villagevibe October 2010
News and views from the heart of Fernwood
New grocery opens in Fernwood ›› Lee Herrin
I
n the November 2009 edition of the Village Vibe, we breathlessly announced the exciting news that a new grocery called Aubergine was going in at 1308 Gladstone Avenue. Then, we waited. And waited. And waited. But if you were away for the summer, you’ve come back to a radically transformed storefront and a great addition to the neighbourhood. At long last, we have groceries in the core of the neighbourhood. The Village Vibe caught up with Leon Zetler a few days after opening to the public. VV. First of all, we all need to know: what
took you so long to open? LZ . Well, things took a little longer
than planned. A few variances had to be approved which had to go to public hearing. Also, the building was in a shocking state which required a partial demolition permit. Lastly, the renovation was much bigger than planned (we gutted the building down to bare studs). VV. What is the concept of your store? LZ. My concept is to be a small neighbourhood-based store that meets the needs of the community. I always try to keep pricing as reasonable as possible. Essentially, I want to stock everything you need to make dinner after a day at work. I hope to be the kind of place a person will stop every day on their way home and spend a few dollars. VV. So what does that look like on the
shelf? LZ. I’ve got the basic convenience items
such as bread, milk, cheese, meat, soda, juices. I’ve got a full produce section including a lot of local produce from Saanich and BC fruit from the Okanagan. Most of my grocery items are organic, and there is a gluten free section. I will be bringing in fresh seafood every week on Thursday from Cowichan Bay. I am making some in-house appetizers (spreads, dips, tapenade, salads). I would like to add some flowers for sale too. VV. Do you carry newspapers?
Customers flock to Aubergine Specialty Foods on a sunny afternoon in Fernwood. Photo: Jessica Herbert.
LZ. I carry the Times-Colonist right now. I
want to add the Globe & Mail and maybe even the Sunday New York Times. VV. What about specialty items? LZ. I have a small kosher foods section
now, and a small British grocery section coming in—popular brands that ex-pats love. I have a South African grocery sec-
tion. Being from South Africa myself, my previous store in Cadboro Bay was a hub for South Africans in Victoria. VV. Is there anything else you could like the neighbourhood to know?
Fernwood Road). And, I’m open to suggestions—already I’ve had feedback that I need to stock a few of the essential toiletry items. I want to stock what you need so if you don’t see it, tell me.
LZ. I have three stalls of free customer
Aubergine is open:
parking at the back of the shop for customers (enter through the Fernwood Inn lot of
Monday to Saturday: 9:30 a.m. to 6 p.m. Sunday: 10 a.m. to 5:30 p.m.
in this issue Buzz
Feature
Mark your calendar
Hallowe’en will be spooky page 3
Reflections on an inspiring transformation page 4
Festival spotlight on healing page 7
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