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May-June 2020 www.beauteespace.net
` 100
The Rebuilding Strategies
Editor In Chief & Publisher Ritoo Jhha
i
EDITORIAL Features Editor Esha Gakhar Editorial Coordinator Rakhi Jerly
COnTRIbuTORs
as see it!
Meher Castelino
ART Designer Raghab Panda MEDIA & EvEnTs Marketing Manager K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki
Dear Friends
Legal & Corporate Affairs Atul Jha (Manu Law Associates)
As online becomes a bewildering space with a bevy of talks across social media, at Launchpad we try to engage the top leaders across businesses- products, distribution, salons and wellness to understand their learnings strategies and life lessons. These are mostly in the nature of free wheeling talks and you do get a grasp of the people behind the. Persona, the unveiling as if of their immense commitment to what they do. For those seriously pursuing the industry., these are priceless conversations. The magazine continues to bring as much information as possible in these times. We bring you the Kline report on how the ingredients market might respond. Winners will be those that have planned well and have a humanistic approach to the crises.
Ritoo Jhha, Editor in Chief @beautycaravan
@rjhha
@ritoojhha
Finance & HR Consultant Sarwar Raza (Legislegal)
bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net
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Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
CONTENTS Off the Shelf 38 Trend Alert 40
On The Cover
Skincare 41 Fragrance 42 Special Feature 44 Nails 47 Profile 48
Beauty Beauty Block: Find out what’s New and Raging on the Beauty Block! Trending Now Treat your Skin to a Quick Self-care Routine Happy Chopard: A Celebration of Nature & Positive Emotions Of Captain Marvels & Wonder Women Summer Picks for your Finger Tips Madness Collection
FREYA COLLECTION Hair: Rafael Bueno; Hair Assistant: Moyses Utrera; Photographer: Jayden Fa; Make-up: Lulu Pérez; Styling: Xisco Morales; Products: Revlon Professional; Video: A2C Producciones; Models: Tia & Luzma
Regulars News Updates 10
Quick Updates on What’s Happening in the World of Beauty
Business Report 52
Covid-19: Beauty Ingredients Face a Challenging Road Ahead
Event 54
Cosmoprof Asia: All Set to Celebrate 25th Anniversary in November 2020
Interview 56
Hair Preview 16
Hair at this Moment: Get All the Latest Updates of Hair Industry!
Brand Update 17
Suraksha Salon Program by Godrej Pro
In Focus 18
Bid Goodbye to Split-End Damage with Matrix Opti.Long
Cover Feature 20
Freya Collection
Artists 26
Skillup in Lockdown
Portfolio 28
Walkirias Collection
Celeb Talk 34
Keeping it Natural: Aparshakti Khurana
Urban Company: The Dynamic New Era of Home Services in Beauty
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GLOBAL NEWS
Now
ews Quick updates on what’s happening in the world of beauty
PrimemyBody Partners donate Beauty to HelP HealtHcare Workers
PrimeMyBody, a hemp-based skincare brand, is giving back to frontline healthcare workers fighting against COVID-19. Through a partnership with Donate Beauty, the brand has donated $275,000 worth of hemp-based skincare products to frontline healthcare professionals working at 12 hospitals across the U.S. On receiving hundreds of PrimeMyBody’s NOX Airless Pumps and Sachets, Hydrate Pure moisturizer and Hempening Vanilla lip balm products for emergency staff at St. David’s Medical Center in Texas, Samantha Wright said, “On behalf of the nurses, doctors and techs of SDMC ER, I’d like to thank PrimeMyBody for their kindness and generosity! It has changed our drab ‘mask skin’ to fresh and glowy skin.” As essential as they are, the masks and protective facial gear safeguarding frontline healthcare workers and their patients are causing a number of skin issues when worn for extended periods of time. Trapped heat, humidity, bacteria, and constant contact with abrasive materials are causing rashes, pimples, skin irritations and visible trauma. Long-term glove use and repeated hand washing are leaving most healthcare workers with severely dry, cracked skin, and in many cases causes bleeding. “I’m proud to be donating these skincare products to those that are on the frontlines and hope that they provide even a small sense of normalcy and inner beauty for these amazing warriors,” says PrimeMyBody CEO, Paul Rogers. Said to be crafted with organically sourced hemp compounds and ethically-sourced botanical ingredients, PrimeMyBody’s skincare products are formulated to work with the body to balance skin health, improve skin strength, and protect skin composition from the harshest of elements.
10 Beauty Launchpad India | May / June.20
leading Black Beauty Brands Partner to launcH Beauty & BarBer relief fund The Bronner Bros International Beauty Show (BB) announced the launch of the ‘BB Beauty & Barber Fund’ to provide relief to licensed cosmetology professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak. The collaborative effort will help support stylists, barbers, and others in the multicultural beauty industry, which has widely been affected by the pandemic. The campaign’s leading sponsors include Royal Oils by Head & Shoulders and Gold Series by Pantene. COVID-19 has had a devastating impact on the Black beauty industry. Multicultural barbers and stylists represent nearly 25% of all cosmetology professionals and contribute to the textured hair care category’s estimated annual economic impact of $2.51 billion. According to a 2019 Nielsen Report, African Americans also account for nearly 86% of the total spend in the US ethnic hair and beauty aids category. “To many of us, barbers and stylists are like family. They do more than cut and style our hair. They are trusted advisors and their shops not only offer a safe haven for our community but also serve as an economic engine for entrepreneurship,” said James Bronner, SVP Show Operations for the Bronner Bros. Beauty Show. “Although everyone in the community is impacted, COVID-19 has halted the ability for stylists and barbers to generate income in a manner that is unprecedented. We hope this effort will help in some small way.” “Royal Oils and Gold Series are proud to support Bronner Bros. as they continue to uplift the multicultural beauty industry,” said Lela Coffey, P&G Multicultural Beauty Brand Director. “Our stylists and barbers are essential to the culture of local communities and, without question, deserve our support during this difficult time.” The fund will provide $500 to individual beauty professionals and $1,000 to salons/ shops with five or more employees who have successfully submitted all required documentation and met all guidelines, including a valid state-issued Cosmetology License. Grants are intended to be emergency aid for immediate monetary needs, i.e. food, rent or mortgage, utilities, medical expenses, transportation costs, or other essential financial obligations caused by the economic impact of COVID-19.
euroPean salons a forecast
facetory launcHes skincare-Based Hand sanitizer FaceTory announces the newest product in the FaceTory line– Dreamy Jelly Hand Gel. It is said to contain 75% alcohol to eliminate 99.9% of harmful germs without overdrying the hands. This product is also said to be infused with citrus essential oils to offset the pungent scent of alcohol and includes other beneficial ingredients to keep your hands clean, moisturized, and soft. “We understood the need for essential products when the COVID-19 pandemic hit. This product was launched to help our customers and communities have access to a necessity that seemed to be unreachable in major stores, “ states Janice Chang, Head of Marketing at FaceTory. “We wanted to provide something for our customers and minimize their worry the best we can. As a skincare company, we knew that protecting the skin barrier is just as important as purifying it of bacteria and germs. That’s why our hand sanitizer is a skincare-based sanitizer that won’t dry out the skin and leave it feeling tight and parched — clear signs that the skin barrier is being abused. Instead, this sanitizer is a soft, liquidy, and luxurious gel formula with essential oils to help moisturize the skin. Overall, we’re extremely proud and happy that we can provide our customers with a safe essential product!”
Kline’s Marcela Chifu dwells on what’s next for European salons, now that they have re-opened. As salons in most European countries reopen in May (in Russia, they began reopening as early as April 20), all stakeholders of the industry are counting losses and looking ahead. This year is the most challenging in particular for salons, as their closures for one to two months and restricted operations have greatly impacted revenues. Kline forecasts that total salon revenues in European key markets can be impacted by less than a 20% decrease in the best–case scenario, whereas revenues shrinking by one–third is the most–likely scenario, according to the recently published, “impact of covid-19 on the salon Hair care market,” a Kline Report. Given the sluggish performance of the salon industry in recent years as well as the fact that many salons will go out of business, the market—in terms of salon revenues—is not expected to recover to its pre-2020 levels for next five years, even in best–case scenario assumed by Kline. Although sales of professional products suffer as well due to salon closures, the options for salon hair care marketers seem more optimistic. The expansion of professional product sales into other channels of distribution—in particular, e-commerce—has been one of the key market developments in recent years. Sales outside salons through both physical stores and online ones were already accounting for 15% of total sales in 2019, and their growth has been substantial—8% in completely flat overall professional product sales in nine key European markets. E-commerce accounts for most of the growth and sales outside salons, and this channel could also be a lifeline for marketers whose sales were already decreasing in the salon channel pre-COVID-19 crisis. Another natural development of the salon industry is the increase in independent stylists. Salons going out of business, plus new, restricted work conditions in salons that are not necessarily friendly or comfortable for stylists and clients, will most likely drive more stylists to a more flexible mode of working.
