Inspiring Minds- 2021: The Power of Faculty-Student Collaboration for Research with Impact by Villanova School of Business

INSPIRING MINDS THE POWER OF FACULTY-STUDENT COLLABORATION FOR RESEARCH WITH IMPACT

TABLE OF CONTENTS

INTRODUCTION

THE VSB HONORS INITIATIVE

FINANCIAL BARRIERS TO FEMALE ENTREPRENEURSHIP

PRIVATE SECTOR INFLUENCE ON MONETARY POLICY

COST AND EFFICIENCY OF RESEARCH AND EDUCATION IN US COLLEGES

BODY POSITIVITY AND THE CHANGING VIEWS OF CONSUMERS

50 YEARS OF SPORTS TEAMS IN WORK GROUPS AND TEAMS RESEARCH

CROSS-LISTED COMPANIES AND SEC REPORTING FREQUENCY

VISIBLE PROJECT ADVANCES DEI TRAINING AND RESEARCH

SELECTED CO-AUTHORED WORKS BY VSB STUDENTS AND FACULTY

INSPIRING MINDS

THE POWER OF FACULTY-STUDENT COLLABORATION FOR RESEARCH WITH IMPACT INTRODUCTION FROM DEAN RUSSELL AND ASSOCIATE DEAN JONATHAN DOH Research is central to the mission of Villanova University and the Villanova School of Business. This priority was underscored as a key pillar of both the Villanova University Strategic Plan, Rooted. Restless., and the Villanova School of Business (VSB) Strategic Plan. Unlike many other research-intensive universities, however, Villanova and VSB are committed to engaging both undergraduate and master’s-level students in our research enterprise. This commitment stems from our dedication to the teacher-scholar model, but also from our desire to integrate research into the student experience and facilitate faculty-student research collaboration in a manner that benefits both students and faculty. Since 2018, we have made this commitment an integral part of our Honors curriculum, and we continue to foster research collaboration in the graduate student fellows program. These collaborations have yielded numerous publications in leading journals, book series, teaching cases and other outlets. They have also led to internships, full-time positions and graduate study by the participating students. In this publication, we highlight some of the ongoing collaborative faculty-student projects and also share some of the many research outputs that have emanated from these collaborations— outputs that have resulted in important new research insights and impactful practical and policy contributions.

Joyce E. A. Russell, PhD The Helen and William O’Toole Dean Professor of Management

Jonathan Doh, PhD Associate Dean for Research and Global Engagement Professor of Management 2

Pictured above: Beth Vallen, PhD, Melinda German and Jonathan Doh, PhD

FOSTERING FACULTY-STUDENT RESEARCH:

THE VSB HONORS INITIATIVE In 2017, Associate Dean for Research and Global Engagement Jonathan Doh, PhD, and Associate Dean of Undergraduate Programs Melinda German proposed a redesign of the Honors program for the Villanova School of Business, emphasizing a series of ongoing and high-impact curricular and extracurricular initiatives. The following year, VSB Honors Faculty Director Beth Vallen, PhD, and other faculty and staff helped to launch this new offering. One element of this new program was the development of VSB 2121, the Business Scholars Seminar. This seminar, required of all first-year Honors students, was designed to expose these highly qualified students to some of the key theoretical concepts and empirical findings that underpin the main sub-fields of business. Each week, a different faculty member from one of the business disciplines—Accounting, Analytics, Economics, Finance, Real Estate, Management, Marketing, Information Systems and International Business— shares his or her perspective on the core research findings within an area of that discipline (for example, forensic accounting or entrepreneurship in management), often relying on the faculty member’s own research as a key contribution.

The Business Scholars Seminar provides students with a foundation in research traditions and approaches within business disciplines that helps prepare them for research in other courses and future professional positions. It also helps give them a taste of academic research in business should they ultimately pursue a PhD and an academic career themselves.

