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7
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Anniversary Special
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ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y
i
Editor In Chief & Publisher Ritoo Jhha
EDITORIAL Features Editor Isha Gakhar
as see it!
Editorial Coordinator Rakhi Jerly
COnTRIbuTORs Meher Castelino
ART Designer Raghab Panda MEDIA & EvEnTs Marketing Manager K. Nanda Kumar (South)
Dear Friends
Marketing & Distribution Consultant
As we head into a new decade, Beauty Launchpad turns 7 and we heartily look forward to the dawning of a new era for an industry that never gets into recession. Ikigai - the happiness of always being busy fits so well with the beauty and wellness business in the new decade. However, in an era when ‘consumers are challenging the status quo, moving away from the rigid defnitions of race, gender, and sexuality, and choosing a more self-defined, fluid approach to identity’, this particular industry will have to rise to the occasion and gets its act together in celebrating the new humanity. Cosmetics will increasingly be more about wellbeing than looking good alone. Branding will be O2O and retail will continue to demand the human touch rather than unmanned kiosks. When community living gets more emphasis than ever before and environmentally conscious consumer makes brand choices based on measuring the carbon footprint of a brand, we as an industry will have to make some radical changes in the way we have been doing business. Some are already steering the course of a greener business, some perhaps still waiting. The issue tackles a bunch of challenges - education being the most crucial of them all. The Ayurveda story by Gita Ramesh talks of how to effectively align our modern lifestyles to Ayurvedic living - prevention is always a better approach to longevity. Last, but never the least, we present a beautiful cover collection by the enigmatic, every youthful Sherri Jessee - a very special one for BL India’s Anniversary all the way from the USA!
Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)
bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman
Ritoo Jhha, Editor in Chief @beautycaravan
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Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
CONTENTS Off the Shelf 52 Innovation 55
Red Carpet 60 Special Feature 62 Anniversary Special 65 Brand Inspiration 66
Beauty Block: Find Out What’s New and Raging on the Beauty Block! Rediscover Beauty with Actiblend customized Facials Ayurveda System & Urban Health Exigencies Golden Goals Of Captain Marvels & Wonder Women Life Lessons with Dr Kochhar The Art of Limited Edition Packaging
PHoto:collection HFPa PHotograPHer Faceta
On The Cover
Ayurveda 56
Beauty
Hair: Tonia Fike; Make-up: Sherri Jessee; Photo: Joe Durkin; Model: Quinn
Regulars News Updates 16
Quick Updates on What’s Happening in the World of Beauty
Business Biz Talk 68
Hair Preview 24
New Year New You!
Anniversary Special / Gurus Speak 28
Leading The Change
Trend Alert 36
Colour With Care? You Need A Wonder!
Anniversary Special / Cover feature 42 Portfolio 46
Be Bonnie: Dare to Dream
Ritu Kolentine’s Marches On The Biggest News Of 2020 Is Here!
Look & Learn 40
Open for Business
Education @ 2020
Innovation 34 Artist 38
Profile 72
Hair at this Moment: Get All the Latest Updates of Hair Industry!
Salon Treatment 26
Anniversary Special / Words of Wisdom 30 Advertorial 32
Retail Front 70
10 Years Strong & Streamlined
“Fusion” of Hauteur & Avant-Garde In the High Street of Kolkata Mumbai’s Date With Dominique Glam & Glow Ne-Go Collection
Masterclass 73
Hindi Supplement
Quick updates on what’s happening in the world of beauty
L’OréaL IntrOduces BacheLOrs degree In haIrdressIng & entrepreneurshIp
L’Oréal has announced the opening of its school dedicated to hairdressing in France, an initiative that demonstrates the brand’s commitment to supporting the transformation of the hairdressing industry. This also includes the creation of a bachelor’s degree in Hairdressing and Entrepreneurship. “With over 10,000 job vacancies in France, the hairdressing industry is suffering from a lack of qualified and motivated workers. With the creation of our school and the 1st bachelor’s degree in ‘Hairdressing and Entrepreneurship’, we want to create an appealing and high-quality course for younger generations, offering comprehensive training which teaches not only technical proficiency but also cross-functional skills in entrepreneurship and digital. Our ambition is to offer talented young hairdressers the tools they will need to innovate and reshape the customer journey as well as to address consumer’s increasing need for unique experiences,” says Nathalie Roos – President, Professional Products Division, L’Oréal. Located in Paris’ 14th arrondissement, the new campus will open its doors in early 2020 to welcome 150 students each year from a wide range of backgrounds. The course will last for 3 years. After completing the training, the young graduates will receive a bachelor’s degree in “Hairdressing & Entrepreneurship”. With this initiative, L’Oréal aims to make the profession more appealing to young people and boost the employability of the second biggest skilled trade sector in France, with a goal to train 10,000 hairdressers in 10 years. In order to offer the course to as many people as possible, the bachelor’s degree will be open to young people from the hairdressing industry with a professional qualification, as well as to candidates with a general or vocational baccalaureate or those looking to retrain for a new career. Before the entrance exam, they can take part in a one-month intensive technical course to achieve the qualifying level for the bachelor’s degree course.
16 Beauty Launchpad India | 01.20
PHOTO: INSTAGRAM / TIGICOPYRIGHT
GLOBAL NEWS
Now
ews
tIgI cOpyrIght Launches ‘yOu can aLways start Over’ campaIgn TIGI Copyright has revealed their 2020 Campaign — ‘You Can Always Start Over’ — a series of real, inspirational, and transformational stories that highlight unique topics and charitable causes. The campaign is in association with their new brand ambassador, celebrity hairstylist Andrew Fitzsimons and supports the Trans Wellness Center (TWC). The series first highlights a transgender community leader in Los Angeles, describing her personal journey and Fitzsimons’ role in her hair transformation. The partnership will raise further awareness and resources for the TWC, which provides comprehensive services for transgender and non-binary people under one roof. Andrew’s personal connection to the TWC and support for the transgender community comes full circle with this unique campaign and partnership. “I am so proud to be a part of this campaign which sheds light onto the power of transformation and change. A new start can be a signifier of a rebirth, a new chapter in your life. It can be very powerful because it can give you the fuel to move on in a completely different direction.” - Andrew Fitzsimons The ‘You Can Always Start Over’ campaign will continue to roll out throughout the year via social media and digital platforms with talent including TIGI Brand Ambassador Wes Palmer supporting ASPCA, TIGI Technical Creative Director Richy Kandasamy supporting The Legacy Center, and Stylist, Salon Owner & Motivational Speaker, Jen Planck supporting Beauty Changes Lives.
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Business Hours 11am to 1pm Timing :- 10am to 6 pm Organized By
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GLOBAL NEWS
ILIa Beauty annOunces serIes B Investment
saLLy Beauty revamps Brand IdentIty Sally Beauty Holdings, Inc. announced the launch of its new brand campaign as the expert leader in hair colour, hair care, and nail care. The relaunch is underscored by the brand’s new motto “Unleash Your PROtential” — a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home. In select cities, Sally shoppers will discover a new in-store experience featuring new brand messaging, improved wayfinding, additional training for associates, as well as updated POS systems and integration of AI technology. Sally Beauty’s brand relaunch extends to the digital space with the start of the #SallyCrew Influencer Program as well as a mobile app, which incorporates innovative features of its mobile-first website, as well as in-app-only offers. The app also supports Sally Beauty’s revamped rewards program, enabling users to easily track their points and access reward certificates for quick redemption.
K-Beauty cOntInues tO thrIve gLOBaLLy - repOrt By repOrtLInKer Despite the dominance of western cosmetics giants, the South Korean brands are gradually setting novel standards of beauty, driven especially by the global popularity of K-pop. K-beauty products are manufactured using exceptional ingredients, such as raw materials derived 18 Beauty Launchpad India | 01.20
ILIA Beauty has announced a Series B investment partnership led by Sandbridge Capital, a private investment firm that invests exclusively in high growth global branded consumer companies. The capital infusion follows a Series A led by Silas Capital, a New York-based emerging growth equity firm, which also participated significantly in this round of funding. The Company currently sells through more than 600 doors across 30 countries around the world, including prominent retailers such as Credo, Space NK, The Detox Market, Follain, Bluemercury, Oh My Cream, Mecca and Sephora. Sasha Plavsic, the Company’s Founder and Creative Director, expressed her excitement about the Series B investment - “This capital and partnerships will ensure we can continue to innovate and invest heavily in R&D. I strive to offer the highest-performance clean products powered by high active levels of skincare ingredients. These innovative formulas are unlike anything out there on the market.” Lynda Berkowitz, the Company’s CEO, commented, “I am thrilled to partner with Ken Suslow and the Sandbridge team, as well as work together again with Brian Thorne at Silas Capital. Their investment and industry expertise will greatly support pronounced growth opportunities for ILIA.”
from snail slime, bee venom, starfish extract, pig collagen, and morphing masks. The K-beauty industry is thereby progressively fetching a lucrative business for cosmetic companies owing to its high product margin, hence making it further profitable for beauty companies. Korean beauty brands capitalize on their digital and e-commerce prowess in response to the rapid rise in demand from overseas markets. E-retailers such as Sokoglam and Peach & Lily have imported assorted Korean skincare brands to the U.S. and expanded the market in international territory. Furthermore, global beauty retailers are setting up dedicated sections on their webpages, which cater to Korean skincare brands. In addition, K-beauty phenomenon has captured the attention of social media blogger influencers and journalists in the West. This has been regarded as an ingenious digital strategy applied by the K-beauty brands for driving popularity. However, the rise of veganism among consumers across the globe
is expected to limit the growth of the K-beauty products market. Consumers are gradually becoming conscious of sustainability, environmental impacts, and animal welfare. The K-beauty industry uses animal extracts. This hampers the market growth. On the contrary, a rise in awareness of the benefits and uniqueness of K-beauty products among consumers across the globe create a vast opportunity for expansion among the K-beauty products industry players. New beauty trends and innovations, presenting sophisticated ingredients and appealing packaging can be viewed as an opportunity by the K-beauty manufactures for further growth and expansion.
INDIAN NEWS Skeyndor IndIa LauncheS ‘The Luxury eLIxIr’ Skeyndor India announced the launch of its new advanced skincare product The Luxury Elixir - at a press conference held recently at Hotel Eros in New Delhi. International trainer and holistic aesthetician Margaret Beales was present at the event and spoke to the attendees about the benefits of the new launch. The Luxury Elixir is expected to ‘re-densify, revitalise, lift, brighten, and rejuvenate’ the skin, with a global anti-ageing concentrate that aims to reduce the effects of everyday stress on the face and recharge energy levels. The advanced skincare product uses a combination of three Aesthetic Rejuvenation Strategies, which are applied in three progressive action phases: • Phase 1: Cell genesis Activator to produce an increase in the number of cells • Phase 2: Cell Quality Perfector to improve cell quality and delay senescence • Phase 3: Cell Functionality Booster to multiply the functional capacity of the cell The Luxury Elixir - Timeless Prodigy claims to be an ultra anti-ageing line with more than 25 pure ingredients, including Damask Rose and Wild Olive tree stem cells, growth factors, proteoglycans, Piedmont White Truffle, and Tephrosia Purpurea extract. It is an exclusive union of science and luxury in a unique sensory experience as serum, cream or beauty room treatment. The most advanced anti-ageing technology in this line is said to decisively fight the sign of ageing skin by reaching to the expression of the genes in skin cells.
