, burns or injury marks can be treated using this aloe vera face pack. Rosewater is an astringent that soothes and tones the skin. It enhances the cell regeneration process and also improves capillary circulation.  1 tablespoon aloe vera gel  1 tablespoon rose water Just make a paste of the aloe vera extract and rose water, and apply it on the face. Keep it on for 20 minutes and rinse it off using cold water. Alternatively, you can massage the face pack for 2-3 mins onto the face before rinsing it off to cleanse your pores.

You can repeat this up to three times a week.

Suitable For: Normal skin, combination skin, and oily skin.

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SPECIAL FEATURE

Of

Captain

onder &WW omen Marvels

us segments of Three women in vario o have carved the glamour world, wh hievements. a niche with their ac — By Meher Castelino

2020 GOALS: On the professional front, we continue to strive to impart knowledge, now through the digital medium.

The process of learning, teaching and trying to inspire our talented young girls through our journey and experience will be on-going regardless of the form of communication. Personally, this lockdown has been an eye-opener in many ways and helped us reflect on the true essence of life and how small things bring us the greatest happiness.

FEMINISM TO ME: The concept of Feminism has definitely evolved over time, with people understanding the word to mean equality for all genders with no discrimination or perceived hierarchy. Individually, however, women don’t need the word ‘Feminism’ as a tool to stand their ground. We are born empowered and possess an invincible spirit that helps us forge the life we wish for. I believe that women have the ability to build their life the way they see fit.

CULT PRODUCTS: If certain products enhance a person’s confidence and make them feel good, I am all for it. Self-care doesn’t only mean working towards being pretty; it also requires you to be optimistic and comfortable in your own skin. For my face, I use Garnier Sheet Mask, which helps my skin.

I also use Shiseido moisturizing cream and Tulelite Clenz cleanser. My body wash is from Bomb cosmetics.

How do you perceive beauty for women in 2020?

Aura, charisma, and an optimistic vibe is what I believe beauty means to all women today. I think we’ve finally understood that beauty isn’t skin deep, but you are what you project.An evolved woman of 2020 projects positivity, grace, charm and a lot of strength while embracing her true, authentic self.

ANJALI RAUT GILL Former Mrs India Homework 2017 & Co-Founder, Cocoaberry Talent And Academy Anjali Raut Gill former Mrs. India Homework 2017 hails form an Indo-Russian family whose broad perspective in life has pushed her horizons. A successful ramp model, Anjali is now the co-founder of Cocoaberry Talent and Academy with sister Alesia, helping young aspirants to tap their inner potential towards success.

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VAHBIZ MEHTA Show Director & Choreographer Vahbiz Mehta is one of the most sought after director and choreographer in the Indian fashion business, who has visualised some amazing fashion events by creating experiential and conceptual presentations that transform the conventional runway.

2020 GOALS 2020 is a year like no other. It is a year of awakening and it’s made me rethink, reimagine and reset my goals.

My answer to this at the beginning of the year would be very different from my answer now. My goals have always been professionally driven. Ambitious to be the best at my job, creatively push the boundaries at every show, create new experiences for the audience so they feel that WOW moment, learn more about my craft in terms of technical knowledge, keep trying to reinvent the fashion wheel and working on a module to actually educate what a show director does. But now, 2020 has made me include personal goals. I want validation not just from what I do but also from who I am. I have had the realization that we’ve lived life in excess, so minimizing my wants and fitting them to match my needs is a personal goal in progress.

FEMINISM TO ME Feminism to me is living life on my terms, being independent and self-reliant in every way - especially, financially, being a flag-bearer of my fellow women’s achievements, empowering and uplifting other women to be the best version of themselves, not being judged on how I choose to dress, and definitely, feminism to me is not running all men down due to the deeds of some.

CULT PRODUCTS My beauty regime comprises moisturizing; an absolute essential is Uriage Eau Thermale. My body moisturizers are The Body Shop Green Coffee Soufflé, Bath and Bodyworks Warm Vanilla Sugar and Victoria’s Secret White Orchid and Passion Fruit. My miracle product is Depiwhite for pigmentation. No makeup but my all-time favourite fragrance is Pleasures Intense by Estée Lauder and Body Splashes from Victoria’s Secret.

How do you perceive beauty for women in 2020?

