Beauty Launchpad India, August 2020

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2020-22

August 2020 www.beauteespace.net

Expressions Editorial / Avant Garde Collection

by SVJ Academy Students

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Show Your Unique Beauty

Evelyn Sharma

Editor In Chief & Publisher Ritoo Jhha

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EDITORIAL Features Editor Esha Gakhar Editorial Coordinator Rakhi Jerly

CONTRIBUTORS

as see it!

Meher Castelino

ART Designer Raghab Panda MEDIA & EVENTS Marketing Manager K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki

Dear Friends

Legal & Corporate Affairs Atul Jha (Manu Law Associates)

At Beauté Espace we are committed to a world of equality and humanism. Hence the second in a series of covers Calling out everyone who discriminates on the basis of race or colour, creed or ability.

The salons awaken to a new reality of seriously below sustenance level business and climbing costs.

As media, we will go all out in identifying and promoting salons across the country.

Watch out for our next announcement on social media Wishing well for the beauty business and with full faith in human ingenuity and resilience we will move forward in a brighter more mindful future.

Finance & HR Consultant Sarwar Raza (Legislegal)

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Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048.

Editor: Ritoo Jhha.

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CONTENTS Off the Shelf 42 Celeb Talk 44 Wellness 47 Fragrance 48 Wellness 49

On The Cover

Profile 50 Special Feature 56

ExprEssions: Editorial / avant GardE CollECtion by svJ aCadEmy studEnts Make-up & Hair: seema v. Jerajani Hair Assistant: pooja devpuria Haria Model: amrita Ganesh iyer Photography: prashant leo

Regulars News Updates 10

Quick Updates on What’s Happening in the World of Beauty

Hair Preview 19 New Launch 21 Interview 22 Care 24 Portfolio 26 Cover Feature 34

Hair at this Moment: Get All the Latest Updates of Hair Industry!

Introducing Hair Painting Candy Collection Meet the Artist: Brij Kishor Monsoon Care: Essentials for Healthy Hair & Scalp Prive Collection Expressions: Editorial / Avant Garde Collection by SVJ Academy Students

Beauty Beauty Block: Find out what’s New and Raging on the Beauty Block!

Evelyn Sharma: Show Your Unique Beauty ‘Aura’ & its Influence on Your Life Fragrance Finds Medicinal Herbs to Cope With Mental Stress and Anxiety Oceanic Collection Of Captain Marvels & Wonder Women

Business Interview 60

Thinking Brands: Olivia Garden

Interview 62

Beauty Industry Will Continue To Thrive

Industry Watch 58 Launch 58

Marico Completes Stake in Beardo Godrej Protekt Introduces New Range for Complete Salon Hygiene

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GLOBAL NEWS

Now

ews Quick updates on what’s happening in the world of beauty

amyrIs lauNcHes plaNt-derIved sustaINable sIlIca for cleaN beauty applIcatIoNs Aprinnova, Inc., an Amyris, Inc. (Nasdaq: AMRS) joint venture, the leading supplier of high performance, clean beauty ingredients is commercializing a plant-derived silica made from sugarcane ashes. Silica is used widely in personal care and cosmetics. It is traditionally sourced from nonrenewable sand dredging, which requires significant energy consumption and emits large amounts of C02. The new ingredient branded Biosilica™ can be used in foundations, creams, lotions and other applications as a sustainable and better performing alternative to traditional silica. In addition, it offers an alternative to microplastics which are being phased out of many cosmetic products.

This ingredient innovation has been led by Amyris, a leading synthetic biotechnology company in the Clean Health and Beauty markets and a top supplier of sustainable and natural ingredients, in partnership with the Universidade Católica Portuguesa – Escola Superior de Biotecnologia (“UCP”) in Porto/ AICEP Consortium Project. As of last year, Grand View Research, Inc. projected that the color cosmetics market is expected to be valued at about $87 billion in retail value by 2025, with a CAGR of approximately 6% and according to an analysis of Mintel GNPD, over 10% of new color cosmetic product launches over the last five years contained silica.

Biosilica™ is available for sampling in August with commercial scale volumes expected to begin in 2021 and allows brands to participate in the circular economy based on the concept that materials and products are never wasted, but always reused or recycled. Cosmetic brands can get on the list to request samples online through Aprinnova.

In consumer perception studies, both pressed powders and liquid foundations made with Biosilica™ demonstrated great skin performance when compared with formulations using industry benchmark silica. Our plant-derived silica has unique sphericity, high oil absorption, particle size and oil/ water absorption ratio. These characteristics offer premium benefits such as elegant texture, sebum control, mattification, and anti-aging effects without drying the skin.

The beauty industry is ready to lead sustainable innovations as it touches more lives each day than almost any other industry and produces millions of tons of waste from ingredient supply to product packaging. Consumer demand for safe, high performing, and sustainable ingredients has led the megatrend toward Clean Beauty. Biosilica™ sets a new standard for how science and technology can help brands meet this consumer demand for better and safer ingredients.

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NeutrogeNa INtroduces New HealtHy scalp HaIrcare collectIoN The skincare brand, Neutrogena®, recently announced the launch of Neutrogena® Healthy Scalp collection, bringing the science of skincare to scalp and hair care. Neutrogena® Healthy Scalp is clinically proven to cleanse and moisturize your scalp without stripping strands. The haircare expansion was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena® and the hair care experts at Vogue International, makers of OGX® and Maui Moisture®.

The idea behind the new collection was driven by the growing “skinification” of haircare and a shifting consumer desire to approach haircare with more than just strand health. Non-medicated Neutrogena Healthy Scalp starts with a healthy, gentle daily approach to overall scalp and hair health, while traditional haircare focuses on the strand and therapeutic scalp solutions are tailored to address specific scalp concerns.

“Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world,” said Kerry Sullivan, General Manager, Neutrogena®. “I’m proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin.”

Just like skin, the scalp needs regular cleansing of hair to truly be healthy — meaning skipping out on regular hair washing and overloading on dry shampoo could be doing more harm than good.

The non-medicated, pH balanced formulas are designed to protect & strengthen hair while maintaining a healthy scalp environment. Featuring Natrasurf®, an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health, the gentle formulas allow for daily cleansing of scalp and hair without the damage to strands associated with frequent washing.

gold serIes from paNteNe aNd royal oIls by Head & sHoulders lauNcH tHe saloN gIve back graNt program Gold Series from Pantene and Royal Oils by Head & Shoulders, along with media partner Mirror Digital, a multicultural digital publisher network, have collaborated to support Black female salon owners and stylists whose businesses have been impacted by COVID-19.

The Salon Give Back Grant Program awarded 20 grants of $10,000 each, for a total of $200,000, to provide economic relief during these challenging times. The teams behind Gold Series and Royal Oils are committed to helping these salon owners and stylists reopen and rebuild during the pandemic and to elevating Black women through entrepreneurship.

While all businesses have been disrupted by the global pandemic and “Safer at Home” directives, businesses owned by women of color have been especially impacted. Beauty salons occupy sacred space in the lives of Black women and are often a means of financial independence for the owners and their families.

“Salons and stylists are essential to our community,” said Lela Coffey, Vice President of P&G Multicultural Beauty. “We hope these grants enable stylists to continue to do the work they love, safely.”

emINeNce orgaNIc skIN care produces 50,000 HaNd saNItIzers to doNate to tHe battle agaINst covId-19 Throughout the month of June, leading global spa brand, Eminence Organic Skin Care, produced 50,000 government compliant hand sanitizers to their teammembers, hospitals, medical facilities, nonprofits and community organizations combating COVID-19 in Canada and the United States.

The charitable initiative to produce a limited run of 50,000 non-retail sanitizers was made possible by using the brand’s global supply chain capabilities to produce personal protective equipment in a time of need, strengthening Eminence Organic Skin Care’s commitment to serve communities affected by the worldwide pandemic and support the global storage of sanitizers.

“Over the past several weeks, Eminence has been working directly with hospitals and medical centers around the world to offer our support. We’re proud to be a part of this charitable giving for first responders and wish to extend our gratitude to those planning their own compassionate initiatives during this time, as well,” says President of Eminence Organic Skin Care, Boldijarre Koronczay.

Lestonnac Free Clinic of Orange County, Keck Medicine of USC in Los Angeles, and Briar Place Nursing Center of Indian Head Park are just a few of the community medical facilities that received a portion of the hand sanitizers created by Eminence Organic Skin Care.

Karen Tsao, Co-Founder of Donate PPE and one of the recipients of the Eminence hand sanitizer donation shares her thoughts on the impact of this charitable endeavor.

“I want to say on behalf of DonatePPE.org and a physician on the frontlines, we are extremely thankful to be able to work with Eminence Organic to donate these hand sanitizers to areas hospitals, clinics, nursing facilities, and homeless shelters throughout the United States. When I saw the first email from Eminence Organics asking to donate more than 10,000 hand sanitizers, my heart filled with so much gratitude and joy.

For the last couple of months, our organization found it difficult to buy sanitizers to donate due to increased demand, so this donation was a huge surprise. These hand sanitizers come at a perfect time where services such as blood drives, inperson clinics, and elective surgeries and procedures are starting to open back up.

We thank Eminence Organics for equipping frontline and essential workers with the hand sanitizers we need to fight against COVID-19.”

seleNa gomez’s rare beauty aNNouNces $100m rare Impact fuNd to coNNect uNderserved commuNItIes wItH access to meNtal HealtH servIces Rare Beauty, the mission-driven beauty brand founded by Selena Gomez, today announced the launch of the Rare Impact Fund, which will raise $100 million over the next 10 years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources. Mental illness impacts one in five adults in the United States each year. The Rare Impact Fund will join with partners to mobilize its ambitious goal of raising $100 million in funding and become one of the largest known funds in support of mental health from a corporate entity.

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” said Selena Gomez, founder of Rare Beauty. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

With the Rare Impact Fund, Rare Beauty is cultivating partnerships with leading foundations, nonprofit organizations, and companies to make a measurable impact on mental health by helping people feel more authentically connected by providing the tools, resources, and mutual support they need to thrive.

“Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years,” said Scott Friedman, CEO of Rare Beauty. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.”