We’re so excited to introduce the new advanced range of products by SKEYNDOR to the flourishing beauty care market in India. SKEYNDOR’s products are based on comprehensive scientific research and technical support to address the specific requirements of beauty-conscious women all over the world.We’re sure that these product lines can have a real impact on the thriving beauty care industry here.” — Ravi Mittal - Director, Skeyndor India 20 Beauty Launchpad India | 01.20
maIden women LeaderShIp SummIT concLudeS Odisha CM Naveen Patnaik recently inaugurated the Indian Chamber of Commerce’s ICC Women Entrepreneurs
Committee (IWEC), a first-of its-kind in India, at Bhubaneshwar. 40 enterprising women from various fields as diverse as education, science, beauty and wellness were honoured at the mega Women
Leadership Summit held to mark the launch. Samantha Kochhar MD, Blossom Kochhar Group of Companies, Model/Actress Mugdha Godse, Indian Airforce Wing Commander Shalu L. Chandel, and Beauty Launchpad India’s Editor-in-Chief, Ritoo Jhha were guests of honour at the event and discussed gender-specific challenges and entreprenuership. IWEC Convenor Sukriti Patnaik and team left no stone unturned to make it an overwhelmingly successful event.
Lakmé SaLonS roLL ouT SuSTaInabILITy campaIgn
LaxmI agarwaL STarS In nykaa’S #whaTmakeSyoubeauTIfuL campaIgn Nykaa has created a new campaign called #WhatMakesYouBeautiful starring acid attack survivor and activist Laxmi Agarwal. The fierce and lovely Laxmi Agarwal and her tireless efforts over the years have helped restrict the casual sale of acid in the country and has made the prosecution of acid attack cases easier to pursue. With this film, Nykaa challenges conventional standards of beauty women have grown accustomed to all their lives.
Lakmé Salons has kicked-off a network-wide sustainability initiative with their ‘Happy New You’ campaign. The first steps of the initiative were taken in 2018 by making small changes in operations, such as switching to LED lighting & water-saving nozzles and maintaining optimal A/C temperatures in the salons. Additionally, Lakmé Salons planted 40,000 trees to offset the total carbon footprint from electricity consumption at 69 Salons in 20 years. Taking it one step higher, the second phase of the campaign launched at the end of 2019 will see all 460+ salons of the brand take multiple actions to go green. They have also launched eight green salons with franchise partners, using eco-friendly design and materials in construction. “The Unilever Sustainability mission has inspired our team to articulate and live the Lakmé Salon vision – BEAUTIFY THE FUTURE – to create a beautiful future for our consumers, employees, and franchisee partners by building a sustainable business. We are making Lakmé Salon operations sustainable from December 2019 through our various initiatives. Our vision is being supported and led by our franchisee partners,” said Pushkaraj Shenai – CEO, Lakmé Lever. 01.20
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Beauty Launchpad India
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INDIAN NEWS
rITu koLenTIne’S wInS ‘beST brIdaL makeup STudIo’ Ritu Kolentine’s has bagged the ‘Best Bridal Makeup Studio 2019’ title at Indian Salon & Wellness Awards, for the fourth consecutive year. The event saw Ritu Kolentine sharing the stage with the top entrepreneurs of the country. Speaking about her achievement, Ritu Kolentine said, “A plethora of opportunities exist for women in the Beauty and Wellness industry. Kolentine Studio and Academy is an initiative wherein we provide opportunities, especially to women to become self-independent. The Indian wellness industry is an ever-growing space in the country, largely covered by women entrepreneurs and will be dominated by the women professionals and consumers”.
27Th edITIon of SaTTe concLudeS In deLhI Informa Markets in India inaugurated the 27th edition of SATTE (South Asia’s Leading Travel Show), a B2B travel trade engagement show. The event was held at India Expo Mart, Greater Noida, from 8-10 January 2020. The three-day expo brought over 1050 exhibitors, 200 foreign buyers from over 50 + countries, and 500+ domestic hosted buyers from 104 Indian cities. The expo was inaugurated by Chief Guest, Prahalad Singh Patel - Union Minister for State for Tourism & Culture (I/C), Government of India, along with key dignitaries.
bIoTIque forayS InTo coLour coSmeTIcS Homegrown Ayurvedic Beauty brand Biotique steps into the colour cosmetics space with their new line of natural make-up products that promise to be ‘skincare-infused’. Continuing their tradition of using natural ingredients, Biotique Makeup is said to be made from all-natural ingredients and are 100% vegan, cruelty-free, paraben-free, and silicone-free. The brand has launched three categories in make-up — Diva, Star, and Magic — each with different attributes and made with natural pigments to nourish the skin. Price: `249 onwards.
The SouL projecT yoga & fITneSS feSTIvaL In gurugram
evoLvere brIngS keraSTraIghT & InnoLuxe To IndIa
The Soul Project, an amalgamation of Yoga, meditation, live music, curated activities, and food, is scheduled to be held on 23 February 2020 in Gurugram. “Soul Project will be featuring 25+ classes & workshops and 20+ instructors. The main stage will showcase Hatha/Vinyasa/ Iyengar Yoga, while there will be a Healing Garden for meditation, a Health & Whole Food Village, a farmer’s market, a kids arena for the mindful little ones, and a musical performance by the band Prem Joshua. The workshops will be conducted by India’s top Yogis and fitness trainers like Nidhi Mohan, Malini Ramani, Sapna, Ira Yoga, Sunaina Rekhi, Mihir Jogh, Pradeep Mehta, Kavita Das, Ekta Sabil, Dev Om, Sonam – Mozartsy’s Foot Frolic, Ankita Gulati and Sonia Kaur Yoga Palette, to name a few,” says Mehak Chaudhry, Founder of The Soul Project festival.
British haircare brands KeraStraight and INNOluxe, founded by Jez Barnett, is brought to India by Evolvere Salon Solutions. KeraStraight offers hair care products that claim to repair and straighten hair at the same time. Sophie Hilton, founder of East London’s expert hair hub “Not Another Salon”, is the global brand ambassador for INNOluxe, while British celebrity hairdresser Trevor Sorbie MBE is the global brand ambassador for KeraStraight. Praver Kachroo Managing Director at Evolvere Salon Solutions adds, “The Indian consumer has become highly evolved with the digital wave and has gained unhindered access to international fashion and beauty trends. Even though there are existing brands in the space, the consumer is willing to experiment with new and individualistic premium brands that deliver great results. After doing extensive research, we are confident that both KeraStraight and INNOluxe will play a critical role in changing the face of the hair and beauty segment of the country. The brands will initially only be available at leading partner salons in Delhi/NCR.”
22 Beauty Launchpad India | 01.20
Hair: Jose UrrUtia; Hair assistants: Karmen ramĂrez, Veronica calpa, BelĂŠn naranJo; PHotograPHer: esteBan roca; Make-uP artist: nacho sanz; stylist: Visori Fashionart; Model: aitana cea; Products: reVlon proFessional
HAIR
Hair / Preview
Hair
What’s new in ad hair-town? Re ore! on to know m
w o n d n a e Her Clean & Care with Lavender Mint The Paul Mitchell Tea Tree Range has developed a Lavender Mint Shampoo that claims to cleanse, soothe and replenish dry and unruly hair. Get rid of dirt while moisturising the scalp and revive parched hair with this shampoo that promises a tingling, invigorating, and renewing experience. The calming lavender and cool mint soothe the senses, while the exclusive Regeniplex Botanical blend is expected to address thinning hair and promote a healthy scalp.
Master® Cordless Lithium-Ion Clipper Andis presents Master® Cordless Lithium-Ion Clipper - a professional adjustable blade clipper that claims to perform at par with the quality of original Master® Clipper plus the convenience of lithium-ion battery technology which delivers over 90 minutes of runtime on a single charge. This cordless design uses a powerful, high-speed motor featuring constant speed technology running at a true 7200 strokes per minute, designed to prevent dragging and stalling.
Clean Cuts with Essential Scissors
Revive Dull Fading Hair Colour
Marketed and distributed by Esskay Beauty Resources in India, the Mr. Barber Essential Scissors come with a Japanese stainless steel body made with grinding technology, which gives the blade edges more precision while cutting. Crafted with Silver Mirror finish, it has a hardness scale of 52-54 HRC and the razor-sharp edges are ideal for adding layer and texture to any hairstyle. The convex shape of the scissors eliminates hair bending and bushing.
Add a touch of glam and vibrancy to fading hair colour with Infuse My.Colour - UK-based product line brought to India by the Patni Group of Companies. Infuse My.Colour shampoos claim to deliver instant pigmentation to hair along with conditioning, minus the toxic silicones and parabens. The only prerequisite is that the hair needs to be coloured, as it uses a special bio-polymer which deposits the colour onto already coloured hair. The range offers variations ranging from Ruby, Cobalt, Copper, Gold, Platinum to Quartz, which can be used as per your hair colour.
24 Beauty Launchpad India | 01.20
Micellar Technology Innovates Schwarzkopf’s BC Bonacure Range Drawing inspiration from the popular skincare technology, Schwarzkopf Professional has introduced the breakthrough Micellar Technology into their new BC Bonocure range of
haircare products. With a commitment to innovation, BC Bonacure shampoos are now formulated with this advanced technology to provide a gentle, yet effective, cleansing experience without stripping away moisture. Unique to each subrange, the inclusion of skincare technologies, such as moisturising Hyaluronic Acid, repairing Peptide, colour-locking pH 4.5, plumping Collagen, smoothing Keratin and rejuvenating Q10+ makes it possible to offer a BC Bonacure regime suitable for every hair type. With the availability of specific ingredients, product textures and new hero products from the BC Bonacure range, hairdressers are given the opportunity to provide bespoke in-salon treatments for each client’s individual hair needs.
Hair / Salon Treatment
New Year New You!
With TIGI SOS EXTREME RECOVERY SYSTEM, The Salon Hero.
J
anuary is the best time to refresh hair care routines and get that much-needed detox, so that hair can recover from all the festive styling stress. TIGI® Copyright SOS Extreme Recovery Treatment helps renew the vitality of hair in just five minutes! You can now transform your clients’ dry and chemically-treated hair in just one go at the salon. Nobody likes damaged hair, but it is impossible to avoid with regular colour services, heat exposure, etc. Hair can get weaker over time even by just styling it. Luckily, repairing previous heat damage and returning hair to its former glory is now possible with the new salon hero TIGI® Copyright SOS Extreme Recovery Treatment. This expert treatment system repairs and reconstructs your clients’ hair from the core and gives it the tender love and care it needs, making it your new Salon Hero.
HOW IT WORKS Hair is composed of keratin, a type of protein that loses its structural integrity as hair gets weaker with damage. The protein loss due to hair damage can be up-to 3x higher, which leaves gaps and tears in the inner fibre and cracks in the external structure fibre. 26 Beauty Launchpad India | 01.20
SOS Extreme Recovery System restores the hairs’ natural protein by putting new bricks of hydrolysed protein into the missing areas and helps in strengthening connections between fibres, thereby reinforcing damaged areas and restoring the fibre integrity.
KEY INGREDIENTS Black Rice – to fortify the hair fiber from within Keratin – for hair’s structural integrity and strength Elastin – to increase hair flexibility, making hair less prone to breakage Marine Collagen Amino Acids – gives form and strength to hair fiber
BENEFITS 100x more keratin than using shampoo and conditioner One treatment helps restore 1 year’s worth of lost protein Does not impair colour performance Improved hair condition limits restrictions for colour services Get your clients’ hair ready for a fresh start with this magic recovery treatment!
2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT
12 – 15 MARCH
13 – 16 MARCH
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok
Company of
With the support of
cosmoprof.com
Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it
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Anniversary Special / Gurus Speak
Leading The Change L’Oréal Professionnel has been steering professional hairdressing education in India for over two decades now. The transformation in the industry is distinct and visible. 2020s will indeed be a new adventure. Shweta Sahni, National Education Manager at L’Oréal Professionnel underlines the way ahead in a free wheeling chat with Beauty Launchpad’s Isha Gakhar.