‘Proud allies for all’ Pride initiative By nyX Professional NYX Professional Makeup announced the launch of the “Proud Allies for All” Pride initiative, which aims to educate audiences about what it means to be an ally to the LGBT community. With states mandating stay-at-home orders and social distancing in place, NYX Professional Makeup will turn what would have been a mix of offline and online activities into a virtual celebration of Pride. The campaign comes to life with a first-of-its-kind virtual Pride march and a digital educational resource platform developed in partnership with the Los Angeles LGBT Center. The brand will also launch a digital educational resource platform on nyxcosmetics. com/proudallies, which will feature a series of video training sessions. The video training curriculum includes a breakdown of understanding basics about the LGBT community: formally defining the L, the G, the B, and beyond; how to use correct pronouns when addressing members of the LGBT community; relevant information about LGBTQ+ resources; and how to be an active advocate and ally to the community. May / June.20
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Beauty Launchpad India
11
INDIAN NEWS
oBiTuary Billu BarBer No More: irrfaN KhaN Bids adieu To The World
Photograph: Instagram / Irrfan
Sahabzade Irfan Ali Khan, an actor who broke the conventional Bollywood stereotype to make a name in international cinema, passed away at 53, on 29th April 2020 in Mumbai, due to complications from a neuroendocrine tumour. Making his first break into the silver screen with Mira Nair’s 1988 global hit ‘Salaam Bombay!’, Irrfan Khan has proven his versatility through Indian, American, and British cinema during his three-decade-long career that ended with Homi Adajania’s ‘Angrezi Medium’, released in March 2020. Known for his dedication to the art, with an impressive ability to bring characters to life with intense originality, Irrfan was probably the first Indian actor to make a successful presence on the international stage. His filmography is rich with memorable appearances in global blockbusters such as Inferno, The Amazing Spiderman, Jurassic World and the Oscar-winning Slumdog Millionaire and Life of Pi. Recently, he was also seen in the Netflix series Tokyo Trials where he expertly plays out he character of Justice Pal, an Indian on the War Tribunal, While it was a slow start for him in Bollywood, with many years of struggle and a few notable television shows, he successfully made a name for himself in the industry as a ‘serious actor’ with adequate mass appeal. On one hand, he delved deep into characters like Saajan Fernandez in The Lunchbox and Ashwin Kumar in Talvar, while on the other, he played roles like that of Raj Batra in Hindi Medium and Billu in Billu Barber with such perfection that the audience could easily identify with the characters. Outside the film industry, Irrfan was known as a friendly insightful man who had an exciting zest for life, driven by the desire to explore new things – be it the variety in his characters or helping others. His unexpected demise has left both celebrities and fans shocked and mourning the loss of an incredible actor as well as an inspiring personality. The gap left by Irrfan Khan in world cinema is not one that can be easily filled, as his legacy continues to grow through his work left behind.
l’oréal iNdia develops ‘BacK To BusiNess’ safeTy GuideliNes for saloNs L’Oréal India has developed a support guide for salons, outlining hygiene and operating guidelines for when businesses reopen. L’Oréal will also help hairdressers exceed the usual salon safety and sanitary measures to keep themselves and their clients safe, by supplying masks and hand sanitizers. L’Oréal’s ‘Back to Business’ hygiene and safety guide is expected to be distributed to its 45,000-strong salon network and over 170,000 hairdressers before the lockdown restrictions are lifted. The support guide includes post-lockdown advice around ensuring the safety and wellbeing of customers and employees; safer operating procedures including hand cleansing, tool disinfecting, salon routing, pre-booking, reorganisation of salons to space out appointments and electronic payment, etc to ensure the social distancing requirements. These guidelines are available to all hairdressers or salon partners of L’Oréal Professional Product brands – L’Oréal Professionnel, Matrix, Kérastase and Cheryl’s Cosmeceuticals. The L’Oréal Professional Products Division has been active in keeping their hairdressers up-to-date on their skills and visible to their clients, by providing extensive online training while their businesses are temporarily closed. Over 4,250 e-training sessions have been conducted for 50,000 hairdressers and beauticians in this period. L’Oréal also announced a credit extension for all its distributors and direct salon partners for the period of the lockdown. Amit Jain, MD, L’Oréal India said, “The Hairdressing industry is a key source of employment and it is important that hair salons get back to business safely, once lockdown restrictions are lifted. The past few months have provided us with even greater awareness of the importance of our hairdressers and the demand from consumers for hair salons reopening is high.” D. P. Sharma, Director, Professional Products Division said, “L’Oréal’s Professional Products Division in India has over 170,000 hairdresser partners, operating in over 45,000 salons. We are strongly mobilised to help our salon partners navigate these challenging times, with the primary objective of ensuring the safety of consumers, our partner salons and their employees. We are committed, now more than ever, to our role as partner and advocate of the hairdressing industry and will continue to work tirelessly to lessen the impact of this crisis on them.” 12 Beauty Launchpad India | May / June.20
iTc savloN lauNches haNd saNiTiser priced aT 50 paise Multi-business conglomerate ITC, through its hygiene brand Savlon, has launched its hand sanitiser at a price of `0.50 or half an Indian rupee. Developed with the help of global leaders like Givaudan, the Savlon hand sanitiser comes in a sachet format and is probably the world’s most economical hand sanitiser available today. In a responsible step forward, Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability and availability during these unprecedented times. Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the world’s most economically priced hand sanitiser in a sachet format is an endeavour to ensure wide access to hand hygiene.” Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, added, “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitiser in a single-use sachet at the incredibly low price marks a major milestone in the brand’s history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets important health and safety needs today and this launch ITC has indeed made its contribution towards a national cause.”
salMaN KhaN aNNouNces lauNch of his saNiTizer BraNd Bollywood star Salman Khan announced the launch of his grooming and personal care brand ‘FRSH’, via his Twitter handle @ BeingSalmanKhan. In the video accompanying the tweet, Salman said that the initial plan was to launch it as a deodorant brand but considering the current need for hygiene products due to COVID19 outbreak, it was switched to hand sanitizers.
KKr To acquire MajoriTy sTaKe iN coTy’s professioNal BeauTy & reTail hair KKR has signed an MoU to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses, at a contemplated enterprise value of $4.3 billion. Coty Inc. announced the signing of an MOU with the global investment firm KKR, for the sale of a majority in Coty’s Professional Beauty and Retail Hair business, including Wella Professionals, Clairol, OPI, and ghd brands (together ‘Wella’). Under the terms of the MOU, Coty will carve out ‘Wella’ and its portfolio of professional brands into a standalone company in which KKR will acquire a 60 per cent stake. Coty will retain the remaining 40 per cent interest. Coty’s mass beauty business in Brazil will remain a fully owned business of Coty. The agreement is expected to be signed by the end of May. Coty acquired the Professional Beauty and Retail Hair brands in 2016 from Procter & Gamble. Sylvie Moreau – President of Coty Professional Beauty, commented: “We are thrilled with this announcement. KKR is one of the world’s preeminent investment firms with an exemplary track record of value creation. As a market leader with one of the strongest portfolios of brands in the professional beauty market, we believe this partnership opens up a new set of opportunities for ‘Wella’, our people, and our brands.” “This announcement represents a great milestone for our Wella India organization. We are confident this partnership will bring new opportunities. In the meantime, we remain fully committed to supporting our customers and our industry as it bounces back from the COVID-19 crisis,” says Manish Bhagat – Country Manager, Coty India. KKR is a pioneer of the global private equity model, with over 43 years of investment experience. The firm has a long track record of investing in branded consumer businesses, including the beauty sector. Its portfolio includes 109 companies with over $157 billion in annual revenues and employing over 637,500 people. Johannes Huth – Partner and Head of KKR EMEA, said, “We are excited to form this partnership to invest in Coty to support it through this period of unprecedented global uncertainty and allow it to emerge as a stronger, more agile business, and to acquire a majority stake in Wella, a market leader with a strong portfolio of brands in the attractive professional hair market where we see significant opportunities to accelerate growth in partnership with its experienced leadership team. We look forward to working towards the establishment of a lasting and value-creating strategic partnership.”
May / June.20
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Beauty Launchpad India
13
INDIAN NEWS
Suraksha Salon Program by Godrej Pro Addressing concerns of the salon industry as we get back to business during COVID times, Godrej Professional announces the Suraksha Salon Program.
Highlights • Donating 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists. • Godrej Professional will also continue to support salons with sanitiser & disposable kits for salon safety in a non-profit manner. • Godrej Professional has partnered with vendors making such disposable items such as towels, gowns, capes etc to provide salons easy accessibility at a highly subsidised price. • The Suraksha Salon program will continue to provide all salons with sanitisers and these disposable kits at subsidised cost until the outbreak of the virus is contained. It is open for the entire fraternity and will support more than 10000 salons.