Beauty, perceived by me in 2020, is Instagram vs Reality. For every flaw there is a filter. But the reality of beauty is a sound mind and body.You look as beautiful as you feel. Conventional beauty is no more a criteria, confidence and intelligence are, and to me that’s beautiful.Also, sleep is a huge contributor but that’s a beauty secret that’s being elusive to me.

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SPECIAL FEATURE

AASHISH HIRAMANEK Co–Founder Tandem Communication Aashish Hiramanek is a veteran in the business of communication with a list of premium lifestyle clients from all segments. Armed with over 20 years experience and a young team, Aashish brainstorms fresh, cost-effective solutions in tune with the current scenario.

2020 GOALS: My goal is survival with a sense of humour; to keep the motivation and the momentum going. To identify the chasm and the opportunity and to adhere to the fluctuations in the market scenario to adapt the same in the communication package we offer our clients. To expand on the digital division started in 2016, to be permanently savvier in financial matters on the personal front, to make time for myself and loved ones post lockdown.

FEMINISM TO ME: Feminism is gender equality in professional or personal freedom to make decisions and responsibility for choices. My closest friends are guys, who are more feminists, than women, which is funny and amazing too.

CULT PRODUCTS: My beauty products skin supplements/Face Wash from SkinLab by Dr Pai for skin glow. Laneige time freeze sleeping/lip mask, Avene or La Roche Posay Sunscreen, Kunkumadi tailam – or any face oil once a week, Nykka Mask sheets, Lavender and Neroli Body oil from local brands such as Khadi/ Forrest Essentials is a must in my bath routine. L’Occitane body/scalp essence, shower oil, L’Oreal Faux cils Mascara and 2502 lip-gloss, Benefit Cheek Tint or a M.A.C. Mineralise blusher, Physicians Formula Super CC cream, Cocoon primer with vitamin A.

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How do you perceive beauty for women in 2020?

I admire beautifully groomed and disciplined women, but I don’t really adhere to any unrealistic standard of beauty or perfection.An effortless style sense, positive attitude and touch of fun will add to your aura of beauty over a strict regimen.

Beauty / Wellness

5 Fruits for

Monsoon Skincare

is where seasonal fruits come to play. Including these fruits in your diet or applying them topically can help keep your skin nourished and glowing. You can eat the whole fruit or mash, grind or cut them and apply it on your face.

PhoTo BY SUzY hAzELWooD FRoM PExELS.CoM

Dolly Kumar - Founder & Director, Skinella suggests 5 nutrient-rich fruits that will help you keep your skin fresh and supple during the monsoon season.  Carambola: Also known as the star fruit, carambola is a rich source of antioxidants like quercetin, gallic acid, polyphenolic compounds. It is also a powerhouse of dietary fibre, Vitamin A, B and C, and of minerals like zinc, magnesium, sodium, iron, and phosphorus. It helps in countering the effects of oxidative stress preventing the growth of free radicals. The anti-inflammatory properties of the fruit help fight acne, treat sore eyes, and help in having a clear, glowing, blemish-free skin. You can include the fruit in your diet or apply its juice on the affected areas to get beautiful results.  Peach: Peaches are a great source of fibre and Vitamin C that help remove dark circles and blemishes from your skin. Vitamin A & K, beta carotene, potassium, magnesium, and selenium found in peaches boost the skin’s defence mechanism, tighten pores, rejuvenate the skin, and leave it looking smooth and soft. The juice and pulp of the fruit can be applied to the skin to remove dead cells, moisturize the skin, and protect it from UV-rays.  Watermelon: Watermelon, owing to its high water content, helps in keeping the skin hydrated. Rich in antioxidants and beta carotene, watermelon helps fight dull skin and prevents sunburn and other skin Monsoon season can be harsh on your skin, making problems. Vitamin A found in this fruit reduces skin it more prone to bacterial and fungal infection - but all pores and minimises excessive oil secretion from the you need is a little extra care. Including seasonal fruits sebaceous glands. Watermelon juice can be used on the skin as a skin toner. You can also make a face mask by in your diet and in your skincare regime is a natural mixing watermelon, banana, and honey. and cost-effective solution to fight skin problems and  Blueberries: Blueberries are considered skin’s superfood and rich in antioxidants, fibre, and vitamins. get glowing flawless skin.