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GLOBAL NEWS

avoN aNNouNces over $16 mIllIoN IN product doNatIoNs

mIcHael todd beauty to lauNcH clarIsoNIc compatIble replacemeNt brusHes Michael Todd Beauty, the maker of at-home beauty devices, including the Soniclear brand of sonic facial cleansing brushes, announced plans to launch a line of Clarisonic compatible replacement brushes. The decision is in response to retail partners and Clarisonic users alike reaching out to the Company for a trusted source for replacement brushes following L’Oréal’s decision to shut down Clarisonic.

According to Lewis Hendler, Michael Todd’s chair: “Michael Todd Beauty - long known for its obsession with product quality and customer satisfaction - is best situated to fill this void. The millions of Clarisonic users in the marketplace deserve great facial cleansing at a fair price. Our Clarisonic compatibles will do just that! By launching Clarisonic compatibles, Michael Todd will fulfill its role as steward of the category, strategically ensuring the needs of Clarisonic users are met despite the withdrawal of Clarisonic from the market.”

Michael Friend, the Company’s President continues: “Patent Pending Clarisonic compatibles will feature polished bristle tips for gentle, non-irritating cleansing and Michael Todd’s signature LIFE antimicrobial protection, the same features we offer in our Soniclear brushes. The new Clarisonic compatible brushes will thoroughly cleanse, exfoliate, polish and improve the complexion in a single 30-second cleansing and stay cleaner, fresher longer between uses with our patented antimicrobial technology.” Concludes Friend, “For these reasons, Soniclear brushes are superior to competitors’ silicone brush systems as will be our Clarisonic compatible brushes.

These systems lack our antimicrobial protection and take more time. Requiring multiple steps such as firstly using makeup wipes to remove dirt, oil and makeup prior to cleansing with a silicone system. There’s just no comparison – the Soniclear cleansing brushes remove a full face of makeup, dirt, SPF and oil – in one step and in mere seconds.”

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North American social-selling beauty company Avon has donated over $16 million worth of products to numerous charitable organizations as part of its continuing commitment to giving back and making a positive impact on the world.

Donations include AMAR in Puerto Rico and Avon’s longtime partner, Feed the Children. Both organizations are crucial right now in providing supplies for those in need during the pandemic.

Donations were also made to the Marine Toys for Tots program.

Avon Puerto Rico has donated $1.3 million in product donations to AMAR, Alianza de Médicos Al Rescate.

AMAR is dedicated to taking medicines and essential items to communities in need. For more than 25 years, they have provided free voluntary health services to the most vulnerable communities.

Avon’s donations to AMAR last month include clothing, personal care products, cosmetics, home products and more.

Feed the Children works closely with community partners like schools, civic organizations and food banks to serve the most vulnerable populations and others who may be experiencing difficulty due to a job loss in this uncertain environment. This past month, Avon donated over $13 million worth of products to Feed the Children to support these families in need. Over the last sixteen years, Avon has donated over 15,000,000 pounds of personal care and beauty products, clothing, shoes and home essentials to Feed the Children bringing relief to millions of families.

The Marine Toys for Tots has received a $2.4 million toy donation from Avon to support their mission to collect and distribute new toys for less fortunate children during the holidays. Over 60,000 toys were sent from Avon to Toys for Tots for the upcoming holiday season.

Avon is proud to be a 5-Star National Corporate Sponsor for 2020.

INDIAN NEWS

nIVeA IndIA seTs A VIRTuAl guInness WoRld RecoRd® foR mosT fAce WAshes NIVEA India has officially set a new Guinness World Records® feat for the title “Most People Washing Their Face Online Simultaneously”.

The unique record was set on 23rd July 2020 through a live stream where 119 men from different parts of the country washed their face simultaneously for a minute, using a new facewash from NIVEA MEN. It was followed by the launch of the brand’s latest product – NIVEA MEN Acne Face Wash by – Neil George, Managing Director, NIVEA India Pvt. Ltd. The live online activity had a Guinness World Records® judge and select media in attendance.

During the current lockdown, men are increasingly trying new products while experimenting with their looks, grooming and wellness. They are no strangers to skin problems, especially acne. But most of them believe that dealing with acne involves a complicated and lengthy regimen and thus do not indulge in any skincare routine. Taking cognizance of this, NIVEA MEN decided to spread the word on how their new Acne Face Wash can help men maintain pimplefree, healthy skin in just one minute. The Guinness World Records® feat is expected to help amplify the awareness of hassle-free skincare for men.

Additionally, NIVEA MEN Acne Face Wash is also said to help in removing impurities and excess oil from skin, while ensuring a longlasting, clean and refreshing feel.

Speaking on the achievement, Sachin Killawala – Marketing Director, NIVEA India said, “We are excited to receive this certification from Guinness World Records®. This global recognition strengthens our commitment to NIVEA MEN’s mission of making men’s skincare easier and quicker. This accomplishment, especially in such unprecedented times, showcases that nothing can stop us from trying to make our customers happy with the best of skincare products.”

Swapnil Dangarikar – Official Adjudicator, Guinness World Records®, said, “We would like to congratulate NIVEA India and all the participants on this new world record achievement. We are also happy that this was NIVEA India’s very first world record and hope it sets a precedent for more in the future. I am happy to say, NIVEA India, you are Officially Amazing.”

Neil George, Managing Director, NIVEA India

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INDIAN NEWS

AnAndA In The hImAlAyAs To Reopen WITh enhAnced ReTReAT & VIRTuAl offeRIng Ananda in the Himalayas has opened its gates to domestic travellers from the 1st of August 2020. As India emerges cautiously from lockdown, wellness remains a top priority for everyone.

To improve health and wellbeing through traditional sciences of Ayurveda, Yoga, Meditation and Vedanta, Ananda promises to reopen with an enhanced 360°approach, offering not only comprehensive wellness programmes at the retreat but also an entire range of new virtual wellbeing programmes. The multiaward-winning destination spa enters the 20th year of its wellness journey this year.

Guests staying at Ananda will be able to book all its signature wellness programmes, along with two new programmes – the Ayurvedic Rejuvenation and Immunity Booster programme, designed to help people focus on enhancing their immune system. The second and much-needed programme will help guests address Chronic Pain Management through Physiotherapy, aided by Yoga and Ayurvedic therapies. The rest of Ananda’s comprehensive signature wellness programmes including Detox, Weight Management, Active-Fitness, Stress Management, Rebalance, Renew, Yoga and Dhyana Meditation will also be offered with customisation at every level to meet varying health needs of Ananda’s clients.

Mahesh Natarajan – Sr. Vice President, Marketing & Business Development, says “Ananda is a 100-acre palace estate surrounded by pristine forests, clear blue skies and breath-taking mountain views, an ideal location for Indian travellers emerging from the lockdown. The sheer space, abundance of untouched nature, and ability to rejuvenate in a safe environment with ample distancing, is what Ananda offers. We expect strong interest from those seeking to invigorate in such a setting while experiencing the best in therapeutic wellbeing.”

“Every aspect of making Ananda the most exclusive and secure wellbeing haven has been considered” according to General Manager Aniket Sarkar. “As part of Ananda’s safety led initiatives, our entire wellness and guest services team will be located on Ananda’s premises including spa therapists, Ayurvedic Doctors and Yoga teachers, Chefs and Restaurant staff, housekeeping, room service, and front office staff.”

To provide complete safety and a secure environment, the entire Ananda team will be tested regularly. All required protocols, including daily assessments by a team of doctors, will be followed with guests at Ananda. Enhanced digital technologies through a mobile app will enable seamless check-in, check out, ordering of meals and spa services. Deep cleaning and regular sanitisation of all guest rooms, dining and spa area is planned to happen daily. All customer-facing staff will use the necessary protection gear in their interactions.

Vlcc InsTITuTe conducTs ITs 19Th AnnuAl nATIonAl conVocATIon

VLCC Institute of Beauty and Nutrition held its 19th Annual National Convocation through a unique online event on YouTube. Over 300 students from across India were awarded their certificates through this virtual ceremony, presided over by the VLCC Group Vice Chairperson & Founder Vandana Luthra. Noted TV journalist and Editor-in-Chief of India TV, Rajat Sharma and actor/fitness icon, Shilpa Shetty Kundra also addressed the students on the occasion. VLCC Institute also invited and felicitated highly successful alumni students who are making their mark in the industry.

Speaking at the convocation, Vandana Luthra – Co-chairperson & Founder, VLCC said, “I’d like to congratulate all the students on their outstanding results. Strengthening India’s competitiveness and innovation through skill development and education is the key to our future. Since its inception in 2001, VLCC Institute, with its 96 campuses in 65 cities, has been committed to providing best-in-class skill training in India. Students who are graduating here today are fortunate indeed to be starting their professional journey in a far more positive and encouraging environment than ever before, supported by all the different schemes launched by our Hon’ble Prime Minister, Shri Narendra Modi ji for making India the largest skilled economy of the world, a vision enshrined in initiatives like Skill India, Make In India, AtmaNirbhar Bharat and schemes like the Pradhan Mantri Kaushal Vikas Yojana to create a pool of highly skilled manpower.”

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Commenting on the current pandemic crisis, she added, “The opportunities for the beauty and wellness domain in the postpandemic era will be tremendous. In fact, our offerings and services are possibly far more relevant today than ever before, as consumers will actively seeking preventive solutions for both beauty and wellness and would want a 360-degree transformation.”

l’oRéAl pRofessIonnel connecT sAlons & consumeRs ThRough dIgITAl InITIATIVe L’Oréal Professionnel unveils a unique innovation that connects consumers to their nearest salon to access their favourite hair care products.

Over the last four months, when salon visits and interactions with hair experts are down to a minimum, hair care has been a huge challenge.

Keeping this in mind, L’Oréal Professionnel has launched a digital-based E-Diagnosis initiative. Consumers can visit www.hdsalonlocator.in to get a hairstylist’s recommendation of suitable products for their hair problems.

These products can then be ordered online and are delivered to their doorstep from the nearest L’Oréal Professionnel partner salon, following all sanitisation and safety guidelines.

“As the No. 1 Salon brand in India and worldwide, L’Oréal Professionnel continues to leverage our core values: Pioneering Spirit via Innovative Products, Services & Digital Innovations, Professional Hair Artistry in collaboration with the edgiest hair artists from around the world. We are proud of being able to not only train all our salon partners in international standards of hygiene & safety protocols across services as they open for business but to also pivot as evolving situations demand and offer solutions to salon clients who may be missing their favourite hair care regimen, using the digital domain as an effective communications tool”, says Archana Kalegaonkar, General Manager at L’Oréal Professionnel.

