RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2020-22
April 2020 www.beauteespace.net #beautylaunchpadIND
An
Industry
Masked & Sanitised!
` 100
Editor In Chief & Publisher Ritoo Jhha
i
EDITORIAL Features Editor Isha Gakhar Editorial Coordinator Rakhi Jerly
COnTRIbuTORs
as see it!
Meher Castelino
ART Designer Raghab Panda MEDIA & EvEnTs Marketing Manager K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East)
Dear Friends
GM. Finance & Administration Ashish Jha
Businesses prepare for partial opening even as numbers infected grow to 35000 plus. And deaths are 1000 plus. It’s a call for survival of lives & livelihoods and salon & spa business will top the charts when it comes to hygiene. What they now need to do is ascertain social distancing, working by appointments and more than strict protocols for sanitisation. It’s an essential service provider and needs to function like one. A unity of purpose between brick & mortar and home service provides needs to emerge and let the customer choose. Zomato working smoothly in the past month of lockdown may have actually been a huge ray of hope for the restaurant industry and food & grocery stores. COVID will remain a reality till medicine & vaccine become a reality — till then it’s human ingenuity and ability to engage as human beings that will come to the test. With great faith in an industry that’s high on energy and creativity and physically beautifies the human being and mentally heals millions, with concerted efforts and government support — it will survive and thrive like never before.
Ritoo Jhha, Editor in Chief @beautycaravan
@rjhha
@ritoojhha
Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)
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CONTENTS Off the Shelf 34 Skincare 35
Beauty Block: Find out what’s New and raging on the Beauty Block! Summer Skin Care Of Captain Marvels & Wonder Women
On The Cover
Special Feature 36
Beauty
EvolvE CollECTIoN Hair: Fellowship for British Hairdressing F.A.M.E. Team 2019; lora Griffin, Tania Faenza, Ashley Cockrell, Alastair Jubbs; Creative Direction: Errol Douglas MBE; Photography: Barry Jeffery; Make-up: Branka vorkapic; Styling: Desiree lederer; Production: Kate Jeffery; Products: Goldwell
Business Industry Watch 40 Market Analysis 44
Regulars News Updates 10
Quick Updates on What’s Happening in the World of Beauty
Hair Preview 16
Hair at this Moment: Get All the Latest Updates of Hair Industry!
In Focus 18
Stay Limitless with the new Majirel from L’Oréal Professionnel
Event 20
Live your Future with MAtrIx Hair Fest!
Cover Feature 22 Trend Alert 28 Portfolio 30
Evolve Collection Self Groom @ Home School Yearbook
Expert Take 46
Covid-19 Impact & the Changing World of Beauty & Grooming the Euromonitor take on FMCG Handwashing Coronavirus (& Your Skin Health) Away
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Quick updates on what’s happening in the world of beauty L’OréaL USa DeepenS itS COViD-19 CriSiS reSpOnSe with $200K DOnatiOn & MOre With more than 110 years of professional beauty heritage, the beauty brand leader is committed to supporting stylists and salon partners and has implemented a multi-tiered support plan for the industry’s small business owners. This commitment is an extension of the L’Oréal USA Gives Back commitment, announced in March 2020 and made in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe. This initiative includes payment relief for L’Oréal USA Salon Partners & SalonCentric Clients and LEVEL Loyalty Rewards Extension till end of May 2020. “Since the beginning of this unprecedented moment, the safety and well-being of our employees, customers, and partners have been our top priorities. This is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry’s recovery from it,” said David Greenberg, Group President of L’Oréal USA’s Professional Products Division. L’Oréal USA has also partnered with Professional Beauty Association (PBA) to expand its community relief and recovery initiative. The company has made a $200,000 donation to the PBA’s COVID-19 Relief Fund, which supports licensed professionals who are unable to work due to COVID-19. The funding is intended to be emergency aid for short-term immediate needs such as food and bills. L’Oréal USA will match additional employee donations to the Relief Fund dollar for dollar up to $25,000. Through a partnership with Product Club, L’Oréal USA’s SalonCentric also donated 1 million medical-grade gloves to medical centers throughout the U.S. To alleviate daily hygiene needs, L’Oréal USA Professional Products is donating a supply of over 100,000 dry shampoos to local crisis response teams and healthcare workers. “The PBA COVID-19 Relief Fund supports licensed beauty professionals who are experiencing financial hardships during this crisis. L’Oréal USA’s support means there are more meals on the table, more bills paid, and more supplies purchased,” said Steve Sleeper, PBA’s Executive Director. “This fund signifies that the beauty industry is rallying, uniting and doing whatever it can to support our own.”
10 Beauty Launchpad India | 04.20
IMAGE: PRNEWSFOTO/L’ORéAL USA
GLOBAL NEWS
Now
ews
GLObaL hanD Sanitizer MarKet tO reGiSter a 600% YOY GrOwth - ariztOn repOrt
aMOrepaCifiC DeVeLOpS a tranSparent inOrGaniC SUnSCreen MateriaL Amorepacific R&D Center has developed a ‘porous, micro inorganic material platform technology’, which is a white-cast-free solution that reflects UV rays effectively. The research project was helmed by Dr. Li Yan from Amorepacific R&D Center Material Lab in partnership with Professor Lee Gi-ra and his lab in Sungkyunkwan University Chemical Engineering Since the 1959 release of ABC Parasol Cream, Korea’s first sunscreen, Amorepacific R&D Center has been dedicated to developing innovative organic/inorganic sunscreen materials, powered by its research capacity in basic science. Park Won-seok, Head of Amorepacific R&D Center Foundation Innovation Lab says, “The recent research results we have announced are very meaningful as we came to possess a platform technology to develop innovative inorganic materials. We will continue to verify the potential of this platform through clinical trials on skin.”
A recent research report by Arizron - Hand Sanitizer Market - Global Outlook and Forecast 2020-2025 - offers a data-driven and deep market insights on the impact of COVID-19 across geographies, segments, and vendor landscape. Key insights include: The global market will post an absolute growth of 305% and the US market will post an absolute growth of 214% by 2025 The demand for hand sanitizers with 60% alcohol content will continue to rise across markets, with the US market alone expected to grow at 485% during the forecast period With a drastic shift from an optional item to regular shopping cart item, gel-based hand sanitizers will still continue to be a preference among consumers, effectively contributing about $1 billion incremental revenue The healthcare segment would be the other major contributor, with an expected $622 million incremental revenue
Donation of personal and household hygiene products: Henkel will also donate 5 million units of personal and household hygiene products globally. This includes hand sanitizers, soaps and protective equipment as well as detergents, disinfectants and other household cleaning products. Henkel’s corporate citizenship team will implement these donations in close coordination with charity organizations, local authorities and partners around the world. Shifting production facilities to produce disinfectants: In addition, Henkel plans to produce disinfectants in selected production sites. The products are intended to help public institutions and professional groups in the fight against the coronavirus. improved payment terms for selected business partners: Henkel will also consider improved payment terms for small and mid-sized hairdressers to support them during the current challenging situation.
henKeL LaUnCheS COMprehenSiVe GLObaL SOLiDaritY prOGraM Henkel has announced a comprehensive global solidarity program to support employees, customers and communities facing the global COVID-19 pandemic. The program consists of: Donation to whO/Un foundation fund and other organizations: An amount of two million euros will be donated to different funds and organisations to help fight the pandemic. The Fritz Henkel Foundation will donate one million euros directly to the COVID-19 Solidarity Response Fund launched by the World Health Organization (WHO) and the United Nations (UN) Foundation. This donation will help to provide protective equipment for frontline health workers, equip diagnostic laboratories, improve data collection and analysis, establish and maintain intensive care units as well as to accelerate research and development of potential vaccines and therapeutics. In addition, one million euros will be distributed by the Fritz Henkel Foundation globally to different organizations and partners as well as to support the personal commitment and voluntary engagement of employees fighting the crisis.
