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Fueling your endeavors. Get up and go with Populace Coffee. Freshly roasted coffee subscription plans for students starting at just 15 dollars per shipment. Go to populace.coffee/msu to get started.
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A VERY
SPECIAL THANKS Blue Owl Coffee Mikayla by Mikayla Frick Absorb Skincare TruSelf Organics Threads, East Lansing Land Grant Goods The Gluten Free Bar Unicorn Snot Osea RX Bar Winky Lux EL Hot Yoga The Barre Code InVitamin Rustic MAKA Bee Joyful Shop Patchology Purely Elizabeth Velvet Report Capsul Jewelry Asari Natural Red Essentails Grace and Stella Co
We couldn’t have done it without you! VIM Magazine 3
EDITORS-IN-CHIEF Kara Dempsey & Zoey Berghoff ASSISTANT TO THE EDITORS-IN-CHIEF Wolfgang Ruth COMMUNITY MANAGER Alaina Warburton ART DIRECTORS Anna Warbel & Kelly Phalen EDITING DIRECTORS Jordan Sickon & Emma Moller CREATIVE DIRECTOR Hanna Darnell WOMEN’S FASHION DIRECTORS Mackenzie McDonell & Meghan Provenzano MEN’S FASHION DIRECTOR Molly Harmon LIFESTYLE DIRECTORS Charlotte Beers, Katie Kalass & Monique Ross HEALTH & BEAUTY DIRECTORS Jessica Hanna & Olivia Russell CREATIVE BEAUTY DIRECTORS Hannah Kutchinski & Sakina Abedi EVENTS DIRECTOR Morgan Schwany ASSISTANT EVENTS DIRECTOR Katie Telder VISUAL MEDIA DIRECTORS Lauren Wallenfels & Amanda Schlau MARKETING DIRECTOR Annie Davis ASSISTANT MARKETING DIRECTOR Courtney Monge PUBLIC RELATIONS DIRECTOR Holly Kitts ASSISTANT PUBLIC RELATIONS DIRECTOR Mattie Milne SOCIAL MEDIA DIRECTORS Maddy Emerson & Wolfgang Ruth ASSISTANT SOCIAL MEDIA DIRECTOR Madeline Strintz ADVERTISING DIRECTORS Whitney Thalheimer & Eve DeMeester PHOTOGRAPHY DIRECTOR Riley James ASSISTANT PHOTOGRAPHY DIRECTOR Gemma Darr DIGITAL BLOG DIRECTOR Heather Haely ASSISTANT DIGITAL BLOG DIRECTOR Nareh Vartanian DIGITAL CREATIVE DIRECTORS Taylor Stack & Taylor Sterenberg FINANCE DIRECTORS Hannah Heuhn ASSISTANT FINANCE DIRECTORS Nina Kirchner & Alyssa Mills CASTING DIRECTORS Abigail Rothe & Shannon Parr ASSISTANT CASTING DIRECTOR Caroline Semier FASHION SHOW DIRECTOR Thomas Messenger ART TEAM Grace Allen, Lauren Johnson, Sarah Funk, Nicole Borchenko COPY EDITING TEAM Allison Bertram, Emily Pille, Caroline Johnson, Mia Elzy, Sophie Schmidt, Claudia Caceres CREATIVE TEAM Meghan Lloyd, Eve Voci, Dylan Curtis, Lydia Reynolds WOMEN’S FASHION TEAM Rachel Yu, Meghan Sperry, Kit Harmer, Noel Thomas, Katie Romano, Hannah Pace, Ri’An Jackson, Gina Navaroli, Renee Prvulov, Kayla Effner WOMEN’S STYLISTS Haley Poag, Emmanuel Bangura, Evanna Caruso, Maya Roberts, Sarrah Abudayeh MEN’S FASHION TEAM Christian Ostrowski, Madison Walsh, Nick Friedli, Claire Balderson, Amy Vlachos MEN’S STYLISTS Dwayne LaGrone, Lowe Denkten Wir,
Baraka K. Macharia, Vanessa Hanna
EVENTS TEAM Stephanie Juriga, Anoushka Ravindran,
Peri Applefield, Rachel White, Rache Samet, Kayce Wright, Dannielle Doherty, Gabrielle Guerra
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CREATIVE BEAUTY TEAM Dianne Avila, Melissa Nichols,
Morgan Lynch
HEALTH & BEAUTY TEAM Michelle Clarkson, Maggie Fiolek, Zena Keshat, Cyrin Watson, Sarah Fekete, Maggie Dutch, Steffany Kim, Gretchen Nowroozi, Braaten Busse LIFESTYLE TEAM Kayla McKaig, Gracen Corcoran, Alina Zhuravel, Paxton Ellul, Sydney Pitynski, Claire Ryan, Elena Bulthuis, Leah Wedgie, Belen Martinez, Karina Lloyd, Kendyl Keyes, Abby Jaroszewicz, Haley Klein SOCIAL MEDIA TEAM Mira Heaney, Mackenzie Stoy, Lauren Zollo, Maddy Eagle, Jillian Jaeger MARKETING TEAM Shelby Zeigler, Olivia Moliassa, Shannon Kilbride, Matt Gulielmi, Emily Fitzgerald, Stephanie Kline, Kendall Harris, Babz Afolabi, Marley Jenks PUBLIC RELATIONS TEAM Devan Pennington, Aubry Haase, Amariah Wright, Brianna Olszewski, Madeline Stamm, Piper Cook, Alex Rakowski CASTING TEAM Camryn Cureton, Taylor Moran, Tori Tullio, Molly Gundry, Brianna Elizalde ADVERTISING TEAM Isabella Jacks, Taylor Anderson, Grace Dutch, Alexa Harris, Hannah Hansen, Emma Rafferty, Parker Wickens PRINT PHOTOGRAPHERS Nicole Ma, Tarron Fields, Morgan Ackerman, Alec Plymale, Tommy Massa, Jenna DiClemente, Emilee Nazareth, Kaitlin Grant PHOTOGRAPHER ASSISTANTS Sadie Layher, Annie Sullivan, Connor Desilets, Shaun Hayes, Natashia Evelyn, Shelby Burnett, Mikayla Reighley, Sara Seryani VISUAL MEDIA TEAM Paola Delaj, Jessica Lynch, Julia Hennemann DIGITAL CREATIVE TEAM Mary Beth Flores, Hope Ann Flores, Lauen Johnson, Maddie Stoy, Lindsay Simos, Ashley Ayers