W
ith over 20 years of experience at L’Oréal Professionnel, Shweta Sahni is now in the driving seat heading education at LP. She is extremely passionate about hairdressing and has a keen understanding of the industry’s needs when it comes to learning and technical know-how. She is a quailified hair colourist which can be regarded equivalent to a PhD in hair colouring. Shweta believes in learning through experience and draws inspiration from her interactions with international artists visiting the country for L’Oréal’s much-awaited seminars and masterclasses. Being at the helm of L’Oréal Professionnel Hairdressing Education, Shweta was seen recently on stage with the legendary Guy Kremer at LA FRENCH Look & Learn show in Mumbai and Delhi. Speaking to Beauty Launchpad, Shweta Sahni details L’Oréal Professionnel India’s continued efforts and contribution to the evolution of Indian hairdressing.
Tell us about the La French Look n Learn show with Guy Kremer. Education has always been the backbone for L’Oréal Professionnel (LP). In the past year, we conducted more than 120 shows to train hairdressers across the country. This year, we had the opportunity to invite 28 Beauty Launchpad India | 01.20
Shweta’s Pro-Tips for Hairdressers
ö The more you learn, the better the master hairdresser Guy professional you become. Kremer and Jonny Engstrom ö Always keep the consumer in mind, to present LA FRENCH mega instead of just flaunting your expertise. shows in Mumbai and Delhi. ö Most importantly, Go Digital. Social LP is essentially a french Media is indispensable when it comes brand and through LA to building your reach - take notes FRENCH, we are bringing out from international artists flourishing on that Frenchness in concept. Instagram and growing their client base. It involves working around balayage techniques for that very French free-flowing hairstyling. Each model was given a hair winner Biak Lun was announced as colour that complimented their skin tone the first runner-up at the L’Oréal Cut and face shape. We also did cuts to & Style Trophy in Paris. This year, we enhance their features, while the styling are aiming for the top prize. Being involved long hairdressing as well as associated with L’Oréal at this time is open styling. immensely satisfying as we are training hairdressers inside-out, every single day of our lives. L’Oréal has been at the forefront
of industry developments. What is your take on the current educational standards in the Indian salon industry?
Looking back to about 22 years, hairdressing was at a nascent stage in India. It was a profession that was looked down upon — if you didn’t study, you became a hairdresser. Today, the scenario has changed for the better and we are proud to be hairdressers. The education scenario in the Indian salon industry has definitely evolved leaps and bounds, and it is visible on the global stage as well. Last year, our colour trophy
Our endeavour is to make hairdressing the best-known profession in this country. Whether
you are a junior, mid-level, or senior hairdresser, we have the best educational platform available to upgrade your talent. The L’Oréal ARTH (Absolute Route to Hairdressing) Academy offers a six-month programme for anyone and everyone to learn everything about hairdressing — starting from the very basics. This encompasses technical, creative, and communication skills such as how to behave around clients. We also offer
internships with our salon partners. Currently, we have a total of 12 L’Oréal Academies / Technical Centers all across the country- Mumbai, Delhi, Gurgaon, Kolkata, Bangalore, Chennai, Pune, Ahmedabad, Surat, Guwahati, Baroda, and Indore.
any challenges along the way? In tier 2 cities, people still want to be a doctor or an engineer, or do something else but not hairdressing. So, we still have a long way to go. In the last 20 years, we made a lot of progress and in another 20 years, we will change the industry completely.
What career choices can students look forward to in the salon industry? Graduating students from our academy can expect to begin their careers as junior stylists to a mid-level stylist. Most of them get absorbed within the salon where they do their internships. About 50% of my educators are graduates from the L’Oréal Academy. We pick out our best students and give them intense training to be hired as educators. Many students open their salons or join family businesses too. I don’t think there would be anyone who has graduated from the ARTH Academy, without a job.
What are the certifications offered by L’Oréal academy? We offer both diplomas and degrees. Students graduating from the ARTH Academy are given the ARTH Certificate for professional hairdressers. For regular students, certificates are given based on the seminars or masterclasses they attend to upgrade skills. For example, if you attend ‘Colour Keys’ — our most popular seminar — you will be awarded a diploma for colour-certified hairdressers.
how many students do you train in a year? Annually, we train two batches in our Mumbai ARTH Academy. Our partner academies run three to four batches every year. In 2019, we trained over 1,36,000 hairdressers within LP across India. These are hairdressers who got their skills upgraded. 0verall, we have made 32 unique hairdressers in the last year from our ARTH Academy at L’Oréal Head Office in Mumbai and more than 500 students have graduated from ARTH partner academies.
Tell us about your ‘Train the Trainer’ Program. Though we receive several requests for this course, ‘Train the Trainer’ program
is exclusively available for trainers from our partner academies. These academies follow the same training module used at our Mumbai academy and that is why we need these trainers to learn the entire curriculum over a 6-week course. Then, they would start training their own students and will be simultaneously assessed by an LP team from Mumbai. Once the proper presentation and examination are completed, they would be certified as L’Oréal hairdressers. Today, we have 15 partner academies running across the country.
What is the agenda for education in 2020? My aim is to train 1,50,000 hairdressers this year! The focus is on their colour skills; we want to mould them into the best colourists by thinking differently and offering the best service to clients. That’s why we have launched the Style My hair Pro app for better client consultations. Using this app, clients can see what different hair colour options will look like on them and then choose a colour accordingly. They can play with the intensity of the colour as well as different techniques that can be used by the colourist. It’s the best app for a professional diagnosis of hair colour.
What’s next for L’Oréal Professionnel India? L’Oréal’s mother-brand, Majirel is going through a re-staging. The formula, numbering, application time, everything remains the same except the packaging and presentation. Majirel is getting a facelift so that consumers can see what it really is. To mark this, we are organising a seminar called ‘Play Day’. You can come to the academy and play with Majirel — starting with a bit of theoretical knowledge for a quick recap and then, explore various colours and techniques.
Anniversary Special / Words of Wisdom
Education
@ 2020
In Part 2 of our Education series, we bring you insights from people who have pioneered education in the salon industry — Shahnaz Husain, who lay the foundation of professional education in India with her Women World International initiative and Vaijayanti Bhalchandra, who has taken technical education in hair and beauty to the next level. Vaijayanti Bhalchandra takes pride in having trained over 6000 beauticians and hairdressers (most of them women) till date. She firmly believes that educating women across social strata and underprivileged candidates is the best way to give back to society.
What are your suggestions to improve the educational scenario in Indian salon and beauty industry? Education is an essential lever for enhancing professionalism within an industry. Even before YLG’s establishment as a successful brand in the Indian beauty industry, long before the Salon was a business model, YLG’s founders laid the cornerstone for education in this field. Way back in 2008, we understood the industry and scope of possibilities that could be achieved. It was very exciting for us to educate the women force as it was a part of our vision. For us, education and training came first, and later salons were launched. We have academies in Chennai, Hyderabad & Bengaluru. Most of the students have become professionals at our salons and the remaining are entrepreneurs. Professionalism improves when the education centres get certified by reputed certification bodies. The YLG Institute is accredited by CIBTAC, UK — it’s a L’Oréal partner academy, and now has certifications from CIDESCO as well. Certification increases value enabling every student to find employment. 30 Beauty Launchpad India | 01.20
The Indian Salon industry needs to invest in up-skilling and certifying existing skilled professionals, communicating to everyone the importance of formal education and following standards laid down by the NSDC (National Skills Development Council). Further, it will need to invest in developing management skills amongst Salon Managers and demonstrate career path and growth for such professionals working in the salon industry.
Is hairdressing more in demand as a career compared to make-up or nails? The Indian Salon market is still skewed in favour of Beauty over Hair. Hairdressing has been more visible due to the combined efforts of large MNC brands in the professional hair products segment. There has been sustained effort in the education of hairdressers as it forms the basis for the product business growth. Hairdressing as a career offers great growth prospects and opportunity for global exposure. A career in make-up, nails, and beauty offers a good opportunity for professional and personal growth. As more brands and organisations build Beauty, Make-up, and Nails business, investment in education for these fields is also increasing. So, the future for Beauty, Nail, and Makeup professionals is bright.
What are the gaps and what is the way forward? The single largest gap remains the shortage of skilled manpower. There are not enough trained professionals in the business
Vaijayanti Bhalchandra Co-founder, CTO and Head HR, YLG Salons & Academy
now, and not enough new entrants to create a pipeline of fresh talent for the business. The company invests heavily in constantly upgrading skills of existing employees, as well as regular reward and recognition programmes to retain talent. The company will focus on improving reach in the cities we are already present in. We are exploring franchise options outside our cities with a capital-efficient model. We aspire to be South India’s most preferred salon chain for women with a leading presence in three major metros in South India.
How do you recruit the staff and what all goes in their training? Human Resource is the primary asset for a customer-focused service organisation. Technological advancements can add to that, but the core strength is the people. YLG has a complete module of training the new joiners across departments. We believe in creating, sharing, using and managing the knowledge and information with a multidisciplinary approach to achieve organisational objectives. All new joiners go through a structured induction where they are given a brief overview of all departments in the organisation. We follow a stringent procedure for the recruitment of our skilled operators; once the operators are hired, they undergo a standardised training and certification program. Only certified operators are allowed to bill those services for customers. There is an ongoing initiative which educates and handholds existing employees to get certification from the B&WSSC (Beauty & Wellness Sector Skills Council) through the Recognition of Prior Learning (RPL) Program.
Shahnaz Husain is one of the pioneers in setting up the benchmark in the education vertical. The Shahnaz Husain International Beauty Training Academy offers a number of courses ranging from Advanced Diploma Courses in Skin Therapy, Hair Design. and Make-up, along with an Advanced Course in Ayurvedic Treatments to Nail Art. They also have a specialised beauty training course and are constantly training Beauty Advisors for their retail outlets.
theory and practice and in keeping with international standards. This should be made available. Apart from doing a basic Diploma Course, advanced courses should also be available in different areas, like Hairstyling, Make-up, Hair Removal, Laser Therapy, Galvanic treatments, etc., as specialised training can be an added advantage.
What are your suggestions to improve the educational scenario in Indian salon and beauty industry?
With growing industries like fashion, television, and movies, there is an equal demand for expert hairstylists and makeup artists. This demand is there for bridal make-up and hairstyling as well.
Before I started my professional beauty training academy, only apprenticeship training was available. The beautician had no training and learnt the various beauty services on the job. Apprenticeship training still exists. Here, we need to ensure that to take up beauty as a career, professional training and qualifications are necessary. Beauty services have become advanced and professional. Today, branding, speciality skills, and specialised services are popular, especially at high-end salons. Another new trend is that salons are also offering spa treatments. Therefore, along with the demand for advanced beauty care, the need for professionally-trained beauty therapists is also increasing. Now, it is essential to get comprehensive professional training, comprising of both
Is hairdressing more in-demand as a career compared to makeup or nails?
Salon/Spa Management is an essential aspect of any professional education. How much do you as an academy invest in teaching this subject? We have included spa treatments in our signature salons. Among these are Hair Spa, Foot Spa, and Body Polish. Our Diploma and Advanced Diploma Courses include these treatments. The Diploma course also covers clinic and business management, as well as client handling. Students are given knowledge of sound salon management and the investments required to open one’s salon, along with techniques of making the venture a profitable one. Preparing students for beauty entrepreneurship, in terms of starting one’s salon, was a part of my vision. The Academy provides extra value addition for students through activities like seminars and workshops.