The fruit helps in having smooth skin, prevents fine lines, eliminates scars, and increases skin elasticity. It also helps in fighting blemishes and acne by balancing the level of oil present in onsoon is the skin, thereby providing an even tone, radiant, and glowing skin undoubtedly a that everyone dreams of. You can make a face mask using half beautiful season. But a cup of crushed blueberries mixed with a cup of plain yoghurt. just like a coin has two sides, Apply this mask on your face for 20 minutes and wash it off with monsoon comes with its own set lukewarm water for glowing skin. of pros and cons. The cosy rainy  Cherries: Found abundantly during the monsoon season, cherries season also brings with it a host are a rich source of the antioxidant anthocyanin, potassium, of fungal and bacterial infections. flavonoids, fibre, and Vitamin A, B, C, D, and E. Regular consumption Excess humidity and sweating, or application of cherries helps fight free radicals in the skin, helps dehydration, the photo-toxic renew skin cells, and lighten the dark spots by fighting pigmentation. effect of the sun, and increased As a result, you are left with younger-looking, healthier skin. Cherries heat leave your skin exposed to Dolly Kumar are also proven to promote better sleep that again plays an important infections. It can leave your skin role in having beautiful skin. You can mash a handful of cherries to looking dull and saggy as well as make a smooth paste. Apply this paste as a face mask, leave it on for prone to acne and other skin disorders.

15 minutes and wash it off with cold water. You will be able to notice Though skin issues during the monsoon season become the difference in your skin in the first use itself. common, many women refrain from visiting a dermatologist. This

M

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Beauty / Expert Talk

Stay Home Stay Healthy Expert tips from a doc on how to maintain your health in quarantine times

PHOTO: PExELS.cOm

check-up of these parameters and taking the right supplements is important to maintain strong health in 40+ women. Vitamin D supplement can be taken with or without food and the full amount can be taken at one time. While your body needs Vitamin D to absorb calcium, you do not need to take Vitamin D as a calcium supplement.  Multivitamin supplements: There are multiple nutrients our day to day diet lacks in and the best way to restore that is by taking a good multivitamin supplement.

Women can ask their physician and take the right supplements.

Eat 1 bowl of fresh fruits with a sprinkle of flax seeds, sunflower seeds, pumpkin seeds on it.  Diet rich in antioxidants: Antioxidants are compounds produced in your body and found in foods. They help defend your cells from damage caused by potentially harmful molecules like free radicals. Antioxidants rich foods like turmeric, garlic, berries, green tea, cinnamon, amla, nuts and seeds help you reduce the oxidative stress in your body thus Mental Health is one of the most slowing down the important aspects of health in ageing process.

40+ women.  Physical health and Here are some things that you can exercise: It’s important do to ensure good mental health: to be physically active.

1. Practice meditation for 20 It can be anything mins every morning. from just a 40 mins 2. Practice pranayama and walk every day to breathing techniques every doing online Zumba morning and evening. or pilates or yoga or 3. Practice any of your favourite swimming or aerobics hobbies like singing, dancing, or just simple Surya drawing etc for an hour Namaskar for 30 mins every day. daily. This will also 4. Take out time to do things that make sure that you make you happy. feel fresh, energetic, 5. Don’t be too hard on yourself. positive and happy Let things go. You don’t have throughout the day. to be on your toes all the time.

Doing exercise and Take care of yourself and make workout can really self-care a priority. help do wonders for your health.

W

orking from home and managing the household at the same time can take a toll on your health — for many women in our country, this is the current reality as lockdowns extend and Dr Rohini Somnath Patil new restrictions are being announced in several regions.

Here are few expert tips from Dr Rohini Somnath Patil on how to maintain your health in quarantine times.  Make self-care a priority: It’s natural that women tend to give all their attention to kids and family. Remember to prepare a diet for yourself, drink plenty of water and sleep for 7-9 hours of sleep each day.  High protein diet: After the age of 35, wear and tear to the body happen at a faster pace. So, it is important that your diet is rich in protein which helps in enhancing the regenerative metabolic processes in the body. If you eat meat, try to make sure that it is antibiotic-free and hormone-free. It’s also important to make sure you’re getting enough fibre and vegetables into your diet — at least six servings of vegetables a day, two or three servings of fruit.

Having a healthy diet also means having a healthy sleep schedule.