Ongoing crisis management and safety measures for employees: Since the onset of the crisis, Henkel has addressed the situation proactively through its crisis management teams on country, regional and global level. The primary objective of the crisis management is to do everything possible to ensure the safety of employees, customers and business partners and to maintain operations under these challenging circumstances. “At Henkel, we are committed to help address this unprecedented challenge. In line with our values, we want to make a contribution through a comprehensive global solidarity program,” said Carsten Knobel, Chief Executive Officer of Henkel. “We stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate.” “I would also like to thank our global and local crisis teams which have been active since the coronavirus began to spread. For our employees who continue to work on site to maintain our operations we have taken extra measures to reduce infection risks. For example, strict protocols in case of suspected infections, increased hygiene, separating shifts and reducing the number of employees working on site by requesting home office work wherever possible.” 04.20
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L’ORéAL HAIRsTYLIng AmBAssAdOR LAURenT decReTOn PAsses AwAY L’Oréal Hairstyling Ambassador and Artistic Director at Haute Coiffure Française, Laurent Decreton passed away on 5th April 2020. With over 25 years of experience, Laurent was an inspiration to many in the global hairdressing community. As news of his sudden demise spread through social media, many expressed shock at the unexpected death. L’Oréal Professionnel was one of the first to issue an official announcement with a social media post.
Dear customers, Dear friends, Laurent Decreton left this world on April 5th. He has never stopped to give us daily his unique and exceptional artistic talent, his smiles, his kindness, his empathy, but also to influence us with his expectations and righteousness. Laurent often said that he was not afraid of taking this great trip. May his soul find a new peace. To all of you who knew him, may you continue to carry in your heart the beautiful spirit and the values of this artist, who kept his childhood spirit every morning knowing how to marvel at the beauty of people and the world. Goodbye, and a warm thank you, Laurent. With all our affection,Take care of yourself, Jean-Paul Friedman, Antoine Pividori And the whole team from Metz and Thionville. Official statement from Decreton’s family and team members released on laurentdecreton.com
12 Beauty Launchpad India | 04.20
Rest in peace my dear friend Lolo !!! Don’t believe I will never see you again !!! The most humble soul, a legend, magician… Gone too soon. You will be always in our hearts. Miss you Laurent.” — shweta sahni, Education Head, L’Oréal Professionnel India via Instagram
From top models to elite couture brands, Laurent Decreton has worked with some of the finest names in international beauty and fashion. He has won several accolades including the title of Champion de France de coiffure, meaning the ‘French Hairstyling Champion’. He also travelled the world extensively to impart knowledge to hair professionals through hair shows and masterclasses. Those who have met him and have known Laurent remember him as a kind-hearted, talented, and inspiring personality who is truly a hairstyling legend.
IMAGES: InSTAGrAM/ LOrEALPrO
INDIAN NEWS
OBITUARY
BBLUnT LAUncHes #gROwOUTcHALLenge dURIng cOVId LOckdOwn With the ongoing lockdown, many are missing their regular salon appointments and the internet is flooded with queries from people seeking information and tips on DIY haircuts. A bunch of viral videos showcasing the ultimate haircut fails stresses how important it is to not take the matter into your own hands. In view of the rising interest in DIY hairstyling, BBLUnT is urging consumers to undertake the #GrowOutChallenge. BBLUnT’s Avan Contractor and Adhuna Bhabani, both feel that certain aspects of haircare are best left to experts. Cutting hair takes a lot of skills and tons of practice and they recommend holding it off until one can get to visit a professional to help them out. BBLUnT is encouraging consumers to grow their hair out so that their hairstylists have a beautiful mane to work with, post the lockdown period. The brand is also constantly innovating by bringing lifestyle influencers and their in-house stylists onboard to share hair hacks, tips to maintain the length and hairstyles to indulge for a quick DIY hair makeover.
B&wssc PRePARes HeALTH, sAfeTY & HYgIene gUIdeLInes fOR PROfs Aimed at minimising the risk of spreading the Coronavirus further, Beauty & Wellness Sector Skill Council (B&WSSC) has prepared a set of health, safety & hygiene guidelines for Beauty & Wellness professionals in India. With the required medical approvals, these guidelines acknowledge the necessity and the effectiveness of social distancing as well as maintaining high levels of hygiene in service delivery, in the times to come. They have been provisioned for appropriate and safe usage of infrastructure facility for servicing clientele in a safe and hygienic environment while making sure that the health of the service provider is also safeguarded.
sARVA LAUncHes VIRTUAL ‘YOgA fOR ImmUnITY’ PROgRAm SArVA, the wellness studio chain backed by Jennifer Lopez, Alex rodriguez, Malaika Arora and Fireside Ventures, has launched ‘Yoga For Immunity’ program offering instructor-led virtual yoga sessions, available across multiple countries. Over 7.5k LIVE sessions will be conducted over a month to help people remain calm and fit. A first-of-its-kind initiative taken by an Indian Yoga brand, the LIVE platform offers sessions taught by 75 of SArVA & DIVA Yoga’s best instructors to provide those currently in lockdown, with a convenient way to workout, build immunity and stay healthy. The homegrown brand SArVA is also backed by celebrities like Mark Mastrov (known as the Steve Jobs of Fitness), Shahid Kapoor, Mira Kapoor, and Aishwarya Dhanush. Speaking about the launch, Sarvesh Shashi – Co-founder, SArVA & DIVA Yoga, said, “SArVA’s aim has always been to connect 7 billion breaths through yoga – and our purpose has found a wider base now that the world is battling a public health crisis and we’re honoured to be able to contribute in helping people during this global lockdown. It’s during times like these that people have to focus on rebuilding themselves by remaining positive and staying fit even when at home. Our team is tirelessly working round the clock to be able to communicate the message about our Immunity Building Program and provide LIVE and interactive yoga classes. We have completed over 1,50,000 minutes of live classes in the last 2 weeks. The repeat and average time spent metrics for our live classes and our app have been extremely encouraging.”