G
odrej Professional, the professional hair care, colour, and styling brand from Godrej Consumer Products Limited (GCPL), recently announced the Suraksha Salon Program to support the Indian salon industry as it moves into the new normal. The program will have three pillars — free distribution and subsidised sanitiser and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support, irrespective of whether they use Godrej professional range of products or not. Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional is committed to empower and uplift the Indian salon industry. At a time when the salon industry is being impacted by the ongoing lockdown, our focus is on empowering them to be business-ready with necessary protocols in place as soon as the operations are allowed. With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and makes this migration easier for them.” 14 Beauty Launchpad India | May / June.20
Godrej Professional has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created by an expert with more than 25 years of experience in healthcare and hospitality sanitisation. The guidelines cover all aspects of salon sanitisation, employee safety, client safety, and hair services to skin and make-up services. The whitepaper is available in English, Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada and Bengali. To address concerns about re-starting salon operations and avail sanitisation products on priority, a Salon Suraksha helpline is also set up under the program. Back-to-work contact and digital kits will be provided to the salons to share with customers, once the business resumes. Godrej Professional has brought together subject matter experts on salon operations, sanitisation and hygiene to hand-hold salons as they resume operations. Natasha Naegamvala (Director, Nalini of Nalini and Yasmin Salon); Dr. Swati Maheshwari (Internal Medicine Specialist); Hiraman Rathod (Sanitization & Fumigation Expert); Asha Hariharan (Industry Veteran & Education Ambassador, Godrej Professional); Rayed Merchant (Director Market (Global) & Head Brand Procurement, IKONIC); and Heena Dalvi, National Technical Head, Godrej Professional conducted online sessions on necessary protocols to ensure a risk-free environment for staff and customers. These were a series of 8 interactive sessions where viewers could ask the experts their doubts and seek immediate clarifications. To ensure that stylists thoroughly understand and imbibe the Suraksha Salon guidelines, Godrej Professional is also offering certified training courses online, free of cost and open to anyone from the salon community. Sharing her thoughts on the initiative, Spoorthy Shetty, CEO, BBLUNT said, “It is a matter of great pride to see Godrej Professional, the hair colour and care company stand in support of the Indian salon industry during this time of crisis through the Suraksha Salon Program.”
Hair: RobeRt eaton, CReative DiReCtoR at Russell eaton salons; PHotograPHy: RiChaRD Miles; Make uP: luCy FloweR; Styling: ClaRe FRith; ProductS: wella PRoFessionals
HAIR
Hair / Preview
Hair
What’s new in hair-town? Read on to know more!
w o n d n a e r e H Henkel Makes HIstory WItH 24 Hour Global CHarIty HaIr FestIVal
Schwarzkopf Professional, a Henkel Beauty Care Professional brand, recently hosted a 24-hour global charity hair festival – Hairdressers United – that brought together some of the finest hair professionals from around the world live online, to share technique, trends, innovation and more. The one-of-a-kind digital event, continuously live-streamed for a total of 27 hours and 34 minutes, is said to have been recorded as a GUINNESS WORLD RECORDS™ official attempt for the ‘longest online hair education seminar streamed over the internet’. Aimed to be a celebration of solidarity with the hairdressing industry, the unique concept brought together 41 top Hair Artists from 19 different countries (13 different time zones) to present a variety of Look & Learn seminars, in 9 different languages. From India, Celebrity stylist and Schwarzkopf Professional India’s brand ambassador Florian Hurel conducted a live demo on ‘Styling for a perfect Red Carpet Look’. The session featured four looks – Open wavy Hair, Textured ponytail, Twist-up bun, and Gelled wet back hair look. Sharing his experience, Florian Hurel said, “It was a great opportunity for me to be educating and sharing the space with the brightest stars in the mane magnum. On a personal level, I think hair will be a great medium of expression: now more than ever. People will want to speak through their hair, tell stories and make the world a better place”. The live stream covered everything from hair colouration, including blonding, balayage and blur techniques to cut, styling and barber art, as well as creative up-do tutorials and braiding trends; totalling 41 different tutorials. It was also restreamed to four digital channels, including behindthechair.com. Shama Dalal – Head-Marketing, Schwarzkopf Professional India, said, “Henkel Beauty Care is proud to be bringing together the entire hairdresser community together for a noble initiative. And we are thoroughly excited and honoured that our initiative has made it to Guinness World Records. At a globally challenging time like this, we felt there is a need to instil a strong sense of community among the hairdressers and clients that may be missing for some individuals. ‘Hairdressers United’ was a successful first-ever 24hr global live event sharing some great knowledge, insights and talking about the future of hairdressing. This charity event aimed to raise funds through user engagement and donations during the live stream.” 16 Beauty Launchpad India | May / June.20
Vilvah’s Nourishing Hair Mask claims to be a powerful warehouse of rich nutrients that enrich your hair growth and control hair fall. The regular usage of this home treatment is expected to reduce premature greying, dandruff, and promote a healthy scalp and acts as a natural conditioner. Price: `690
Innisfree My Hair Recipe Refreshing Shampoo is said to contain naturally-derived surfactants to deliver a refreshing feel to oily scalp. It is formulated with Jeju pine, cedar and cypress trees that are known to relieve scalp stress and keep it healthy. Wormwood extract claims to effectively cleanse sebum and impurities while glycyrrhizic acid maintains the balance of sebum on the scalp. Price: `850/-
l’oréal launCHes #loVeIsIntHeHaIr CaMPaIGn For HaIrdressers & tHeIr ClIents L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHair to acknowledge the unique relationship between hairdressers and their clients that often goes beyond the salon. Hairstylists play a huge role in making us look and feel confident, and more often than not, they become our friend and confidante. However, the pandemic and ensuing circumstances have significantly affected the community, and this campaign aims to highlight their importance and role in our lives. The digital campaign salutes the hairstylist community by sharing messages between them and their clients. Via open letters, celebrated hairdressers like Ambika Pillai, Jawed Habib, Sumit Israni, Kanta Motwani, Vipul Chudasama, Loic Chapoix, Rohan Jagtap, Akshata Honawar and many others, along with celebrities such as Lisa Haydon, Sophie Choudry, Malavika Mohanan, Rohit Bal share their appreciation and support for each other and their relationship built over years. The campaign is intended for consumers and hairstylists across India to join in and show solidarity with the community. There are 63 lakh hairdressers in the country and during this tough period, the aim is to recognise and acknowledge the unique relationship people have with their hairdressers.
Launching the campaign, lisa Haydon – Actress and Model said, “Great hair plays a part when being in front of the camera. For me, hair has always been a way to express myself, to make me feel confident, beautiful and strong. Having a great hairstylist, not just one who is great at their job, but someone who is easy to work with, interprets a vision effortlessly, someone you can get along with when on a film set for months, someone who gets it, is very important. The relationships built with the hairstylists I’ve worked with over the years… you know who you are…are cherished ones. They are lifelong friendships.” ambika Pillai – Celebrity Hairstylist said, “It takes years of practice, sacrifice and dedication to become an established hairdresser, but our beautiful clients are what makes it all worth it – the trust, appreciation and love you receive is irreplaceable and makes you want to do better each time. For me, the bonds and friendships I’ve formed are one of my greatest achievements.” The campaign starts with celebrities and celebrated hairdressers sharing notes of love with each other and moves on to inviting consumers to share their appreciation and support for their hairdressers too. This initiative is in addition to virtual training and up-skilling that L’Oréal has provided to salons during the lockdown. They have also supported their partner salons to prepare for reopening through a comprehensive ‘Back to Business’ safety guidelines and measures guide.
d. P. sharma, Director, L’Oréal India Professional Products Division, said, “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or colour service; it turns into friendship and family. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide L’Oréal customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.” May / June.20
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Hair / In Focus
Bid Goodbye To
Split-End Damage
With Matrix Opti.Long Go to any length with your tresses without any worries
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n the quest for maintaining long hair, you have probably tried it all! - Multiple family hair care secrets, that have been passed down from generations, advice from your friends, various hair pack recipes online, countless google searches, recommendations from beauty influencers et al. While some women are naturally blessed with attractive long hair, for some of us it can be quite challenging to manage the length of our hair. The main concern that worries most of us is split-end damage. Split-ends can occur due to various external aggressors that cause the hair’s outer protective layer to wear away. This can make the hair dull, dry, damaged and without shine. Often, leaving you with no other choice than to make the heart-breaking decision of trimming your hair. However, achieving long and lustrous hair that is healthy isn’t very tricky if expert-recommended specialist solutions are followed. Coming to your rescue, is MATRIX – offering you with a professional specialist hair care range to care for long hair.
Professional Nourishing Shampoo: A deep cleansing shampoo, it removes excessive oil buildup from the scalp and helps nourish hair for a healthy, moisturized feel.
OPTI.LONG, the 1st specialist care range for long hair that offers up to 3X more protection* from split-end damage so that you can take your tresses to any length. Enriched with Ceramide, this specialist solution helps women with long hair avoid future split-end damage so that they don’t have to keep trimming their hair and can go to any length with it! When it comes to long hair, it is of utmost importance to take adequate steps to care for the hair, through specialized treatments. With its unique formulation, Opti.Long works on targeted actions to address the need for split-end protection. It strengthens long hair across the length, especially the rough ends to protect from future split-end damage. Leaving you with nothing but healthy and soft ends and ensuring that you don’t feel the need for trimming your hair frequently.