When you sleep your body makes the growth hormone necessary to building healthy skeletal muscle. If you’re not building healthy skeletal muscle, you can’t metabolise and burn your calories.  Calcium and vitamin D supplements: Bone density, calcium and Vitamin D reduce significantly after the mid-30s. So regular 52 Beauty Launchpad India | 07.20

PHOTOGRAPH; Juice Salon

BUSINESS

Business / Report

y r e g r u S c i t s a l P A

COVID

s the coVID-19 pandemic has changed how plastic surgeons will care for patients and how they operate their practices, the American Society of Plastic Surgeons (ASPS) recently conducted a member survey to understand what procedures were top of mind among patients to gauge whether the public’s mindset on preferred treatments has shifted.

While practices were closed, plastic surgeons continued to stay in touch with patients via virtual visits. ASPS measured the performance of telemedicine and found that most members sought technology to connect with clients.  64% of respondents had seen an increase in their telemedicine consultations since before coVID-19 began  68% of respondents started seeing patients virtually because of coVID-19.

ASPS member surgeons formulated the following early predictions on top 2020 procedure trends as in-office visits safely resume for patients, doctors and staff. Insights were gathered from more than 350 members and were based on what members learned from patients via telemedicine appointments.

Injectables were the most asked-for treatments, followed by more invasive procedures.

1. Botulinum Toxin Type A - 65% 2. Breast Augmentation - 44% 3. Soft Tissue Fillers - 37% 4. Liposuction – 30% 5. Abdominoplasty – 24% the continued interest in plastic surgery procedures during the coVID-19 pandemic suggest patient confidence in the speciality and its board-certified plastic surgeons to reopen and resume procedures safely. this 54 Beauty Launchpad India | 07.20

Times

American Society of Plastic Surgeons predicts new industry trends amidst coVID-19 reopenings

Photos: AmerIcAn SocIety of PLAStIc SurgeonS

in

Injectable use is now a part of our cultural conversation, thanks to the average patient seeing the benefits of natural results from the advancements in technique and products that allow plastic surgeons to individualize their recommended treatments to what each patient needs,” — Dr Lynn Jeffers, President, ASPS

seeing the benefits of natural results from the advancements in technique and products that allow plastic surgeons to individualize their recommended treatments to what each patient needs,” Dr Jeffers commented.

aligns with findings from an ASPS national consumer survey released in may, which revealed an overall positive attitude towards plastic surgery procedures even among those who are interested but have not undergone procedures before.

Building upon that trust, following stayat-home orders and cDc guidelines, ASPS convened plastic surgeon working groups to issue guidance regarding coVID restrictions, elective surgery, and safe resumption of surgery. “the early signs of patients’ confidence in resuming procedures with our trusted members is a testament to why we do what we do,” said ASPS President Lynn Jeffers, mD, mBA, fAcS. from this survey, results show patients continue to be interested in pursuing major surgeries and that the general interest has not changed in the type of procedures and operations from the Society’s pre-pandemic statistics.

AsPs 2019 toP Procedures Top 10 Cosmetic Surgical Procedures While ASPS anticipates a decrease in the total number of cosmetic procedures in 2020 due to the coVID-19 pandemic, the Society forecasts strong demand for treatments as practices reopens for in-office procedures. the number of cosmetic surgical procedures remained steady in 2019 vs. 2018 with 1.8 million surgical procedures performed, and six of the top 10 procedures focused from the neck down. the top 10 cosmetic surgical procedures performed in 2019 were: 1. Breast augmentation (299,715 procedures) 2. Liposuction (265,209 procedures)

3. Eyelid surgery (211,005 procedures) 4. Nose reshaping (207,284 procedures) 5. Facelift (123,685 procedures) 6. Tummy tuck (123,427 procedures) 7. Breast lift (113,188 procedures) 8. Dermabrasion (77,366 procedures) 9. Neck lift (54,852 procedures) 10. Breast reduction (46,340 procedures)

Top 5 Cosmetic Minimally Invasive Procedures In 2019, minimally invasive cosmetic procedures grew at a slightly higher rate than surgical procedures, and the total number of procedures increased for the third year in a row. 2019 marked the highest number of Botulinum toxin type A injections to date with over 7.69 million injections, and facial rejuvenation procedures are not showing signs of slowing down in 2020.