The guidelines cover: Safe usage of infrastructure Industry personnel Clientele Salon Professionals rejuvenation Professionals Fitness Professionals Yoga Professionals Alternate Therapy Professionals See the complete list of guidelines here B&WSSC is promoted by nSDC under the aegis of Ministry of Skill Development and Entrepreneurship, with its focus on establishing an effective and efficient eco-system for development and imparting skills for Beauty and Wellness industry, thereby enhancing the employability of the Indian youth, globally. 04.20
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INDIAN NEWS
kAYA cLInIc LAUncH VIdeO cOnsULTATIOn PROgRAm TO fIgHT cOVId19
RAmAn cHOHAn LAUncHes VIcTRess BeAUTY AcAdemY In mUmBAI Permanent Makeup expert from Canada, raman Chohan has launched Victress Beauty Academy in India, in association with Mumbai-based Ace Tattooz. The academy offers hands-on training in global techniques and treatment in semi-permanent makeup applications. Some of the courses and services introduced at the new facility include microblading, combination brows, ombré powder brows, lip blush, lip correction, and lash extensions. “We are extremely delighted to launch our first flagship academy in India, at Mumbai. We believe the market in India holds a huge potential for semi-permanent makeup. While in many parts of the western world the segment has already witnessed rapid expansion, it is still in its nascent stage in India. Our mission is to provide the best training and support to our students to create the best semi-permanent makeup artists in this region. It is an exciting time for us to be involved at the front lines of this growing industry” said raman Chohan – Director, Victress Beauty Academy.
One LIfe IndIA JOIns Yes we cAn TO feed dAILY wAgeRs
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Activating over 140 dermatologists across India via a free video consultation programme, Kaya Clinic has joined India’s fight against COVID19 outbreak. With the nation going into a 21-day long lockdown to curb the spread of the pandemic, access to medical professionals & daily consultations suffered a deep impact. Kaya Clinic’s pan India outreach through daily video consultation promises to assist in adopting dermatology approved skincare, haircare and any stress-related allergy measures at home. People seeking assistance across the country besides the existing brand patrons can get access to expert dermatologists across the country by calling on the toll free number – 1800-209-5292. Speaking on Kaya’s intent towards the efforts to combat the virus and the steps being taken, Pooja Sahgal – Vice President & Head, Marketing, Kaya Ltd. said, “As a responsible medical & wellness brand, we at Kaya are constantly striving towards providing world-class facility & best medical care to the people of our country. Keeping in the mind the current situation, Kaya has decided to roll out digital consultation services to ensure that everyone at home can avail the expertise of Kaya dermatologists for daily skincare. The company is committed to creating large scale awareness about protective measures through mass communication to drive home the message of personal care and hygiene which is critical for us as a nation to fight this virus.”
kAY BeAUTY PARTneRs de’HAAT TO sUPPORT dAILY wAgeRs Joining the worldwide fight against the unprecedented human impact of COVID-19, Kay Beauty has stepped up to support the De’Haat Foundation in their work to aid daily-wage earners in rural Maharashtra. The Kay Beauty contribution will go towards the De’Haat initiative to ensure daily-wage earning families living in the villages around the Bhandara district have food and basic sanitary materials. Commenting on the initiative, Katrina Kaif said, “The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De’ Haat Foundation and we are proud to support them in their endeavour to aid their community.”
OneLife, a preventive healthcare company aimed at improving dietary solutions segregated across nutrition, wellness and beauty supplements and vitamins, has joined hands with the nGO Yes We Can to provide ration hampers to daily wage earners during the nationwide coronavirus prevention lockdown. Lending a helping hand to the most affected section of the Indian society, Gaurav Aggarwal – Founder of OneLife India alongside his close friend and actor nandish Singh Sandhu, has pledged to help the nGO in providing ration kits to the maximum number of daily wage earners affected by the lockdown. They have also appealed to everyone capable, to come forth and contribute to the cause. Each ration kit prepared by One Life and Yes We Can containing rice, flour, a variety of lentils, sugar, refined cooking oil, salt, and essential Indian spices costs `800, inclusive of packaging and transportation. Those wishing to contribute can donate to Yes We Can. For details, log on to www.yeswecanindia.org.
SALON BY INSTYLE DESIGN TEAM, Plano | TX; PhOTOGrAPhEr: RobeRTo ligResTi; WArDrOBE STYLIST: alToRRin; MAkEuP ArTIST: DaviD MaDeRich; hAIr COLOrIST: JaiMee haRRis sMiTh, bRenDneTTa ashley, Miguelina MeJia, Rachel coRDasco, Kellie FeRaRo, DaRcy Falls, aMbeRlee KeRKsTRa; hAIr STYLIST: JaiMee haRRis sMiTh, bRenDneTTa ashley, Miguelina MeJia, Rachel coRDasco, Kellie FeRaRo, DaRcy Falls, aMbeRlee KeRKsTRa
HAIR
Hair / Preview
Hair
What’s new in hair-town? Read on to know more!
Here and now
MR Barber Urban Style Nano Crimper The MB-UNC is a half-inch crimper that promises precision edge styling for short hair. Marketed and distributed by ESSKAY Beauty Resources, its Titanium Technology is expected to reduce frizz and give a smooth and shiny finish to hair. With a styling temperature range of 150°C- 230°C, LED temperature indicators, and a professional three-metre swivel, the Nano Crimper is said to offer ease of use. It is also said to come with an advanced sleep mode with a 60-minute automatic activation.
AHS “Resolution 2020” Wellness Campaign Advanced Hair Studio’s latest wellness campaign, “Resolution 2020”, aims at driving awareness about growing concerns around hair loss challenges and introduce clinically approved methods for hair restoration and hair retention. With a vision to empower people in combating hair loss challenges, the brand also reduced prices of its services by up to 30%, in addition to other benefits. The campaign was run across nine AHS studios in India, till 15th April, supported by AHS brand ambassadors such as cricket legend Sourav Ganguly, popular TV presenter Jatin Sapru, and cricketer Mohit Sharma. Commenting on the campaign announcement, Sanket Shah – CEO and Managing Director, AHS India and the Middle East said, “We, at Advanced Hair Studio believe well-being is a human right and hair loss in many conditions is not considered critical as compared to other health concerns. While, research and my two decades of experience in this industry say, hair loss is very personal, and it has an impact on one’s mental well-being which is imperative in well-being. That was the seed of this campaign and with time we have witnessed an exponential rise in demand for hair restoration, transplant and styling services.” 16 Beauty Launchpad India | 04.20
Maintain Hair & Scalp Hygiene at Home with Schwarzkopf Professional Stay home and stay safe – the world is urging everyone to follow this one simple solution to survive the global COVID-19 crisis. Awareness about personal hygiene is at an all-time high, with consistent guidelines on washing hands and disinfecting practices taking the spotlight. While staying home, we also need to turn our attention toward our own body’s needs for cleanliness and care. In the absence of salon appointments, your hair and scalp is one such important aspect of personal hygiene. Schwarzkopf Professional expert Melissa Hughe shares a step-by-step hair wash routine to help you follow an ideal hygiene routine: Step 1: Detangle hair and wet thoroughly Step 2: Take a required amount of shampoo (up to 10 ml) in your palm and apply it to the scalp, section by section, with your fingers. Step 3: Using a circulatory motion, massage your scalp with fingers while also lathering and foaming the shampoo. If required, add a little water to increase the foam. Massage the foam onto your hair lengths and emulsify in a milking fashion. Step 4: Rinse thoroughly till the water comes clean without any bubbles. Recommend a second shampoo for better cleansing. Repeat steps 1 – 4. Step 5: Squeeze dry all the excess water from your hair. Take a required amount of conditioner/ treatment (up to 20 gms) and apply with your fingers, starting at your hair tips moving up. Do not apply on the scalp. Massage into hair lengths in a milking fashion. Leave it on for 2-5 mins. Step 6: Apply water and emulsify your hair. Remove all the treatment with your fingers. Rinse thoroughly. Step 7: Towel dry scalp and hair thoroughly.