Some of the leading L’Oréal Professionnel partner salons across India include Jean Claude Beguine, Enrich Salons, YLG, Geetanjali and Looks.

From dull lifeless hair and hair fall to dry hair and frizzy ends, L’Oréal Professionnel range across Serie Expert, X-Tenso Care, INOA Care, Mythic Oil and Hair Spa products offer expert solutions for all har concerns.

The Body shop lAunches ‘youR sAfe spAce’ cAmpAIgn To ensuRe sAfeTy The prolonged pandemic scenario has led to a change in consumer sentiments post lockdown — from a shift in priorities to shift in purchasing platforms along with constant fear of personal safety. Keeping all the preventive measures in mind, The Body Shop has introduced YOUR SAFE SPACE Campaign to ensure that their customers and store staff are all aware of the pandemic safety measures that have been implemented at every touchpoint by the brand.

emAmI speAks ouT AgAInsT hul RenAmIng ITs men’s ‘fAIR & loVely’ pRoducT As a part of the efforts to carry forward “the evolution of its skincare portfolio to a more inclusive vision of Positive Beauty”, Hindustan Unilever Limited (HUL) has renamed its flagship skincare brand “Fair & Lovely” to “Glow & Lovely” “Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.

The Men’s range of Fair & Lovely will be called ‘Glow & Handsome’.” – states the official press release from HUL. The company has also informed that the new names are awaiting regulatory approvals. The announcement was majorly welcomed, while there are also concerns about whether it would be enough.

Meanwhile, Kolkata-based Emami Limited that brings out the “Fair & Handsome” has come forward claiming rights to the “Glow & Handsome” brand name. A statement from Emami spokesperson states — “We are shocked to learn of HUL’s decision to rename its Men’s range of Fair & Lovely as ‘Glow & Handsome. Emami Limited, maker of ‘Fair and Handsome’ brand of men’s grooming products is the market leader in the men’s fairness cream with legal ownership of the trademarks. We have already launched a week back our brand ‘Emami Glow & Handsome’ digitally and a necessary application has already been made to the relevant authorities.

Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time & again to damage our brand image.

It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of.

We will be consulting our legal experts to address this further.“

In line with its Safe Space campaign, the New Normal at The Body Shop implies mandatory social distancing of 2m at all its stores and warehouses; extensive sanitization (of products and other touchpoints) as per WHO & government guidelines; compulsory temperature checks for staff as well as customers & encouraging contactless payments. Additionally, all the staff members have been thoroughly trained and equipped with regards to protective gear & measures. While the customers are also required to wear a mask inside the store – just like the store teams, they are also provided with a fresh pair of gloves upon entering the store.

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INDIAN NEWS

VegA comes up WITh All neW Age mAke-up BRAnd ‘séRy’ In IndIA Vega, one of the leading personal care appliances and beauty accessory brands in India, is proud to announce the launch of SÉRY Cosmetics in India. This innovative makeup brand launched its products through E-commerce channels including its own website.

On SÉRY’s launch, Sandeep Jain, Promoter of SÉRY, said, “We are delighted to introduce SÉRY and excited about presenting an exclusive make-up range for our Indian consumers.

The brand includes a range of Lip, Eyes and Face products with formulations enriched with natural ingredients. The core aim of the brand is easing makeup application on-the-move. It comes in a stick format that is convenient, and ready to use. SÉRY is crafted for the women who believe in keeping up with the hustle, in style. The purpose of SÉRY is to create a line of products that capture the essence of today’s women. Whether it’s getting glam at home, feeling confident at work, or making heads turn, SÉRY is here to bring out the best in you!”

The products are researched and formulated in Italy and are manufactured in India. The products are said to be formulated with meticulous research and are enriched with natural ingredients such as Red Raspberries, Vitamin E, and Castor Oil. Customers can buy some of the brand’s signature products such as, ‘Capture D’ Matte Lasting Lip Color’, ‘Fix ‘N’ Click Foundation Stick’, and ‘Xpress Lash Volumising Mascara’ from their website or Amazon India.

SÉRY has roped in the popular Bollywood actress Amyra Dastur as the brand ambassador. As part of this association, Amyra will feature in the latest launch campaign video. Speaking about her association with the brand, Amyra said, “I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of SÉRY, a brand that syncs with my on-the-move persona.”

deRmAlogIcA lAunches 15-mInuTe no-Touch pRofessIonAl skIn TReATmenTs Keeping this in mind, Dermalogica has launched four new services — 15-Minute, Zero-touch Facefits - considering the current situation.

Luminous Defence: Packed with the goodness of Vitamin C, this treatment works to brighten, firm and reduce fine lines, wrinkles and pigmentation for a luminous glow. Flash Firm and Lift Facefit: This treatment, with products rich in vitamins A, C, E, F and retinol helps against the primary triggers of ageing. It boosts cell renewal and encourages firmness, elasticity, hydration & inhibits biochemical reactions that lead to signs of skin ageing.

Active Clearing Facefit: Fight breakouts and soothe the skin with this treatment that protects the skin from environmental assault, promotes barrier health, soothes and works with the skin’s natural microbiome for clearer, brighter skin.

Deeply Nourishing Facefit: Hydrate and deeply nourish your skin for a long-lasting dewy glow with this treatment. Phyto Oils promote skin repair & reinforce the skin’s protective barrier, defending from pollution and against free radical damage while providing nourishment, soothing and conditioning to the skin. These expert strength skin services, priced at `1,500, promises to tackle your skin’s needs in just 15-minutes, complete with new service protocols, detailed hygiene measures and international training for the skin therapists so that they follow the highest safety measures during the service.

The Dermalogica No-Touch professional targeted treatment is said to be ideal for the current COVID-19 situation as they are performed with the client in a sitting position ensuring that distancing is maintained. There is no changing required, guaranteeing that there is no chance of transmission. The service protocols are created so that there is zero contact between the client and therapist – only sterilized accessories are used in the application, making the service experience completely safe.

upAkARmA AyuRVedA foRAys InTo BeAuTy segmenT WITh 4 neW pRoducTs Upakarma Ayurveda founded in 2017, by young entrepreneurs Vishal Kaushik and Parag Kaushik, offers Ayurvedic products at budget-friendly prices in premium packaging. Carrying forward its legacy of offering pure ayurvedic products, the brand has now forayed into the beauty space and launched four new pure beauty products — Night Serum, Onion Hair Oil, Onion Shampoo and Vitamin C Face Serum Currently, the newly launched products are available in Delhi, Ambala, Pune, Mandi and Jalandhar through Upakarma Ayurveda’s physical stores as well as the official website. Priced between INR 699 and `1,199, the products will also be available on major e-commerce portals like Amazon, Nykaa, and Flipkart.

Through this launch, the brand is aiming to secure a significant share in the USD 6.5 billion beauty market.

Commenting on the launch, Vishal Kaushik – Co-founder and MD, Upakarma Ayurveda said, “People have become more conscious 16 Beauty Launchpad India |

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around their daily beauty regime. They now consider not just good packaging but also usage of harmless natural ingredients as qualifying features before making the purchase. To ensure this, we carried out extensive R&D and brainstorming sessions with top industry experts on the formulations and evaluation of the products that we bring to the market. We have used the best quality of ingredients which were carefully scrutinized and are free from urban pollutants”.

RepêchAge® celeBRATes 40Th AnnIVeRsARy WITh A VIRTuAl gloBAl eVenT Lydia Sarfati – Founder and CEO, Repêchage® together with her husband David – COO and Co-President, Repêchage®, and daughter Shiri celebrated the 40th ‘Ruby’ Anniversary of the company with a virtual celebration that brought together nearly 600 registrants from around the world. Representatives from North America, Europe, Asia, Australia and South America wished toasted the milestone via a Zoom live chat.

Guests were treated to an a cappella performance by Sony classical recording artist and friend of the family, Aleksandra Kurzak. Participants have also gifted the newly released updated edition of Lydia’s eBook — Success at Your Fingertips, with extensive new research and content. A video retrospective of the company, including its recent Hero Award for service and commitment to the local community during the COVID-19 health crisis, was showcased on the occasion.

The highlight of the occasion was an extended Q & A session, where Lydia – a noted educator, mentor, and motivational speaker – provided inspiring advice culled from forty years in the beauty industry, as well as from a life of triumphs over adversity.

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SK STYLE BARCELONA, AMOUR TOUT COURT COLLECTiON; Creative team: SK Style Barcelona; art DireCtor: alexander KiryliuK; Hair: Kílian GarriGóS, MiGuel Silva, inna lipKovich; make-up: natalya Sidorova; Dresses: StreKoza; aCCessories: vedovKa; pHotograpHy: david arnal; retouCHing: Javier villalaBeitia; BaCkstage pHotograpHy: evGenia Muzheva; viDeo: GerMan de la hoz

HAIR

Hair / Preview

ColorMotion+range By Wella Professionals

Hair

What’s new in hair-town? Read on to know more!

w o n d n a e r He

Wella Professionals’ new haircare range — ColorMotion+ is designed to strengthen and protect colour-treated hair.

While salon clients are spending more and more on hair colour services when it comes to protecting that colour with specialised homecare products, most of them hesitate. This is mostly because typical colour care products only focus on reducing colour fading, whereas 8 out of 10 salon clients are looking for solutions that strengthen the condition and structure of their hair as well. With the launch of ColorMotion+, Wella Professionals aims to address these needs of salon clients.

The range features the following:  Free Radicals Protection Technology encapsulates metals to reduce the formation of free radicals  Hair Surface Polisher smooths the hair cuticles for improved shine and manageability  Wellaplex Bonding Agent helps to reconstruct inner hair bonds without compromising on colour results and makes hair healthier, more manageable and flexible.

ColorMotion+ Lineup:  ColorMotion+ Color Protection Shampoo claims to remove the colour residues gently after colour service and helps lock in colour while preserving hair’s smoothness and shine. It is said to include additional antioxidant that helps to improve protection against free radicals. A clear consistency with luxurious foam leaves hair smooth and with vibrant shine.