Among the 16.3 million minimallyinvasive cosmetic procedures performed in 2019, up 2 per cent compared to 2018 data, the top 5 were: 1. Botulinum toxin type A (7.69 million procedures) 2. Soft tissue fillers (2.72 million procedures) 3. Chemical peel (1.38 million procedures) 4. Laser hair removal (1.0 million procedures) 5. Intense Pulsed Light (IPL) treatment (685,755 procedures)

Top 5 Reconstructive Procedures Nearly 6 million reconstructive procedures were performed in 2019. Tumour removal is by far the most common reconstructive procedure with approximately 4.4 million procedures performed.

The Top 5 Reconstructive Procedures that were performed in 2019 were: 1. Tumour removal (4.4 million procedures) 2. Laceration repair (249,171 procedures) 3. Maxillofacial surgery (207,862 procedures) 4. Scar revision (181,132 procedures) 5. Hand surgery (141,139 procedures) Although not within the top five, breast reconstruction saw a significant 5 per cent year-over-year jump, a greater increase than any of the top five reconstructive procedures. “Some of the newer techniques have encouraged women to have breast reconstruction who might not have chosen it previously or may not have been good candidates for the procedure in the past,” Dr Jeffers said.

“Injectable use is now a part of our cultural conversation, thanks to the average patient 07.20

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Business / Conference

A

Life Lessons with Govind Shrikhande

retail professional with more than three decades of extensive experience in weaving successful business stories for apparel to multi-format brands, Govind Shrikhande spearheaded Shoppers Stop’s rise as one of India’s leading department store chains. Under his leadership, the company increased the number of its stores from seven in 2001 to 84 in 2018 — and its turnover went up from USD 45.1 million in 2001 to USD 600 million in 2018 with the launch of multiple formats such as Home Stop, MAC, Clinique, Estée Lauder, and Bobbi Brown. He currently advises several businesses and serves as a mentor to start-up CEOs. His passion for people and consumer-centric approach has earned him the distinction of a well-regarded speaker and jury at many national & international platforms. A big fan of books, music, cricket, and movies, Shrikhande’s zest for life is as inspiring as his professional accomplishments. — By Esha Gakhar

Life is like a marathon and it teaches you several lessons along the way.

Every individual is on a journey of Self Actualisation throughout life; many of us start it exactly as the famous song“Musafir hoon yaro / na ghar hai na thikhana / mujhe chalte jana hain”.We don’t know the destination that we are chasing — but start on the path anyway!

Govind Shrikhande Mentor, Ex-Customer Care Associate, and Managing Director, Shoppers Stop Ltd.

As a kid my inspirations were my grandfather - who saved a bank during the crash of 1929, my father - a gentle soul who installed the love for reading and movies within all my siblings, and my brother — who supported my education and set up the platform for my career. As I grew up, so many people created the hunger in me to drive towards excellence — Lata Mangeshkar, Asha Bhonsle, Kishore Kumar, Carpenters, Tiger Pataudi, P.G Wodehouse, Pu La Deshpande, Ayn Rand, JRD Tata, Baba Amte, Kapil Dev, Steve Jobs and many others.

I have been lucky to have some great bosses like Anubhai Dhuldhoya, Sudhir Phadke, Govind Mirchandani and Harshad Joshi who have enriched my knowledge. I have learnt a lot of lessons from my bad bosses as well; especially what not to do — never manipulate people, never use and throw people, etc.

Great music & movies, superb books, exciting cricket matches, and inspirational personalities keep me happy and focussed.

56 Beauty Launchpad India | 07.20

My Top 11 Commandm ents: 1. Treat others the same way as you would like to be treated 2. Love your work & not your chair 3. Disruption is normal 4. We are all work-in-pro gress, so keep learning as there is no stage called perfection 5. Dedication, Positivity, Passion, Humility & Groo ming your team members for bigger roles are the key qualities of a good leader 6. Family must be given priority over all other activ ities as no one can replace you in that role.

Businesses can find some one to take up your role - but the family cann ot 7. Health is at the core of a happy and long life; do not take shortcuts.

Yoga is the best way to rem ain healthy and happy 8. Everyday is a new be ginning. Every friday a mo vie bombs or rocks at the box office; the last succes s or failure is no indicatio n of the next release.

So, treat every day like a new innings; take guard and start batting in a V. 9. It is important to take a break from time-to-tim e and enjoy nature and appreciate your family. Yo u need to invest in relati onships as well 10. Make books your frie nds; keep reading as mu ch as possible across genres/interests/media.