DILEK ONUR TAYLOR, The Salon By Instyle JCPenney, Orland Park | IL Photographer: Roberto Ligresti; Make-up Artist: Joanne Gair
Hair / In Focus
Stay Limitless with the new Majirel from L’Oréal Professionnel Explore the wide palette of the new Majirel shades ranging from browns to reds to ashes and give your clients the perfect personalised hair colour transformation!
Majirel, the flagship color brand of L’Oréal Professionnel brings fresh hair fashion to you and your clients. The brand has always been a trusted name amongst Indian hairdressers with its iconic formula and caring, patented ingredients of Ionène GTM & IncellTM. This season, get ready to discover the new looks from Majirel with hot and trending shade families of browns, reds and ashes!
Silver Ash Highlights
The ash family of shades is quite the rage these days, with even global celebrities sporting it on the red carpet. Add your signature touch to the popular style with a play of shades from the Majirel Classic Ash family or Majirel Cool Cover range for a custom look that wows your client!
Hazelnut Balayage
The browns have always been a favourite among the Indian hairdressers as it perfectly suits the Indian skin tone. Presenting the nutty balayage from the Mocha family of Majirel Classic – Hazelnut Balayage! Let your creative spirit take over as you experiment with shades from the Mocha, the Warm Brown and the Cool Brown families of Majirel classic to create your own mix!
Wine Red Highlights
The reds also enjoy a major fan following among Indian women and Wine Red Highlights is the look to go for if your client has a fancy for this palette! With the interesting mix of shades available in the Red family of the Majirel Classic range, get ready to experiment and play around with these shades even more!
In January 2020, Majirel transformed into its new modern vibrant and colorful avatar with four new franchises - Majirel Classic, Majirel Cool Cover, Majirel Lift and Majirel Highlift. The Majirel Classic range further offer nine different shade familes to choose from: Fundamental, Ash, Iridescent, Gold, Copper, Red, Warm Brown, Cool Brown and Mocha.
The extensive Majirel palette offers you the perfect tool box to play and create unique looks for your consumers and amp up their hair fashion. So this year, get into your creative mood and enjoy the Limitless Colors of Majirel to create Limitless Fashion! 04.20 | Beauty Launchpad India
 
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Hair / Event
Asia’s Largest Hair Dressers Festival with Award Winning Global Hair Artists who showcased futuristic trends
Live Your Future WITH MATRIX HAIR FEST!
MATRIX Hair Fest, a festival for the hairdressing community, was held in Goa on 18th & 19th February 2020. A part of L’Oreal’s Professional Products Division, MATRIX has always believed in an education first approach to empower hairdressers in India. The brand’s vision is to build and unite the largest and best educated global community of hairdressers, fuelled by expression, inspiration and uncomplicated products and services for all. Through its network of 36 education studios across the country and a diverse education team, MATRIX has successfully conducted 90,000 seminars and trained over 7,00,000 hair dressers over the years, reaching 35,000 salons. MATRIX Hair Fest 2020 brought together 5000 hair dressers and salon owners from all over the country to witness the larger than life spectacle that unfolded in Goa. The event opened with signature masterclasses by celebrity, international MATRIX ambassadors – Alfredo Lewis, Phillip Wolf and Danielle Keasling; key takeaways of which included the latest hairdressing trends and techniques to inspire the hairdressers. 20 Beauty Launchpad India | 04.20
Alfredo Lewis
Danielle Keasling
Philip Wolff
Mr. Vinit Goel
Leading key note speakers – Vinit Goel – Client Solutions Manager, Facebook and Bhaskar Ramesh - Director, Technology, FMCG, Auto, Media & Entertainment, Google – conducted business sessions that focused on digital tools to enhance entrepreneurial and business skills of the hairdressers. Amit Aurora from multidisciplinary design firm DCA, revealed the future of space design relevant to the challenges faced by salons today. Star-studded performances by Bollywood rap star – Badshah and World of Dance 2019 champions, Kings United had everyone grooving at the party. Aseem Kaushik – Director, L’Oréal Professional Products Division, Asia-Pacific Zone said, “At MATRIX we strongly believe in uplifting and training our hairdressers who in turn will stimulate the progress of the industry. Inspiring and educating them ensures that we offer only the best services to our consumers, in a country that has one of the fastest growing and thriving beauty markets. Today, the professional hairdressing industry has seen double-digit growth and MATRIX continues to be a key leader in supporting and expanding this progress through its continued efforts with events such as MATRIX Hair Fest.” Melroy Dickson – General Manager-Education, MATRIX & Cheryl’s Cosmeceuticals said, “At MATRIX, our mission has always been to empower hairdressers. We keep our artists abreast with the latest hairdressing trends and equip them with the tools they require to shape their future. At the end of two days, we want our hairdressers to leave inspired, energized and charged to take their businesses to newer, greater heights as they change the face of the industry!”
DP Sharma and Gaurav Varma
Mr. Aseem Kaushik 04.20
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COVER FEATURE
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COVER FEATURE
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Tania Faenza, Ashley am 2019; Lora Griffin, Te .E. .M F.A g sin res ry; tish Haird otography: Barry Jeffe Hair: Fellowship for Bri Errol Douglas MBE; Ph n: tio ec Dir e Goldwell tiv : ea cts Cr s; Produ Cockrell, Alastair Jubb duction: Kate Jeffery; Pro ; rer de Le e sire De rkapic; Styling: Make-up: Branka Vo 04.20
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Hair / Trend Alert
Self Groom
@ Home
Celebrity Hairstylist Aalim Hakim breaks down the essentials for men’s grooming at home.
C
It can be extremely irritating for some men to do without their regular haircut. Experimenting with at-home DIY haircuts is the new norm – even celebrities like Virat Kohli and Ronaldo are doing it. But be careful when you cut your own hair; it’s a simple process but requires precision. Get your tools ready: A pair of scissors (hair cutting shears / sharp kitchen scissors), comb, mirror (a large one is preferable or make sure you are leaning closer to the bathroom mirror), and towel Dampen your hair prior to cutting, as it makes it easier to cut. Then, run a comb through it to keep it in line Get the right look which suits your face If you have a round face, keep the sides sharp and leave a bit of length on top, where you should try and show your forehead, so the face looks more elongated and sharper. Similarly, keep the back short and sharp as well. If you have a lanky/thin face, try and keep longer hair on the sides to cover your ears and keep your hair floppy, so the face looks oval/diamond shaped 28 Beauty Launchpad India | 04.20
JoHAN DE JAGER, PEx
ELS.CoM
orona virus has put much of the world under self-isolation lockdowns. In these circumstances, people have picked up their kitchen scissors and are trying their skills in personal grooming. From giving haircuts to trimming out a new beard style, most men have no choice than to take the matter into their own hands - or put their trust in those at home with them. While we still recommend you to hang in there and leave the complicated techniques to the professionals, a little trim or shave is inevitable as the lock down extends into a full month and beyond. So men, let’s make sure you have the essential tools and a few expert tips to see you through the challenge. Celebrity stylist Aalim Hakim shares some tips on how to get grooming at home done right.