Please highlight the certifications that your academy provides We provide both Diplomas and Certificates for the different courses. After completion of the Diploma and Post-graduate courses (Advanced Diploma), one can take up the Shahnaz Husain Franchise rights to start a Shahnaz Herbal salon. Franchises are also given for running schools and retail outlets. Many franchisees run the clinic and school side by side. Students come from all over the world to Shahnaz Husain’s Academy to study beauty and take up the franchise. If a student already owns a salon, they can take up a Shahnaz Husain franchise.
What are the gaps and what is the way forward? The Shahnaz Husain Beauty Academy has moved into a most crucial phase of growth, with upgraded syllabus and curriculum, in keeping with international standards and the latest advancements in beauty care. The beauty and wellness business is booming and there is likely to be a shortfall of professionally-trained personnel in this sector. The way forward is to establish quality beauty training courses.
How do you recruit faculty and do you have a faculty development program? We have a teacher’s training course as well. We often select promising students and provide further training, so that they can become a part of the faculty with time. Our faculty development programme comprises of learning about our specialised treatments and products. Many students take the franchise to start a Shahnaz Husain Academy, after completing the Diploma and Advanced Diploma Courses. Many of them run a franchise salon and academy side by side.
The Shahnaz Husain International Beauty Training Academy Year established: 1975 Number of academies: 650 (including Franchise Academies Worldwide) Certifications available: Diploma Course, 5 Advanced Diploma Courses, and 10 Certificate Courses
Shahnaz huSain Founder, Chairperson & Managing Director, The Shahnaz Husain Group
No. of graduates per year: The average number of students passing out from the academy in Delhi each year is around 6000 to 7000. Placement opportunities: Placement opportunities are available in our salons and franchise salons, worldwide.
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ADVERTORIAL
Ritu Kolentine’s Marches On
Leading the way with new achievements and associations, Jalandhar-based Ritu Kolentine’s Makeover Studio and Training Academy is looking forward to yet another promising year for the Indian Beauty industry.
S
cripting her own success story by setting benchmarks in the beauty & wellness industry, international make-up artist and hairstylist Ritu Kolentine - Owner, Ritu Kolentine’s Makeover Studio and Academy, continues to initiate every step forward with her passion and dedication to artistry and education. Within the first month of the new year, the talented professional and her brand has already achieved new honours and led impactful campaigns to aid development in the society.
Chandigarh Style Week: Raising Awareness Through Hair & Make-up Today, the issues surrounding women empowerment have taken on a broader meaning in India. They touch and impact the lives of both urban and rural women and encompass financial, sociological, and emotional aspects as well as the issue of safety. Which is why Ritu Kolentine’s Makeover Studio and Training Academy has endeavoured to raise awareness at the 4th edition of Chandigarh Style Week, through the Hair and Makeup Show ‘Dreams to Fly’ and the theme ‘Liberate with Dignity - It Starts with You’. Kolentine says, “This movement is not just about changing outlooks, it’s also about giving back. We have to work together and do something ourselves to better women’s lives.”
Runway Beauty The show depicted shades of darkness with sultry, bold, daring, and adventurous looks such as mesmerizing eyes with emerald camo colours and intoxicating looks portraying “new girl uprising” in hues of resistance. The models showcased these look while unveiling collections by eminent fashion designers Sanjana Jon, AD Singh, Sakshi Bindra, and Hari Anand. The show produced by Storm Fashion Company and directed by Lovell Prabhu, was recently held at Welcome Hotel Bella Vista in Panchkula.
We had to stock up on false lashes and go for the twiggy-esque look with coloured lashes, focussing on highly smokey eyes, punk effect and exaggerated hairdos.” — By Ritu Kolentine
hair / Innovation
The
Biggest News Of 2020 Is Here! Presenting Majirel Haircolor in its modern, colorful & vibrant avatar with the same iconic formula!
I
t was 1997 when L’Oréal Professionnel launched in India along with its flagship hair colour brand Majirel. Since then, the brand has become one of the most trusted names amongst the hairdressers of the country with its iconic formula and patented ingredients of Ionene GTM and IncellTM. Since then the brand has represented the young, trendy, fashionable and experimentative Indian woman and has been part of her fashion expression. In 2020, the brand goes a step further and revamps itself into a modern, colorful & vibrant avatar but maintaining the same iconic formula that delivers true to tone and mistake-proof results. The new Majirel range has a wide palette of shades that fall in the Majirel Classic, Majirel Cool
34 Beauty Launchpad India | 01.20
Cover, Majirel Lift & Majirel Highlift ranges. It further has 9 shade families to choose from namely: Fundamental, Ash, Iridescent, Gold, Copper, Red, Warm Brown, Cool Brown and Mocha — Limitless Colors to give your clients Limitless Fashion choices! With the two patented ingredients of Ionene GTM and IncellTM — which are highly concentrated in care, Majirel delivers 45% more care after coloration and 30% more protection to the hair fiber by working to protect the hair’s shaft all the way through while smoothening and softening the surface. The smooth, texture of the cream ensures perfect coverage and consistent, even colour! The packs become more attractive and colour coded for easy recognition and recollection of shades for both
the hairdressers and the consumers. The colour coded labels also speak for the shade families and can be easily recognised even while stacked on the color bar.
ApArt from the sAme iconic formulA, in 2020, mAjirel Also retAins the same colour technologies the same creamy non drip texture the same mistake-proof usage the same true-to-tone results the same numbering system the same pricing Majirel Absolu, Majirouge and Majicontrast become part of Majirel Classic family Majirel Cool Cover revamps its packs into a more modern look
Majilift transforms in packaging as Majirel Lift Majiblond Ultra 900S revamps packaging into Majirel Highlift The revamped Majirel focuses on a new style of education with more creativity, versatility and playfulness. The brand encourages hairdressers to co-create fashionable looks along with their consumers and explore the million ways of mixing, matching and creating new shades from the existing Majirel palette. The large Majirel palette offers you the perfect tool box to play and create looks for your consumers and amp up their hair fashion. The attractive color coded packs make it easier for the consumers to understand and demand a look of their choice from their favorite shade family. So this 2020, put on your creative hats and get ready with your toolkits to paint different hair looks and enjoy the Limitless Colours of Majirel to create Limitless Fashion !
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Hair / Trend Alert
Colour With Care? You Need A
Wonder!
MatrIx launches 25 ammonia free shades inbuilt with 20% Caring Ingredients and 5x Shine
I
n today’s world, consumers are constantly looking for new hair colour trends and looks, especially online and on social media. they are always searching for enhanced benefits like long-lasting colour and nourishment, in fashion shades that are trendy and wearable at the same time. While consumers are actively looking out for ammonia-free colours, their tresses require more. Hair colour that is safe and that causes less damage while achieving fashion is the need of the hour. Keeping this in mind, MatrIx launches Wonder Color ammonia Free in 25 rich and exciting ammonia free hair colour shades. a nourishing, long-lasting ammonia-free colour palette, designed to deliver even, true to tone colour results. the Wonder Color ammonia Free range offers 25 fashionable, yet natural shades that complement dark Indian hair and various skin tones. In 2020, nine trendy shades have been introduced — bringing the total Wonder Color ammonia Free range to 25 shades, in the families of Browns, Blacks, Golds, Chocolates, Mochas, Plums and reds.
36  Beauty Launchpad India | 01.20
Why do we recommend Wonder Color Ammonia Free? 20% Caring Ingredients: the unique formula has 20% caring ingredients that include conditioning polymers and nourishing oilve oil. 25 Exciting Shades: Choose from a range of 25 exciting shades. Its versatile palette of reds, browns, plums, golds and blondes can be used not only to cover greys but also for fashion colouration. 5X Shine: Smooth, manageable shiny hair is now possible with ammonia free colour. Wonder Color ammonia Free is formulated to give hair 5x shine post colouration. 8 Weeks Colour Lock: the revolutionary colour delivery system in Wonder Color ammonia Free ensures that despite being ammonia-free, the colour is longlasting. the colour molecules penetrate uniformly, deep inside the hair fibre resulting in even, vibrant colour that stays up to 32 washes. Even, True to Tone Colour: the colour delivery structure ensures that the colour molecules layer themselves one on top of the other uniformly, ensuring an even distribution of colour. this results in colour families that stay true to tone despite regular washes. Well-Nourished, Manageable hair: Consumers often complain of ammonia free colour making their hair dry, but with Wonder Color ammonia Free’s patented coacervation system + 3 oils, hair feels nourished, well conditioned unlike ever before! 100% Grey Coverage: Use this palette not only for fashion colouration, the natural shades can be used to cover your greys giving you upto 100% grey coverage.
Flaunt smooth, colourful and shiny tresses this new year with MATRIX Wonder Color Ammonia Free! 01.20
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Hair / Artist
“Fusion” of
Hauteur & Avant-Garde In the high street of Kolkata
A pictorial presentaion of The Desire Collection by Fuse Salon Report by Kaushik Karmakar
38 Beauty Launchpad India | 01.20
PHOTOS: BIBEK BOSE
T
ucked away in the most happening part of Kolkata, Fuse Salon has opened up their maiden outlet. Just above the famous Flury’s restaurant overlooking the heart of Park Street, this 800 sq. ft. salon has Victorian interiors with matching décor and furniture, transporting a visitor to the Colonial era. The salon has five hair stations, three wash sections, beauty room, nail section, reception and a dedicated enclosure for hair spa rituals and Keratin treatments. The interiors of the salon are in a combination of black and white in matt finish, with Mahogany flooring, and eclectic lighting based on the mood and utilitarian requirements. Products available in Fuse Salon are L’Oréal Professionnel and GK for hair, O3+ Agelock for skin, Bomb Cosmetics and Ayur-Ve-Lous for nails and hygiene respectively. The salon specialises in hair, skin and beauty treatments. Apart from cutting-edge hairstyling services, it offers a trendy face contouring technique which allows a pre-conceived idea of how a person would look after the service. “Hairstyling has evolved to a level where it is considered an art form and requires discipline and great passion, for the stylist to reach that level of superiority or bliss,” says Abhirup Nandy, Creative Director & Co-Founder, Fuse Salon. Abhirup himself is on the floor at all times and personally nurtures the clients himself along with his dedicated team. He has been a hairstylist, trainer, and educator with L’Oréal Professionnel India, Schwarzkopf Professional, P&G, SAKS Hair & Beauty, and ENRICH Salons and has worked in Mumbai, Delhi, Kolkata, Pune, Bangalore, Indore, Bhopal, Ahmedabad, & Guwahati. He was a creative team member with Kérastase and has also assisted major internationally acclaimed hairdressers, including Guy Kremer, Harringtons and Darren Fowler, to name a few.
Look: Men’s Hair MoDel: Shahid/ Sean Banerjee Cut: An English Fade haircut is performed on both of them with plenty of texture to style variably with Wax or Gel.
the DeSIRe Collection
Colour Spectrum: Platinum Blondes, Caramel Blondes and Cherry Red. The Desire Collection is purely designed from the wearer’s perspective to showcase the new season’s trends in 2020. Colour consultation forms the basis to redefine each client’s personality trait and transform him or her to the desired level.
Look: Platinum Desire Model: Meghna technique: Balayage Colour used: Blonde Ash, 7.1 (L’Oréal) For Global Colour. Balayage Slices are pre lightened first and toned with 9.11 (L’Oréal)
Look: Mocha Desire Model: Jessica Technique: Balayage Colour used: Mocha 6.8 for Global. Balayage Slices are pre lightened and toned with Mocha 8.8.
