Product Design Portfolio

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horváth viktória horváth viktória horváth viktória horváth

viktória horváth viktória horváth viktória horváth viktória

horváth viktória horváth viktória horváth viktória horváth

viktória horváth viktória horváth viktória horváth viktória

horváth viktória horváth viktória horváth viktória horváth

VIKTÓRIA HORVÁTH

UX/UI DESIGNER WITH PRODUCT & INDUSTRIAL DESIGN BACKGROUND

MOBILE NUMBER

+36 30/677-4472

DRIBBBLE PROFILE dribbble.com/vhorvath

E-MAIL ADDRESS

viktoriahorvath95@gmail.com

BEHANCE PROFILE

https://www.behance.net/viktoria-horvath

LINKEDIN PROFILE

https://www.linkedin.com/in/viktória-horváth/

WORK EXPERIENCE

2022-Present: UX/UI DESIGNER Deloitte Digital

2019: PRODUCT DESIGNER TRAINEE Studiumars Ltd.

2018: PRODUCT DESIGNER TRAINEE ARVUS Ltd.

2015: VOLUNTEER DESIGNER UNICEF

LANGUAGES

German (C1), English

EDUCATION & TRAINING

2018-2020: PRODUCT DESIGN

Moholy-Nagy University of Arts and Design, MA

2015-2018:INDUSTRIAL & PRODUCT DESIGN

Moholy-Nagy University of Arts and Design, BA

2012-2015: PRODUCT DESIGN COURSE

PreMOME

2010-2015: GRAPHIC DESIGN COURSE

Béla the Third Art Secondary School

SKILLS

Figma, Adobe XD, Photoshop, Illustrator, InDesign, Jira, Confluence, Miro, Storybook, 3D design, Human-centered design, Design thinking

EXHIBITIONS & RECOGNITIONS

2021: INVITED EXHIBITOR

DISAINIÖÖ / Tallinn Design Festival

2020: TOP FINALIST & EXHIBITOR

ARTS THREAD - GLOBAL DESIGN GRADUATE SHOW 2020 In collaboration with GUCCI

2017: INVITED PARTICIPANT

MOME x Mercedes-Benz Collaboration 15th Anniversary - Exhibition

HOBBIES

Running, swimming, horseback riding, sailing, playing with my dogs

Redesigning Deloitte’s global website UI design project

Outreach project for potential client UX/UI design project

Heuristic Assesment for Hyundai UX research project

PERSONAL PROJECT

Transportation

UX/UI

In collaboration with

In collaboration with

Product design project

T. E. O. - Project TAXI 2030
design project
TRIDI - 3D printing app for students
design project
BEETLE PUZZLE - wood toy for little kids

ABOUT

The goal of the project was to redesign and rethink the whole global Deloitte website. Improving its visual approach and user experience in a way, that it will be still fresh and relevant in 2024, because the project was going on in 2022.

CHALLENGE

A big challenge was to bring the lenght of the text and layer pattern in harmony. Since the texts were very specific and had a strict criteria. The negotiations about using shorter or different words due the sake of the right egalization, were sometimes unsuccessfull. Because of that, the egalization and breakpoints of texts are in some cases a bit unbalanced.

MY ROLE

I worked on the project as a UI designer, but had the opportunity to support the team with UX approach as well. My main focus was responsive design, prototyping, also supporting the design system as well. I worked together with UX writers, project managers and other designer colleagues on daily basis, in Agile work methodolgy.

RESULT

A reborned, new global Deloitte website, that serves as a platform for the company to showcase its services and expertise, as well as provide resources and information for (potential) clients in a more userfirendly, accessible and cleaner way. I can show only the final result, the task details are sadly not public.

Client: Deloitte
Project:
My role: UI designer Tools: Adobe XD, Photoshop, Workfront

ABOUT

We prepared a dedicated methodology for Hyundai assesment to support the delivery of strategic information and improvements about the new Hyundai website, specially focusing on the mobile device approach.