STRESS-FREE AND LENGTHY TRESSES WITH OPTI.LONG The Opti.Long treatment comprises of all the products from the Opti.Long range. Comprising of an extensive 5 step process that cleanses your hair, provides deep and nourishing conditioning to it and leaves you with a softer smoother finish. Each product is designed to combat the dryness and brittleness that can cause your hair to split and break off. With regular use, these gentle and effective formulas will transform your hair, preventing split, frayed ends and all-over hair breakage.
PRO TIP For long-lasting results and continued care, ensure you use the perfect post-care regimen: Opti.Long shampoo, conditioner and leave-in cream to infuse life back into your long hair! *Disclaimer - Instrumental test: Shampoo + Conditioner + Leave-in Vs. Non-conditioning shampoo
Professional Nourishing Conditioner: A nourishing conditioner that helps to detangle, nourish and strengthen the hair fiber to give smooth, silky hair that is manageable and tangle-free.
Professional Nourishing Masque: A deep conditioning product that helps to nourish, strengthen and protect hair across its length, making it manageable from root to tip.
Nourishing Booster Dose: Fortified with Ceramide, it is an intense professional treatment that helps to nourish and strengthen hair.
Professional Nourishing LeaveIn: A deep, nourishing leave-in cream that provides strength to the hair fiber and protects it from split-end damage. It helps to resurface hair strands for a smoother finish and a nourished feel across the length of hair.
COVER FEATURE
FREYA Collection
Freya is a journey of exploration through feminine beauty. Waves and curls are the languages that Rafael Bueno uses to show us a seductive and sensual woman who shows the splendour of a pure beauty. The collection features different styles of waves and curls, well-worked and polished, that break with a look full of shapes and textures. The result is a sophisticated, captivating and contemporary beauty with the stylist’s personal vision of trends.
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COVER BusinessFEATURE / Conference
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CLOCKWISE FROM TOP LEFT: IVAN LATTUADA/IMAXTREE.COM (2); ESTROP/GETTY IMAGES
COVER BusinessFEATURE / Conference
Hair: Rafael Bueno; Hair Assistant: Moyses Utrera; Photographer: Jayden Fa; Make-up: Lulu Pérez; Styling: Xisco Morales; Products: Revlon Professional; Video: A2C Producciones; Models: Tia y Luzma
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Hair / Artists
Skillup in
Lockdown Beauty Launchpad presents an inspiring photo series to encourage industry professionals
I
n an endeavour to encourage the hair and beauty professionals, Beauty Launchpad launches an inspiring series — “Skillup in Lockdown” to showcase how the fraternity is using the lockdown period to advance their skills and creativity.
It has been tough sitting idle during the lockdown period. So I attended and hosted a lot of webinars and zoom seminars. My favourite was the Vidal Sassoon online class, for which I acquired two certificates too.” — Jashmina Jain, Creative Director, Jean-Claude Biguine
I am working on my habit structure and system during this lockdown. Already completed two programs two steps ahead to deliver my best in the industry and the world” — Ashwin Mahajan, Creative Director, LOOKS 26 Beauty Launchpad India | May / June.20
On the floor, we work both physically & mentally. But during this lockdown, I am building on my mental being by taking inspiration from different avenues and sketching it in my own way - because art is not what you see but what you make others see. On the other hand, I am also trying to help my clients through awareness and encourage them not to use box colour or cut their own hair,” — Karan Deol, Artistic Head & Owner, Ellora Salons
We wish and pray for the lockdown period to end soon — meanwhile, this is the best time to update and upgrade yourselves. I’m listening to a lot of live sessions and webinars on social media to upgrade myself, for example, ask-elearning.com. This is the educational website from Schwarzkopf Professional, where you will get in-depth knowledge on a lot of things like colouring, shampooing, styling, etc. I encourage all of you to make yourself ready once the lockdown is lifted.”
Every sunset is an opportunity to restart. It is during our darkest moments that we must focus to see the light. Finding my Ikigai. Kaizen - change is good” — Aadit Kukreti, Senior Hairstylist, LOOKS Privé
— Najeeb-Ur-Rehman, Hair Consultant, Schwarzkopf Professional India
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COVER FEATURE PORTFOLIO
S A I R I WALK
Collection
sence. ssert her pre a to th g n re se r st e battles cho way from he es not shy a logy that in th o o d h yt o h m w n n a a vi and free wom om Scandina k-pourers. empowered characters fr them as drin n e d a e th s rv s, w armonize with o se ie y yr sh e lk s th a ifferences, h Walkiria eaven, d by the V h ir d e in e ir th d n sp a ite in , sp ie is e n ct. The looks to d at, d The collectio allenging effe cold tones th at would have ch d th a n s t a e e d g ro e e h to h , lis e rt b th always sho with the esta erent. ough they are s cuts break s herself diff e th re lik tu s, a e d n fe m a lu ir s a w vo h o t The differen oman who kn hey play with rength of a w st r e n in each other. T e th reflect
COVER FEATURE PORTFOLIO
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COVER FEATURE PORTFOLIO
Creative Team: XXL
Photography: David Arnal; Make-up: Pía Quin; Stylism: Jose Vicente Martínez; Products: L’Oréal Professionnel; Video: German De La Hoz; Models: Alejandra Galindo; Mara Barrios; Sofía Pérez; Paula Garcia
Hair / Celeb Talk
Aparshakti Khurana
Bollywood has gifted the talented Aparshakti Khurana a bunch of roles that easily syncs with characters we see in our everyday lives. Off screen, the actor is committed to keeping it natural with his fitness and grooming too. Speaking to Beauty Launchpad, the rising star reveals his thoughts on wellness, style, and more. — By Esha Gakhar
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Photos: KhuShBu Gulati; iNStaGRaM / apaRShaKti KhuRaNa
Keeping it Natural:
As an actor/celebrity, fitness must be a priority; take us through your regimen, diet, etc. Every individual needs to be fit in today’s age irrespective of your profession — and i am no different. i do try to keep it as natural as possible — run in an open space, play football or cricket or if it is indoors, i try to play squash, table tennis, or badminton. in case, i am not able to pick up any sport, i try the gym — that’s my last resort. Keeping in mind the kind of schedule we have in Mumbai, i try going to the gym 3-4 times a week. i don’t keep a strict diet, because fitness is all about a happy body and a happy soul. i believe you should eat what you want to eat, but the only thing you need to really concentrate on is the calorie count. So, i keep a check on my calorie count and try to eat happy food.
Who helps you train or is there a favourite fitness centre you like to work out at? i work with Rohan at Body sculptor; he has been with me on shoots as well. i have been working with them for some time now and they know that i try to keep it as natural as possible. Even at the gym, my work out regime is majorly about bodyweight and cardio — basically, maintaining an athletic body like a sportsperson.
Your definition of the new-age man? What are the critical points of grooming that every man should keep in mind? the new-age men have redefined grooming; they are up and about especially when it comes to their hair and beard. i think it is important for men to keep it sharp. the critical points of grooming, that every man should keep in mind, starts from manicure and pedicure to a well-shaped beard.
What are your favourite products - skincare, hair, fragrances, etc? i am not much of a skincare person. as for hair, i love tIGI Bedhead Shampoos and Conditioners, and they have a good hairspray too. i absolutely love Creed, when it comes to fragrances; they have redefined the fragrances vertical, and you can really experiment within Creed — you really don’t need to jump to another brand.
How do you de-stress? My way of destressing is playing football and listening to good music; that really helps me to keep a healthy mind and body. Music is also an integral part of my workout sessions.
Hair / Celeb Talk
Do you experiment with your looks — onscreen and off it? Everyone does, it is very subjective in terms of getting noticed. When it comes to onscreen look, i look fairly different. i have mostly played small-town characters in my films and in real life, i’m not that guy. When i did Dangal, Badrinath ki Dulhania and Saat Uchakkey, which were my first films, people could not put my face together as when they meet me in public, i looked fairly different from my onscreen characters.
Any regular hairdressers you work with? For many years now, Aalim Hakim has been helping groom my hair. he has given a paradigm shift to hairstyling in the entire film industry. Most of the actors go to him, be it ayushmann Khurrana or Ranbir Kapoor.
Who’s your style icon and why?
iNStaGRaM.COM / apaRShaKti_KhuRaNa
i absolutely love Saif’s and Shahid Kapoor’s styles; they really know how to dress up. i have never seen Shahid overdressed or underdressed. i love his fit — the way his trousers fall at the right length to the ankle. his hair is always prim and proper. it’s quite exciting to learn such things from him.