Price: `1,050 for 250 ml  Moisturising Color Reflection Conditioner is a moisturizing colour reflection conditioner that promises to help restore hair surface quality for radiant light reflection. This conditioner is said to not only smoothen your hair and protect colour but also leave behind a soft floral fragrance.

Price `1,050 for 200 ml  ColorMotion+ Structure + Mask Professional Restructuring Salon Treatment with WellaPlex bonding agent. Structure+ Mask is a multi-benefit intensive treatment that offers strengthened hair structure, lasting manageability and shine, with WellaPlex bonding agent that helps to reconstruct inner hair bonds for stronger hair that is easy to manage. Price `1,150 for 150 ml  POST COLOR FOR PROFESSIONAL USE ONLY Express Post Color Treatment is expected to lock colour molecules and improve colour retention in just 30 seconds. It is also said to optimise pH after colour service 08.20

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IMAGES: VIPUL CHUDASAMA

Hair / Preview

trending & PraCtiCal hairstyle to try for your Post-loCKdoWn MaKeover Salons are reopening as lockdown restrictions are being relaxed across the country, bringing an end to the long wait to get ourselves groomed professionally. While many took upon the self-grooming challenge during the lockdown, not all at-home haircuts turned out to be the best. Now, it is time to let the experts do their job and bring our hair back to life.

one-length It’s the year of one-length hair and what better time than to jump on the bandwagon early and treat your hair to a sharp new look, after all it has gone through during the lockdown period. It’s low maintenance and trendy at the same time — best to limit your salon visits this year, right?

Here are some hairstyles you can choose from, for your postlockdown makeover. the long Bob The Lob is in a major mood this season. If chopping it all off is not on your style board, try this stylish take on the classical bob cut, with shoulder-grazing length in the front. It’s trendy yet practical too and can be easily styled for everyday looks.

feathered Another remedy to lockdown haircut experiments gone wrong – the feathered cut adds texture to your tresses, giving it more volume for a bouncy look. You can go as short as your hair needs to recover from any damage caused due to at-home haircuts or otherwise.

layers to the rescue!

If you are trying to save your hair from an at-home haircut disaster, layers might just be the easiest solution right now — especially in case of fringes gone wrong. The hairdresser could part your bangs sideways to blend it with a layered cut that would easily solve the problem. Moreover, layers suit almost all face shapes.

Chop it off This should be the one-stop solution for any hair disaster – be it self-inflicted or caused due to the lack of professional help for months. If you think if your hair has taken more than it can handle, chop it off for a bob or undercut and let it breathe while it grows back healthier.

gillette venus hair reMover ‘snaP’ in india Leading female hair removal brand Gillette Venus has launched its allnew compact hair remover ‘Snap’ in India. The power-packed hair remover designed for women promises to glide along your curves, leaving it with smooth skin that glows naturally.

The ergonomically designed pod also ensures that the blades are always intact and doesn’t get corroded with water.

The easy-to-use kit – just apply water, glide, Snap against the direction of the hair growth and finally, wash and apply a moisturizer — is priced at `700 and comes with 3 refills which are expected to last up to 9 months.

essKay Beauty resourCes suggest a feW Ways to deal With the Post Covid Challenges: Salons would be highly demanded for Hair Cuts post the lockdown.  Cutting Combs can also be retailed to Consumers at the beginning of the service or its price can be accommodated in the price of Hair cuts.  Each Hairstylist could be given his own set of Scissors & Combs which can not be shared with other team members.

Retailing of Hair Tools Clients might hesitate in using the same Hair Tools as – Hair Brushes, Cutting Sheets and Capes, Towels due to Hygiene and Sanitation issues. They seek professional tools to manage their Hair at home which they are unable to buy due to non availability of such products in retail as well as lack of consultation.

As we assume that most of the salons might be working at a 50% Capacity which will affect their service revenues.

Focus should be in boosting – Retail of Products to increase their revenues. The portfolio needs to expand beyond Hair Care & Skin Care. To Ensure Better Hygiene and Safety Standards of Hair Services. There can be a potential two solutions:  Retailing of Hair Tools to your clients can be a potential opportunity  Each Hairstylist has his own set of Tools which can not be shared with other team members.  Clients might like to Buy the Hair Brush for their Service and Getting it Back for their next service.  Retailing of Hair Dryers, Straighteners can be explored.

Esskay Beauty Offers Cutting Combs for Hairstylists in a Salon. Mr Barber & Olivia Garden offers Scissors Ranging from `1,350 to `6,200 depending on the budget of the client.

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Hair / Interview

r o h s i K Meet the Artist Br ij A

rtistic Director at The Grooming Co. (TGC) Salon in Gurgaon, Brij Kishor is a connoisseur of hair colours — mixing and matching the best colouring techniques and trends for some the most inspiring and in-demand hair makeovers in town! Get to know the artist who can paint the most vibrant hues on hair and take a look back at his journey so far, in his own words.

FIRST STEPS

Back in 2002, I started following the hair and beauty industry. My elder sister has always been my inspiration; I was fascinated by her work and that is how I drifted towards this field. As I enjoyed what I do, it is my passion and the progression came naturally.

INSPIRATION With experience and keen interest, I have always thought of myself as a student of hair art. I follow the hair transformations and creative colours on a global scale, and keep myself updated with the latest trends and techniques.

JOURNEY It has been a great learning opportunity. I have evolved in this industry and grown from strength to strength. With regular training and selflearning, I have gained the confidence to take risks in my work and thus, try to set myself apart from others. Most of my clients follow my work on Instagram and book appointments, as they all want creativity that is apart from the normal.

INSTAGRAM/ BRIJ KISHOR

INSPIRED BY NATURE

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BREAKTHROUGHS My stint at NEU Salonz, and now at TGC, has given me opportunities to grow my craft. I have been sent for training to academies such as Vidal sassoon London, where I completed a week long course in cut & colour. I have, in the past, been selected by Indian Hairdressing Awards (IHA) as a regional (North India) finalist and have also contested for the L’Oréal Professionnel Colour Trophy, multiple times.

PRODUCT FAVOURITES I express my creativity in different ways, so I have to use various products and colours to get the right looks. Currently, I use colours from L’Oréal Professionnel, Alfaparf, and Guy Tang. For hair strengthening, I use Olaplex and for styling, I use TIGI Bed Head.

EVOLVING INDUSTRY The industry is currently facing a big challenge due to the COVID crisis. Clients have limited salon visits for their beauty and grooming needs, not only because of safety concerns but also a change in mindsets as they don’t have active social engagements.

There is a lot uncertainty in the client’s mind. At TGC, we understant that and respect their comfort. We can only do our best in terms of maintaining high level of sanitization and social distancing measures. Even though all precautions possible for hygiene and safety are being ensured, we should also understand this is a passing phase; if our work quality is maintained, the customers will come back eventually.

The way forward is to ensure client satisfaction and to keep investing in yourself to become known for quality and service.

WHAT’S NEXT I think, post COVID, the business will grow slowly as not everyone will be comfortable venturing out. Customers will trickle in once the confidence is back and only essential service will be the focus. Once the weddings, weekend get-togethers, kitty parties etc resume, the demand will go up for salons. We look forward to those times and in the interim, wish everyone safe times.

HAPPINESS My happiness is derived from my work; there is nothing more satisfying than bringing a smile on my clients’ faces. Consultation is the most important stage for me, to understand what the client is looking for. Based on that, I recommend what will suit them — sometimes, there is a bit of back and forth in this, but I am thankful that my customers trust me and my suggestions. This trust and loyalty is the key to success.

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COVER FEATURE

Editorial / Avant Garde Collection

by SVJ Academy Students Educator & Mentor: Seema V. Jerajani Photography: Jeetali Satardekar Location: SVJ Academy SVJ Academy for hair and makeup, founded by Seema V Jerajani, presents the creative expressions of students who have completed their 6-day training program in editorial/avant garde hairdressing.

An inspirational course that helps advanced hairdressers level up, with theory and practical sessions, the module is focused on on creative expression and experimentation using various tools, techniques and textures. Students learn to interpret mood boards as well as freestyle concept using their understanding of hair construction and texture design for session/editorial, runway or avant garde hairstyling.

Mentored by Seema V Jerajani, the training culminates with photoshoot, where the hairstyling students learn how to work on a live model.

Hangaku Stong and Beautiful Warrior

Concept & Hair: Carol Fernandes Make-up: Carol Fernandes & Laxmi Thakur Model: Sushmita Singh Inspiration: Warrior Against Covid

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COVER FEATURE

Fleur Concept & Hair: Rammohan Rao Make-up: Snehal Giradkar Pansare Model: Khushi Rupareliya Inspiration: Flower

Kilauea Concept & Hair: Carol Fernandes Make-up: Carol Fernandes & Laxmi Thakur Model: Sushmita Singh Inspiration: Volcano

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COVER FEATURE

Ekaa The Matchless and Most Distinguished One

Concept & Hair: Meenakshi Yadav Make-up: Smita Kothari Model: Urvi Shetty Inspiration: Goddess 28  Beauty Launchpad India | 08.20

Cassiopeia Concept & Hair: Carol Fernandes Make-up: Carol Fernandes & Laxmi Thakur Model: Sushmita Singh Inspiration: Space - Elliptical forms that represent the trajectory of objects in space.

COVER FEATURE

Luana Graceful Warrior

Concept, Hair & Make-up: Manisha Kejriwal Model: Vaishnavi Shenvi Inspiration: Corona warrior

Hair / New Launch

Introducing

Hair Painting Candy Collection

The hottest International hair colour technique brought to India, exclusively by MATRIX SoColor

M

ATRIX is all set to introduce the most trending hair colour technique in the United States — Hair Painting — to India. This new technique allows the hairstylist to use their hands to blend highlights seamlessly. Like an artist, hairdressers can select where to use colour to best suit the needs of each client. It is also a great choice for clients who do not want a high maintenance look; the painted look lasts up to 16 weeks, as highlights do not touch roots.

Along with this innovative technique, MATRIX brings a limited edition palette with SoColor Candy Collection. These unique trendy shades of chocolates, plums, golds and reds are all-time favourites in India as they build vibrant, beautiful, multi-dimensional colour. Endorsed by international award-winning celebrity hairstylists like Alfredo Lewis and Danielle Keasling, this trend collection is all set to make us bid adieu to Balayage and fall in love with Hair Painting!