CHALLENGE

Measuring and calculating in numbers the design itself.

MY ROLE

Being a member as UX researcher, I supported the assesment team. I conducted research and measured Hyundai’s application design, based on Nielsen’s 10 Usability Heuristics. Also cooperated with UX designers from Hyundai, how they can improve the user experience of their website.

RESULT

We presented a heuristic assesment to our client, explained and demonstrated with examples our measurements, recommendations and results.

Client: Hyundai

Tools: Figma (FigJam) My role: UX Researcher

Project: UX Research

Duration: 04.2022-05.2022

METHODOLOGY & APPROACH

Agile workflow and Nielsen’s 10 Usability Heuristics

01 Heuristic approach

Collection of hand-crafted expert’s supporting questions prepared based on 10 Nielsen heuristics.

#1: Visibility of system status

#2: Match between system and the real world

#3: User control and freedom

#4: Consistency and standards

#5: Error prevention

#6: Recognition rather than recall

#7: Flexibility and efficiency of use

#8: Aesthetic and minimalist design

#9: Help users recognize, diagnose, and recover from errors

#10: Help and documentation

02 Automotive specific

General principles for Automotive industry in relation to new Hyundai website. UX audit based on the flows, such as: configurating a car, booking a test drive, booking online consultation, making fininacial calculations, finding a dealer and purchasing a car.

ASSESMENT CRITERIAS

01 UI & UX Design

Good design is one, that meets a particular user’s needs in the specific context where whomever uses the product. For example: navigation is easy, good visual hierarchy and information architecture, consistency.

02 PRE-PURCHASE

A stage in consumer behavior where consumers evaluate alternatives before acquiring the product. Like prices are visible upfront and live assistance, car owners review.

03 USER-CENTRIC INTERACTIVITY

It starts with customer problem and ends with the answers that are tailored to individual needs. Such as social proof, possibility for connecting with sales person online.

04 EV MATURITY

03 Overall assesment

Results of two previous steps result in overall assesment score for each criteria.

BEST PRACTICE & COMPETITOR GROUPS

Volkswagen USA

Accessibility is the greatest strength for VW website.

Toyota USA

Nissan USA

Booking test drive on Nissan USA website is the smoothest in the competitor group.

The global share of EVs (BEV & PHEV) in global light vehicle sales was 8,3% compared to 4,2% in 2020. Examples: Highlighted information about engine types, dedicated information page about EV, calculator of savings.

Commendable is an idea of having a simple car configurator on car model page.

Tesla Global

Minimalistic look and feel along with micro interactions are elements worthy to follow.

BMW DE

Car configurator gives the most convenient option for users across competition.

Mercedes-Benz DE

Overall user experience in all sub-pages related to car purchase was great.

SCORING FRAMEWORK

Nascent

01

Assesment team couldn’t asses the feature in case it doesn’t exist. In case it does, then it is misleading, lacks clarity, or works incorrectly. Key features are missing; Users cannot complete the conversation path either due to its non-existence or unreliability.

Connected

03

Assessed feature works more or less fine with very minor usability issues. Follows some best practices regarding usability, but improvements can be implemented. Key conversion mechanisms are in place and are developed in such a way that support the user throughout the journey.

Multi-moment

Assessed feature is flawless, even exceeds expectations. User experience is excellent, usage is intuitive and the user feels confident using the feature. The UI matches the greatness of the UX.

02

Emerging

Assessed feature is difficult to use or find and unable to fully serve its purpose. Major usability bugs occur, the using the feature is overall not a pleasant experience. Most of fundamental features are in place, but there are issues with implementation especially regarding mobile-first approach.

Optimized

04

Assessed feature works well, lives up to its potential, only „cosmetic” changes could be suggested. Users feels confident in their understanding of content and features presented. The execution of product is consistent and follows behavior patterns.