Look: Cherry Red Desire Model: Dia technique: Global Colour used: Hair is pre lightened first to Red, Orange and then 6.62 (L’Oréal) is deposited to achieve Cherry Red feel. 01.20
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Hair / Look & Learn
Mumbai’s ate with ominique Hungarian make-up master, Dominique Roberts brought his flair for innovative and imaginative looks to the Indian shores with an exciting training opportunity for make-up professionals in Mumbai. Beauty Launchpad India, the official media partner of the 3-day event organised by The Institute of Hairdressers & Beauticians (IHB) India, brings you an exclusive report straight from Dominique’s classroom.
M
ultiple OMC Hair World award-winning make-up artist Dominque Roberts was recently in India, offering two exciting training opportunities for makeup professionals and enthusiasts in Mumbai. The Hungarian OMC World Champion was brought to the country by IHB India to conduct a 1-day Look ‘n Learn Session as well as a 2-day Hands-on Workshop, at Sofitel Mumbai and SVJ Academy, on 3rd-5th January 2020. Dominique, the 2018 OMC World Champion in Bridal Makeup, created trendy looks that demonstrated his in-depth knowledge of international styles. He created elegant yet traditional Indian bridal looks as well as sophisticated and sleek runway looks that showcase his range of unique skills. At the Hands-On Workshop, he not only guided the students through a demonstration but also mentored them while they recreated the look. Speaking about his experience in India, Dominique said, “I like the Indian culture, food, dresses, jewellery, and fashion. I really enjoyed the time with the students as they were open to new ideas and had a keen interest to learn.” 40 Beauty Launchpad India | 01.20
Dominique created very elegant and traditional looks for Indian Brides.” — Nayana Karunaratne, Chairwoman, IHB
I like the darker skin tones as every colour looks attractive on it. During my training sessions, I always try to demonstrate some basics along with my signature techniques, so that students feel comfortable trying out something new for the first time.As for my techniques, practice is the key. Practising the art is important for anyone looking to perfect their make-up skills. — Dominique Roberts
Get to know Dominique...
Dominique Roberts is a professional make-up artist and an International Make-up Trainer with over 20 years of experience. He is renowned for conducting intensive professional makeup courses across the world that cover everything from basic to advanced levels. His simple but precise approach to makeup education makes it easier for students to understand even the most technical styles. Not only has Dominique won top prizes at prestigious global competitions, but his students have also proved their artistic talent by cinching several awards. “Aqua – Pencil-Gel-Liner – Cream – Acrylic” and a combination of all these are the most sought after techniques at Dominique’s Masterclasses across the world. The 10-time National Hungarian Champion at OMC is also the Director of Dominique Roberts Professional Makeup School and the Creative Director and owner of Dominique Roberts Accessories, Makeup & Professional Brushes Collection. He has also served as an official juror at OMC Hungary and is the President of SMATE, an association of Makeup Artists, Mask Designers, and Body Painters. 01.20
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ANNIVERSARY SPECIAL
Glam&
Glow
Sherri Jessee and Toni Fike come together for a glam collection just in time for Beauty Launchpad India’s 7th Anniversary!
Award-winning hairstylist and make-up artist Sherri Jesse recently reconnected with fellow artist Tonia Fike while planning a reunion and took the collaboration to the next level with a photoshoot. And, here we are with four glam hair looks created on Tonia’s daughter Quinn who is simply glowing with the trendy make-up by Sherri. Go ahead, and take inspiration from these glam & glow looks as you step into a new year of opportunities. “Tonia Fike and I worked together years ago and were reunited while planning a reunion for RUSK designers. We decided to collaborate on a photoshoot using her daughter, Quinn, for our model. Tonia did the hair and I did the make-up.” — Sherri Jesseee
Hair: Tonia Fike; Make-up: Sherri Jessee; Photos: Joe Durkin; Model: Quinn 42 Beauty Launchpad India | 01.20
GorGeous GlaM Get the look Mist hair at the roots with Milbon Dry Texturizing spray and gently texturize to create gorgeous volume, while smoothing hair away from the face.
BiG BanG Get the look Blow dry full bangs on a round brush to frame the face. Wrap hair on a 1 1/4� curling iron to create soft waves.
ANNIVERSARY SPECIAL sleek BraiDeD Bun Get the look • Lightly spray hair with Milbon Weightless replenishing Mist to control flyaways. • Create a strong center part and brush back. • Band hair tightly into a low ponytail. • Divide ponytail into two sections and braid. • Arrange braids to create a beautiful chignon and pin to secure.
Half-uP Get the look Twist sections of hair up and away from the face and pin to secure. Accessorize with a rhinestone clip.
PORTFOLIO
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Ne-Go Collection
More than just a hairstyle collection, NE-GO is a creative concept. The four images carry the potential of colour in their DNA. The forms and textures are inspired by Yellowstone National Park, where vivid colours are produced by bacteria and other extremophiles that live in the hot water springs.
Hair: Cristo Rodríguez Alonso @ Ulises Peluqueros; Photographer: Esteban Roca; Make-up: Manuela Giménez; Stylist: Ulises Peluqueros; Products: Revlon Professional
CLOCKWISE FROM TOP LEFT: IVAN LATTUADA/IMAXTREE.COM (2); ESTROP/GETTY IMAGES
PORTFOLIO
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Beauty
Beauty / Off the Shelf
Beauty
k c o l B
Dermalogica launches AGE Bright Clearing Serum and AGE Bright Spot Fader — multitasking brighteningand-clearing formulas that are expected to work actively to clear breakouts and restore radiance to prematurely ageing skin. Both products are said to help accelerate skin cell turnover and keep skin clear of breakouts while promoting even skin tone, all without over-drying already-sensitive adult skin. Price: AGE Bright Clearing Serum - `4,700 AGE Bright Spot Fader `3,200
raging on d n a w e n hat’s Find out w block! the beauty
The BoDy Shop reveals its latest make-up collection featuring: The Body Shop Illuminator Highlighter said to be enriched with Community Trade Marula oil, Vitamin E, Olive Oil, and Jojoba Seed Oil. The compact can be used as a shimmering blush or to highlight and contour cheekbones. Price: `1,695 The Body Shop Drops of Glow Lustre Finish Creator said to be enriched with Community Trade Marula Oil, Vitamin E, Sunflower Seed Oil, and Glycerin. It can be used alone as a highlighter on a bare face or on top of make-up. Price: `1,595 The Body Shop Shine Lip Liquid claims to have Jojoba Oil and Community Trade Marula Oil and Argan Oil. Price: `695
SUgar coSmeTicS Mettle Satin Lipsticks are said to be a premium range of highly pigmented, long-lasting, and water-resistant lip colours with a creamy texture. Enriched with bentonite clay that smoothes fine lines and sea fennel wax that provides nourishment, the lightweight formula is expected to give a smooth satin finish in a single swipe. Mettle Satin Lipsticks are an addition to SUGAR’s Mettle range already comprising of 22 shades in liquid as well as matte variants. Price: `999 52 Beauty Launchpad India | 01.20
l’oréal pariS Matte Signature Liner, available in black and brown variants, comes with a flocked applicator and is said to be highly pigmented and waterresistant. The super durable liquid liner is easy-to-apply and gives a matte finish. Available across all e-commerce partners and L’Oréal Paris outlets for `650 each.
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loTUS makeUp Proedit introduces its lip plumper in six new shades covering tones of nude, beige, mauve, and pink. The product promises plumper lips that are nourished and moisturized all day long, with a special formula said to be enriched with capsicum extracts and sugar spheres for a volume-enhancing, shiny and glossy effect. Capsicum Extract has lip plumping properties which will give naturally fuller lips, while the natural goodness of sugar will give you a fuller and softer pout. The lip plumper also claims to have the added qualities of a high sheen lip gloss. The soft and enveloping texture is expected to melt onto your lips effortlessly and promises to contain no preservatives. It is also said to be fragrance-free, 100% vegetarian, cruelty-free, and recyclable. Price: `575 for 8ml.
Greek Yoghurt & Lavender Body Moisturizer by gloBal BeaUTy SecreTS offers a soothing effect and helps in relaxing and de-stressing. The Yogurt, being enriched with proteins, vitamins and minerals, rejuvenates and hydrates the skin whereas Lavender essential oil has a calming fragrance. Price: `500
Beauty / Off the Shelf
DermafiqUe Biphasic Micellar (Kajal Cleanser) claims to be a double action formula that removes all types of eye and lip make-up, while also conditioning the skin. Designed specifically for removing stubborn eye and lip make-up (e.g. waterproof, smudge proof, long-lasting make-up), it is said to effectively clean make-up with minimum effort and negligible oily residue.Price: `239 WoW Skin Science Essential Oils offers variants such as Bergamot, Ying Yang, Tea Tree, Cedarwood, Citronella, Frankincense and others, with benefits ranging from wrinkles reduction and exfoliation to healing scars and even clearing up acne. Price: `499 each.
kay BeaUTy Eyeshadow Sticks come in two finishes - Matte and Metallic - and claims to be longlasting and highly pigmented. The pencil format with a crème to powder finish is expected to give you precision, as well as easy blending. The collection features eight vibrant and creamy shades of the Matte Eyeshadow Sticks and 12 glamorous shades of the Metallic Eyeshadow Sticks. 54 Beauty Launchpad India | 01.20
Esskay Beauty Resources brings to you latest launches including: Casmara Pure Oxygen 01 Cream an oil-free hydrating serum, which is said to supply the skin with pure oxygen. It is expected to provide cellular oxygenation in two ways, directly to the cells and stimulating the cells’ own respiration. It is said to contain BETAFIN BP-20, a natural active ingredient that facilitates a fundamental role in hydration. IBD File Diamond Buffer is a 220/280 grit buffer and eliminates file demarcations for nail finishing. It is designed for a comfortable hold and to eliminate contact with the skin and cutting of the cuticles, allowing techs to create the foundation for high shine. They are said to be plastic reinforced in the centre to eliminate breakage.
Beauty / Innovation
Rediscover Beauty with
Actiblend customized FAciAls Get instant results from skincare solutions powered by dermatologically-tested active ingredients from Cheryl’s Cosmeceuticals, starting at just `599!
2020
is officially upon us, bringing with it the joy and excitement of a new year and new opportunities. While we plan our resolutions for the year and prepare to put forth a new version of ourselves, it is important that we pay equal attention to external concerns like our skin and its care. Our search for a perfectly customized skin care routine that provides us with instant results is a constant quest that we embark on. The need for an affordable solution that caters to all our skin concerns keeping in mind our skin types is imperative. Understanding this and bringing targeted solutions to you is Cheryl’s Cosmeceuticals, a pioneer in professional skincare. With the launch of Actiblend, they present a 6-step facial that provides you with a dermatologically tested salon and homecare service, safe for all skin types. Powered by Seed Active Complex formulation, Actiblend facials allow you to choose from the four core benefit mask categories along with Mix+Match serums to get instant results in one sitting!
Mix+Match with 4 Benefit SeruMS The freedom to customize your skincare routine with multiple benefits and added nourishment, in one sitting that delivers desired results!
Pure BrIGHtenInG | Instant Fairness – An essential routine that will help attain pristine skin due to its formulation containing Moringa Seed Active Complex, to control the ill-effects of pollution and to renew skin.
oIl BAlAnCe | Instant oil Control – The preferred routine for normal to oily skin types. The power-packed formulation of Argan Seed Active Complex helps in unclogging pores and balancing the oil glands.
rAdIAnCe reStore | Instant Glow – An essential routine that will provide you with a luminous glow. Enriched with Macadamia Seed Active Complex, it helps restore skin providing it with a visible freshness.
IntenSe HydrAtIon | Instant rejuvenation – The preferred routine for normal to dry skin. Infused with Grape Seed Active Complex, the formulation refreshes skin and inhibits melanin production.