Trusted by thousands of hairdressers across the world and selling millions of units these trendy shades from MATRIX’s flagship Hair Colour brand – SoColor, create the perfect foundation to enhance the long-lasting vibrancy and beauty of your hair colour. The path-breaking Kera-Protect™ Technology protects the hair’s natural keratin during the colouring process, while an anti-drying formula provides shiny and even results from root to tip.

A deep cherry hair colour with vibrant plum highlights, to give you a trendy yet chic style.

Hair Painting has been one of my most loved techniques in the world of hair colour. I love the fact that it gives a smoother finish as compared to other existing techniques; it is almost like being an artist working on the canvas of my client’s hair. There are no big colour cuts and it is difficult to notice where the new colour starts and ends as it all blends in seamlessly like a painting. It is ideal for all the women out there who are easygoing and uncomplicated as these highlights do not affect the roots once the hair starts growing and can last up to 16 weeks without a touch-up! Making a fashion statement has never been easier with beautiful, healthy hair that has a natural blend of colours and shine.” — Alfredo Lewis, Global Head of MATRIX Education

The SoColor Hair Painting Candy Collection is something that I’ve been most excited about and couldn’t be happier that it has finally arrived in India.

Especially since the uniquely designed shades complement Indian hair and skin tones perfectly. The art of hair painting is a freehand technique that is truly wearable as it leaves behind no harsh chunks of colour. Instead, it reflects the depth of the base colour and the rich highlights in a manner that is extremely flattering and natural, with flowing colour transitions. Since the highlights do not touch the roots, the painted look lasts longer even when your hair grows out. This is a treat for both consumers and hair stylists as it gives them the freedom to experiment with colour.” — Melroy Dickson, General Education Manager, MATRIX India

A deep chocolate hair colour with high lift gold highlights, to create a warm and sophisticated style 08.20

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Hair / Care

L’ORÉAL PROFESSIONNEL Monsoon season and the accompanying humidity demands extra care for tresses. The weather can bring about frizzy hair, dandruff and hair fall. But fret not, you can combat these tress troubles with L’Oréal Professionnel’s wide range of products specially recommended for this season.

One of the most common hair woes is unmanageable frizzy hair due to the excess moisture in the air. It is essential to use the right shampoo at least twice a week. The Liss Unlimited shampoo from L’Oréal Professionnel is a must for this season. This shampoo is enriched with Keratinoil complex and Kukui Nut Oil which helps to control frizz and provides protection against humidity. The Liss Unlimited shampoo is priced at `635 for 300ml.

L’Oréal Professionnel recommends Prokeratin Liss Unlimited Masque along with the shampoo to improve and maintain hydration of hair. The mask is priced at `780 for 250ml.

Adding the right serum to your monsoon hair care regime is a must. L’Oréal Professionnel recommends Mythic Oil HUILE ORIGINALE, which has Argan oil also known as “liquid gold” and is ideal for detangling and adds radiance before or after blow-drying, priced at `1,050 for 100ml.

Monsoon Care:

Essentials for Healthy Hair & Scalp This monsoon, get the best professional care with these salon-favourite product ranges.

SCHWARZKOPF PROFESSIONAL The Schwarzkopf Professional Keratin Smooth Perfect Range is a perfect anti-frizz hair care range that helps rein in frizz and replace it with a rich lustrous sheen, which not only makes hair look good but gives great freedom when it comes to styling too. ‘Keratin’ a key ingredient in the product helps fight frizz and nourishes the rough parts of the hair.

The hair iron is a popular tool that most use to keep the frizz at bay. Do remember to couple the iron with a heat protecting product and maintain a temperature of not more than 180 degrees. Prepping the hair with an anti-frizz & anti-humidity product will enhance the anti-frizz effect as well as improve the longevity.”

Another Schwarzkopf Professional product that claims glossy frizz-free hair is the — OSiS Magic Finish Anti-Frizz Serum — which delivers revolutionary shine to the hair with long-lasting control.

MOROCCANOIL SMOOTH RANGE Instantly increasing styling manageability, while simultaneously strengthening, nourishing and conditioning the hair, the innovative four product range includes: Moroccanoil Smoothing Shampoo & Moroccanoil Smoothing Conditioner: This cleansing and conditioning duo sets the stage for smooth styling. Hair is smoothed from the inside out through an advanced, proprietary AminoRenewTM ingredient that infuses hair with vital amino acids. When used together, hair has a smoother, more manageable appearance for up to 72 hours. (`1,980 each) Moroccanoil Smoothing Lotion: This lightweight styling product and blow-out essential provides instant control and long-lasting smoothness, shine and frizz-free definition. Taming tresses and improving elasticity, hair becomes touchably soft and smooth with a flawless finish. (`2,475) Moroccanoil Smoothing Mask: This deeply nourishing and conditioning weekly treatment provides longlasting improvement in hair’s texture, shine and styling manageability. The concentrated combination of argan butter, argan oil, and coconut-derived fatty acids immediately transforms hair to healthy, shiny and smoother than ever. (`3,060)

PORTFOLIO

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Prive 36  Beauty Launchpad India | 08.20

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PORTFOLIO

Prive

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PORTFOLIO

Prive 40  Beauty Launchpad India | 08.20

Hair: Gary Hooker & Michael Young Make-up: Megumi; Styling: Clare Frith Photography: Michael Young

EvElyn Sharma

Beauty

Beauty / On the Shelf

Korean Naturalism beauty brand, InnIsfree launches Its New Hydrocket Green Tea Seed Serum. Consisting of moisture amino acidsTM of Beauty Green Tea that penetrates deep into the skin to provide intense hydration, the Innisfree Hydrorocket Green Tea Seed serum promises to break through the deepest part of the skin rapidly and strongly, like a rocket. The product also claims to have a Dual-Moisture-Rising Technology™, which protects the moisture path with Fresh Green Tea water 2.0 to prevent moisture from escaping from the skin, while the seed oil creates a moisture barrier and keeps the skin hydrated. Innisfree’s Fresh Green Tea Water 2.0 is said to be 3.5 times more concentrated with 16 kinds of moisture amino acids that are components of Natural Moisturising Factor (NMF). The moisture is expected to last for up to 8 hours after applying the serum. Price: `1,950 (80ml)

y t u a e B

k c o Bl ing on g a r d n a w what’s ne Find out block! y t u a e b the

Create day-to-night looks with a range of finishes from high-shimmer sparkle to satin and matte hues with rImmel london’s Magnif’eyes Contouring Eyeshadow palettes. With five variants to choose from, each palette consists of 12 highly pigmented shades. Price: `1,500

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The Body shop introduces a miniature version of the collection — ‘Recipes of Nature’. These mini tub face masks are said to be easily portable and affordable. It is available in five variants: Japanese Matcha Tea Pollution Clearing Mask, Himalayan Charcoal Purifying Glow Mask, British Rose Fresh Plumping Mask, Nicaraguan Coffee Intense Awakening Mask and Chinese Ginseng & Rice Face Polishing Mask. Price: `645 for 15ml tub.

‘IndIa CIrCus By Krsnaa mehTa’ unveiled protective and reusable face masks, serving the purpose of fighting bacterial infections. The masks come in a varied range of prints and colours, ranging from Blushed Palms Protective Face Mask, Design Assembly Protective Face Mask, Weaves of Blarney Protective Face Mask, Blooming Dahila Protective Face Mask, etc.

Price: `199 each.

WoW sKIn sCIenCe Vitamin C Glow Clay Face Mask claims to restore brightness to dull, sluggish skin by delivering the skin lightening goodness of Kakadu plum, lemon, and orange essential oils rich in vitamin C. It is expected to help draw out deep-seated impurities and remove dead skin cells, stimulating collagen production and thus, improving skin structure and firmness. It is also said to keep excess melanin in check and lighten spots, scars, and hyperpigmentation. Price: `599

Made with cherries and blackberries, sKInella Cherry Berry Day Cream offers your skin an instant moisture boost.

Rich in antioxidants, this light and nongreasy cream is expected to glide softly on to your skin, leaving it nourished, hydrated and deeply moisturised.

Price: `240 (100g)

nourIsh manTra VeTIVer & laVender upayas Hand Wash features a blend of natural ingredients like Vetiver root oil, Lavender root oil, Aloe Vera and Citric Acid. The formulation is said to be gentle on hands and promises not to dry the skin even after repeated use.

The antiseptic and healing properties of vetiver oil help fight skin-damaging free radicals whereas lavender and aloe vera acts as an antifungal and anti-inflammatory agent to soothe the skin.

Price: `550 (250ml)

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Beauty / Celeb Talk

Evelyn Sharma Show Your Unique Beauty

G

erman/Indian actress and model Evelyn Sharma likes to keep it simple and create her own style — be it beauty or wellness. Evelyn decodes her style preferences and go-to beauty picks in an exclusive chat with Beauty Launchpad’s Esha Gakhar.

What is your beauty care routine while maintaining social distancing?

I follow a simple CTM routine (cleansing, toning, and moisturising). The secret to refreshing your skin is to scrub daily, so with my night shower, I always use a soft face scrub. Also, I make sure to apply sunscreen when heading out in the mornings — especially in Australia, where I currently live, the sun can get very harsh.

Besides, I drink lots of water and carry a face mist along to keep my skin hydrated.

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Do you experiment with your looks - on or off-screen?

On-screen, I am always excited to experiment with my looks. Each of my movie roles had a different look — from western in Yaariyan to NRI in most of my films like Yeh Jawaani Hai Deewani or Saaho. Full desi looks are my personal favourite like in Ishqedarriyaan.

Off-screen, I like to keep it simple and give my skin and hair a break from all the make-up and styling products.

How has your career choice influenced your personal style?

Growing up in a small town, I have always kept things natural and simplistic. When I entered into the fashion and film industry, everything changed! I suddenly had a daily “getting ready routine” and started to learn

more about different products to keep my hair and skin healthy. I still swear by natural products and would rather mix a face mask with fresh ingredients from my kitchen than buy a chemical one off the shelf.

When you colour your hair, just ask your hairdresser to colour your extensions too, so that they always match when you change your look.”

What has been your favourite look so far and who took care of your hair & makeup for it?

