Novato is an economically diverse and vibrant North Bay city of 53,000 residents, and one rightfully proud of its heritage, amenities and resilient economy. Highway 101 connects this northernmost Marin County city to San Francisco to the south and Sonoma and Napa counties to the north. Because it serves as a natural hub, global corporations, cutting-edge startups and niche independent businesses consider Novato's economic strengths and location as ideal for their home base.