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Hair: Mayte Garrote; PHotograPHer: DaviD arnal; Make-uP artist: Jose luis Blasco; stylist: visori Fashionart; Models: eva larrosa, charlotte BrauM, sanDra valero anD Paula laGuarDa
Beauty
Beauty / On the Shelf
y t u a e B
k c o l B raging on d n a w e what’s n Find out y block! the beaut
Vedic elixir 8 in 1 Rejuvenating Facial Oil claims to be pure drops of moisture-rich essence of Hemp Seed, powered by eight oils packed with antioxidants and vitamins to protect skin from pollutants, and visible signs of ageing. Said to be a nutritive healing elixir, it is expected to richly nourish, hydrate and deliver exceptional radiance to the skin. Price: `3,550 for 20 ml
Neemli Naturals’ Hyaluronic and Vitamin C Serum is said to be a light non-greasy gel-like age-defying daily use serum that helps your skin retain moisture. It claims to be packed with antioxidant properties known to reduce wrinkles and fine lines with each use. Price: `2,250
epique Express V-HydraLift Facial claims to firm and tighten your skin in just 20 minutes. It is also said to adhere to the face like a second skin due to its unique high-impact V-HydraLift contouring design. The tensile force of the mask is expected to provide an instant lifting and tightening of the ‘V’ area of the face - cheeks, jawline and chin, and further help in tightening the double chin. Price: `1,000
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WOW skiN scieNce English Rose Gentle Hand Cream promised to help your hands escape the rough patch and make them supple soft. Said to be enriched with Rosewater, Shea and Cocoa butter plus Hyaluronic acid to help retain moisture, the hand cream is priced at `199
BOdy cupid Vitamin C Brightening Face Wash is said to be infused with Kakadu Plum extracts, a rich source of Vitamin C. Cleansing with this face wash promises to instantly banish the dullness and patchiness from your complexion, making your skin look healthier. Price: `299
dermafique Soleil Defense (All Matte) is a sun protection formula that claims to protect skin from harmful effects of the Full Sun Spectrum i.e. Visible Light, Infrared (IR), UVA and UVB. These rays are present throughout the year irrespective of the season. UV rays contribute to tanning and photoaging, while heat-generating IR causes skin damage which can eventually lead to elastosis. Price: `979 for 90 gms
Nykaa Clean Hands Sanitizer was launched as a part of the brand’s private-label portfolio. The sanitizer claims to kill 99.9% germs with its 70% alcohol base. It is said to have a calm and soothing lemon fragrance and ensures your hands do not dry out, even after multiple uses. The product also claims to be dermatologicallytested and 100 % Paraben-free.
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Beauty / Trend Alert
Trending Now
House arrest? Make the best of it! Remember when you wished for some extra time to try something new. Working from home is that time — try these trending makeup looks that you were drooling over on social media. — By Sushmita Mathur HaRSH dabHI pHo
ToGRapHY / INSTaG
RaM
YUMeMISakaI / INSTaGR
aM
Be Your Own Kind of Beautiful! The Monochromatic Look goes well with all skin types. If you are not into experimenting with multiple colours, the monochromatic look is meant for you. This look lives up to its name — as you use shades of the same colour for your eyes, cheek and lips.
Colour Your Life Outside The Lines!
Head in the Clouds!
Neon bright eyes give a perfect summer look. Use a palette of fresh tones and neon’s floral shades that allows you to accentuate your features. Choose a single shade or a clash of colours, but being playful with your palette is a must.
kIRaMooNbeaUTY / INSTaGRaM
The Scattered Clouds Make-up Look is currently trending. The look is as mesmerizing and beautiful as it is looking up at the sky these days oCeaNTHakUR / INSTaGRaM due to less pollution. You can try this look and can get a perfect selfie under the beautiful sky, and get those extra likes on Instagram!
Shine Bright Like A Diamond! Glass Skin Make-up Look is one of the biggest trends of 2020. It’s all about layering hydrating skincare products like moisturizers and face oils to get perfectly plumped, hydrated, glass-like luminous skin. The idea of glass skin make-up look is to create a glowing, no-makeup look that would be healthy-looking, radiant, and dewy in all the right places.
Beauty / Skincare
DULL, UNEVEN SKIN
DermaLite Face Wash gently cleanses and instantly lightens skin with its soothing effects due to the goodness of Chamomile Oil and Licorice Extract. DermaLite Fairness Lotion inhibits melanin production to reveal spotless, even toned fairness by reducing unwanted age spots. Enriched with Grape Extract and Vitamin C, skin is left brightened and softened after usage.
Treat your
skin
to a quick self-care routine Presenting targeted cleansers and moisturizers for all your skin concerns
T
he stress and exhaustion of daily life is most reflected on one’s face and can take a toll on your natural beauty. It manifests itself in the form of wrinkles, dullness, dryness and breakouts on skin, creating a barrier for radiant skin. While it can be tough, it is imperative that you take out some time and treat yourself to the practice of self-care and wellness. Now, more than ever in the stressful times that we are all in, across the world. Pamper your skin with products that will deliver focused results and help you battle all your worries. Coming to the aid of your skin health is Cheryl’s Cosmeceuticals, India’s pioneering professional skin care brand providing holistic solutions for Indian skin. Battle these concerns with two easy steps in your skin care routine. Begin with a cleanser to wash away impurities and follow it up with a hydrating moisturizer that will soften and rejuvenate skin. Repeat once in the morning and once at night for effortlessly glowing skin.
ACNE-PRONE SKIN
DermaCleanse is an anti-bacterial face wash specially formulated with ingredients like Cinnamon that help in reducing acne and clearing zits and blemishes. Clarifying Acne Spray is a water-soluble toner targeted to penetrate the pores. It helps in preventing future breakouts and lightens skin with its Vitamin C formula.
OILY SKIN
ClariWash helps cleanse pollutants, oil, dirt and dead skin cells off the skin. It deeply exfoliates to unclog pores and regulates sebum production in oily skin with Lemon Extract. ClariMoist Sebum Regulating Moisturizer, with its anti-blemish formulation mattifies the skin and reduces the appearance of shine with its active ingredients like Argan and Tea Tree Oil.
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Beauty / Fragrance
Happy CHopard A celebrAtion of nAture & Positive emotions
Perfectly balancing ethics and aesthetics, Happy Chopard builds on Chopard’s signature Happy Diamonds, Happy Spirit and Happy Sport collections, with a new, positive and mindful take on luxury perfumery.
T
he Maison Chopard presents the new Happy Chopard Eau de Parfum Collection: Felicia Roses and Lemon Dulci, each a sensory ode to the joie de vivre inspired by nature’s infinite beauty. At the heart of the project is the creative vision of Caroline Scheufele, CoPresident of Chopard. Her positive approach to life has been expressed through iconic jewellery creations, and now her “do good, feel good” brand philosophy is realised through a unique olfactory experience, with a collection of luxury scents. In-line with Chopard’s commitment to The Journey to Sustainable Luxury, with the introduction of Happy Chopard, the Maison Chopard is launching a new initiative in a visionary journey towards natural and responsible perfumery.
NATURE, AN EVERLASTING SOURCE OF HAPPINESS The powerful connections between fragrance and emotion are not just the stuff of poetry. A great number of researchers and experts worldwide agree that Nature is amazingly rich in feel-good scents, which can trigger the brain’s “happy molecules” and “good mood” chemicals. Just like a recipe for happiness, Felicia Roses and Lemon Dulci each combines a selection of precious natural ingredients and essential oils known to generate uplifting emotions through their scent. In line with the Maison Chopard’s philosophy, at the heart of the two Eaux de Parfum are premium raw materials, responsibly sourced across the world through the Naturals Together™ sustainability programme -- an international platform created by the Swiss Fragrance House Firmenich in 2014. The Maison Chopard has been working closely with Firmenich, to develop those extraordinary perfumes.
INSPIRATIONAL HAPPY-CHIC CREATORS The two natural, free-spirited and joyous Happy Chopard fragrances embody Caroline Scheufele‘s “happy chic” lifestyle, where passion, beauty, glamour and love meet in a joyful celebration of life. Both fragrances also bear the signature of up-and-coming perfumer Dora Baghriche, chosen by Caroline to express her fresh vision of luxury perfumery. Whimsical, light-hearted and adventurous, these creations reveal surprising combinations and a very personal signature, fully inspired by the values of a bohemian generation of young women, sensitive to the new sustainable values of luxury and positive living. 42 Beauty Launchpad India | May / June.20
The Happy Chopard Collection is all about pleasure, colour and the joy of life. In creating these perfumes, I wanted to play, have fun and feel free to explore and create in a different way… I was instinctively drawn towards natural ingredients as a starting point because they offer plentiful energy, spontaneity, and an immediate sense of being transported to a state of wellbeing and positive emotion. So, I infused the fragrances with their “superpowers” and explored unusual pairings, playing with colours, and particularly with smell and taste. It allowed me to draw on the energy of natural ingredients and experiment with new and unusual forms of freshness and addiction. It’s a little like bold vegan gastronomy; everything is so audacious and different, with crazy aesthetics and combinations or incredible colours. It’s all about finding new forms of spontaneity and ethical hedonism that make you feel good.” — DORA BAGHRICHE
TWO COLOURFUL JEWELS OF NATURAL BEAUTY Caroline Scheufele has drawn her inspiration from the beauty of nature in order to realise her most renowned jewellery creations. Now, her magic touch has given life to two jewelled bottles whose design recalls the cut of precious and colourful gems, evoking the natural ingredients and sparkling fragrances of Lemon Dulci and Felicia Roses. The beautiful colour associations between bottle and cap, both entirely made of premium-quality noble glass, reflect the richness of Chopard’s jewellery creations and signal the luxury of the fragrance inside. Looking at happiness as a deep value that comes from an inner balance between feeling good and doing good, Chopard offers a prism through which to discover the world in a new light. The perfume is at the centre of the story; a precious gem.