With the current situation, an out-of-bed hairstyle is highly recommended. You just need to trim your hair, twist it and cut it from between to create texture. Keep checking in the mirror, and once you have your desired look, you can stop.
Do away with the facial fuzz Isn’t this the perfect time to experiment and try all those beard looks to see what suits your face. Nowadays, men prefer sharp jawline styles like Anchor Beard, French Beard, Soul Patch, Handlebar moustache etc. Gather all your tools. Pick up a good razor – depending on your skin and beard type, use a Mach3, Fusion Proglide or a Skinguard. Along with this, you will also need a comb, scissors, aftershave gel and the following tips to get the desired style:
Using your scissors and comb, bring down your overall moustache length to about 1/5 of an inch. Keeping it longer at the edges around your mouth Start defining the shape of your handlebar moustache by following your lip line to the corner of your mouth and trimming in a downward direction Create clean edges and tidy up any stray hair around your handlebar moustache Create a neat parting with rounded edges in the middle of your moustache Give yourself a clean shave with the best razor on the cheeks, chin and neck, taking extra care around your moustache Comb and re-shape the ends of your moustache by twisting the edges around your fingers into a curl
JAqUELINE FIGUERoA, Henderson | NV; Photographer: Ivan Carrillo
hanDleBar Moustache
french BearD Apply a shaving gel or foam and massage it in a circular motion all over the face and neck area to condition the skin for a smooth shave Start shaving by moving inwards from the side locks towards the centre, leaving the beard around the mouth and chin area including the moustache Smile to check the desired line for the French beard. Imagine a line that runs from the sides of your nose down the corner of your lips and shave everything in between that line and your ear, leaving the hair around the chin and moustache You can experiment with this look by leaving different lengths Make sure the moustache and chin remain connected creating a square or round shape depending on your face shape
soul Patch Clean shave the entire face while leaving a small downward facing triangle of hair below your lower lip that extends to a small spot above your chin Your shaving strokes can be in a downward direction from the sideburns to the chin, going through your neck. If you need an extra close shave you can use your strokes in an upward direction against the grain of your hair Try different lengths with this look; a short soul patch can barely be noticeable while a long one can create an air of mystery
anchor BearD Use scissor and comb to even out your facial hair length Wash your face with hot water or apply a hot towel on your beard as it will help soften the facial hair as well as open the pores Apply a shaving gel or foam and massage it in a circular motion all over the face and neck area to condition the skin for a smooth shave To achieve this look, the soul patch and goatee at the chin will be connected to create an anchor shape. The corner of the anchor will be hugging the jaw line of the face, keeping the length and shape as required You can keep your moustache pencil-shaped or a pyramid-shaped; disconnected with your anchor beard Shave with light and gentle pressure to give yourself a close shave After the complete process, wash your face with cold water and apply aftershave lotion or balm, as it is the best possible way to close your pores, soothe the skin and smell nice
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PORTFOLIO
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School
Yearbook Hair: Sophie Gibson and Jonathan Turner; Make-up : Kirsten Baillie; Styling : Clare Frith; Photography : Michael Young
PORTFOLIO
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IMAGE: DARYNA BARYKINA, StuDIo SAGE, JAcKSoNvIllE, Fl PhotoGRAPhER: DARYNA BARYKINA; hAIR StYlISt: DARYNA BARYKINA
Beauty
Beauty / On the Shelf
Beauty
k c o l B
n nd raging o a w e n ’s t a h Find out w In support of the block! y t u a e b ongoing fight against the e th
Covid-19 Pandemic, coty inc. has started producing Hydro-Alcoholic Hand Sanitizer and initiated a donation drive in the US and Monaco. Production and donations are expected to reach tens of thousands of units per week. The products are free of charge and are being distributed to medical and emergency services staff who are facing shortages due to the fast-spreading COVID-19 virus. Products will also be provided to Coty employees working in the plants and distribution centres producing sanitizers, as well as pharmacy staff and some retail customers.
Keeping up with the growing demand for personal hygiene products in the wake of Covid-19 pandemic, eMaMi liMited forays into the hand sanitizer market under its flagship skincare brand BoroPlus which is a market leader in the antiseptic cream segment. EMAMI recently launched the BoroPlus Advanced AntiGerm Hand Sanitizer, now available across pharmacies, modern trade outlets, and e-commerce platforms.
John Paul Mitchell SySteMS (JPMS), maker of professional hair care products including the brand Paul Mitchell, is now producing hand sanitizers to help stop the spread of the Covid-19 virus. The company is expeditiously moving forward to manufacture more than 20,000 units of an 80% alcohol spray formula, which will be donated to high-need groups who are facing shortages, such as Southern California first responders, Los Angeles police officers, and low-income families with young children. The sanitizers will be manufactured in conjunction with JMPS’ longtime partner Bocchi Labs. The company has designated several high-need groups to receive the donated sanitizers, as well as Paul Mitchell hair care items such as shampoos and conditioners.
Roman jeweller Bvlgari extends their support to the fight against Covid-19 by producing and donating hydro-alcoholic sanitising gel. Produced at the ICR factory in Lodi, Italy – its historical fragrance partner – the sanitizer bottles were first donated to the most affected Italian medical establishments as a priority, via the Italian Civil Protection Department. Now, the brand has extended its support to Switzerland, a country in which the brand has more than 600 employees – starting with the Canton of Neuchatel, where Bvlgari employs more than 350 people and creates Watches and Perfumes for the whole world. 34 Beauty Launchpad India | 04.20
Beauty / Skincare
Summer Skin Care
Gunjan Jain from Cheryl’s Cosmeceuticals answers all your skin care queries
W
e all have a skin care routine based on recommendations from our friends or from home remdies passed down by our families. While following a tried-and-tested skincare plan is a must, there are multiple factors that affect your skin health and each concern must be addressed through a customised plan of action. So, how do you choose the right way to effectively achieve all your skin goals? Gunjan Jain — National Education Manager, Cheryl’s Cosmeceuticals is here to help you with her expert recommendations for summer skincare.
Presenting DermashaDe sunblock in sPF 50 anD sPF 30
How does one identify their skin type?
Pro Tip: Ensure you use a cleanser to unclog your pores to get rid of sweat and pollution. Post that, use a moisturiser to hydrate your skin to replenish lost moisture from sweating. Finish with a sunblock for that much needed sun protection.
It is always advisable to visit a skin care professional to understand your skin type. An expert diagnosis will reveal whether your skin is oily, sensitive, dry, acne-prone or a combination of two or more types. Basis this, use products that are specially formulated. Additionally, observe your skin on a day to day basis to understand how it reacts to skin care products.
How harmful can sun exposure be to skin?