Then, each student completes a comprehensive literature review in one of these areas under the relevant faculty member’s supervision. Completion of the course and literature review then qualifies the student to serve as a VSB research associate (RA) in subsequent semesters. To date, nearly 60 students have been placed as RAs with faculty through this program. According to Associate Dean Doh, “The Business Scholars Seminar provides students with a foundation in research traditions and approaches within business disciplines that helps prepare them for research in other courses and future professional positions. It also helps give them a taste of academic research in business should they ultimately pursue a PhD and an academic career themselves.” VSB Honors Faculty Director Dr. Vallen remarked, “This course and RA program help to differentiate our undergraduate Honors Business experience by providing our students with the opportunity to learn about and engage in the process of knowledge creation through research. Exposure to ideas and paradigms from seminal and in-progress research encourages deep learning and critical thinking on topics students will learn in the VSB classroom, as well as those that are emerging from the business discipline.”

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION

FINANCIAL BARRIERS TO FEMALE ENTREPRENEURSHIP Jessica Mok ’24 VSB and Esha Baxi ’24 VSB Faculty Adviser: T homas Griffin ’13 CLAS, PhD, Assistant Professor, Finance & Real Estate Efficient capital markets should allocate resources to their most efficient use. Unfortunately, history shows that allocation decisions are sometimes distorted by laws, regulations and social biases that disadvantage certain members of society. When Assistant Professor Thomas Griffin, PhD, heard that only 15% of US startups are founded by women, he turned to students Jessica Mok ’24 VSB and Esha Baxi ’24 VSB for help researching the barriers that hinder female entrepreneurship. When the team uncovered that some states prevented women from getting a business loan without a male cosigner until the passage of the Women’s Business Ownership Act of 1988, they embarked on a project to study economic changes around the legislation. Although their research is still ongoing, Jessica, Esha and Dr. Griffin hope that their results will shed light on an important financial friction of the past and provide guidance for policymakers to help foster greater female entrepreneurship in the future. For the longest time, I knew that I wanted to have a career in the business world, but I never knew research could be one of those careers. I am so grateful that I was given this opportunity and I am looking forward to using the skills I developed as a research assistant in my future endeavors. - JESSICA MOK Although sound business research requires dispassionate data analysis, it also requires immense creativity in choosing an important question, clear hypotheses and feasible empirical design. Talented undergraduates like Jessica and Esha bring the fresh perspective necessary for a novel breakthrough. - DR. THOMAS GRIFFIN

Pictured left: Jessica Mok ’24 VSB, Dr. Thomas Griffin and Esha Baxi ’24 VSB

PRIVATE SECTOR INFLUENCE ON MONETARY POLICY Sebastian Alarcon ’21 CLAS; Chris d’Amico ’21 VSB; Matthew Fagerstrom ’19 CLAS, ’20 MA; Nicholas Felix ’20 CLAS, ’22 MSF; Caroline Huang ’22 VSB; Karen Jusczak ’21 VSB; Patrick LaBella ’21 CLAS; and Timothy Saunders ’20 VSB Advisers: M ichael Curran, PhD, The Diana & Thomas Klein ’84 Associate Professor, Economics and the Rev. Craig McMahon OSA, PhD, ’01 VSB Scant research has been conducted on private sector influence on Federal Reserve monetary policy interest-rate decision-making. After economic historian Assistant Professor Father Craig McMahon joined VSB, he teamed up with macroeconomist Dr. Michael Curran, the Diana & Thomas Klein ’84 Associate Professor of Economics, as this project required both economic history and modern macroeconomics. Soon the pair coupled with machine learning econometrician Hajime Shimao, PhD, to incorporate advanced machine learning tools. The team of research assistants included Chris d’Amico ’21 VSB, a VSB student with a passion for machine learning; basketball athlete Timothy Saunders ’20 VSB; Bolivian ex-international tennis professional Sebastian Alarcon ’21 CLAS; and Matthew Fagerstrom ’19 CLAS, ’20 MA, now an Economics master’s-level student at The London School of Economics. The team later expanded to include VSB Master of Science in Finance Fellow Nicholas Felix ’20 CLAS, ’22 MSF; VSB Research Fellow Caroline Huang ’22 VSB; Karen Jusczak ’21 VSB, a former macroeconomic teaching assistant; and senior Patrick LaBella ’21 CLAS. Studying both Economics and Finance, I was knowledgeable of the influence the public sector has on monetary policy, but failed to recognize the impact the private sector has as well. I found the research extremely interesting as we dove deeper into countless historical and present-day examples of this influence and was excited to be working alongside Dr. Curran, who provided wonderful insight and guidance. - NICHOLAS B. FELIX At first, when I was tasked with a project that used advanced code to find historical trends in data, I was quite intimidated as I had no experience in the area. While the beginning was difficult, Dr. Curran made sure that I was up to speed and able to contribute effectively to the team. I learned the value of a team leader who had the best interest of the group in mind and how a group of individuals from different backgrounds could come together to create powerful findings through research. - TIM SAUNDERS It was such a privilege to join a team of experts to learn and discover the complex ways in which the private sector influenced monetary policy. Under Dr. Curran’s guidance, I was exposed to new methods of research analysis and learned to apply machine learning to accelerate data extraction, particularly in a non-numerical setting. Our research allowed me to understand the application of many economic concepts that will enable me to be successful in my career path. - CAROLINE HUANG 7