One of my all-time favourite looks was as the showstopper for Doodlage at Lakmé Fashion Week’s Sustainable Fashion Day. Ravina Yadav Wadhawan has been on my team as a hair and make-up artist for many years and knows how to work my skin and hair perfectly. There have literally been times when she has put my make-up on for an early morning shoot while I was still asleep! We all can’t wait to go back to our fun shoot life soon.

How do you prefer to style your hair - curly, straight, short, long?

I have experimented with all of them! Love each of them depending on the occasion. I have found an amazing overnight trick to curl your hair in a scarf, check out my social media for the step-by-step instructions and try it out yourself!

Do you have any quick fixes for your hair?

Do you like hair extensions?

I do use hair extensions if required for a role in a movie or for a dramatic effect in a photoshoot or fashion show. I think clip-in hair extensions are the safest form of extensions for your hair, as they are only worn for a few hours at a time as needed, and removed before taking a shower or going to bed. When you colour your hair, just ask your hairdresser to colour your extensions too, so that they always match when you change your look.

What products do you use for skincare, makeup, haircare, fragrance etc?

I believe in organic beauty products. I am a bit obsessed with wellness and I must admit I have been spending a lot of money on it! I think whatever you eat reflects on your skin and in your overall body health and the same counts for whatever you put on your skin or into your hair. It enters your system and you want to make sure it is as natural and organic as possible to do your body good instead of harm.

Do you have a favourite shopping destination for beauty products?

I have an obsession with buying beauty products at the duty-free shops - thank goodness I am travelling less this year; it is saving me a lot of money in impulse shopping.

I feel this lockdown has made all of us much more conscious as consumers. Now, I prefer to buy most of my products from local brands, not only to support the local economy but also to reduce my carbon footprint.

Beauty / Celeb Talk

I practice yoga because I have learned that we should not just concentrate on physical fitness but on mental fitness as well.”

How do you de-stress?

Sleep manages your stress and makes sure you function at an optimum level. An hour of stress point massage is the best way to distress your body. While living across Asia and in India for the past 10 years, I have spoilt myself with weekly massages. Now, while staying in Australia, I have to take a lot more care of myself. A hot bubble bath, a nourishing hair mask, and a good book usually do the trick for a home-spa experience.

What is your non-cosmetic trick to maintain physical and mental beauty and wellness?

My approach is holistic wellness. Mindful

movement and stretching my mind through yoga is always my go-to morning routine. Mind, body, soul — it is all connected. I practice yoga because I have learned that we should not just concentrate on physical fitness but on mental fitness as well. Yoga is one of those things that gives me both, with workout and meditation.

And when I feel good internally, I think more clearly, I am more productive, and I make overall better choices.

What is the perfect ‘Beauty Look’ for you?

There could never be a better you, than you! Create your own style, show your unique beauty, don’t listen to everyone

else’s opinions. You do you - that’s the perfect look!

Who is your beauty icon?

Victoria’s Secret supermodel and organic beauty trailblazer Miranda Kerr was my fitness and wellness icon for most of my 20s!

Now, I am simply inspired by happy people!

Do what you love most, it’s going to reflect in a beautiful smile!

Any message for your fans during these unusual times?

Please stay at home and refrain from going outside. Take care of each other. Practice the principles of Consideration, Respect, and Honesty. My personal tip to make your time at home worthwhile is to go through your wardrobe and emptying out all the clothes you haven’t worn in more than 6 months. It’s time to donate them! Check out my charity foundation www.SeamsForDreams.com and the awesome work our team is doing to make sure your donations reach the right hands safely. You can schedule a safe donation pickup with our SFD Truck!

Beauty / Wellness

‘Aura’ & its Influence on Your Life “The entire Universe is a vast playground of vibratory energy; every physical form has an energy field that envelops it. The energy field surrounding our physical bodies — a luminous biomagnetic and bio-plasmatic subtle body of vibrations — is called an Aura,” says Manu Singh, Chief Mentor, Varenyum, who is a social activist, environmentalist, spiritual trainer and interfaith practitioner. He further describes how Auras can have impact on our lives and thoughts.

A

uras have great influence over our lives and the lives we touch because we aren’t separated or individuated beings; we are all indivisible waves of this infinite ocean of interconnectedness. Our ancient scriptures exhort that this individuation occurs due to the ‘Moh jaal’ of ‘Maya’ or in contemporary lingua, the conditioning of the society and our limited sense of the dual nature of reality.

Living in this distorted and illusionary reality, we get disconnected from the cosmic consciousness, as we ignore the only device capable of tapping into it – our own body. This disconnection leads us into what meditators term as a heavy existence; an existence that is driven by grosser vibrations of reaction, confusion, ego, hate, lust, and violence. We grapple with every situation as a foe and try to look for all the answers without. This grappling severely affects our spiritual, psychological, and neural existence and vitiates our Human Energy Fields or Auras.

Any negative effect on our Auras has an acute adverse consequence on our relationships with our surroundings and other beings – as everything (sentient or non-sentient) is nothing but quanta of energy, and thus energetically relative to one another. This mal-consequence is tremendously magnified when we

are faced with an invisible threat like COVID-19. A general vibration of fear and insecurity, in engulfing our entire species, has created a morphic field of suffering and stress. This is a perfect catalyst for the further prostration of our Auras and the collective Auras of our species.

The only cure of this individuation is individually curing our own selves, through a conscious, contemplative and meditative lifestyle. We must establish the lost connection with our bodies, and our consciousness, through insightful mindfulness practices, and by unlearning the reactive and addictive social cycles we have been relentlessly injected with. A simple exercise of just being observant and aware of our breath helps us to silence the chatter of our social mind, and once that chatter is muted, we start to hear the inner voices of instinctual wisdom. The practice of any meditative approach will transform us into detached observers, who anoint no judgments to what is being observed. This non-judgmental observer state is the only path to inner peace and joy.

There are several ways to begin this journey of self-discovery and cleansing the Aura. Let us begin with the simplest

MANU SINGH Chief Mentor, Varenyum

one. Sit in silence and close your eyes.

Then slowly bring all your awareness to your breathing; ignore the distractions that set in, and keep bringing your awareness back. 15 minutes of this exercise will calm your senses and keep you grounded.

Initially, even 15 minutes is a herculean effort for some, but invest in patience and persistence, and your Aura will undoubtedly positively transform.

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Beauty / Fragrance

Fragrance From Bulgari to Guerlain, here are some of the finest fragrances making a debut this season. Pick one for yourself and make a gift of it to someone special.

Finds

BVLGARI ROSE GOLDEA BLOSSOM DELIGHT Modern and vibrant, this bright new fragrance tells the story of a girl on the cusp of womanhood. It is spontaneous, sparkling with positive energy and audacity.

UOMO SALVATORE FERRAGAMO SIGNATURE

AMO FERRAGAMO FLOWERFUL Fresh chapter of the feminine franchise

by Salvatore Ferragamo is a tribute to the spontaneity of the Ferragamo woman; beautiful and unpredictable as only blossoming flowers can be. A contagious explosion of joy, dynamism and irresistible charm.

The master perfumer has created a darker fragrance that leaves a rich and bold lingering sensation, among leathery notes reminiscent of the Florentine tradition and a new sexiness made of Coffee’s darkness and Tonka Bean.

CHOPARD GARDENS OF PARADISE The Parfume collection represents a new chapter in Chopard’s journey towards sustainable luxury.

At the core of this luxury is a philosophy that places ethics at the heart of esthetics.

If you are looking beyond fragrances but set on luxury, try Guerlain’s new Parur Gold Makeup Collection By drawing its inspiration from gold, a symbol of both beauty and eternity, Guerlain has reinvented its Parure Gold Foundation, creating a formula that delivers a radiant complexion. Parure Gold Mist is the final step for a flawless make-up result. It sets make-up and brings a more radiant finish to the foundation. Limited-Edition Parure Gold Setting Powder is faceted like a diamond and designed to gently mattify the skin for 8 hours* while preserving its hydration level.

Beauty / Wellness

Medicinal Herbs To Cope With

Mental Stress and Anxiety here is a list of some easy-to-pocket herbs and natural products that will help you stay close to nature and also heal your mind.

T

IMAGES: yozELL.coM / PEXELS.coM / wELLnESSLAunch.coM / IndIAMArt.coM

he coronavirus is not just claiming lives but adding to mental stress. It’s natural to feel stressed and our emotions run high during these unprecedented times. Treating this stress and emotions naturally is the best option to choose.

AshwAgAndhA

PePPermint teA

PlAnt-BAsed Products

essentiAl oil

Ashwagandha is an ancient medicinal herb classified as an adaptogen, meaning it can help your body manage stress.

A must-have herb for all young professionals who are under severe work stress; it blocks the stress pathway in the brain by regulating chemical signalling in the nervous system. Several human studies have already shown that it can reduce symptoms in people with stress and anxiety disorders. try upakarma Ayurveda’s Pure Ashwagandha capsules for Strength, Stamina & Power that claims to do wonders across age groups and health problems, particularly mental health.

Peppermint is an important part of most of our lives; from giving our upset stomach some relief to providing our drinks with a refreshing taste and aroma. But many are unaware of its calming properties that can leave you relaxed, release your stress and mental pressure. In fact, when it comes to relieving stress and anxiety, peppermint tea is one of the best allies. the menthol present in the herb is known to be a muscle relaxant and is antispasmodic in nature, helping you relax amidst mental stress. Goodwyn, the Indian chai are some of the brands you can try.

Plant-based products have always been a significant element in the food and nutrition sector. with increasing awareness, working professionals are also opting for these products as it contains Protein, Multivitamins & Ayurvedic herbs. oziva’s Protein & herbs are said to be specially formulated for women to meet their dietary needs and help them cope up with the stress.

Aromatherapy is one of the complementary therapies which use essential oils as the major therapeutic agents to treat several health and wellness issues. the subtle essence has an effect on the body’s chemical and energy systems thus making it a natural remedy to relieve anxiety and stress. Some essential oils such as Lavender oil, Jasmine, rose, Bergamot are some of the essential oils you can use to relieve your symptoms of anxiety.

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PROFILE

Oceanic 50  Beauty Launchpad India | 07.20

THE OCEAN, a vast expanse of life, multiple in shapes, colours and tones‌. rich in volume and texture.