A broad spectrum sunblock that protects you by physically blocking the UV rays, it prevents skin darkening, tanning and ageing concerns. Enriched with the goodness of Pomegranate Extract & Vitamin C, its lightweight non-greasy formula ensures the aversion of sunlight induced damage and irritations to the skin. By using the DermaShade Sunblock, you can shield your skin and its health. It reduces melanin synthesis and prevents sun damage, thus providing advanced sun protection.
this summer, use expert recommended sun protection with cheryl’s Dermashade sPF 50 and sPF 30! available at your nearest salon!
The ultraviolet radiation emitted from the sun can be divided into three kinds of rays – UVA, UVB and UVC. Out of these, UVC rays are the shortest rays and don’t reach the earth due to ozone absorption. It is the UVA and UVB rays that are the most damaging to skin. UVA rays account for 95% of the UV radiation that reaches the earth. They affect the top layer of the skin and can cause premature ageing; leading to visible effects such as wrinkles. UVB rays on the other hand can cause tanning, sunburn and damage to the DNA cells in as little as 15 minutes!
What do SPF and broad spectrum on a sunblock mean? What should one look for in a sunblock before buying it? SPF - Sun Protection Factor is a scientific measure in your sunblock that denotes the reduction in risk of skin damage from sun radiation when used. Broad Spectrum protects you from both UVA and UVB rays. While planning to purchase a sunblock, one must ensure that a physical blocker such as titanium dioxide or zinc oxide is present, in addition to the SPF rating.
Gunjan adds, “Cheryl’s Cosmeceuticals, India’s pioneering professional skincare brand provides targeted solutions that are designed for Indian skin. Each product is developed and formulated using scientifically-proven actives and bio-technological ingredients and their holistic solutions cater to all types of skin. Cheryl’s DermaShade Sunblock protects from photoageing from UVA rays and tanning from UVB rays. It is suitable for all skin types including sensitive skin and is available in SPF 30 and SPF 50; for oily skin in a spray format and in a cream formulation for dry skin.” 04.20
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sPECial FEaTuRE
Of
ANANYA BANERJEE
Captain
&Wonder Marvels
Women
Celebrity Chef, Globetrotter, Painter, Lawyer Chef Ananya Banerjee has worked for BBC Good Food India as Executive Editor. Her globetrotting has given her culinary skills an eclectic nature. She is the author of two cookbooks ‘Planet Gastronomy – 100 Most Popular Global Recipes’, and ‘Bangla Gastronomy – The Journey of Bengali Food’ and has won ‘The Celebrity Chef of the Year 2018’ (Female) and ‘Home Chef Matters: Excellence in Bengali Cuisine 2017’.
Three interesting women achievers from diverse fields reveal their success stories. — By Meher Castelino
2020 Goals: In India alone, there are so many different types of cuisines that are yet to be explored, like the cuisines from the Eastern part of the country. 2020 will be all about building awareness around the lesser-known cuisines of India that have been hidden from the rest of the world. FEMinisM To ME: Feminism means empowering one another and growing together. As a woman who has been passionately doing what she loves, feminism is having your own dreams and following it no matter what. And to ensure that every woman out there lives their dreams, we need to motivate and encourage one another till there is equal opportunity for everyone in the world. CulT PRoduCTs: Being a chef working in the kitchen for longer hours means a lot of heat and oil. Therefore, keeping the makeup light and simple during work hours works. My go-to workday products would be sunscreen and BB cream, but for videos lots of makeup is needed. My cult products are Clinique Cleansing Balm, Clinique Smart Day and Night cream, Clinique Foundation, M.A.C. and Bobby Brown lipsticks and eye palette.
How do you perceive beauty for a woman in 2020? It’s all about being comfortable in your own skin.The concept of what they call ‘beautiful’ in a woman has also changed over the years. In 2020, beauty will go beyond physical features, clothing, or cosmetics; it will be all about personality and how you carry yourself no matter how you look. ‘Confidence’ and ‘comfortable’ are the two essential words. 36 Beauty Launchpad India | 04.20
2020 Goals: My goals for this year carry over from the years before, which are to become a better person, more compassionate, and more focused. I believe that the enterprise of any individual is a reflection of their true self, so I believe that this is also the goal for my publication “The Luxury Chronicle”. I should bring more rich and authentic content for my readers. Less lofty goals include finishing the many half-read books by my bedside and more travel. FEMinisM To ME: It is the freedom of choice. A woman is unique in her emotional space, strong as well as vulnerable. She is the crucible of the human race. That is a huge role. She can be her own boss and be whoever she wants to be. CulT PRoduCTs: As a terribly pimply teenager, I was introduced to the magic of the chickpea powder aka ‘besan’. That has been my sole cleanser since, making the skin suitably oily. However, since a recent few years, I have resorted to infrequently using Elemis Pro-Collagen Marine Cream. I use the Luminesce cleanser post-outings. The dry Delhi winters need almond oil at bedtime.
NEELIMA AGRAWAL Managing Director, Bau Publishing Neelima Agrawal is the Managing Director of her firm BAU Publishing, under the aegis of which she brings out her lifestyle publication, “The Luxury Chronicle”. The eddies and swirls of life have made her a detached observer, focused as much inwards, as outwards, allowing her to pursue her affair with the written word. Her insightful reports have won her many accolades in the international space for her publication, and millions of readers from practically every country that has the Internet.
How do you perceive beauty for a woman in 2020? We are now in happy times, where the shape of the body or the colour of the skin doesn’t count anymore. Beauty is indeed the reflection of the inner self.What can be more beautiful than a kind face, or eyes filled with compassion or love, or a smile that lights the world.This attribute is gender neutral. Handsome is as handsome does.
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SPECIAL FEATURE
INDIRA BHOJWANI Jeweller, Astro Gemologist, Director Music Events Multi talented Indira Bhojwani creates exquisite jewellery, promotes Indian music from the grassroots levels and has held shows around the country with her Saazindiya programme. She was awarded the WOW Sindhi iconic award for Entrepreneurship. As an Astro Gemologist, she reveals the secrets of wearing the right astrological gemstone according to the science of Navratnas and birthstones.
2020 Goals: India has a wealth of multi-faceted musicians. I will work on showcasing their talents at as many music events in India as well as internationally through my venture SAAZINDIYA. I would like to bring aggressively to the forefront the awareness of music being therapeutic and spiritually uplifting by having more music healing sessions with trained musicians from all over India. On a personal level, in these unprecedented times, I would like to be a wealth of support to children and grandchildren to guide and support them in their future lives.
How do you perceive beauty for a woman in 2020? Beauty lies in the eyes of the beholder. Beauty comes from your inner self, your positivity, being comfortable in your own skin and at peace with yourself.This radiance exudes from your persona and draws people to you. Refrain from the Botox and fillers and cleanse your aura.
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FEMinisM To ME: Women empowerment - Always try to fix another woman’s crown – Solidarity and Support. I subscribe to the ideology of Devi Shakti in her 3 avatars - Durga (Strength), Lakshmi (Wealth/Prosperity) and Saraswati (Arts/ Learning/Knowledge). A complete woman in all her multiple roles is true Feminism. CulT PRoduCTs: “BE INDIAN BUY INDIAN”. After using a host of international products, I gravitated towards Ayurvedic brand Kama, my personal favourite. I use the day and night creams, body washes and hair cleansers as well as massage oils. I play around with Lakme beauty products. One brand I stumbled upon is Innisfree, a Korean brand now available in India, which has a very lovely range.