By integrating history and machine learning

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION

with my own research area of macroeconomics, we had our work cut out for us with the tremendous amount of data involved and cross-disciplinary communication. Our trio was blessed to work with students who were not only talented, but also helped us achieve our research targets ahead of schedule. - DR. MICHAEL CURRAN

Caroline Huang ’22 VSB and Dr. Michael Curran

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION

Diogo has blown me away and has even impressed researchers outside of Villanova. He demonstrated just how brilliant our students are—intelligent, passionate, driven and diligent. He always goes the extra mile and pays careful attention to details along the way. It is amazing to observe him growing into an independent thinker, and I sincerely hope this experience will help him thrive in whatever path he chooses to take in the future. - DR. XIAOXIAO LI

COST OF RESEARCH AND EDUCATION ACTIVITIES IN US COLLEGES: COMPLEMENTARITY, SCALABILITY AND HETEROGENEOUS EFFICIENCY Diogo Martins ’22 VSB Adviser: Xiaoxiao Li, PhD, The Megan ’07 and Matthew ’06 Baldwin Associate Professor, Economics Cost efficiency of higher education institutions is naturally of interest to various stakeholders, including administrators, faculties, students, alumni and others. This joint interest brought Megan ’07 and Matthew ’06 Baldwin Associate Professor Xiaoxiao Li and Diogo Martins ’22 VSB together, embarking on an exciting and unexpected research journey. When they began exploring existing literature and datasets, they found that universities in the US are remarkably diverse in their production efficiency in terms of research output and educational achievement. However, existing literature has failed to adequately describe this diversification due to the lack of appropriate data and methodological limitations. Therefore, together with researchers at the Santa Fe Institute, they linked three data sources, two of which became available only recently, to measure costs and outputs (quantity and quality of research and education). Using sophisticated machine learning methods, they found that Villanova’s cost efficiency in both research and education production is among the best in the country, and simulation exercises suggest that the University could be at a similar level to California Institute of Technology in terms of cost efficiency of research if the research production scales up. In comparing diverse higher education institutions (public/private, large/small, etc.), they found that Villanova, for example, did very well on both publication quantity (86th percentile) and citation level (65th percentile), a proxy for quality. As for education, Villanova seems to balance the quantity and quality of undergraduate education exceptionally well. The volume of bachelor’s degrees awarded is on the high end (85th percentile), while the median mid-career salary of alumni is outstanding (97th percentile). I am always fascinated by topics in higher education, but never looked deeply into research. Through Professor Li’s valuable guidance, I learned how to conduct literature reviews, searched and cleaned datasets, and developed sophisticated statistical knowledge and professional writing skills that have proven immensely useful not only in my VSB courses but also in my professional accounting internships. - DIOGO MARTINS