Lemon Dulci delivers an extraordinarily uplifting “shot” of powerful citrus and leaf energy. Top notes showcase premium-quality citrus essential oils: Primofiore Lemon, Bergamot and Mandarine essences, all sourced in southern Italy through the Naturals Together™ programme. Like bottled sunshine, they stimulate joy, vivacity and wellbeing. At the heart of the fragrance, these ingredients meet the natural vivifying notes of Ginger, Shiso Leaves and Estragon essence, in addition to energising Grasse Peppermint essential oil and Sweet Apple natural extract. Mouthwatering aromas of Orange Flower Water and Cucumber add the finishing touch, for the most pleasing and uplifting smell-and-feel-the-taste sensation. Olfactive universe: Floral Citrus Green Felicia Roses signals light-heartedness and exuberance. Top notes of Grapefruit essence, Pink Pepper and luscious natural Raspberry extract, nestled on a bed of Blackcurrant Buds absolute. Then, come the notes of natural Rose Buds and Bulgarian Rose absolute, whose scent is known to fill the heart with optimism and self-love. Marvellous mood boosters, Geranium, Ylang Ylang and Tonka Bean, add the finishing touch, conferring this fragrance a very personal, round and unique signature. Olfactive universe: Floral Rose Fruity
SPECIAL FEATURE
SUCHETA SHARMA JAMES 2020 Goals: My 2020 goals are simple. I want to increase awareness about healthy eating habits, kill the concept of fad diets, exercising at least thrice a week and making it a lifestyle. Feminism to me: Feminism for me is about equality; it’s not a competition to be equal but it’s a way of balancing roles, sharing happiness and providing opportunities for the one in need, be it a woman or a man. Speaking through my personal experience, if we want feminism to work, we will have to first kill gender discrimination at home. Raise every boy and girl with same values, the same restrictions and same rules.
Cult ProduCts: I love experimenting with beauty products and high-end brands. My recent indulgence is Elemis Superfood Day and Night Cream. I also love Clinique products — its Daily Booster with pure vitamin C is truly effective for my skin.
How do you perceive beauty for a woman in 2020? 2020 women are confident; they have learnt to accept their flaws. They don’t give in to the standard beauty norms. Today more than ever, acceptance of colour, short hair, curves, etc have completely changed how women want to be perceived. Beauty is more about what individuals bring to the table, how they add value in society and how they turn around their own lives by not accepting what is always been accepted of them but by choosing what they wish to become. 44 Beauty Launchpad India | May / June.20
Super Model & Co Founder Of “My Fitness Trainer” Sucheta Sharma James jump-started her modelling career by bagging Elite Model “Look of the Year” 2004. A top fashion model, and fitness/diet coach, Sucheta, along with husband Harrison James, has helped many models/actors reach their fitness goals. Widely travelled Sucheta has cat-walked for prestigious designers like Manish Malhotra, Sabyasachi Mukherjee, Tarun Tahiliani, Ritu Beri, Ritu Kumar and many more. A popular commercial model, Sucheta was also a part of the movie “Fashion” as a supermodel.
Of
Captain
& Women Marvels
Wonder
ievers g women ach ahead in ir p s in e re h T ying ecrets on sta reveal their s stelino — By Meher Ca . e m a g e th f o
ELSIE GABRIEL Award Winning Environmentalist, Global Climate Change Speaker Founder of Young Environmentalists Programme, Elsie Gabriel who is trained and certified by former Vice President of USA Al Gore, is ranked in second place by Climate Reality Project USA, as their Woman Climate Leader in the worldwide Climate Reality Project. A Global PADI-certified deep-sea diver, Elsie aims at establishing a proactive ocean habitat community. She started the Cloth Bag Revolution by distributing thousands of free cloth bags at fish/vegetable markets. Her Eco Ganesha project was awarded the Mayor’s Award in Maharashtra. Her NGO focuses on environmental and civic projects across the country. Elsie is also an awardwinning author of the book -“Get Out Get Going Outdoors”, and the founder of “My Travel Footprints” blog that documents her anthropological journey.
How do you perceive beauty for a woman in 2020? Beauty is much deeper than what is on the surface. Beauty involves qualities both internal and external. Beauty in my life is composed of the moments that draw upon my strength, and consume me with the remarkable and intoxicating experience of being alive.When I balance this feeling together with accepting my flaws, I feel completely beautiful!
2020 Goals: For a gypsy girl and diver, staying at home probably has piqued my interest in travel even more. Travel is a part of my life and self-growth goals, I earn my Nirvana from exploring the globe. For the rest of 2020 I have goals of rediscovering India, my backyard. Feminism to me: Feminism to me is equality! It is no more a “braburning, man-hating” movement, which is a political relic. When men and women become aware and fully self-actualised, they will be able to create a more accountable community, to live together, realising their dreams of freedom and justice, living the truth that we are all “created equal”. Cult ProduCts: For an environmentalist gypsy like me, my beauty cult products are in the kitchen! I use a lot of coconut oil, yogurt, honey, oats, lemons, potatoes, aloe vera, onions and tomatoes, besides fruits, milk, and gram flour for my daily skincare regiment.
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SPECIAL FEATURE
ANITA SACHDEV Award Winning International Business And Communication Expert Anita Sachdev, a Canadian citizen now living in Mumbai, is an international business and communication professional and award-winning certified coach for over four decades. She inspires business and life transitions, ignites ambition and propels growth for leaders to identify their optimal strategies for responding effectively to rapid change and disruption.
2020 Goals: As an executive Life and Business Coach, I will continue to facilitate transformation and change in leaders and organisations. I plan to bring women into power with a leadership toolkit to show more consistency with poise when under pressure, openness to conflicting ideas, and thoughtfulness when engaging others. This program is important because their journey to leadership is not direct but with obstacles and need to negotiate around barriers. Recently, I launched new programs in response to the virtual working that will develop new mind-sets and skills of thinking. Feminism to me: Feminism for me comes in thousands of iterations, with the core belief that everybody on this planet deserves respect, compassion, opportunities, and love. I balanced polarities; never saw gender as an obstacle, as I navigated working in multiple countries and through crisis, with a confidence that God made us equal! Cult ProduCts: My beauty routine is always orhanic; taking care of my health with the vitamins, organic food, and exercise. I love Forest Essentials’ under eye serum - Red Banana Flower & Potato Starch, Forest Essentials advanced Soundarya Age Defying Serum with 24k gold, Raw Nature Red Clay Face Wash and Cocoon Repairing Night Cream.
How do you perceive beauty for a woman in 2020? Women’s beauty is an imitable combination of inner grit and grace.Their innate nurture and strength has been demonstrated across the globe by women PM’s for their peoplecentric response to Covid-19! The trend is to gain“voice of clarity”, to lean into their ambition, be comfortable in their skin, sail through challenges, find freedom of expression, examine and deconstruct those societal norms and actively nurture their genuine selves. 46 Beauty Launchpad India | May / June.20
Beauty / Nails
Summer P icks f or Y our
Finger Tips T
he winter might have had your hands tucked away in pockets and gloves, but summer is the time to let them free and flaunt fresh manicure trends. Here are a few of our favourites.
Instagram / lianag_nails
She is a Wild Flower
Love garden prints and foliage patterns? You could now dress your nails with them too! Nothing describes our summer mood better than these pretty floral designs on freshly manicured hands. This aesthetic nail art has floral prints either hanging from the tips or blooming at the bottom.
Instagram / coyarose
So Dreamy!
Instagram / beautybynichole
My Heart Goes Mooo!
Just as cute as it sounds, this nail art trend will remind you of cartoon cows and milk advertisements from childhood. Black splotches on a white background — it’s as simple as that but will certainly have you loving it so moo-ch!
Instagram / nikipilkington
Ever clicked a million pics of the clouds sailing by as you peer out of an aeroplane window? This is the nail art tribute to all those Insta-hit #cloudscape posts. Try these cute-as-a-button floating clouds nail art to remind you that the sky is not the limit!
Strike That, Reverse It
Instagram / lipstickandbubbly
The french manicure — takes a flip! Why should tips have all the fun? So the bling action moves towards the bottom of the nails. Think of it as a glittery half moon or a reverse french manicure — there’s no denying it’s pretty perfect!