You will never become old if you keep reading & learning 11. Balance your creative , logical, and emotional thinking; we generally fal into the trap of going overb l oard in one of these three areas

Lessons I Learnt from COVID The worst fallout of the pandemic and ensuing lockdowns has been the creation of a new class of Indians — Immigrants.

For the first time, we saw immigrants being called out as a separate class.

It is sad that so many people who contribute in building and sustaining cities are struggling to even reach their hometowns.

The second big fallout has been the pandemic of webinars. Many so-called industry experts are now only available on webinars, mouthing platitudes while ignoring the plight of their own employees, suppliers, and partners. Almost every sector has been affected by COVID but very few companies have taken the right steps with grace and empathy, while protecting their assets, people, and customers.

My Hope for the Future India has always been a hero-worshipping country - whether he/she is a king or a political leader; we believe that these individuals are infallible. We can see this kind of blind faith being placed on many of our leaders throughout history.

This is a mentality we need to get rid of, if we want to see a strong and independent India and we need to engage with the best economists, scientists, educators and health professionals to become a 10 trillion+ economy.

I also believe we need to reduce the large disparity in income of the poor/farmers & the ultra rich. We need to give back dignity to each person & make “Mera Bharat Mahan” a reality for everyone.

India also needs to understand that if ‘Digital is the Future’, we need a local digital ecosystem that is not dominated by international players — whether it is Search, Operating Systems, Mobile Devices, Online Retailers or Social Media.

Retail is a business of theatre and needs to bring back the romance — even post-COVID. Adopting omni, VR & AR technology is not an option today. Fundamentally, customers buy solutions in a product or service.

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Business / Market Analysis

Tea tree oil

Aloe vera

Oregano

Natural Cosmetic Ingredients Trending Driven by the pandemic, the “natural� tag is steadily gaining popularity among cosmetic and personal care products

T

he coronavirus pandemic is raising the demand for natural ingredients in the personal care industry. The use of such ingredients in cosmetic & personal care products is increasing, as consumers increasingly buy natural & organic products to improve their personal immunity. Ecovia Intelligence (forme rly known as Organic Monitor) expects demand to remain buoyant after the current crisis.

Natural ingredients with antibacterial and antiviral qualities are the most sought after. Australian companies are reporting a surge in demand for lemon myrtle, which is used in hand sanitizers and cleaning products. Australian Natural Products, the largest producer, is planting 180,000 new lemon myrtle and anise myrtle trees to ramp up production.

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Tea tree oil, well-known for its antibacterial and antiviral properties, is also experiencing a coronavirus boost. It is used in a wide range of personal care and home care products. Based in New South Wales, Gelair has developed a line of tea tree oil-based cleaning products for the maritime industry. Virus fears are leading commercial ships and cruise liners to use Gelair products to decontaminate ducted ventilation systems.

Aloe vera, already established in the personal care industry, is also experiencing high demand. The use of aloe vera has extended from companies to consumers making hand sanitizers at home. Seeing the shift in purchasing behaviour, the American supplier Desert Harvest has started producing hand sanitizers for the first time. Amyris, a producer of sustainable ingredients, has also launched natural hand sanitizers under its Pipette brand. The natural essential oils company EO Products has increased production of its hand sanitizers 16-fold since the virus outbreak.

Other natural ingredients in high demand include eucalyptus oil, propolis, and oregano. Asian ingredient suppliers are reporting a spike in demand for eucalyptus oil. In Indonesia, the Agriculture Ministry is actively using eucalyptus oil to help stop the transmission of the coronavirus. It has developed ointments, balms, inhalers and diffusers.

The popularity of cannabidiol (CBD) is also continuing during the coronavirus crisis. CBD is featured in many new product launches, including hand sanitizers, creams, lotions and balms. The UK online retailer Alphagreen is reporting a doubling of interest in CBD-based products since the virus outbreak. Consumers are buying CBD products to help give them relief from anxiety, insomnia and pain. Many natural & organic food retailers are reporting a sales surge during the current crisis. Consumers are turning to natural & health products to improve their overall health and wellness, as well as disease prevention. With COVID-19 changing the way we meet and clean, expect to see more natural ingredients in the products we use.

PHOTOS: PEXELS.COM / RU.FREEPIK.COM

Cannabidiol

Posting on 12th and 13th of every month. Total pages: 60