Flora and fauna underwater, so fragile and with a beauty which is ephemeral but ever-lasting in our minds, a system which is constantly evolving. Mermaids who dream of conquering the Earth with an army of corals, anemones and sponges.

PROFILE

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PROFILE

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Hair: Manuel Mon @Manuel Mon Estilistas Photographer: Bernardo BaragaĂąo Make-up: De Maria Stylist: Visori FashionArt Model: Celia Fernandez 07.20

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SPECIAL FEATURE

Of

Captain

onder &WW omen Marvels

ANSHU KHANNA Founder Royal Fables & Goodword Media Services

The best way to describe Anshu Khanna is to call her a design addict, a craft lover and someone obsessed with traditional Indian art.

She has lived the last 30 years in three avatars: First decade as a writer, second as a publicist and the third as ts of en gm se us rio va a craft protagonist who founded Royal in Three women ed rv ca ve Fables, her humble contribution to Indian ha o wh the glamour world, heritage.

Into its 11th season, Royal Fables is . ts en hievem a niche with their ac India’s only authentic platform that promotes the handcraft legacy of Princely India, its cuisine and — By Meher Castelino culture. In all these stints, a love for things made by hand resonated.

2020 GOALS: As a writer, I always profiled design protagonists. My agency, Goodword was the first communications atelier to launch couturiers, artists, and authors. And, Royal Fables was my way of applauding the many young, highly talented royal scions that were quietly creating magic with their inherited craft, cuisine and culture within the four walls of their palace. The communicator in me presented it before the world, reviving over 50 Palace and craft Karkhanas, an endeavour that won me the Nari Shakti Puraskar, the highest civilian honour for women in India awarded by the President of India.

Nurturing young talent is my way of giving back. And for the last 8 years I have been taking forward the Public Relations module for the young communicators at NIFT. FEMINISM TO ME: For me, feminism is a way to never feel incapable because of your gender. ‘Yes women can’ is my mantra and to me beauty is as important as empowerment.

CULT PRODUCTS: My cult products are Vitamin E cream by The Body Shop, eyeliner by Lakmé, Chloe Perfume and Color Bar’s red-hot lipstick. I am ready to face the world with these potent ammunitions on.

How do you perceive beauty for women in 2020?

2020 is a year I have written off and I feel that all we have to master this year is the skill to survive and also turn inwards. Use all the time at home to discover yourself again. Hence, beauty this year is the one that emanates from your inner calm, your soul. It is all about looking good and also feeling great, naturally so.

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2020 GOALS: I’ve been in this industry for years now. I have noticed people purchasing outfits that do not compliment their body type. In addition, they struggle in styling their look, with their footwear, jewellery and other accessories. Putting together an entire ensemble is the key to make a statement. My goal this year is to educate my clients holistically, to enhance their inner and outer beauty.

I am excited to introduce wardrobe assessment to encourage sustainability, aesthetics, personal styling and curation..

FEMINISM TO ME: To me, feminism is standing up for and supporting women, especially through a crisis. It is helping women reach their full potential.

It is having the courage not to accept inequality. The amount of labour that goes into running a home or doing what women are traditionally supposed to do is where emotional and physical labour goes unpaid, unappreciated, and unnoticed. Freedom of choice and being truly happy is the root of feminism.

CULT PRODUCTS: I cleanse with Crème Lavante face wash by Uriage, Anti-ageing IDC Image Blanc at bedtime, Almond cream by Dinyaar Boxwalla and Peptide eye cream from Eminence Organic.

KAVITA DURAZI Fashion Designer Kavita Durazi’s work focuses primarily on detailed craftsmanship with undeniable precision. Her pieces are timeless classics worn by a niche clientele. Her western and eveningwear pieces include, delicately embroidered styles with understated elegance. Classic and subtle silhouettes that compliment every person wearing it. Her festive and Indian wear include, handcrafted saris and lightweight Ghagras, Banarasi and handcrafted georgette. Her collections are retailed at popular multi-designer boutiques in India.

How do you perceive beauty for women in 2020?

2020, is the year of being at home. It brings with it the trend of natural makeup, minimalistic jewellery and understated attire. Spirituality and meditative yoga will supplement inner and outer beauty, given that we all need to centre ourselves from time to time.

A combination of holistic beauty and spirituality is vital.Yoga, meditation, clean beauty, in addition to wholesome nutrition will be the way forward. It speaks to my values of simplicity and positivity.

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SPECIAL FEATURE

ANJANA SHARMA Creative Head, Pernia’s Pop Up Shop Anjana Sharma has over 30 years experience in Advertising, Fashion, Luxury, Lifestyle, Sports, Wellness and Gaming, covering India’s leading brands, like Lakmé, Garden, Taj, Lakmé Fashion Week, IPL, to name a few. Given her understanding of the evolving consumer mindset, Anjana is recognized as a key influencer and commentator on Indian Fashion and Lifestyle.

2020 GOALS: For 2020, one of the essential things for me is to move towards spiritual awakening, and live by the philosophy of ‘less is more’. I want to declutter my space and life, both physically as well as mentally. Focusing on my wellbeing and spreading positivity is what I’m actively trying to achieve. I have also started accepting and celebrating, myself being self-partnered. Another goal that is important to me and really close to my heart, is to consume products made in India and support local businesses. In a nutshell, 2020 for me is and will be a springboard year for a sustainable lifestyle.

FEMINISM TO ME: The way I see feminism, it’s about equality! It really goes beyond societal gender norms; meaning - it isn’t gender-specific. Being a feminist is about striving towards equality and free expression regardless of gender, race, or sexuality. From my view, we are human beings first, and every human must have equal rights and opportunities.

CULT PRODUCTS: The pandemic has given me a lot of time to think about what really matters in life and focus on myself.

I trust the magic of locally made products, and of late, I have come across skincare gems. I swear by, Kama Ayurveda for the goodness of Kumkumadi, Satliva for hempbased products, Enns Closet for their ghee based face moisturizer/body butter, and Nivea Milk Body Moisturizer.

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How do you perceive beauty for women in 2020?

Glowing skin, a warm smile and a sparkle in the eye, beauty is reflected by a healthy mind, body, and a clean aura.

I think what you eat and how you feel within, is what shows on your skin and radiates as beauty. Beauty is not defined by the tone of your skin, the colour of your hair, or the symmetry of your features; it’s about values and overall well being that is reflected through your eyes.

BOSS HAIR GROUP; ChiCago | iL; PHOtOGRAPHeR: Christopher BradLey

BUSINESS

Business / Interview

Thinking Brands

Olivia Garden Pierre Rennette - co-owner & Managing Partner, olivia Garden takes us through the 50-year legacy of the global brand’s innovations and excellence in hairdressing tools and products.

O

livia Garden is a second-generation business founded in Belgium, in 1967. Today, the company is a world leader in professional hairstyling tools, especially known for its hairbrushes and scissors sold in over 100 countries.

Speaking exclusively to Beauty Launchpad, on our youTube Channel Beauté Espace Media, Olivia Garden’s Pierre rennette discusses the brand’s journey so far, the vision and innovations that

helped it to create a distinct identity in the global beauty industry, and their efforts in providing quality hair styling education and to promote eco-friendly products. Hosted by Beauty Launchpad’s Editor Ritoo Jhha, the digital interview also had subham virmani of ESSKAy Beauty Resources, the official distributor of Olivia Garden products in India, sharing his insights on the brand’s endeavours in the country.

tHE oG story Olivia Graden was founded in 1967 by my parents — Jean & Micheline Rennette. My mother was a hairdresser and my father a school teacher, but also an entrepreneur at heart. At that time, as colouring or perming hair were dangerous like chemical experiments, wigs were beginning to trend; women would style and colour their wigs instead of risking their own hair. So, the brand Olivia Garden was introduced in Belgium as a wig manufacturing business. It was a small market, so we quickly gained national distribution through department stores and salons.

We have crossed the 50-year milestone now; if you look at our brand’s history, we have reinvented ourselves over time as the industry evolved. If we were still selling wigs today, we would have been out of business. No doubt, Olivia Garden wigs at that time were very strong products, but the trends changed quickly. The hairspray came along first and then, Clairol introduced the liquid hair dye. My parents were quick to notice the changes and within two years the wig business was wrapped up and we became the first distributor of Clairol in Europe.

Then we decided to roll-out the business internationally. In New york, L’Oréal and Wella had strong markets — so, we decided to focus on accessories as it gave us the ability to transcend borders. We came up with two products; one was the patented Silent HP Hairdryer and the other was our early innovations in perming which was a huge trend. We developed several lines of hair curlers and rollers that were also patented; these became our leading product range and we used the opportunity to grow outside of Belgium, into Europe and Asia, especially Japan, China, Hong Kong, and Taiwan. Then the 80s came along and the perm business suddenly disappeared; now hairbrushes were the way to style hair. So we reinvented ourselves again and tried to bring out tools that hair salons were looking for. At the time, very few hairdressing tools were available in the market, with almost no innovations for decades. So we developed a wide range of hair brushes, expanded to shears, and lately, electricals as well.

We were one of the first beauty companies to launch an app, back in 2012, to help customers pick out the right styling products that suit their needs. We were also the first company to develop bamboo brushes in the early 2000s and we revamped it recently to make it more eco-friendly.

PatEnt stratEGy Every patent is specific. Usually, there should be some uniqueness to a product and so, it cannot be out in the public domain until it is ready to be patented. We have to keep it a secret and often when we develop a product, we have to test it and get feedback.

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PIERRE RENNETTE Co-Owner & Managing Partner, Olivia Garden

So, that is a big challenge and it takes a long time for an invention to materialize.

As for deciding where to patent, we try to focus on where it would be most cost-effective on the distribution side. Though Olivia Garden products are marketed in many countries across the world, our largest markets are the US and Europe. We also focus on manufacturing countries such as in China, Korea, Japan, and Indonesia, depending on the product type.

Eco-FriEndly Products A lot of people have assumed that eco-friendly products are expensive and have drawbacks.