ARE THINNER INSTAGRAM INFLUENCERS MORE EFFECTIVE? BODY POSITIVITY AND THE CHANGING VIEWS OF CONSUMERS Mivena Panteqi ’21 MBA Faculty Adviser: C harles R. Taylor, PhD, John A. Murphy Professor of Marketing Charles R. Taylor, PhD, John A. Murphy Professor of Marketing, and Yoon-Na Cho, former associate professor of Marketing, were working on advertising research, taking a deeper look into how portrayals of different models in the media affect consumer perspectives and advertising metrics. Mivena Panteqi ’21 MBA, their graduate research assistant who was pursuing her MBA at the time, found that she shared their fascination with this topic. In fact, Panteqi was interested in also exploring social media as a portal leveraged not only by models, but also by influencers and celebrities, to drive consumer interest and sales of different products and services. The three collectively moved on to explore both avenues and ultimately submitted a paper featuring their research concerning social media influencers to the Global Marketing Conference and Journal of Business Research. They also expanded their research on the original topic, which is expected to be submitted to an academic journal in the near future. As a social media user for several years as well as a marketing professional, I always found it fascinating how the different social mediums have evolved into becoming influential when it came to gaining brand recognition and generating sales. However, I was not necessarily aware of the crucial role that influencers played in this evolution or the personal characteristics they leveraged to connect to brands and consumers. - MIVENA PANTEQI Working with Mivena for two years as an MBA fellow has been an absolute pleasure as she enjoyed learning about the academic research process and worked hard at it. This hard work, coupled with her intelligence, helped her to develop skills that I believe will be very useful in the future, whether she chooses an industry career or pursues a PhD. She developed into an excellent co-author who demonstrated that she has the ability to lead projects. - DR. CHARLES R. TAYLOR

Pictured right: Mivena Panteqi ’21 MBA and Dr. Charles R. Taylor

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION Through the research I conducted alongside my two mentors, Dr. Taylor and Dr. Cho, I not only broadened my knowledge on the specific topic, but also developed my research skills to include conducting secondary research, building and distributing surveys, analyzing and interpreting primary data gathered, and, most importantly, leveraging all this data to reach informed conclusions that can help marketers and influencers around the world leverage social media strategically to reach their targets. - MIVENA PANTEQI

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION

50 YEARS OF SPORTS TEAMS IN WORK GROUPS AND TEAMS RESEARCH: A REVIEW AND SYNTHESIS Addison Drone ’22 VSB Faculty Adviser: Narda Quigley, PhD, Mahoney Family Professor in Business For the last 50 years, sports team samples have played a significant role in mainstream management literature. Prior research has used different kinds of data (e.g., archival, survey-based and qualitative) collected from a wide range of sports teams with differing types of interdependence and in a wide range of sports settings (i.e., recreational to intercollegiate to professional leagues). In this study, Mahoney Family Endowed Professor in Business Narda Quigley, PhD, teamed up with Addison Drone ’22 VSB to review this body of work and extract key insights from team research within the context of sports teams. Along with Sharyn Gardner, PhD, from California State University Sacramento, they coded over 300 relevant studies in major management, organizational behavior, human resource management and strategy journals spanning the years 1972–2021 to better understand the nature of the contributions that this sample has made to the work groups and teams literature. In so doing, they explored the surprising theoretical and empirical opportunities that remain to be examined using sports team samples. I have always had an interest in Moneyball and sports, but I was not sure how to apply it within a business school. Since freshman year, Dr. Quigley has taken me under her wing with our literature review covering the intersection between sports and team effectiveness, and I have learned how to analyze prior research, organize key ideas and synthesize tangible applications. - ADDISON DRONE Knowing that one of my areas of research expertise is work-team effectiveness, Addison approached me during his first year at VSB about some Major League Baseball data he had collected on his own. His enthusiasm for this research led me to reflect on why sports teams seem to be such a compelling sample for management researchers, and that helped spark this collaborative project. - DR. NARDA QUIGLEY

CROSS-LISTED COMPANIES AND SEC REPORTING FREQUENCY Yongim “Abbie” Cho ’23 VSB Faculty Adviser: Lucy Chen, PhD, John M. Cooney Professor in Accounting How frequently should public companies provide financial reports to capital markets? Global regulators have long debated this important policy issue. It has also attracted the attention of two inquisitive minds at VSB: the John M. Cooney Endowed Professor in Accounting Lucy Chen, PhD, and Yongim “Abbie” Cho ’23 VSB, who decided to research it together. Although the US Securities and Exchange Commission requires all domestic firms to report quarterly, some company executives, including Warren Buffett and Elon Musk, express concern that this short-sighted business model puts enormous pressure to bear on meeting quarterly earnings targets at the expense of long-term performance. In this project, Dr. Chen and Abbie examine reporting incentives of cross-listed companies in the US, which can elect to report quarterly or semiannually. They found that firm reporting frequency is associated with firm size, global competition and industry norms, among other variables, suggesting that regulators need to carefully evaluate benefits and costs before either removing or mandating quarterly reports. It has been a real joy to work with Abbie, a brilliant young woman. Abbie is mature, well prepared and always able to articulate her ideas well. She came up with innovative thoughts and I feel that I relied on her for the direction of the paper more and more as each week went by. Her contribution is certainly beyond my expectation. - DR. LUCY CHEN This project gave me a wonderful opportunity to work closely with Dr. Chen and allowed me to grow as a student while exploring my inquisitiveness about the SEC’s mandatory quarterly reporting rules and how every provision in the regulations requires much research and debate in its implementation. Through our research in the analysis of over 50 cross-listed European Union firms, I learned more about the costs and benefits of quarterly reports, which allowed me to see the decision-making process from both the management and consumer perspective. - ABBIE CHO