Too Glam to Give a Damn! Instagram / jemazingnails
Never a Wrong Time for Polka Dots
Big or small, polka dots for all! It’s that vintage chic, all-time classic party on your nails look. Groovy and shiny or just plain dotted florals, there’s a polka-dotted nail art idea for everyone’s own style interpretation.
Instagram / crafted.by.carley
Clean shape, bold colour, and a pinch of glitter. If bling and glitter is your thing, this is the nail art trend for you this season. Shimmer and shine baby — because, life is always a party.
Matte & Match
No shine, no design — just a solid colour to dress your nails in matte perfection. Easily, the most versatile in-trend nail art right now and not a chance of going out of style any time soon. This is your best bet if minimal chic is your thing to flaunt. — Compiled by Sushmita Mathur
Instagram / nailbykarmysheva
PROFILE
s s e n d a M
ColleCtion
48  Beauty Launchpad India | May / June.20
Madness is a collection of antitheses. The collection looks to convey the darkness that we carry inside. From the choice of black and white to the most powerful cutting lines and straight angles in a dark and daring style, Madness screams rebellion, and implies a radicalness in the concept. May / June.20
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PROFILE
Hair: Sara Piera @ Salones Carlos Valiente Photographer: Esteban Roca Make-up: Nacho Sanz Stylist: Salones CV 50  Beauty Launchpad India | May / June.20
LAMBS AND WOLVES, RED BANK, NJ | PHOTOGRAPHER: NICK KIEFER
BUSINESS
Business / Report
Beauty Ingredients Face a Challenging Road Ahead By Yann Pencole, Director, Kline Management Consulting
W
ith most economists predicting a prolonged recession for the global economy, the usually resilient cosmetics industry will not escape the impact. While the Lipstick Theory implies that consumers will splurge on an expensive lipstick in place of an out-of-reach luxury item during recessionary times, the COVID-19 economic fallout will have a pronounced impact on consumer spending. While many personal care products are essential, there are others that are not, along with products for which consumers will make alternate choices. These changes in consumer consumption will directly impact Kline’s outlook for global personal care ingredients. Consequences of COVID-19 in personal care will likely lead to a reduction by consumers on discretionary expenses (e.g., fragrances, hair styling products), while spending on basic necessities would be relatively protected (e.g., personal liquid soap, hand and body lotions). With this approach, Kline analysts have classified each product according to such consumer needs, from critical essentials or “rescue categories” to non-essentials or “can-wait” categories. The new phenomena of stay-at-home mandates and social distancing are also major factors in 2020 consumption and unique to this recession. 52 Beauty Launchpad India | May / June.20
PROBABLE IMPACT ON FINISHED PRODUCTS Recession-Resilient or At Risk: The Ingredients Outlook Ingredient demand will closely follow product consumption trends. Consequently, ingredient groups such as UV absorbers, pigments, and hair fixative polymers that are used, respectively, in sun care products, makeup products, and hair styling products could be hit the hardest. Conversely, ingredients such as preservation solutions, emollients, and mild-surfactant products are expected to have sustained if not exceptional growth due to the heightened use of hand soaps and sanitizers.
PROBABLE IMPACT BY INgREDIENT CATEgORIES
PREDICTINg THE POST-PANDEMIC FUTURE OF PERSONAL CARE INgREDIENTS (PCI) Without a doubt, the personal care industry will experience declines across the globe in 2020. For ingredients, Kline forecasts modest growth as global economies work toward recovery over the next several years. Kline’s assessment of the expected CAGR for personal care ingredients for 2018 through 2023 is based on a U-shape recession, followed by a rebound expected in 2021. Several scenarios have been developed, here is the likelihood one:
INGREDIENT GROUP Antimicrobials
Surfactants
COVID-19 GROWTH OUTLOOK Key ingredients of the formulation “chassis,” antimicrobials are essential and therefore will continue to be used across all product categories. Kline also expects additional volumes coming from lotion and hand sanitizer applications. Surfactants are largely used in rinse-off formulations (hair care and cleansers), which are proven to be more resilient products during recessions.
Emollients
Typically used in skin care formulation, this group also includes a significant proportion of humectants used in oral care products (40% in volume). Emollients could be impacted by a decline in professional and premium consumer products.
Rheology Control Agents
Ingredients mainly used in oral care. Skin care, and hair care products account for a third of overall volumes. While there will be some mild moderation in consumer frequency of use, stable moderate growth is expected.
Emulsifiers
Three-quarters of volumes are used in skin care products (leave-on); decline is anticipated due to a fall-off in sales of premium skin care, mitigated by mass, masstige and budget products
Conditioning Polymers
These ingredients are mainly used in hair care, followed by skin care, antiperspirant, and deodorant products. Categories will be mainly impacted by the pressure on leave-on hair care products.
UV Absorbers
Sun care products will suffer from the negative impact on recreational activities and tourism; therefore, UV absorbers will likely be among the deepest impacted.
Hair Fixative Polymers
The consumption of hair fixative polymers— used in hair styling products—is expected to drop due to both a decline in consumer product uses and salon services. This ingredient category could be among the most adversely impacted.
Color Cosmetic Ingredients
Formulated in makeup and hair colorants, ingredient consumption will dip due to a decline in use/frequency of use and a sharp decline in the professional salon industry.
Region/ Country
PCI CAGR 2019-2023 Forecast in %
United States
1.1
Europe
0.7
China
1.6
Japan
0.1
India
2.8
Brazil
1.5
(forecast as of Mid-April 2020)
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Business / Event
Cosmoprof AsiA D All Set to Celebrate th
25 Anniversary In November 2020
This November, Cosmoprof Asia will celebrate 25 years of success in growing and highlighting Asia’s beauty, personal care and wellness industries.
54 Beauty Launchpad India | May / June.20
uring this global pandemic, the world has never been in more need of the innovative businesses and health-related products our industries produce. Bringing them together for the 25th year running, Cosmoprof Asia confirms its role as Asia Pacific’s reference event, ready to boost global business opportunities. “We are confident that after this temporary period of disturbance, business will resume, and even stronger than before,” says Antonio Bruzzone, General Manager BolognaFiere Group. “BolognaFiere Cosmoprof and Informa Markets are proud to offer our industry the best business tools and opportunities possible to assist in its recovery.” “The safety of our exhibitors and visitors is, of course, our upmost concern. We will continue to monitor the advice of the local government, departments of health, and the WHO, and we are confident we will deliver a successful trade event in a safe business environment,” adds David Bondi, Senior Vice President – Asia, Informa Markets and Director of Cosmoprof Asia Ltd. “Companies now need to look beyond the coronavirus and plan for the industry’s recovery.”
increasingly sustainable, by going paperless, using digital tools to share show information, and switching to LED energy-saving lighting. Cosmoprof Asia 2020 will also be using holder-less eco-badges for all attendees. Cosmoprof-Asia.com’s online product showcase will highlight environmentally conscious companies with labels such as Vegan, Cruelty-Free, and Sustainable Packaging to serve as a reference for companies looking to do business with likeminded ethical brands.
new zone For “clean anD Hygiene SupplieS” Growing demand for sanitizing and protective products has sprung up amid the coronavirus outbreak initiating a new zone at HKCEC hall 3FG for brands and suppliers of disinfecting and cleaning products and equipment, spanning personal and commercial use.
coSmolaB x clean Beauty #DontStopBeauty Social campaign During the Covid-19 crisis, some industry brands have been in the headlines for applying their expertise to the emergency. LVMH switched its fragrance production lines from high-end perfumes to hand sanitizer, and many Cosmoprof exhibitors have converted supply chains to help their local communities, like INTERCOS and ERBOLARIO. Numerous brands have donated products and services to healthcare personnel to show their support. Cosmoprof launched #dontstopbeauty social campaign to share how exhibiting brands and suppliers at Cosmoprof events around the world are invited to share their sanitizing and disinfecting supplies and show the world that the power of beauty never stops.
Cosmoprof’s annual future trends outlook will be unveiled during the launch of Vision 2030, encompassing shifting, short-term pandemic-fuelled trends as well as longerterm mega-trends influencing the future of the cosmetics industry. A series of education tracks will also be available to all exhibitors and visitors.
Once again, Cosmoprof Asia partners with Opal Cosmetics for the Cosmolab Project with the theme of “Clean Beauty Lab”. The concept promotes the definition of clean beauty, focusing on ingredient usage, in particular, “super ingredients”, and sustainable packaging. A gift of a Daydream cleansing ball will be given to all attendees and a limited edition Clean Beauty Gift Set can be won via a lucky draw.
SuStainaBility in FocuS
coSmoproF aSia goeS Digital
Sustainability, ethical initiatives and clean beauty will continue to dominate as trends in 2020. As a consequence of Covid-19, these trends will be matched with an increasing focus on product safety and transparency from the supply chain process all the way through formulation. Cosmoprof Asia promises to have become
In response to the global pandemic, and to keep their increasingly digital community up-to-date on the evolution of the market, Cosmoprof Asia will launch the enhanced online matching system to connect buyers and sellers, along with an online product showroom, a webinar series and live streaming events.