Achieve desired results and added nourishment with affordable Actiblend Customized Facials this new year! 01.20
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Beauty / Ayurveda
Ayurveda System
Urban &Health
s e i c n e g i x E
Ayurveda is one of the oldest scientific medical systems in the world with a long record of clinical experience. This traditional science has been handed over through the centuries by ancient physicians, who greatly valued health and fitness of the human body. This science, true to its name, is well-accepted as a natural and effective way of keeping the body healthy and free of toxins, opines Gita Ramesh, MD, Kairali. Here are pearls of wisdom from her... 56  Beauty Launchpad India | 01.20
Gita Ramesh
AyurvedA As Preventive theory ‘Ayurveda’ means ‘the science of life’ - ‘Ayu’ means ‘life’ and ‘veda’ means ‘science’. This traditional science has been working wonders for more than 5000 years and not only heals the body but also the mind and spirit. Hence, it can truly be called a Holistic Science. This ancient science of medicine and positive health is still relevant and beneficial to modern life.
the PriniciPles The common basic idea of medicine and philosophy is that whatever one finds in the universe or cosmos is also found in the human body. Every human being is a unique combination of five elements provided by Mother Nature and these elements are earth, water, fire, air, and space. According to Ayurveda, there are three primary life forces in the body or three biological humors called Vata, Pita, and Kapha. A perfect balance in these vital forces of life results in the healthy state of the human body, which constitutes of the Mind, Body and Soul. Ailments, as we say, are a result of the imbalance in these vital forces of life. The primary objective of the Ayurvedic physician is to diagnose and establish the misbalance, which could be the elevation or the depression in these vital forces, and then prescribe and offer treatments to bring the forces back to the balanced levels. Ayurveda’s main objective is emphasising on the preventive aspects. The Therapies and Programs offered are to strengthen the immune system to achieve good health and longevity, and directed at getting rid of all the toxins.
the dAily regimens & the seAsonAl ones According to Ayurveda, the ideal way to maintain health is to follow these four regimens: Dinacharya — Day Regimens Ratricharya — Night Regimens Ritucharya — Seasonal Regimens Acharya Rasayan — Mental Regimens
dinAchAryA sanskrit word for daily routine. A routine practised daily is stronger medicine than an occasional remedy. Our daily activities have a preformed effect on our health. Which are: Waking Up: Get up between 4 am to 6 am; it is the most peaceful and calm time of the day. Make this an ideal time for spiritual practice or simply take a few deep breaths and adopt an attitude of gratitude for waking up to a new day. Cleansing the Senses: Splash your face with cool or lukewarm water and massage the eyelids by gently rubbing them. Blink seven times and rotate your eyes in all directions. Gently wash the ears and nose, brush your teeth, and use a tongue cleaner. Finally, gargle with warm water/oil. You could also do this with saltwater or turmeric water to keep your voice, gum, mouth, and throat healthy.
Elimination: Empty your bladder and colon upon rising. Have some warm water to rehydrate the tissues and flush toxins that have accumulated overnight. Exercise: Regular exercise, especially yoga and breathing exercises, improves circulation, strength and endurance. Early morning exercise removes stagnation in the body and mind, strengthen the digestive fire, reduces fat, and gives you an overall feeling of lightness and joy. Meditation: It is important to meditate in the morning and evening, for at least 15 minutes. It brings balance and peace to your life and is the most important aspect of Dinacharya. Simply be quiet, sit in peace, and turn your attention to awareness.. Abhyangam: According to Ayurveda Abhyangam is an essential component to Dinacharya. The practice nourishes and strengthens the body, encourages regular sleep patterns, stimulate internal organs, and enhances blood circulation. i. nasyam:Nose Drops Before Abhyangam, put 3 to 5 drops of oil in each nostril. This helps to lubricate the nose, cleans sinuses, and improves voice, vision and mental clarity. Our nose is the door to the brain, so nose drops nourish Parna and bring intelligence. ii. ear drops: Put a few drops of oil into your ears. This helps in the removal of excess ear wax, poor hearing etc. iii. self Abhyangam: Gently massage the scalp and rub the oil all over your body for just about 5 to 10 minutes. Massaging the scalp prevents headache, baldness, and grey hairs, while oiling the body keeps your skin soft. This is one of the main ways through which Ayurveda keeps us strong and prevents us from ageing. Bathing: Bathing is cleansing and refreshing. It removes sweat, dirt and fatigue, while bringing energy to the body and clarity to the mind. Clothing: Should be fresh and clean - this brings in beauty and virtue. 01.20
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Beauty / Ayurveda
After the days work, one should follow the basic hygiene like washing hands, feet, face, and mouth. The ideal time for the evening meal is between 7-9 pm and it should be had warm. A gentle walk is beautiful after the meal as it is relaxing and tends to make you feel light and mentally relaxed before going to bed. Dinner should always be light, consisting of easily digestible food in lower quantity, as compared to lunch. ® Excessively oily and spicy foods should be avoided ® Make it a point to have some warm water along with food ® Avoid consuming curd at night ® Sleep: One should always sleep early, at least by 10-10:30pm. Therefore, if possible fix a regular time for sleep. The bedding should be comfortable. ® Sex: This is a natural instinct and is said to be practised best at night time. These activities when strictly followed will maintain a healthy body and prevent many diseases.
rituchAryA (seasonal regimens)
Using of Perfumes: Natural scents, essential oils or perfumes bring freshness, charm, and joy. It gives vitality to the body and improves self-esteem. Breakfast: This should is substantial, warm, nourishing, and wholesome.
rAtrichAryA It is a regime to be followed after sunset, until morning. The night is meant for complete rest as sleep provides all-round improvement of the body organs to allow replenishment and other anabolic activities. An adequate amount of sleep also increases the power to digestion, removes fatigue, and restores natural equilibrium in the functioning of various systems in the body. Sleep is also said to destroy half of our diseases. The three important aspects of Ratricharya are: ® Ahara (food) ® Shayana (sleep) ® Mithuna (sexual life) 58 Beauty Launchpad India | 01.20
® The prime principle of Ayurveda system of medicine is the preventive aspect that can be achieved by a change in diet and practises in response to the changing climatic conditions. This is an important aspect of preventive medicine. ® Lifestyle disorders are common in the present era, basically originating from lack of seasonal regimens. ® Nowadays, not only are lifestyle disorders becoming more common, but they are also affecting the younger population. ® The strength and complexion of the person following the suitable diet and regime for as per the season, are naturally enhanced.
AchArA rAsAyAnA (mental regimens) ® Achara rasayan helps to have a good control on the mind. ® In Ayurveda, it is an integral part of preventive medicine. ® This is about the codes of conduct, such as how person should live and what he should do or should not do. ® The origin of this concept is having a healthy mind on which you have a good control. ® Ayurveda equally considers all aspects of life for optimum health. ® These include consideration of physiological, social behaviour, food and diet, and spiritual aspect of the life. the author of this article is gita ramesh, md, Kairali. the brand is recognised globally and has been an integral part of promoting Ayurveda.
Ritu/Six SeaSonS
SHiSHira: (Late Winter) mid-Jan to mid-march
VaSanta: (Spring) mid-march to mid-may
GariSHma: (Summer) mid-may to mid-July
® During this season, the strength of a person becomes less. ® The environment remains cold. ® Diet Regimens: Foods with a predominant sour taste are preferred. Cereals, pulses, rice, and corn are advised. ® Ginger, garlic, and pepper should be added to the diet. ® Sugarcane products along with milk and milk products are to be included in the diet. ® Massage with oil and the strength of the person improves to medium degree.
This season is considered as flowering seasons. ® The predominant rasa is astringent ® Diet Regimens: One should take easily digestible food. ® Food items tasting bitter, pungent and astringent are to be taken ® Honey is to be included in the diet. ® Foods which are hard to digest should be avoided.
Environment is prevalent with intense heat and unhealthy wind. ® The strength of the person becomes less. ® Diet regimens: Foods that are easy to digest, with more liquids. Drink plenty of water and other liquids like buttermilk, fruit juices, and light soups.
VarSHa: (monsoon) mid-July to mid-September
SHarad: (autumn) mid-September to mid-november
Hemanta: (early Winter) mid-november to mid-January
The predominant rasa during this season is amla (sour). ® Diet Regimens: Food having sour and salty taste are to be taken. ® Boiled herbal water is preferred. ® Meat soups are to be included in the diet. ® This is the season for undergoing Panchkarma.
The predominant rasa is salty. ® Diet Regimens: Food that is sweet, bitter and light to digest and having cold properties are advised.
Predominant rasa during this season is (Madhura) sweet. ® Diet Regimens: Sweet Sour and salty food.
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Beauty / Red Carpet
Kicking off the year’s international award season in style, the red carpet at the 77th Annual Golden Globes just set some serious hair and make-up goals for 2020. Here’s a round-up of the most inspiring celebrity looks that light up our beauty mood boards. — By Rakhi Jerly
C
Priyanka ChoPra Jonas With the dapper Nick Jonas by her side, PCJ looked nothing less than red carpet royalty at the Golden Globes. The pink bustier gown by Christina Ottaviano and Bulgari jewels easily paved her way to the best-dressed lists, while the “blush and crimson” make-up and glam waves gave off the best old-Hollywood vibe out there. 60 Beauty Launchpad India | 01.20
PHOTOS: HFPA PHOTOGrAPHer
elebrity stylists left no stone unturned for the 2020’s first outing on the red carpet. Style statements were made, yesteryear looks got a makeover, and drama took a backseat. There was a distinct affinity towards old Hollywood glamour — classy and elegant with a twist of modern minimalist luxe. Behind the scenes, the best artistic talent was at work — Pati Dubroff, Mary Phillips, Kate Lee, Scott Barnes, Adir Abergel, Danilo, Bryce Scarlett, Tom Bachik, Christian Wood, and Kimmie Kyees to name a few of the make-up, hair, and nail artists who dolled-up the A-listers. Whether they took home a Golden Globe or not, beauty certainly had many winners on the red carpet this year.
Jennifer LoPez While her dress from Valentino Haute Couture Beijing Collection attracted mixed reviews, there were no doubts about the hair and make-up choices. From the braided bun perfectly set atop her head to the smokey eyes with hints of purple, everything came together in perfect harmony for one of the best beauty looks of the night.
tayLor swift In an etro custom-designed navy silk jacquard floral print ball gown, Taylor is on the right track to building her 2020s look. Her blue eyes were done justice by the smokey shadow and striking lashes, while the hair was bang-free and sleek to finish an elegant red carpet look like never before.
Margot robbie In an incredible Chanel gown with multi-colour beadwork on the bodice, Margot defined minimal sophistication on the carpet. Her tousled waves perfected with Moroccanoil products were quite the star of the look. The blushed cheeks and luminous skin were certainly works of art possible only by a star MUA like Pati Dubroff.
SPECIAL FEATURE
Of
Captain
&Wonder Marvels
Women Three fascinating women reveal their visions and ambitions for 2020. — By Meher Castelino
MONA SHROFF Multi Award-Winning International Jewellery Designer Based out of Hong Kong, Mona Shroff - a Textile Designer by profession - diversified into fashion and designed in-house accessory brands for Selfridges (London), Galleries Lafayette (Paris), and 28 department stores across the UAE for 18 years before she launched her own brand in 2011 which was showcased at global fashion shows, partnered for Miss India 2012, sold in Jet Airways Inflight magazine, and worn at the Oscars in 2016 and Grammys in 2017. Mrs Central East Asia wore Mona’s jewellery for her finale look at the World Beauty Pageant in 2016. Hollywood and Bollywood celebrities wear her jewellery for red carpet events and magazine cover shoots. Mona is also the Stylist/Jewellery Designer for Mrs Hong Kong World 2019-2020 contest. Mona’s jewellery is manufactured in Brazil and Italy and 150 global factories. The USP of her brand is that all pieces are handmade with 18k gold plating and semi-precious stones from Madagascar and Brazil.