SCORES PRESENTATION

MATURITY SCORES PER CRITERIA

MATURITY RESULTS

Consistency across website

Good visual hierarchy and infromation architecture Navigation is easy

KEY FINDINGS IN UX/UI CRITERIA

Suggestions for Hyundai

- Highlighting more the information about the engine types

- Consider highlighting the most accurate value proposition features

- Pay more attention to colour contrast and placement of the CTA button on the home screen

- Consider change icons for social media platforms to match the fresh design of the new website

- Improving white space over-all mobile version of the website

- Developing the overall aesthetic of the User Interface

- Maintain the consistency across the website (sliders in particular)

- Paying attention to developing the navigation itself (preventing to not being unnecessary complex)

Best Practices from Key Competitors

- Consider adding a visual representation (eg: an icon) to highlight electric cars in the main menu, look at VW USA’s website for a good example in this regard

- Tesla puts great emphasis on highlighting all the unique and value adding features

- VW’s site is a great example of how the right choice of colour contrast, font and text placement contributes to great accessibility

- Refer to Hyundai USA for a readily available best practice regarding the social media icons

- BMW and Tesla a have good practice for mobile version

- Tesla, Mercedes-Benz, BMW have an outstanding overall aesthetic

- Mercedes-Benz, Tesla and Hyundai USA are the best examples in the case of consistency

- BMW (GER) and Tesla are good examples of easy navigation across the page

ABOUT

This in-house task was about choosing a hungarian company, and redesigning, re-thinking their application. At the final state, we reached out to them, and presented our approach, how we could help them to improve their digital presence. I choosed a hungarian post companys app.

CHALLENGE

Mostly how to present the results in a smart way, that we won’t get a backlash, that the client would think, that we are rethinking their product, because it is so bad.

MY ROLE

I worked both on the UX and UI part of the task. Since everybody in our team choosed different companys, we worked individually. I did research on the current app’s users (and their painpoints), usability..etc. From UI perspective, I also analyzed how to improve its appearance and usability.

RESULT

A minimal and clean design, a mobile-first product, that prioritize user friendly approach, and reduced steps to reach your goal, without loosing the company’s identity and its function.

Client: A Hungarian Postal Company

My role: UX/UI designer

Project: Redesign

Tools: Figma

Duration: 02.2023-05.2023

RESEARCH ON THE COMPANY

understanding its mission and their goal

1. Getting to know better the company’s profile

The company is focusing on transporting packages, briefs, bills to the adressee. Also providing more services regardnig financial services, package handover, playful opportunities for kids to motivate them to collect stamps, cards.

2. Analyzing the application(s) and the user reviews

They have two applications, the first is providing more services, the second one offers just paying bills.

APPOINTMENT BOOKING

CALCULATOR

CONVENIENCE SERVICES

TRACK

CODE SEARCH

SEARCH

UNDERSTANDING THE CURRENT STRUCTURE AND LOGIC reviewing it from functionality, usability, accessibility and aesthetical aspects

EXAMPLES FROM NEW LOW & MID FIDELITY WIREFRAMES rethinking how to improve its user flows and user interface for easier usability

COMPERING THE ORIGINAL VS. NEW APPROACH

added short explanations on both sides

1. CUSTOMER SERVICE

BEFORE

// Hard to find currently

// By selecting the object, the selection-aiding interface covering half the screen

// Impersonal feeling while communicating

T he original screens are edited and blurred due to not make the company recognizable!