CURRENT SALON & COLOR BAR, ASHBUM, VA; PHOTOGRAPHER: ROBERT MERHAUT
BUSINESS
Business / Industry Watch
Covid-19
Impact & the Changing World of Beauty & Grooming 2020
shattered all the expectations we had for it in a matter of months - but it need not go down in history as the terrible 20s, as more and more people are holding on to the hope for new opportunities once the world heals. We spoke to experts and professionals across the Indian salon & beauty industry to understand the current scenario as well as their insights on what’s next.
If you are a beauty professional, there is no better time than now to upgrade your skills to become the best you can be at what you do. If you are a struggling business owner barely getting month on month, the next few months are going to be challenging — so, use this time to create a robust marketing plan that can help acquire new clients and strengthen your business once the economy opens. If you are an established brand, take time to enjoy your success, collaborate with your team online to create new systems, innovate, and work towards becoming a stronger brand in the coming future.” — Roopa Ambekar, Founder /Managing Director, Uber Salon & Spa, Bangalore
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For an industry that is based on human interaction and touch, the salons have been greatly affected by COVID-19 and the consequent lockdown. The industry is a major employer, especially for women. Since talent is an important resource in this business, it will be imperative for the government to step forward and support the industry with steps to engage talent, simplify approvals, help with liquidity in the short term, and stimulate consumer demand by lowering the GST slab. During the lockdown, we are using the time to further hone our teams’ skills through classes and training sessions. We are also keeping in touch with our customers through live sessions and social content. We are utilising our work from home to emerge stronger and to bring the best to our customers when the situation returns to normal.” — Pushkaraj Shenai, CEO, Lakmé Lever
The Urban Company Urban Company (formerly Urban Clap) has introduced ‘Mission Shakti’ to ensure the overall health, safety & wellbeing (including financial well-being) of all their partners in Beauty & Wellness sector. The initiatives taken under the program include: • Interest-free business advances offered to all professionals • COVID-19 health insurance and income protection plans • `1.5 cr relief fund created for the wellbeing of pros • Suraksha holidays (paid sick leave program) for all service partners, in case they have even the slightest of symptoms like a common cold • Providing Personal Protective Equipment (PPE) including gloves, masks, eye goggles, and sanitizers to all pros to ensure safety once they resume services • Telemedicine facility & daily temperature checks for all pros • Online hygiene & safety training as per WHO standards • Beauty-specific safety protocols developed and online training conducted for all professionals, keeping in mind the new hygiene standards
These are unprecedented remove, beyond the circle of our influence and control. My suggestion for industry members is to not spent too much time thinking about what you can’t do, rather focus on what you can. Use this time to do things you have never done before, both personally and professionally. At Streamline, as a company, we are working a lot on internal capability building -- for our clients, hairdressers, and customers. We are working on a Salon support campaign so that we can be ready to strike once the markets reopen. We are also focussed on a hygiene portfolio, which I believe is what the next few generations are going to need — a lot of hygiene-centric products.” — Aankith Aroraa, CEO & Founder, Streamline Services
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Business / Industry Watch
Covid-19 Impact: Due to this crisis, there are lakhs of employees who have been laid off by their companies. Small salon businesses have been adversely affected. They have large amounts of rents to pay and they have limitations in looking after their staff members. This is an unfavourable circumstance for the middle and the lower-middle-class population of our country. It is going to hamper the skills industry as well. People would not want to be skilled, they would be desperate for jobs, but there will be none if everything is shut down. Upskilling is going to take off now. People should start working towards obtaining different skills that will help them going forward. Business-minded people or logical thinkers may be in a better position and have an edge over creative minds. Back to Business: We have completed our checklist. We have sent letters to our employees, vendors, and clients. We have ensured that all our salons are fumigated. We make sure to constantly motivate our employees and make sure they are safe and healthy. Once the lockdown is lifted, we are still not sure how the situation is going to be. But, of course, we will impose hygiene practices and train our staff along with ourselves. We will have to reprogram ourselves into creating an all-time hygienic work environment, for our safety and for that of our clients. 42  Beauty Launchpad India | 04.20
Damage Control: Blossom Kochhar College of Creative Arts and Design education has gone online with several classes and webinars. As for Blossom Kochhar Aroma Magic, of course, nothing can be done directly because everything is shut. However, we are in the process of re-organising the whole business structure and a few product lines. We have also been continuously in touch with our retailers and customers to understand the current market scenario. The most important step we have taken is to educate the team and employees on how to maintain high hygiene levels at salons, factory etc. — Dr.Blossom Kochhar, Founder of Blossom Kochhar Aroma Magic and Chairperson, Blossom Kochhar Group of Companies
YLG, for the past 10 years, has always maintained International Hygiene standards and will only up its game from here. There are many things that we, as a reputed and trusted salon, must pay attention to so as to do justice not only to our beloved customers, but also to our hard working staff. The government and Beauty and Wellness Sector Skill Council (B&WSSC) have given our industry a very detailed guideline for what all brands should be doing in-salon for both customers as well as the staff. YLG believes in strictly following these guidelines and in addition, we want to assure our customers that we will be taking extra measures for better PPE. Appointments at each salon will be limited and customers within the salon will be at the min distance recommended by the govt. We’ve even taken the tough decision to keep our salons closed one day in a week so as to do an extra deep cleaning of each salon. The message we want to convey to our customers is that, if you trust your brand, then Social Distancing does not mean Beauty Distancing. #SocialDistancingIsNOTBeautyDistancing.” — Vaijayanti Bhalchandra, Co-founder, CTO of YLG
The entire world is fighting against an invisible virus, which is not only challenging healthcare but dragging the economy down too. Every entrepreneur is thinking about how to meet the monthly commitments, which include rents, salaries, and EMIs. Though staff salaries are given priority at this stage and the EMIs are postponed through the moratorium arrangements, the rental part is still in a grey area, which is almost 25% to 30% of the OpEx. Only few malls has announced some remedies and reliefs, but we need to wait and watch on the standalone salon property owners’ response. Also, we can expect a lot of surprises from the bankers as well on the moratorium arrangements. The burnout is going to be 3-5 lakhs per (stand alone) salon per month, which just covers the rent & salary. The survival of the salon and entrepreneur is going to be based on retaining the staff, negotiating with landlords/bankers/vendors, engaging with the customers, shutdown time frame, Covid-19 control, economy revival and customer confidence in hygeine and safety. Covid-19 will have long term impact on Luxury / Premium segment, but the mass premium basic and essential services will regain momentum once the shutdown is lifted. Managing and surviving April, May and June 2020 should be the short term plan. Cash is King. Covid-19 is not the real issue, it is all about Cash Reserve. Organisations who have planned a Cash Reserve for minimum 3-6 months will be able to sail through this storm. I strongly recommend everyone to take charge without panic and handle everything with utmost love & care.” — Blessing A Manikandan, CEO, Paulsons Lifestyle Group Master Franchisee of TONI&GUY
Covid-19 Impact: The Coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It’s also having a growing impact on the global economy. But once the lockdown ends, people will strive for normalcy. And that’s where the beauty and skin-care industry can contribute. After staying locked inside for so long, people will want to go out. To meet friends and relatives and catch up on the lost time. They would want to look good. If we travel back in time, World War 2 left Europe barren. But during and after this terrifying time, women still worried about looking good. A swipe of lipstick or a touch of hair dye for them was a way to retain their humanity, dignity and femininity, to put on a brave face, to boost their morale as well as that of the soldiers, and have some fun, even if only for a little while. Back to Business: We had informed our customers through our Social media platforms and emailers when all our stores were shut down. As a Korean organisation, we take utmost care in our sanitization. We will be keeping in touch with our customers through text messages and emailers and we will also ask our Store Managers to make a call to the customers in our database and ask them to visit soon. — Mini Sood Banerjee, Assistant Director & Head of Marketing at Innisfree India
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Business / Market Analysis
The
EUROMONITOR Take On Fmcg
Although amongst the last few countries globally to have been infected by coronavirus (COVID-19), the Indian government’s announcement on 24 March to lockdown 1.3 billion Indians in the second-most populous country globally for a period of 21 days initially, and then extended by an additional 15 days, has led to the shutdown of factories, crippled the supply chain and made around 278 million sq m of retail space redundant.