2020 GOALS: To challenge myself and create more versatile, timeless, edgy, chic and exclusive pieces, which make a statement when worn. My jewellery should complete the look and make women look beautiful. I want to be more accessible to domestic and international buyers through various stores and airports. FEMINISM TO ME: Feminism is not about women having more power than men but being treated equally. Liberty to lead one’s life and career, and make all decisions is my version of feminism. CULT PRODUCTS: I am not a spa or cream person but love Lakmé eyeliner, IT brand CC+ Anti-Ageing Hydrating Serum 50+ SPF, NYX concealer and lip-gloss, and M.A.C. lipsticks. I also enjoy Italian leather bags, shoes and clothes.
How do you perceive beauty for women in 2020? All women are beautiful in their own way and beauty has no definition.Women should take care of their health by exercising, eating right, dressing according to their body types and not following fashion, which may not suit them. Be comfortable and confident in your skin and dressing. 62 Beauty Launchpad India | 01.20
ADITI SOMANI How do you perceive beauty for women in 2020? Beauty is all about freshness and minimalism. 2020 calls for raw beauty in various aspects to empower women.Women should enjoy all that life has to offer. Watching Women pursuing their dreams is the most beautiful thing. Biggest contributor to beauty is a spiritual inclination, healthy lifestyle, and introspection. Not being attached to looking good outside and focusing on being good and healthy within - that’s the key.The women of 2020 are getting more aware of this, hence we see fads like veganism, healthy lifestyle changes, meditation and taking off to the mountains being a must-do for these new-age wonder women.
Fashion Designer
Aditi Somani’s foray into the fashion world came naturally after her marriage into a Marwari designer family. She equipped herself professionally and launched the Amaya Collection featuring western and fusion wear. The line had a well-defined ethnic trousseau flavour that appealed to Generation Next. Aditi has recognized the true potential of the growing fashion industry in India; the brand ‘Aditi Somani’ is a natural progression from her Amaya days - a truly contemporary fashion brand that appeals to the young, vibrant, free spirit of Indian youth who must have the impeccable balance between ethnic Indian sensibilities and changing face of modern fashion.
2020 GOALS: Goals are like your GPS or Road Map. Without it, you probably won’t end up at your desired destination. Now it’s time to take it to the next level, bringing new silhouettes hence adding a lot of younger audience to the existing clientele. Since we have been getting a lot of attention internationally, we would be growing our digital platforms to reach different markets. FEMINISM TO ME: Feminism isn’t a war against men. It’s about equality! We are at the peak of the digital age where our sources of information are too vivid. Today women understand their drive and focus should be channelised. Modern era women are confident, passionate, and driven to make a difference while being conscious about their role. CULT PRODUCTS: I use Clinique Moisture Surge almost every day because my skin needs a moisture boost. Love Moroccanoil shampoo and conditioner for my silky, shiny, and happy hair. My daily makeup favourites are M.A.C. black kajal, Bobbi Brown base, and M.A.C. Lust Lip Colour.
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SPECIAL FEATURE
NINA LEKHI MD & Chief Design Curator, Baggit Nina Lekhi is a role model for many aspiring entrepreneurs. She started three decades ago and today, Baggit is one of the leading handbag and accessory brands in India. As a strong believer in ‘Beauty without Cruelty’, she has given Baggit a key advantage in this category. Nina swears by the thought of building a responsible international fashion business, “Celebrating Atrangi-ness in You” which she practices every day. Her biography called ‘Bag it All’ reminisces her exhilarating journey.
2020 GOALS: I would like to start by having a balanced gender ratio at Baggit and start onboarding capable women to work under different domains, creating abundance and opportunities for employees at Baggit. Baggit has followed the ‘Made In India’ philosophy, an integral part of the ecosystem and I wish to take this to different international geographies. We have been working for the upliftment of a small-adopted village Katarkhadak in Pune, and wish to continue our work there. Being an avid traveller, I plan to explore; take different training programs in the field of adventure living and source new raw materials for the company. FEMINISM TO ME: The thought of feminism for me stems from thinking that being a female doesn’t restrict me to do certain things. I am a woman and I can actually tackle anything in life. I think we as women take inspiration from the various powerful Goddesses. I put my thoughts and views on the table without any fear, just like our Baggit campaign ‘Put It On The Table’ featuring our Brand Ambassador Shraddha Kapoor. CULT PRODUCT: I love using L’Oréal’s Age Perfect by Excellence in Layered-Tone Crème Hair Colour (9N Light Natural Blonde).
How do you perceive beauty for women in 2020? For me a woman is beautiful when she is herself, not trying to be someone with the perfect size, the perfect colour, the perfect hair, etc. Someone who has confidence in her body language and can carry whatever she wears.The beauty of a woman lies in her willingness to achieve her dreams in spite of barriers and leading life on her own terms. 64 Beauty Launchpad India | 01.20
ANNIVERSARY SPECIAL
A
Life Lessons with Dr Kochhar
pioneer in the Indian salon and beauty industry, Dr Blossom Kochhar’s years of personal and professional experience offers a wealth of information that translates into valuable life lessons for today’s generation and the ones to come. Speaking to Beauty Launchpad for our new series to document life lessons from inspiring personalities in the industry and beyond, Dr Kochhar takes you through her views on everything from health and wellness to education and hope for the future.
Could you share any professional lessons you have learnt? Money is an important factor; without money, you cannot grow your business. You have to keep a check on what you have and spend accordingly. Your profit should be more than your expenditure. Plan your expenses keeping in mind your earnings and profits.
Has the economy hampered you or helped you in any way? It hasn’t hampered me in any way because I haven’t gone on to ‘help helplessly’. I always believe that If you want to do something, you have to have a plan. The other thing is, I have never believed in taking out loans to expand the business, because to pay it back is a big headache. I prefer to grow slower, without a sword on my head.
Has anyone you ever met changed your views about life? Everybody! I love people, they have been the greatest motivation for me, they have been the greatest help, inspiration, and have really ignited my passion. In business, it’s obviously Mr Leo Passage (March 21,1936May 11,2011), the Founder-President of Pivot Point, who was a great friend. He really helped me in the business sense and was my mentor.
Dr BLossom kochhar Founder of Blossom Kochhar Aroma Magic and Chairperson, Blossom Kochhar Group of Companies
Life inspires me, people inspire me, everything inspires me. It’s a wonderful world.
What are your thoughts on the educational standards in the country? I feel the children should be taught how to be more street smart and not so much by the book. More practical knowledge, more of what is needed rather than just learning to pass exams. They should really learn to be better people.
Books
I love to read and make it a point to read a book for half an hour every morning and at night. I read a lot of self-help books and autobiographies that have helped me greatly. As for fiction, though I try to read at least one book a month, it’s not always possible. I love the smell of books and having a book in your hand beats Kindle or any screen.
Getaways
Getaways are fantastic and the best way I have done it is through my work. Whenever I travel for work, no matter how busy I am, I always set aside 2 or 3 days to see the place I am visiting and enjoy it. So, for me, work and getaway work well together.
What is your take on Spirituality? I believe spirituality is an important factor; not religion, but spirituality. Any religion can be spiritual and that is an important thing. We have to be spiritual because it helps your emotions and your soul, and that helps to complete you.
What is the role of Health & Wellness in your life? One of the major things I have learned in life is that unless you have health, nothing else works. It is not just about the body, it is mind, body and emotions. We have to not only work towards a healthy body, but also a healthy mind by always thinking positively. In my experience, eating a good diet has really helped with my health. I believe intermittent fasting really works for me; but not when done through the day. My approach is to eat when it is light and stop when it is night — eat a good breakfast followed by a light lunch and an early dinner. This gives me enough fasting time between dinner and breakfast. Yoga is another important part of health and wellness for me. It’s not just an external workout; yoga is about exercising and massaging your internal organs. Meditation goes without saying.
Beauty / Brand Inspiration
The Art of Limited Edition
Packaging
Graphic designer Janine Rewell speaks to Beauty Launchpad India’s Editor-in-Chief Ritoo Jhha about art & inspiration.
I
feels like the holidays n 2019, Kiehl’s Annual Holiday Celebration showcased a new are a big part of my life collaboration with world-renowned graphic artist, Janine Rewell. for most of the year. The collection showcased six limited edition products as well as When the holidays are a selection of gift boxes and tote bags, each one reflecting Rewell’s Janine Rewell finally knocking on the and Kiehl’s love of art, colour, and beauty. The product offerings door, I feel I have already include classics like Midnight Recovery Concentrate, Ultra Facial overdosed on the Christmas spirit and it’s time for a holiday from the Cream, and Calendula Herbal-Extract Toner. holidays. I live in Finland, where sun barely comes out during the Janine Rewell is a Finnish designer living and working in Helsinki. holiday season, so I usually travel somewhere Interested in organic geometry and the sunny to break the long period of darkness. unexpected perfection of nature, Rewell blends imagination with reality through illustration and installation. What is your favorite holiday tradition? Beauty Launchpad brings insights from On Christmas day, before the evening Janine on her inspiration, her approach to dinner, Finnish people have a tradition of creativity, and more. going to the cemetery to remember all the Whipped Crème de Corps. past generations. People bring candles and It has a wonderful texture. Christmas wreaths to the graves. The sun How would you describe your art? barely comes up, so it is dark, and the whole My illustration style is founded on geometry cemetery is beautifully lit with tens of thousands of candles. That is and developed towards a more fluid and decorative look. My one of my favorite traditions. designs are busy and the colors are used evenly everywhere, letting the eye wander around the image endlessly. I am really inspired by nature and the animal kingdom - the shapes of life have so much Can you tell us a bit about your inspiration and designs imagination and variation in comparison to the human-made. In created for Kiehl’s? the field of image making, the power of illustration is really in its Founded in New York, the core brand visuals hint on the imagination freedom to twist and create new worlds where the fantastical meets that the city provides with all of the interesting subcultures and the reality— inviting the viewer to visualise moods and feelings that characters living together making New York what it is. I’m from and don’t have a shape in the real world. based in Finland, but during my college years, I did some design studies in Rhode Island School of Design in Providence. I would often travel to New York for the weekends to get a glimpse of the pulse and What do the holidays mean to you? pace of the city, and ever since then I’ve regularly visited the city to As an illustrator, the holiday season is one of the busiest. I often start meet my old friends from that time. Building the character palette for creating Christmas-themed illustration projects already in May, so it the holiday campaign, I was definitely drawing inspirations from those visits to the city, recreating all of the different characters I’ve met with a hint of Christmas fantasy.
Do you have a favorite Kiehl’s product?
What is your first memory of Kiehl’s? My first clear memory was seeing the Christmas packaging that Craig & Karl had designed for the Kiehl’s Christmas campaign. I remember admiring and wishing that I would get this kind of brand collaboration one day. So really happy that my wish came true!
What is the most unique project you have worked on? A body paint based campaign for a high-end shoe brand. It’s always exciting to work with a special kind of new media and in this case it was the human body. It’s a canvas that is forever changing its position and angles. The curviness distorts the design making you think about the design process from a different viewpoint.
What is your favorite part of your job? Even after 15 years, I’m still amazed by the fact that I can live such a good life by doing what I love the most; drawing silly things. 66 Beauty Launchpad India | 01.20
photo: BE BoNNIE SALoN
BUSINESS
10
Business / Biz Talk
Years
Strong & Streamlined
Speaking to Beauty Launchpad’s Isha Gakhar, Aankith Aroraa - CEO/ Founder, Streamline Services India, recounts the journey so far and updates us on the company’s current and future plans to expand further into the salon industry.