ViSion 2030
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Business / Interview
a
Urb n
Comp ny The Dynamic New Era of Home Services in Beauty
T
he 6-year-old Urban Company (formerly Urban Clap) offers a range of home services including a variety of beauty and wellness services across 22 cities in 4 countries and have about 30,000 professionals working exclusively for them. Abhiraj Singh Bhal, Co-Founder, Urban Company speaks to Ritoo Jhha about how the company attempts to take on the challenges of COVID-19 upfront with a people-centric policy and 360-degree approach of complete minimising of risk for customers and employees. Abhiraj also sheds light on the companies training, upskilling, and service segmentation strategies.
There is a lot of stress in the industry right now for obvious reasons. How is the Urban Company challenging this unprecedented crisis? COVID19 is definitely unprecedented — in the last two months, many of us have woken up not knowing if we have woken up from a nightmare or entered into a nightmare. And, it has been no different for Urban Company. We were amongst the first companies to recognise the impact of COVID-19. In early March 2020, we moved to full-time work-from-home. I would say that we responded to the COVID-19 crisis in phases. Monetary Compensation: Phase 1 was the immediate response phase at the end of March and in early April, soon after the lockdown was declared. In that phase, our complete focus was on protecting and providing for our 30,000 service partners. We realised that many of 56  Beauty Launchpad India | May / June.20
them will have to face an extended period of time without any source of income. We had close to six and a half crores of their money with us. Rarely do advertisers return the money but as an aggregator what we did first was refunded every penny from that `6.5 crores our service partners had paid for subscriptions and credits. Additionally, we sanctioned `11 crores worth of zero-interest loans to them, which could be paid back when their businesses resume. Out of the 20,000 service partners eligible for this loan, 17,000 availed it and we have distributed more than `8.5 crores so far. The third step was setting up a relief fund to which the founders, employees, and well-wishers of the company contributed `1.5 Crores. We are going to use this fund to help some of the professionals who are impacted the most, both medically and otherwise. A COVID Insurance: As a part of our immediate response to the crisis, we also bought COVID-19 insurance and income protection plans for all our service partners. They already have accident insurance and many of them have health insurance as well. Over and above this, the COVID plan offered free of cost, will get them up to `25,000 for hospital bill reimbursement as well as `40,000 for the days the could not work, in case they get sick from the coronavirus. It is a 3-month insurance plan that we have purchased until the end of June and we are now in talks with our insurance provider to extend it to a year. Home Delivery of Services: In Phase 3, as the lockdown was being lifted in several areas, we submitted a request to the government to consider allowing salons and spas to offer home services. Even restaurants are being allowed to do homedelivery of food, while dine-in operations remain suspended. Similarly, beauty services could be delivered at clients’ home on a one-to-one basis, while making sure that all safety protocols are in place. A major concern for the government regarding this is how we can maintain social distancing and hygiene standards when local barbers often conduct their business on the streets. Considering opening salons and barbershops for home services only could
Safety protocol of 8 Sops ® Distribution of PPE (Personal Protective Equipment): categorised as mask, gloves, sanitizers and eyewear. We would have distributed more than 1 million masks and gloves in May. Our SOP’s clearly says that after each service the mask and the gloves have to be replaced with a new mask and gloves for the next service. ® Daily Temperature Checks: We have thermometers sent to all partners and remotely trained them to do a temperature check. Thereafter, every morning they have to check their temperature. We have a machine-learning algorithm that is able to detect any anomaly using an optical character recognition system and red flag it. This is a sophisticated system that can’t be tampered. ® 7-day Online Training Programme Hygiene Certifications: We made it mandatory for each and every service partner to go through this programme and only then were they allowed to resume work on the Urban Company platform. We were already working on one-time use sachets as well as disposables so that there is no cross-contamination. ® Sanitisation of every single tool at the beginning of the service itself: Right at the start of the service, the partner has to sanitize all the tools in front of the customer. ® Use of Geofencing Technique: To ensure a person from (dynamic) containment zones would never serve any client. ® Complete Cashless Online Transactions: No cash is now supported on our platform. ® Suraksha Holiday or Paid Sick Leave: In an informal economy, a lot of beauticians keep on working even if they have some symptoms like cough and cold in the fear that their income could get impacted. A lot of research exists from the previous pandemics that talks about this. So, we have put in place a planned sick leave programme where the moment a service partner has the slightest of the symptoms like a cough or the cold, they can inform us and will give help you quarantine and even pay you to stay home. We will facilitate telemedicine and doctor consultations for them, and if that consultation recommends Covid-19 testing, we will facilitate that too. If the test results are positive then the service partner can avail our COVID insurance. It’s an end-to-end programme for all our partners. We have also tied up with a company called Pristine Care for a telemedicine platform and doctors’ service. We were able to design these 8 SOPs and put this entire process in place during the lockdown. We used the lockdown period efficiently to work hard and ensure that all our service partners, not just in Beauty, but across categories are trained and protected.
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help minimize this risk. The government has a difficult role to play right now. There are about 70 lakh professionals dependent on the beauty and salon industry — so, the balance between lives and livelihoods is the priority.
But home delivery of food is not the same as home delivery of beauty service? Protocols may be breached and lives maybe risked apart from having a complete clamp down upon that brand or that industry? It’s a genuine concern but my view is that no process is 100% foolproof.
with a hammer everything looks like a nail”. So, I think that as an industry it is important to make a singular voice and pledge to certain safety norms. The government should consider opening up the entire industry with these safety standards in place. If at all the gradient opening of this is to be considered, then one should look at “at-home-services” because it is significantly less risky compared to the physical format. I am sure our friends at physical formats may have differing opinions but at the end of the day, we are all in this together. Also, first and foremost, this industry needs to
Within the beauty industry, everybody from their vantage point thinks that they are the safest because it suits them to have that view and that argument.As it is rightly said,“If you are a carpenter with a hammer everything looks like a nail”. So, I think that as an industry it is important to make a singular voice and pledge to certain safety norms. Right now is all about minimizing the risk, because then the reality is that until there is a vaccine, we all have to stay at home and our business cannot resume. That will probably cause more damage to our economy than the virus itself. So I think, the safety protocols companies put in place is aimed at significantly minimizing the risk. Also, salons resuming operations will follow the prescribed guidelines to get back to business. They also have to completely operate on online bookings to ensure that consumers don’t congregate unnecessarily.
When we say that all salons will follow the right safety protocols, we need to consider that 99% of the industry is unorganized. Who is going to ensure that these local barbers and parlours will follow safety protocols? Within the beauty industry, everybody from their vantage point thinks that they are the safest because it suits them to have that view and that argument. As it is rightly said, “If you are a carpenter 58 Beauty Launchpad India | May / June.20
get back on its feet and needs to resume operations.
Up-skilling is a huge question, especially for beauty services. In the industry, there is a demand for both basic services and luxury services. Are you considering segmentation of services anytime soon? Also, how are you training and looking at upskilling? We have segmented the services into three buckets. Looking at the segmentation of the salon industry and the needs of beauty consumers in India, we think that there is an entry-level, a mid-level and a luxury level. The entry-level is essentially a large group of almost twenty-five to thirty million women who avail basic beauty services every month, be it waxing, manicure, pedicure or facials. But their spend basket is not more than `800 a month. This large segment is completely served by the unorganized market and we want to serve that segment with a proposition that we are now calling
‘Salon Classic’, i.e our entry-level segment where we are bringing on board trained, verified, high-quality beauticians but who are early in their years of experience. We are also providing highquality brands. The bookings of services that we have are also limited. What we are offering here is professionalism at a valuable price. So, that is our biggest segment in the future. Currently, the big segment is the midtier segment which is our classic ‘Salonat-Home’ segment. This is a segment where the average order value or the average monthly spent is about 1200 to 1400 rupees. These are the top eight to ten million women. They are mostly working women who have disposable incomes, from the middle / upper-middle class. For this segment, we are offering the best of the best beauticians who have great experience and are rated 4.9 +, specially trained for a completely different service experience at home. We are partnering with some of the bestknown brands for extremely luxurious experiences at home and we are calling it ‘Salon Lux’. Any service partner joining us, unless they are very good, will start off at the entry-level. Once they prove themselves and get good ratings and reviews, they will again go through a training programme; every partner who joins us is trained. In the entry-level, we have actually increased the number of days for training compared to the mid-segment. From the mid-segment, only the very best move on to the last segment. Our complete preposition on the consumer side is mirrored on the supply side as well. This is not just true for the beauty industry; this is now our thought process for a whole bunch of other service categories like plumbing and cleaning too.
* These are excerpts from a digital interview published on our youTube channel. To watch the full interview, log on to Beauté Espace TV on youTube.
Posting on 12th and 13th of every month. Total pages: 60