brand book MANUAL DE MARCA
EL I ZA B E T H ´S HAIR SALON
CONTENT Table of content
04-07 08-17 18-22 23-31
About the brand About the logo Corporate stationery Aplications
BRAND About the brand
BRAND BOOK
PAG 04
Elizabeth's Hair Salon is a company that was born during 1997 in south Houston Texas, for 23 years has been dedicated to providing services in everything related to hair care, both women and men, such services ranging from cutting to coloring, as it has certified specialists in this branch.
Values Responsibility. Quality. Honesty. Respect. Kindness. Equality.
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PAG 05
Mission To provide an efficient service with the highest quality that characterizes us, maintaining personalized attention, warmth and trust with each of our customers.
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PAG 06
Vision To become a reference at state level, through our quality in the provision of beauty salon services, keeping us at the forefront of new trends.
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LOGO About the logo
BRAND BOOK
PAG 08
Concept: "youth" It is a stage of human life from puberty to adulthood, but it is also a period of reassertion after the crisis period of adolescence in which the person knows more and improves himself. From this level of self-knowledge, he makes decisions that help him act in accordance with his personal expectations.
EL I ZA BE T H ´S HAIR SALON
Having said that, Elizabeth's Hair Salon seeks to reinvent itself as a brand, since the current context forces every company to make changes. In this case, the aim is to give a rejuvenated, elegant and formal image, where people feel persuaded by the professionalism it transmits.
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PAG 09
Composition
ISOTYPE
+
EL I ZA BE T H ´S
+
LOGOTYPE
HAIR SALON
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PAG 10
The composition is made up of a logo with the naming that the brand has brought along in its trajectory, the characteristic item or service of the brand and an isotype referring to beauty and elegance.
BRAND BOOK
PAG 11
Variations
Positive
E LI ZA BET H´S HAIR SALON
BRAND BOOK
PAG 12
Negative
E L I Z A BET H ´S HAIR SALON
Incorrect uses
´S TH ELIZABE S A L O N H A I R
S ELI Z ABETH´ HAIR SALON ´OSN
E BI R
´S E STAH AAB E L I ZH L O N I R E
TH´S ELIZHABE AIR SALON
L
IZ
H TS A L
AH A
TH´S ELIZABE HAIR SALON
BRAND BOOK
PAG 13
Colors
Primary
#AC7D4D
The chromatic palette was established based on the concept, we want to show the versatility with the genres and the elegance of the brand. According to the psychology of color, gold is similar to wealth, power, abundance, ambition and luxury, while white means purity. With this, a visually balanced contrast is sought which in turn is not charged to perception.
#FFFFFF
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PAG 14
Secondary
#EFDADC
The secondary colors refer to the feminine and formal, are used in corporate stationery and promotional brand.
#47233F
#000000
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PAG 15
Typography
Primary
ITC Avant Garde Gothic Pro
B R IX ANOS
BRAND BOOK
PAG 16
The typographic combination is decided to give a delicate, legible and at the same time elegant aspect, sans serif typography plus a serif. Both typographies complement each other.
Aa
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ¡! ¿? Aa Bb Cc Dd Ee Ff Gg Hh Ii J j K k Ll M m Nn Nn Oo P p Q q R r S s Tt U u Vv Ww X x Yy Zz 1 2 3 4 5 6 7 8 9 0 ¡ ! ¿?
Typography
Secondary
Proxima Nova Semibold
Secondary typography is used in institutional stationery.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu V v W w X x Yy Z z 1 2 3 4 5 6 7 8 9 0 ¡! ¿?
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PAG 17
CORPORATE Corporate stationery
BRAND BOOK
PAG 18
The stationery is designed for exclusive use of the brand, in each composition the logo has been used with variations made only and exclusively for the company.
BRAND BOOK
PAG 19
Business card
BRAND BOOK
PAG 20
The business card has both primary and secondary colors, this design is exclusive to the brand, is designed for full color printing shot and removal.
Size: 3.5�x2� Support: Any type of paper Printing shot: CMYK Printing withdrawal: CMYK
2 in
3.5 in
BRAND BOOK
PAG 21
Letterhead
BRAND BOOK
PAG 22
The letterhead page is designed in a letter format, this design is for exclusive use of the brand and under no circumstances should the design be altered. 11in Size: 11�x8.5� Support: Suggested bond paper Printing shot: CMYK Printing withdrawal: CMYK
8.5in
BRAND BOOK
PAG 23
BRAND Aplications
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PAG 24
In the applications it has been decided to handle color variations according to the background, however; these colors are of the same established chromatic palette, for no reason should the colors be changed outside the brand, the isotype as well as the logo are functional separately, so, in the applications both isotype and logo have been taken for each proposal.
BRAND BOOK
PAG 25
T-shirt
BRAND BOOK
PAG 26
T-shirt
BRAND BOOK
PAG 27
Cup
BRAND BOOK
PAG 28
Metal pin
BRAND BOOK
PAG 29
Metal pin
BRAND BOOK
PAG 30
Agenda
BRAND BOOK
PAG 31
Designed by VĂctor Miranda +503 75160933
miranda.viktor95@gmail.com