When we develop environmentally friendly products, we also keep in mind its performance at a salon. Our new line, EcoHair is intended for professional salon use. We developed a kind of bamboo that is extremely resistant to fluids and that is important during the current COVID-19 crisis, as the brushes need to be sanitised either through heat or Barbicide and disinfectant. It was tested for about nine months to ensure the colour fastness and if the integrity of the material would survive for long. We also developed a special grip to solve the slippery nature of the bamboo. The price points are at par with our other brushes. So, eco-friendly does not mean costlier or weaker.

innovations in Education We believe that education is the way of the future and we have big plans for it. In every country in the world, you can get a lot of haircutting education or a hair colouring education but when it comes to hairstyling, very little is being done. When a client gets their hair cut or colour done, they will not walk out of the salon without getting the hair styled — so that part is also important. We found a gap in styling education, especially as not many brands are willing to step up to it; they want more focus on the application of their products.

We have focussed on the styling aspect and it has been extremely successful. We believe in-person education and have thus travelled to many countries with our educators for seminars and other educational platforms.

But now due to this unexpected pandemic, we are putting together online educational sessions and virtual training in several countries. We were planning to do this even before the pandemic for a wider reach.

In India, it is very easy to copy products. But we have clearly understood that the look and feel can be copied, not the quality. All Olivia Garden products have science behind it — the technology in developing and manufacturing every brush they have is difficult to copy and that is a strong value addition.

GrEEn rEvolution in salons We launched the oliva Garden EcoHair hair brushes in india last year. there is a growing trend of demand for natural and organic products here and professionally, salons are on board — the stylists are using these eco-friendly brushes — but the retailing is where we need to do better. so, we came up with this concept that if consumers prefer natural products for their skin and hair, then why not natural eco-friendly tools too. a consumer who would want eco-friendly products would be willing to invest in quality tools. so, a salon that is looking to promote sustainable beauty can not only use these brushes but also promote them among clients, as these brushes aren’t otherwise available at retail stores.

—Subham Virmani, Director, Sales & Strategy, ESSKAy Beauty Resources

Watch the full interview on our youtube channel - Beauté Espace tv

Esskay Beauty resources is the official distributor of olivia Garden products in india.

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Business / Interview

“Beauty Industry Will Continue To Thrive”

Aromatherapist & Cosmetologist Pooja Nagdev – Founder, Inatur talks about the new normal for beauty business during COVID-times.

I

natur Ayurveda & Aromatherapy is the brain child of Aromatherapist and Cosmetologist Pooja Nagdev. An internationally acclaimed expert in natural ingredients, she has delved into Ayurvedic principles to understand the relevance of the ancient science in present day. This has inspired her to create innovative, safer, eco-freindly, and more effective skin products.

POOJA NAGDEV Innovation being the key, Pooja Founder, Inatur spoke to Beauty Launchpad about how she expects the global beauty industry to shape up in the ‘new normal’ with changing priorities.

BEAUTY INDUSTRY DURING COVID TIMES COVID-19 has attacked the global economy and brought it down on its knees. It goes without saying that the Beauty and Wellness industry hasn’t been spared either. In these changing times, brands will have to provide an overall package to the customers with a focus on care and product safety. The demand for natural beauty products that are considered safe will be on the rise.

Consumer preference will shift to product efficacy, ingredient safety, and function.

The beauty industry is a booming industry and will continue to thrive. The need for skin & hair care and hygiene, along with an aspiration to look groomed and feel good, will drive this industry at a steady pace. Beauty and wellness make one feel more confident about themselves and this will never go away. However, with the closure of Salons, Beauty Clinics, and even Hotels, the bulk-buying of beauty and wellness products have also come to a grinding halt. This will have a negative spiralling effect on both beauty professionals and distributors/manufacturers. We will have to stay cautious and manufacture only what can be supplied and consumed in the market.

GAMECHANGER IN RETAIL Beauty retail stores are based on networking and trials. For some time, till the coronavirus fear is eliminated from the minds of customers, retailers cannot expect the same walk-in into the stores as before. Customers may want to be left alone in the stores with staff maintaining advised social distance. Store hygiene and sales staff hygiene will play an important role. One will have to give reassurance to the customer that it is safe. Providing door delivery to the customers will add value.

While we are learning about home self-care a lot these days, it’s difficult to replace the power of therapists who have deep knowledge of their subject. They know the concerns and treat them accordingly. The Online Skin consultations will grow in quantum and their frequency and popularity will rise.

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ENGAGING THE CUSTOMER In a situation like this, offline sales will have a shift to online or hybrid platforms. I believe that customer retention will be dependent on online engagement, interaction, and experience. An active communication channel with regular customers can build an effective bridge. This may include, sending reminders to replenish their stocks, introducing new articles, tips, and seasonal care advisories, inviting them to online forums and talks about brand & product benefits. These days technology is everywhere, so reaching out to the customers in tier 1 and tier 2 cities is not an issue through social media and digital channels.

COVID-DRIVEN INNOVATIONS People trying DIY measures at home for beauty and wellness is the emerging trend in this gloom. There has been a rising demand for preventive and safe beauty products.

DIY kits that we have introduced in this period have received a great response. Do at-home Facial Kits and regimes are more in demand.

Business / Industry Watch

MARICO

Completes Stake in Beardo Venture Catalysts earns great margins in ROI as FMCG Major Marico fully acquires their men’s grooming brand ‘Beardo’.

I

ntegrated incubator and accelerator platform Venture Catalysts (VCats) announced a complete acquisition of its portfolio company ‘Beardo’

by FMCG major Marico Ltd. With this acquisition, VCats has taken a complete exit from the company with stellar returns on investment in the range of 5x-8x. Besides Beardo, VCats has seen over 20 exits in just a span of four years, including — Fynd to Reliance Industries, Supr to Swiggy, Innov8 to OYO, Vahanalytics to Rapido, and Siftr to Apus.

In 2016, VCats, along-with other investors, had invested around $500k in Ahmedabad-based Beardo, a men’s grooming brand that sells beard oils, beard waxes, soaps, and other facial hair products. Founded by Ashutosh Valani and Priyank Shah in 2015, Beardo is one of VCats’ earliest bets. With an aim to strengthen its presence in the burgeoning men’s grooming segment in India, Marico had acquired a 45% stake in Beardo in 2017. Sensing the tremendous potential in the segment, Marico acquired an additional 55 % equity share in Beardo’s parent company Zed Lifestyle Pvt. Ltd, earlier this week.

VCats, which scouts, helps, and mentors early-stage startups from the Tier-2 towns and cities of India, has helped Beardo grow its revenue by 40x since 2016.

Besides VCats, Beardo also counts actor Suniel Shetty as its investor and had recently roped in Bollywood star Hrithik Roshan as its brand ambassador.

Beardo operates in a very competitive segment that has seen the emergence of several heavily funded startups such as Bombay Shaving Company, Ustraa, LetsShave, and The Man Company in the last few years.

We are fortunate to have got Venture Catalysts as our investor and mentor.At a time when most of the Indian VCs and angel investors were chasing tech-startups from Mumbai, Delhi, and Bangalore, VCats believed in and reposed its faith in a startup from a small city like Ahmedabad.VCats has been a tremendous support in our journey from a startup to becoming a national brand.We thank the entire team for being so co- operative in providing mentorship, quick evaluation, and super quick decisions.”

— Ashutosh Valani, Co-founder, Beardo

We are extremely proud of Ashutosh Valani and Priyank Shah on their successful entrepreneurial journey from a small town to becoming a leader in the men’s grooming category. We were one of the first to have believed in Beardo’s true potential and the idea. Men’s grooming market has grown from a mere `3,200 crore in 2016 to a whopping `10,000 crore today, and this speaks volumes about VCats’s ability to spot potential startups. With Marico’s acquisition of Beardo, VCats has taken a complete exit at stellar valuations. We wish the Beardo team great success and hope to see it become a global brand.”

— Apoorva Ranjan Sharma, Founder, Venture Catalysts 08.20

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Business / Launch

Godrej Protekt Introduces New range For Complete Salon Hygiene

Godrej Protekt Air and Surface Disinfectant Spray A must-have for your everyday cleaning routine. Spray it on hard or soft surfaces like sofas, chairs, furniture, sink and platform, taps, doorknobs, toilet seat, dustbin, delivery packages etc to eliminate cold & flu causing viruses to ensure the air you breathe and the surfaces you touch are free of illnesses. This spray is available in Aqua and Citrus fragrances for `190 (240 ml).

Godrej Protekt Multipurpose Disinfectant Cleaner An anti-bacterial disinfectant cleaner for hard surfaces at home or commercial spaces, this product can be used on glass, mirrors, kitchen platforms, doors, windows, furniture, courier packaging, appliances, TV and other large screens. To use, first dry the surface with a cloth, then spray the disinfectant and wait for 10 seconds before wiping off with a dry cloth.

Priced at `150 for 500 ml.

Godrej Protekt Reusable P-W95 Face Mask With a six-layer germ shield, this mask is said to be 99% splash & droplet resistant and offers 95% bacteria, dust, and particle filtration. Available in medium and large sizes, 64 Beauty Launchpad India | 08.20

Be it for floors, chairs, doors, as well as for equipment, and appliances, Godrej Protekt’s new range of products promises complete salon hygiene with 99.9% germ protection.

T

he beauty establishments in the ‘new normal’ will have to ensure higher standards of hygiene. To enable this, Godrej Protekt has launched its new range of hygiene solutions and disinfectants that claim to eliminate 99.9% germs and guarantees risk-free protection from bacteria and virus threats.

the super breathable mask is priced at `240 per piece.

Godrej Protekt Anti-Bacterial Skin Wipes Moisturizing anti-bacterial skin wipes with 99.9% germs protection, available in compact re-sealable packs for `50 (Pack of 10) and `120 (Pack of 30), on popular e-commerce shopping platforms only.

Godrej Protekt Disinfectant Surface Wipes A quick hygiene fix for unclean surfaces, these disinfectant wipes can be used on all surfaces both inside and outside the home, including your gadgets, for protection from germs and bacteria.

Available in a Pack of 30 for `140 on popular e-commerce shopping platforms only.

Godrej Protekt Instant Hand Sanitizer Sachet A gel-based formula with more than 60% alcohol that is expected to leave your hands feeling clean and soft with a pleasant fragrance. Comes in a sleek sachet for usage on the go, affordably priced at `1 (2 ml).

Also available in bottles of 50ml @ `25, 100 ml @ `50, 200ml @ `100, 500ml @ `250, and 5000ml @ `2,500

Posting on 12th and 13th of every month. Total pages: 66