AFTER

// Displays as a default option on the home page

// Building trust with the user through a direct chat

// Request from an employee dealing with a given, specific problem area

BEFORE

// Crowded placement of countless graphic elements

// Due to imprecise contrast, readability and the interpretations are difficcult

// Repeptition of options appearing in the side menu

AFTER

// Clean, understandable interface

// User-friendly colour contrast and font size

// Reconsidered, prioritized options both on homepage and side menu

2. OPENING & HOMEPAGE
3. TRACKING THE PACKAGE

4. APPOINTMENT BOOKING

// Lots of steps, which are not relevant in the booking process

// By clicking on „Recipient”, we have to search for them, from the names BEFORE

// You can check only the status of the package and open the „Tracking” by entering the ID or scanning the barcode

// Entry without scanning a barcode or ID

// Status of the latest status of the current package

// Displaying an updated map and timer

// Possibility of communication with the carrier

// Simplified, and essential easy-to-understand steps and information (only 3 steps)

// By turning on „Location”, the frist step offers us the nearest branch AFTER

ABOUT

Every day, more schools are incorporating 3D printing methods into their curriculums. The benefits of 3D printing for education are, that it helps better prepare students for their future by allowing students to create prototypes without the need for expensive tooling. Students learn about 3D printing by designing and producing models they can actually hold.

CHALLENGE

Creating a mobile platform, that is informative and educational, but creating a visual and user experience for the students, that keeps their attention up the whole time. Making it exciting and fun to use.

MY ROLE

The entire product design from research to conception and visualisation.

RESULT

An app, that helps, supports students to learn and organizing their 3D printing-related projects and tasks. Also, supporting them in exploring the opportunities, that 3D printing holds in itself. Students are able to gain a new, 3-dimensional perspective, while learning also more about sustainability, and expanding their knowledge. TRIDI reminds you about every detail, and offers you tips and chances to make an effective scedule.

Project: Personal

Duration: 2 weeks Tools: Figma, Adobe Photoshop

EMPATHIZE & DATA RESEARCH

Every day, more schools are incorporating 3D printing methods into their curriculums.

THE BASE OF THE STORY OF 3D PRINTING IN OUR DAYS (ALSO IN EDUCATION)

Myths and Past

Much of the reason for the recent upswing in 3D printing use is that it is a simple technology that can be used in applications in all kinds of fields. In its early years, 3D printing presented high entry costs. 3D printer models and materials were expensive.

Reality and Present

In recent years, with improvements and variations in the technologies of both the machines and materials used in them, costs have been coming down, making 3D printing applications more accessible and cost-effective, across industries and education.

Supporting education with the power of 3d printing: Makerbot

3D printing tools are also revolutionizing STEM education by offering the ability for low-cost rapid prototyping by students in the classroom as well as fabricating lowcost high-quality scientific equipment from open hardware designs.

USER RESEARCH & INTERVIEWS

examples that helped as a guide, later during the process

Where can be found currently printers in schools?

3D printers are now commonly found in classrooms and public libraries. Universities have 3D printers available for students to use in classes and projects.

What are the benefits of involving 3d printing into education system?

1.Creates excitement, being in process.

2. Motivates to participating in the flow.

3. Developing, learning, growing.

4. Educating about sustainability.

Who is offering right now in the market an advanced solution for education?

Companies such as MakerBot offer certification courses in 3D printing applications for both educators and students.

Does the price influence the interest?

With the cost of 3D printers becoming more and more affordable, they are no longer just another technological gadget for students to play with but are now an important and useful educational tool.

USER PERSONA & USER JOURNEY the challenges and needs of the user candidate

GOALS & NEEDS

- she always does experiments with her concepts, sculptures, but she would like to test some of her ideas, which cannot be done with clay

- she wants to keep her ideas, projects on track

- she would like to bring her studies „to life”

FRUSTRATION

- her main frustration is not getting timely response, when she requires something

- getting late because she doesn’t know how to calculate time for printing

CONTROL OVER SCHEDULES

HER DAILY ROUTINE & ORGANIZONG HER 3D RELATED STUDIES AND PROJECTS

7:00 a.m.: checking actual updates on her calculated time plan

PROBLEM STATEMENT

the challenges of studying

- need some motivation to understand the topic, not only learning the text

- need to test their idea but doesn’t know how to do it

- need some organization with their ideas, work, current state

HOW MIGHT WE HELP STUDENTS TO LEARN, PROCEED AND ORGANIZE THEIR 3D RELATED STUDIES AND PROJECTS?