INSPIRING MINDS: THE POWER OF FACULTY-STUDENT COLLABORATION

With this grant, Villanova has an incredible opportunity to engage further in a transformational process that will benefit our community. It is our hope that the work we accomplish will serve as an example for other universities looking to improve their recruitment, hiring and retention practices.

VISIBLE PROJECT ADVANCES DEI TRAINING AND RESEARCH In 2018, Villanova University was awarded a $3 million National Science Foundation ADVANCE Institutional Transformation Grant to fund a project that will encourage and support the advancement of women and underrepresented faculty in the science, technology, engineering and math (STEM) fields. The goal of ADVANCE at the National Science Foundation is to increase the representation of women and underrepresented minorities in STEM careers at all levels, thereby contributing to the development of a more diverse STEM workforce. The Villanova ADVANCE grant established VISIBLE—the Villanova Initiative to Support Inclusiveness and Build Leaders. Housed in the Office of the Provost, VISIBLE partners with the Office of Diversity, Equity and Inclusion and the Anne Welsh McNulty Institute for Women’s Leadership to form a cohesive team to advance intersectional gender equity. A requirement of every ADVANCE grant is the completion of a social science research project related to the overall goals of the grant. Villanova’s project, led by Narda Quigley, PhD, Mahoney Family Endowed Professor in Business and co-principal investigator of VISIBLE, is investigating (1) whether leadership training can improve the climate for diversity across the University and (2) whether and how the COVID-19 pandemic is influencing this relationship. This quasi-experimental, multi-wave investigation follows departments’ climate for diversity over time and examines whether a leadership training intervention (and subsequent follow-up communication) focusing on bias reduction for department chairs makes a difference on their departments’ climate for diversity. The project is now also investigating the influence of the pandemic on this set of relationships. In addition to Dr. Quigley, the project team includes Kamil Vickers ’23 CLAS, with Kristin Broussard, PhD, ADVANCE postdoctoral scholar and adjunct faculty member, Department of Psychological and Brain Sciences, and the rest of the VISIBLE team.

SELECTED CO-AUTHORED WORKS BY VSB UNDERGRADUA

Andriole, Stephen J., Thomas Cox and Kaung M. Khin*. The Innovator’s Imperative: Rapid Technology Adoption for Digital Transformation. Taylor & Francis/CRC Press, 2017. Azarova+, Tetyana. “Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 109-114. McGraw-Hill Education, 2020.

Doh, Jonathan P., Benjamin Littell+ and Narda Quigley. “CSR and Sustainability in Emerging Markets: Societal, Institutional, and Organizational Influences.” Organizational Dynamics 44, no. 2 (2015): 112-120. Doh, Jonathan P. and Benjamin Littell+. “Corporate Social Responsibility.” In The Routledge Companion to Nonmarket Strategy, edited by Thomas Lawton and Tazeeb Rajwani. London: Routledge, 2015.

Azarova+, Tetyana. “Walmart’s Global Strategies.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 274-284. McGraw-Hill Education, 2020.

Eberle*, Otto. “TOMS Puts Its Right Foot Forward.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 104-108. McGraw-Hill Education, 2020.

Azarova+, Tetyana. “Danone’s Wrangle with Wahaha.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 250-256. McGraw-Hill Education, 2020.

Gabriel*, Kelly and Aronté Bennett. “Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction.” Advances in Consumer Research 46, (2018): 393-397.