O
ver the last decade, Streamline Services India has built an impressive reputation for itself as a leading distributor of premium, innovative and unique brands in the professional salon space. With its reach expanding beyond India into Sri Lanka, Maldives, Nepal, Bhutan, Mauritius, Bangladesh, and the Middle East, the company is well on the way to higher achievements under the able leadership of its Founder & CEO, Aankith Aroraa. Globally-renowned brands such as Balmain Paris, Bomb Cosmetics, Malibu C, Olaplex, Wet Brushes, Framar, and more feature in their portfolio of products and services being offered across hair, skin, body, and nail categories.
Streamline has completed a decade in the salon sector. Tell us about the journey so far? We started off the business with Procter and Gamble’s FMCG division. Our entry into the professional salon space happened only when P&G acquired Wella, which was actually our accidental first step into the industry. From there, we launched Bomb Cosmetics, Balmain Paris and so on...We applied the same structure we learnt from P&G to our salon brands as the space was quite unorganised. This helped us scale up faster and become a much stronger and stable company. 68 Beauty Launchpad India | 01.20
What’s your motto as a distributor? To bring the best salon services and solutions to India. Now, it may sound cliche and global, but we are always trying to build something that actually makes money for the salons and benefit the consumers from a functional perspective.
What’s your current footprint? We work with prestige brands across 6000 salons in India. We are adding more cities and increasing coverage, month on month. We have grown from a 12 people organisation to almost 120 in terms of sales strength.
What is your USP — what makes streamline popular? I think Streamline is popular because we are a ‘people’s company’ with a lot of focus on the growth and development of our people and grooming them for the future.
Bomb Cosmetics was a huge hit when launched but is it now being replaced by other products from your own stable? How is the market warming up in the mani-pedi segment? Bomb is quite unique; no other brand can replace it. The target consumers for Bomb and other mani-pedi brands we launch are
completely different. Bomb is a fun and fabulous brand that appeals to young men and women; while other brands we offer are treatment-based products. We are creating a new league of manicure/pedicure services such as algae feet and hand mask. And, I see a lot of people following us now. There will be more innovations through our breakthrough series of services under our new home brand - AVL Pedi Cruise.
Has the euphoria about Olaplex worn off? The euphoria of Olaplex has definitely not worn off. Firstly, we are increasing the coverage and penetration of our brand; Olaplex is here to stay as chemical services at salons need Olaplex. Also, we have new launches every year — last year we launched No. 4 and 5 and this year, No. 6 - a leave-in Reparative Styling Cream and No. 7 - the Bonding Oil will also be launched.
You have both Malibu C and Olaplex in the portfolio — do they compete in any way? Malibu C, in fact, compliments Olaplex. Mineral build-up from hard water, metal residue, and other environmental factors that affect hair interfere in the performance of salon services like Olaplex and Balmain. Malibu C’s demineralisation/detox treatment removes these pollutants and thus, actually complements hair colour and Olaplex services.
How has the market responded to the Cryo treatment? With any new brand, we have the challenge to make people understand the concept. We had the same struggles during the launch of Olaplex, as well. I am sure we will get the same successful results with Cryo. It will take some time to educate the stylists and consumers and we will keep working on it. But broadly, the ice machine or frozen iron is gaining more and
more acceptance from consumers, as it doesn’t damage the hair.
What are Streamline’s plans ahead. What innovations and brand introductions can we expect? Overall, we are looking to bring new revolutions with interesting and unique brands for the future. We are stepping up the game in pedicures with a private brand called AVL Pedi Cruise, where we have a series of services. The marine-based AVL Pedicure is organic and pure. Then, we have the exotic AVL Atlantis, which is based on the lost city of Atlantis. So, there are a lot of concepts in the work within AVL itself right now. We further intend to focus on men’s grooming by bringing in a brand called REUZEL, which is going to be revolutionary in the category. We are also looking at a new hair colour brand and of course, we aim to strengthen Olaplex and multiply the business by almost double this year.
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Business / Retail Front
Open for Business From Delhi to Raipur to Mumbai, the beauty industry is already on expansion mode across the country in 2020 — here is a round-up of the recent salon and beauty store openings across the country.
KIKO MILANO @ VEGAS MALL, DWARKA Italian professional cosmetics brand KIKO MILANO widens its reach in the capital city with the launch of its 5th exclusive retail outlet. Spread over 51sq.mt, the new KIKO MILANO store at Vegas Mall, Dwarka carries the brand’s latest collections such as Sicilian Notes, Pop Revolution, and more, alongside the other sought after KIKO cosmetic lines. Abhishek Bhattacharya, Country Director, KIKO MILANO India said, “We foresee expanding our horizons by strengthening the presence of the brand with this launch of our 5th store in NCR. We are delighted to be a part of Vegas Mall, Dwarka and it is our constant endeavour to offer the best-in-class experience to all our valued customers. It is a moment of utmost happiness for us at KIKO as we are gradually expanding our reach more and more.”
BLOSSOM KOCHHAR AROMA MAGIC FAMILY SALON @ CR PARK, NEW DELHI
Blossom Kochhar Aroma Magic launched their 7th green salon franchise in C.R. Park, New Delhi. With the launch of Blossom Kochhar Aroma Magic Family Salon, the brand has taken a big step forward towards sustainability and carbon-neutral practices. The salon is said to employ various eco-friendly practices that makes it a truly sustainable salon. Among the sustainable ideas implemented are architectural and operational innovations such as waste-segregation, installing an anti-radiation globe to make the salon area healthier, a green plant wall with an auto dripper to reduce water wastage as well as remove air floating toxins released by colours and hair products, etc. Samantha Kochhar, Managing Director at Blossom Kochhar Group, says, “For the past 3.5 years, Blossom Kochhar Aroma Magic has been trying out various “Green Salon” concepts and we have finally come up with a tight concept that fits perfectly with the change in environment, economy, and market scenarios. The salon is opened with the vision to provide people with a place where they can experience the brand, it’s products and services that are healthy and safe.” 70 Beauty Launchpad India | 01.20
IOSIS WELLNESS @ RAIPUR
IOSIS Wellness has recently opened another outlet in Raipur, with two levels spread across 3200 sq.ft., in the prime locality of Samta Colony. Attending to the local preference, the salon has different sections for men & women and boasts of 10 rooms dedicated for spa, slimming, and beauty treatments. There is also a pedicure station, two foot-reflex chairs, and a cardio room to provide the customers with a complete wellness experience under one roof. Talking about the market, Kiran Bawa, Chairperson, IOSIS Wellness says, “Raipur, despite not being one of the metro cities, has been a great experience for us as a brand and has given us many opportunities to serve it in several ways. And now, we are on the verge of opening our second centre in the city. Over the time that we have been present in the city, we have seen the residents of Raipur upgrade their choices to be more open and welcoming of grooming themselves with the best of services rather than stick only to their neighbourhood beauty parlour.” In terms of popular services, she concludes, “The population has actively adopted the lifestyle of looking beautiful and young and we have seen our skin correcting dermat services as well as hair fall and hair treatments services constantly asked for. With the increasing demand, we have a very well experienced in-house Dermatologist to attend to any guest who would want their skin & face correction done.”
Mantastic - The Barber Shop @ Mumbai
Opening the doors to its first outlet in Borivali, Mumbai, Mantastic -The Barber Shop owned by young hairdressers Vivek Shyam Bhatia and Vaishakhi Haria, caters to the evolving grooming needs of men with a choice of professional barbering services ranging from haircuts, beard shaping, dry/wet shave, and colour. Also offered are manicures and pedicures, as well as hair treatments and silicon hair weaving. The outlet is designed with a masculine ambience, using elements like tanned leather belts, a gramophone wall for the music corner, a Royal Enfield at the waiting zone, etc. Vivek Shyam Bhatia, Founder, Mantastic - The BarberShop, says, “It’s been an amazing start with Mantastic; we’ve done 1000+ clients in less than 3 months. Our team & clients love the interiors, the vibe, and energy at the salon.” Speaking about their expectations from men’s grooming industry in India, Vivek adds, “Vaishakhi (co-founder) and myself are very bullish about men’s grooming market, especially the service sector we’ve stepped into. The men’s grooming market is expected to grow with CAGR of more than 10% for the coming 3 years at least, touching USD 5.5 billion. Looks like Beard is getting as popular as beer with men!”
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Business / Profile
Be Bonnie: Dare to Dream
Utpal Mitra - Managing Director, Be Bonnie Bodycare, in conversation with Kaushik Karmakar. exclusively supplying cutting-edge furniture to salons.
The beginning
Utpal Mitra
“D
on’t let others convince you that the idea is good when your gut tells it’s bad,” – Kevin Rose. While Kevin might have spoken from his instincts, the same instincts are inevitably at resonance with the spirit of inspiring entrepreneurs who launch a startup and slowly build a business enterprise out of the oblivion. Our story of inspiration is Utpal Mitra, the Managing Director of Be Bonnie Bodycare Pvt Ltd, Kolkata. Utpal is a certified and trained Mechanical Engineer, yet instead of pursuing Engineering he chose to build up a business in the professional salon space, about two decades ago. From opening a single salon for ladies with his wife, he now has to credit 12 unisex salons under the brand name “Be Bonnie”. Identifying the huge potential in the salon interiors/furniture market in Eastern India, Utpal then created ‘Salon Décor’,
72 Beauty Launchpad India | 01.20
Salon Décor International started manufacturing and procuring items like salon furniture, equipment, and accessories from Hong Kong, Singapore, and China, and on the other hand developed a steady clientele for the same merchandise not only in Kolkata but throughout the Eastern and Northeastern part of the nation. It was an organised and branded business with proper after-sales service and support backup. The products were reasonable, fashionable, and utilitarian, thus the customer resonance was and still is highly encouraging. Both the brands ‘Be Bonnie’ and ‘Salon Décor’ are ISO certified and registered under the aegis of Be Bonnie Bodycare Pvt Ltd. A new swanky 5500 sq. ft. space was taken and a distinct corporate entity was created under the banner of ‘Be Bonnie Bodycare’ bringing the salon division and the Salon Décor division under one roof, with a corporate office as well as a showroom for the Salon Décor products and cosmetics. He went on to create a professional brand for hairdressing as well. An academy for courses on
hair and skin in different formats also runs successfully in this space. A tie-up is also being finalised with George Telegraph of Kolkata for graduation courses on beauty and aesthetics.
The ProducTs business Following instincts and experience, Utpal embarked upon the professional cosmetics business with hair care, colour, shampoo, and treatment products under the banner of Be Bonnie Professional. Significant to mention are their hair straightening and colour products which are designed for instant results. The entire product range is custom manufactured and sourced from Hong Kong, Singapore, Brazil, Canada and China. Their newest endeavour is rolling out a Keratin range of products from March 2020 onwards. The Be Bonnie Professional range has got good penetration in salon markets in Orissa, West Bengal, Assam, Tripura, Meghalaya, Manipur, Arunachal Pradesh, Bhutan and Bangladesh along with the presence of its distributors and salesforce. Finally, the way forward for Be Bonnie Bodycare is to concentrate on expansion and consolidation in the existing markets and introduce newer and better products in cosmetics and furniture, keeping up with the current international trends. “There cannot be growth unless there is innovation, strategy, knowledge and expansion through marginalisation of existing capabilities as well as sharpening newer capacities,” Utpal signs off.
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www.matrixprofessional.in
/matrixindia
@matrix
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Boyz 2 Men Vol. II - 2020
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