T hi s b o o k i s n o t  a b o u t f o o d , i t i s a b o u t ed i b l e f eel i n gs a n d em o t i o n s su r r o u n d i n g c r -E AT -i v e f o o d , whi c h b r o u ght t o get her Vi l a J o ya a n d I v i t y a n d t hei r d el i c i o u s c r -E AT -i v i t y st o r i es i n a u n i q u e r ec i p e.
To be part of FOLIO, we wanted to crEATe something very special and unseen. A cookbook would have been wonderful, but not new. Whilst thin king about cookbooks and Chefs, about literature, books and words, we began to question how to combine words, books and Chefs. Maybe a cooked book.
After a wonderful meal at the Chef ’s table with Ivity’s design team, we got it: Every dish has its very own story, which is written by the Chef. So every Chef in the world is a writer. His words are the wonderful ingredients offered to him by nature, the cooked ingredients make the story, the menu is the Chef ’s book, written mostly with love.
Carlos Coelho
Joy Jung
Ivit y F o unding Part n e r
Pas s i on at e O w n e r of V i l a Joya
Every dish has a story, every chef is a writer, every cooked book is a piece of cr-EAT-ive culture.
The cooked book project is a visual experiment played from the heart of Vila Joya’s two-Michelin star kitchen to honour all the Chefs in the world, who write the story of Gastronomy every single day.
Taste is everything for Chef Koschina and his team.
Visual taste is everything for Chef-Designer Paulo and his team.
Dieter Koschina
Paulo Rocha
Two - M ichelin st ar C hef Vila Jo ya
I v i t y Fou n d i n g Part n e r
This book is a photographic menu. This kitchen is heated by the imagination of those who search for their senses through the play of flavours; of those who look for nutrition for the soul’s gustatory pleasures in the essence of things. Vila Joya + Ivity
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cr-EAT-ivity is about writing stories, rewriting memories, balancing flavours, connecting senses.
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Cr-EAT-ivity cuts, slices, boils, freezes. It is brutal, it is sensitive.
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It is a cr-EAT-ive meeting against the obvious to get the most of our mental flavours.
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When a Chef-Designer invades a two-Michelin star kitchen restaurant and he breaks the rules to go beyond food that is cr-EAT-ivity.
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In the kitchen of man’s imagination the most important ingredients of cr-EAT-ivity are the flavour of beauty and wisdom of love.
The Sea. The Garden. The Gem. There is a special piece of land and sea under the sun of Portugal’s south coast, at Galé Beach, in the heart of the Algarve, between Albufeira and Armação de Pêra, which cannot be framed by words. It is a rare villa called Joy, a jewel created in the heart’s eyes of a German couple. Klaus and Claudia Jung saw Portugal’s most magical moonlight on this beach and, in the course of their lives, created what has been considered the world’s best boutique hotel since 2007. In this cosmic convergence, in this rare piece of land, managed nowadays with the care and creative energy of their daughter Joy, Vila Joya is not only one of the world’s most exclusive boutique hotels, with a wonderful Spa or the first restaurant in Portugal with two-Michelin stars, it is a rare place of encounter where various cultures meet, with the sole mission of touching people, adding challenges of joy and beauty to the beauty of the world. This is the real sense of cr-EAT-ivity at Vila Joya, which transforms itself once a year into an immeasurable laboratory of gastronomic feelings.
Ivity Brands Kitchen True brands touch our senses with ideas and flavours, in the right temperature of the context. As it happens with Haute Cuisine, brands are a mix of science and art; business and poetry. At ivity, our “Chef-Designers” imagine new ways beyond the obvious, creating multi-flavoured structures that elevate brands high above its basic functionality. On this flight of tasteful intensity, ivity founders Carlos Coelho and Paulo Rocha are proud to have been contributing with brand creation as a holistic nutricional ingredient for the Portuguese economy, over the last 30 years. This passion for the gastronomy of brands is shared on each page of this cr-EAT-ivity book. Be welcomed for a taste of our experimental flavours of Vila Joya brand.
Whilst crossing disciplines of cr-EAT-ivity, Chef-Designers and Chef- Cooks do the same but in different ways.
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c r - E AT - i v i t y Book Concept By Vila Joya + Ivity Brand Corp
Ivity Team
Brands and I n n o va t i o n
CARLOS COELHO
PAU L O ROCHA
RUI MORAIS
A N A T. FERNANDES
HUGO BOTAS
INÊS ARNALDO
ANA MARTINS
SANDRA BARBOSA
www.ivity-corp.com
Vila Joya Team
The Sea The Garden The Gem
DIETER KOSCHINA
STEFAN LANGMANN
PAU L O LUZ
VICTOR SANTOS
S A LVA D O R SANTOS
ARNAUD VA L L E T
JOAQUIM LOPES
DOMINIC RISSBACH ER
CARRASQUEIRA
MÓNICA
LUCAS SORGER
NADINE MERZ
PAU L O GUERREIRO
CELSO ASSUNÇÃO
ANÍBAL NUNES
LINO COSTA
PERNILLA JOHANSSON
JOÃO A L M E I DA
FREDERICO BAPTISTA
JOÃO AMARAL
ANGIE PIAZZA
www.vilajoya.com
LARA
KLOOSTERBOER
CARLOS RIOS
RITA RHODES
MARITA BARTH
M A F A L DA PESSOA
Ivity Brand Corp Special thanks
contacts
to
LUÍS MILEU
CESÁRIA MARTINS
SEBASTIÃO TEIXEIRA
Ru a D. L u í s I , 1 9 , 3 º 1200-149 Lisboa PORTUGAL Call +351 213 967 142 info@ivity- corp.com w w w. i v i t y - c o r p. c o m
JOY JUNG
Vila Joya contacts
Estrada da Galé, 8201-927 Albufeira PORTUGAL Call +351 289 591 795 info@vilajoya.com w w w.v i l a j o y a . c o m
The Cooked Book Project is proudly sponsored by
ESPUMA NTE S BAIRRA DA
CV R L ISBOA
GA RRA FE IRA SOA RE S
RIE DE L
CA P INH A D’ÓBIDOS
L ICOR BE IRÃ O
DE LTA CA FÉ S
OC YAN
COL UNE X
Printing Wav e s o f I n n o va t i o n
CL OCH E
P R INTE D ON SOPORSET PAP E R
September 2016 ISBN 978-989-20-2203-1
Depósito Legal 978-989-20-2203-1