Bagchi, Sutirtha, Michael Curran and Matthew J. Fagerstrom*. “Monetary Growth and Wealth Inequality.” Economics Letters 182, (2019): 23-25.

Gavin*, Kristin, Aronté Bennett, Amy Auchincloss, and Anna Katenta*.“A Study of Social Equity within Bike Share Programs.” Transportation Letters 8, no. 3 (2016): 177-180.

Bennett, Aronté, Ronald P. Hill and Kara Draddario+. “Shopping While Nonwhite: Racial Discrimination in the Marketplace.” Journal of Consumer Affairs 49, no. 2 (2015): 328-355.

Holt+, Eric. “Lord John Browne and BP’s Global Shift. (w/ E. Holt) (Case).” In International Management: Culture, Strategy and Behavior, 6th ed., by Richard Hodgetts, Fred Luthans and Jonathan P. Doh, 515-520. McGraw-Hill Irwin, 2005.

Bennett, Aronté, Ronald P. Hill and Daniel Oleksuik+ “The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships.” Journal of Public Policy and Marketing 23 (Special Issue), (2013): 16-31. Bennett, Aronté, Stacey M. Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon Ekpo, Geraldine Henderson, Martina Hutton, Apoorv Khare*, Abhijit Roy, Tony Stovall and Charles “Ray” Taylor. “Omission and Commission a Marketplace Trauma.” Journal of Public Policy and Marketing 32, no. 2 (2016): 280-291. Bland*, Elizabeth and Christopher Kilby. “Informal influence in the Inter-American Development Bank.” In Handbook on the Economics of Foreign Aid, edited by B. Mak Arvin and Bryon Lew, 255-279. Cheltenham: Edward Elgar Publishing Limited, 2015. Doh, Jonathan P. and Eric Holt+. “‘Frankenfood’ or Rice Bowl for the World: The U.S.-E.U. Dispute Over Trade in Genetically Modified Organisms. (w/ E. Holt) (Case Simulation).” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 250-256. McGraw-Hill Education, 2020. Doh, Jonathan P. and Eric Holt+. “Chiquita’s Global Turnaround.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 574-581. McGraw-Hill Education, 2020.

Johns*, Jackie. “Coca Cola in India.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 243-249. McGraw-Hill Education, 2020. Kilby, Christopher, and Carolyn McWhirter*. Forthcoming. “The World Bank COVID-19 response: Politics as usual?” Review of International Organizations. Ko, Eunju, John P. Costello+, and Charles R. Taylor. “What Is a Luxury Brand? A New Definition and Review of the Literature.” Journal of Business Research 99, no. 9 (2019): 405-413. Li*, Karl and Pin-Pin Liao*. “Google in China: Protecting Property and Rights.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 407-412. McGraw-Hill Education, 2020. Lolk+, Christian and Charles R. Taylor. “Pharmaceutical Marketing Ethics.” In Sage Handbook of Marketing Ethics, edited by Lynne Eagle, Stephan Dahl, Patrick DePelsmacker and Charles R. Taylor, 326-338. Newbury Park: SAGE Publications Ltd., 2020. Malone, Chris, Kenyn Cheatham* and Aronté M. Bennett. “The Impact of Perceptions of Politician Brand Warmth and Competence on Voting Intentions.” Journal of Product & Brand Management 28, no. 2 (2019): 256-273.

ATE AND MBA STUDENTS AND FACULTY

Nawrocki, D., Scott Williams+, Jose Rodriguez+, Nicholas Carosella+ and Jonathan Doh. “Faith and Fortune: The Return to Risk Performance of Socially Responsible Investing According to Catholic Values.” Journal of Investing 21, no. 4 (2012).

Taylor, Charles R. and John P. Costello+. “Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising.” In Handbook of Integrated Corporate Social Responsibility Communication, edited by Sandra Diehl, et al., 361-375. Springer International Publishing, 2017.

Schirmer, Nadine A., Manfred Schwaiger, Charles R. Taylor and John P. Costello+. “Consumer Response to Disclosures in Digitally Retouched Advertisements.” Journal of Public Policy & Marketing 37, no. 1 (2018): 131-141.

Taylor, Charles R., Philip J. Kitchen, Matthew Sarkees and Christian Lolk+. “Addressing the Janus Face of Customer Service: A Typology of New Age Service Failures.” European Journal of Marketing 54, no. 10 (2020): 2295-2316.