T
his comes on the back of the worst economic slowdown in a decade that the government was trying to revive prior to the COVID-19 outbreak. Euromonitor International predicts that Indian real GDP could dip into negative territory in 2020 depending on the severity of the COVID-19 crisis. 44  Beauty Launchpad India | 04.20
Consumer health: preventative healthcare remedies will gain in the long term
Beauty and personal care: focus on personal hygiene while beauty takes a backseat
The COVID-19 outbreak resulted in a surge in demand for consumer health products, especially cough, cold and allergy (hay fever) remedies, as consumers anticipated possible supply shortages in the short term. The pandemic has resulted in a change in consumer lifestyles, with an increased focus on preventive healthcare remedies. There has been a surge in demand for immunity-positioned supplements, including Ayurvedic medicines and products, as consumers pursue different ways to combat the virus. Established Ayurvedic companies, such as Dabur India, Himalaya Wellness and Patanjali Ayurved, are witnessing high demand for products like Chyawanprash, Guduchi and Giloy tablets, Septilin and other immunity syrups. In addition to traditional Indian medicine, other immunity-improvement products, such as vitamin C, fish oils, multivitamins and mineral supplements, will likely see a sales boost as consumer priorities shift to a complete focus on inner wellbeing.
Growing awareness of maintaining high hygiene standards to prevent the spread of COVID-19 resulted in a spike in demand for personal care products, especially bar soap, liquid handwash and sanitisers, during March. These categories accounted for 22% of overall value sales of beauty and personal care in India in 2019. As consumer priorities shift to focus on purchasing necessities, discretionary spending on beauty and personal care categories such as colour cosmetics, fragrances, deodorants and skincare are expected to witness a fall in demand in the short term. Established and start-up brands have deferred their product launches, especially for discretionary spending products, until the situation returns to normal. Multinationals such as Hindustan Unilever, ITC and Godrej Consumer Products have suspended the manufacturing of most product lines and enhanced the production of necessities, including hygiene products, to ensure there are no supply constraints. These companies are also working closely with the Indian government to provide price cuts for liquid soap, hand sanitisers and bar soap to ensure higher access and affordability.
Home care: home hygiene points to a more permanent shift in consumer behaviour Consistent efforts to increase awareness of washing hands and disinfecting surfaces has resulted in consumers overstocking these products, leading to stock outages in the short run while benefitting these categories in the long run with supply chain recovery. Floor cleaners and toilet cleaners were some of the few categories that exhibited stronger growth compared to the pre-COVID-19 period, on the back of stockpiling and frequent purchasing, including from first-time consumers. These categories will likely continue to witness higher usage post-COVID-19 on the back of habit persistence, accelerating home care growth in the world’s fifth-largest home care market (2019). 04.20
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Business / Industry Watch
HandwasHing Coronavirus (& Your Skin Health) Away
Claudio Barbesino – President, CSolutions Italia S.r.l. and an experienced Italian entrepreneur in the H&B field weighs the good and bad of frequently washing your hands to prevent COVID19 infections.
F
requently washing your hands and using alcohol-based hand sanitizers is one of the widelyaccepted habits that the COVID19 pandemic has brought to our daily lives. Washing hands is undoubtedly the best way to kill the virus and reduce the risk of contracting the disease – however, it stipulates the availability of clean water and soap as well as the right understanding of how to do it effectively. To make sure that the soap cleans each corner and crevice of your hands where the virus might hide, it is not only important to carefully brush difficult-toclean areas like under your nails but also prolong the action for a certain time period – hygienists recommend singing ‘Happy Birthday’ a couple of times to make sure you have given enough time for the soap to break down the coronavirus. Before the COVID19 outbreak, it was recommended not to exaggerate frequent handwashing so as not to over-stress the skin and allow it to restore the physio balance. Nourishing and moisturising creams were suggested to rebuild the protective film on the skin – this was because frequent washes make your hands dry and cause the skin to crack and peel off, and soon your hands could suffer sensitisation and dermatitis would show up.
46 Beauty Launchpad India | 04.20
But now, with the risk of COVID19 spread, health & hygiene guidelines encourage not only frequent washing of hands but also, the application of alcohol on top of it. This, while protecting you from the virus, would eventually prove to be a disaster for your skin. In a few weeks, doctors will face a new epidemic of skin discomfort due to ‘exhausted cutis’ incapable of returning to its physiological wellness status.
So, are we sure this current COVID19 prevention protocol will be the right solution in the long run? Certainly not! It is time for the hygiene industry to step up and find an alternative – a milder product with the capability to match the effectiveness of soap, water, and alcohol, but easy on the skin too. In this sense, we’ll also shortly see new products in the market, aimed at reducing the damage caused by alcohol-based sanitizers. Moisturising disinfectant creams, possibly containing small quantities of Clorexidine or Ammonium Chloride and sanitizers with a more complex formula that is respectful to skin physiology would be appealing to the consumers – especially, if they also offer complementary actions such as whitening effects. An effective solution could be Hydrogen Peroxide
Claudio Barbesino
and Colloidal Silver – one of the best results from research done by Slovenian Pharmacist Dr Domnik Tompa Majcen – Co-Owner and R&D “Brain” of ENIKAM Group.
And India? India could find its own way to address this challenge – as often seen, by rediscovering a natural solution from its rich tradition of Ayurveda. Research the wealth of ancient knowledge to bring together a magic blend for a trendy botanical solution with antiviral as well as skin restoration properties. It could be just Neem and Hemp oil, why not? Or an unknown herb, properties of which are known only to some tribal group? Maybe this is the time to bring them to the spotlight. I’m a Marketer, not an Ayurvedic Doctor or a Scientist. But with my experience of over 40 years in H&B, I am pretty sure that a bit of effort to trace an Indian solution to this problem could bring out an amazing result.
Posting on 12th and 13th of every month. Total pages: 48