SOLUTION

application, that helps you to print out your work and lesson as part of studying

6:30 a.m.: waking up

7:59 a.m.: going to school 14:10 late lunchtime 12:40 p.m. consulting with her teacher and menthor 18 p.m. visiting the workshop place and working with clay

23:13 p.m.: going to bed, dreaming about new prints

- from the perspective of growth and development, future designers, engineers, and artists all will have been students who have been impacted by 3D printing

- it also educates about sustainability (biodegrable materials, water based polymers)

FEATURE PRIORIZATION

excerpts from the feature priorization

USERFLOW

an example, how the userflow works

LOW & MID FIDELITY WIREFRAMES

UI GUIDELINES playful - infromative - friendly - fresh

FONT - Circular Std.

Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9

INSPIRATION

#FFFFFF #555549
#5D66E8 #F4F8FB

As part of the TAXI 2030 project, I designed a self-driving, electric car, T.E.O., that functions not only as a car, but also as a cable car. This solution makes transport fast and safe, and it is much more an environmentally friendly solution. When the car stops under the cable, an intelligent arm comes - what is connected to the cable - and connects with the hole, which is on top of the car. The car charges, when it functions as a cable car. My inspirations were places in South America, where travelling is challenging and dangerous. Not to mention the rudimentary road conditions.

Consultants: Gabriel Németh, Robert Lesnik, Thomas Salzle, Balázs Lenkei, András Húnfalvi

FIRST IDEA - travelling is dangerous and rudimentary - peope risk their life to reach their destination - places, that are difficult to reach by car

02 INSPIRATION

- cable car system combining with car driving - no traffic, no crowding, no pollution - reduced travelling time

03 RESEARCH, PROBLEM

- the surrounding is dangerous, but popular by tourists - poverty and violent crime, traffic, pollution - places like Brazil, Bolivia and Venezuela

04 MAIN IDEA

KEYSKETCH
SIDE VIEW VARIATIONS
THE BACK IS MORE CLOSED, THAN THE FRONT

SMART GLASS & MATTE SURFACE THE EXTERIOR DESIGN

SIZES & SEATING POSITIONS compared to female and male sizes

the intelligent arm’s connecting point on the car

ANALYZING CABLE CAR INTERIORS looking for the most practical and aesthetic solution part of the floor is smart glass, and we can see what’ under the car

FROM THE FRONT

VIEW FROM THE BACK SEAT

1.VARIATION: because not everybody can travel, facing the opposite direction to traffic, the front seats are variable and moveable.

2.VARIATION: we can turn back the front seats, facing with the people who are sitting on the back seat.

the front seats can be folded up (if no one is sitting there, and we can put suitcases, etc. there)

VIEW
SEAT
3.VARIATION:

BEETLE PUZZLE is a designed toy for little kids. The various colored, patterned wings are detachabled and commutabled. So you can every time build or make a new beetle. In addition you can the wings pull away, so you can see, what kind of beetle you made.

In collaboration with Supervisors: Zsuzsanna Kis-Gál, Dániel Lakos

MOODBOARD funny + easy + honest

THE DESIGN PROCESS//

FIRST IDEAS inspirations from the shape of a leaf and bugs

TESTING THE PROTOTYPES with the member of the target group (my little cousin, Albert, 3 years old)

SOME OF MY PROUD MOMENTS

montage of memories

Facilitating at Deloitte’s international workshop „UX Lab” (2022) Invited exhibitor at DISAINIÖÖ Tallin Design Festival (2021)
Final Mercedes-Benz Presentation (2018)
Exposing the Maybach 6 Cabriolette and presenting our students work (2017) Presenting and facilitating at pre-uni course & final „roarr” (2015)

+36 30/677-4472

viktoriahorvath95@gmail.com

https://www.behance.net/viktoria-horvath

https:/www.linkedin.com/in/viktória-horváth dribbble.com/vhorvath

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