Sepe*, Mathew. “How Starbucks Convinced Indians to Embrace Coffee.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 413-426. McGraw-Hill Education, 2020.

Taylor, Charles R., Alexander Mafael, Sascha Raithel, Carissa M. Anthony+ and David W. Stewart. “Portrayals of Minorities and Women in Super Bowl Advertising.” Journal of Consumer Affairs 51, no. 4 (2019): 1535–1572.

Sepe*, Mathew. “How Didi Fought Uber in China and Won; Next, Taking On the World.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 560-573. McGraw-Hill Education, 2020.

Taylor, Charles R. and Mivena Pantequi+. “Religious and Cross-Cultural Perspectives on Marketing Ethics.” In Sage Handbook of Marketing Ethics, edited by Lynne Eagle, Stephan Dahl, Patrick DePelsmacker and Charles R. Taylor, 43-57. Newbury Park: SAGE Publications Ltd., 2020.

Sipior, Janice C., Danielle R. Lombardi, Cathy A. Rusinko and Steven Dannemiller*. “Cyberespionage Goes Mobile: FastTrans Company Attacked.” Communications of the Association for Information Systems 46, article 14 (March 2020): 316-330.

Vassill+, Matthew. “The Ethics of Global Drug Pricing.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonthan P. Doh, 115-123. McGraw-Hill Education, 2020.

Sipior, Janice C., Burke T. Ward, Linda Volonino and Labhras MacGabhann*+. “A Framework for the E-Discovery of Social Media Content in the United States.” Information Systems Management 30, no. 4 (2013): 352-358.

Ward, Burke T., Janice C. Sipior and Labhras MacGabhann*+. “The E-Commerce Sales and Use Tax Controversy: Is the End Near?” Information Systems Management 29, no. 4 (2012): 331-337.

Taylor, Charles R. and C. Luke Bowen+. “New Developments for Measuring Return on Investment (ROI) for Internet Advertising: Building Toward a ‘Brand Scorecard Approach.’” Journal of Advertising and Promotion Research 1, no. 1 (2012): 9-38.

Ward, Burke T., Janice C. Sipior, Jamie P. Hopkins+, Carolyn Purwin+ and Linda Volonino. “Electronic Discovery: Rules for a Digital Age.” Boston University Journal of Science and Technology Law 18, no. 1 (2012): 150-198.

Taylor, Charles R., C. Luke Bowen+ and Hae-Kyong Bang. “The State of Methodological Practice in International Marketing Research.” Advances in International Marketing 22, no. 1 (2011): 143-167.

Ward, Burke T., Janice C. Sipior, Linda Volonino and Carolyn Purwin+. “A United States Perspective on Electronic Discovery Rules and Electronic Evidence.” Transforming Government: People, Process and Policy 5, no. 3 (2011): 268-279.

Taylor, Charles R., Yoon-Na Cho, Carissa M. Anthony+ and Danielle B. Smith+. “Photoshopping of Models in Advertising: A Review of the Literature and Future Research Agenda.” Journal of Global Fashion Marketing 9, no. 4 (2018): 379-398.

Zachar+, Deborah. “IKEA’s Global Renovations.” In International Management: Culture, Strategy and Behavior, 11th ed., by Fred Luthans and Jonathan P. Doh, 551-559. McGraw-Hill Education, 2020.

Taylor, Charles R. and John P. Costello+. “What Do We Know About Fashion Advertising? A Review of the Literature and Suggested Research Directions.” Journal of Global Fashion Marketing 7, no. 1 (2017): 1-20.

Zalla*, Ryan. “Economic Policy Uncertainty in Ireland.” Atlantic Economic Journal 45, no. 2 (2017): 269-271. Published under the supervision of Jonathan Doh.

Taylor, Charles R. and John P. Costello+. “International Digital Advertising: Lessons from Around the World.” In Digital Advertising: Theory and Research (3rd ed.), edited by Shelly Rodgers and Esther Thorson, 345-361. New York: Routledge, 2017.

*Villanova Undergraduate Student +Villanova MBA or Master’s Student

Villanova School of Business 800 Lancaster Avenue Villanova, PA 19085

OCTOBER 2021