DIGITAL BLOG TEAM Shelby Hull, Carly Komar, Sarah Clark, Kayla Norris, Brianna McClendon, Brianna Lane Dakota Blaszcyk FINANCE TEAM Grace Salloum, Maisie Kern, Zoe Fowlkes FASHION SHOW TEAM Alaina Agnello, Morgan McCarroll, Katty Genson FOUNDERS Kerry Chereskin, Lauren Christopherson, Julie Christopherson
IN THIS ISSUE 7 WOMEN’S FASHION 8 JUNGLE PARTY 11 ICONIC 14 TEXTURED LAYERING 16 CAME THRU DRIPPIN’ 20 DRENCHED 26 MEN’S FASHION 27 INSPIRATION FROM ACROSS THE POND
3O PASTELS 32 ARE WE REALLY ALL MAD HERE? 35 HEALTH & BEAUTY 36 SUGARS, SOY, & ARTIFICIAL FLAVORS... OH MY!
39 BREAKING THE STIGMA 42 BEAUTY AROUND THE WORLD 44 THE COSTUME COMPLEX 50 STEAMPUNK 55 LIFESTYLE 56 VIMSPIRATION 58 INFLUENCING THE INDUSTRY 61 BLUE OWL
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As a publication that strives to represent every member of the MSU community, we are constantly evolving, researching and adapting to the changes in fashion, culture and society. Each semester comes with new challenges in our world, and as a substantial voice for the students and community members of our university, it is important for us to adapt and address these changes. When the world is watching, the Spartan community has a choice; we either let events define us or rise above and become a driving voice for change. This semester, VIM is continuing to be that voice. Whether it is gender identity, race or even controversial fashion statements, we are taking the 6 VIM Magazine
reins and creating content to represent every member of our community. As our organization grows, so does our reach online and on campus. With the launch of our bi-semester digital issue, along with our original printed publication, we are creating a larger platform for all creative and innovative minds to express themselves. Our growing platform gives us a chance to further our reach outside of MSU and collaborate with groundbreaking artists and entrepreneurs in the greater Lansing community. The Fall 2018 issue has been a challenge and an incredible reward for all of the creative innovators who contributed to its curation. Without the influence of every member of our organization, along
with members of MSU and the Lansing community, we would be unable to fulfill the progression of VIM Magazine. As we’ve watched and contributed to VIM’s progression, we are incredibly proud to publish this issue. VIM has largely impacted our own lives, and we are working to replicate that impact on our readers. We hope this issue brings you new insights, creative inspiration and pride in your Spartan community.
Zoey Berghoff Dempsey
and
Kara
w o m e n ’s
f a s h i o n
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. . . BU T M A K E I T V EG A N 8 VIM Magazine
If you have ever needed an excuse to channel your inner animal, now is your chance. Animal print has been revived from the 1980s, and although the prints of the past might have been considered lurid, they have evolved and hold a place on the runways in 2018. The most popular animal prints in fashion are cheetah, leopard, zebra, snake skin and crocodile, and these bold prints can be tailored for all styles. Whether you desire wild, posh or edgy, there is a print that fits you.
Unlike the ’80s, there is a new take on animal prints—vegan leather and faux furs. Wearing pieces that come from animals is never on trend, no matter how hot the prints may be. Don’t be stuck in the ’80s, try to incorporate vegan and faux materials that are even better than the real deal. Nothing is more wild, posh or edgy than being cruelty free. Wearing animal print is a wild statement. Live up to the excitement of these prints by sporting them in neon. Tom Ford’s Autumn/ Winter 2018 collection
is the perfect example. Ford applied different textures and colors to each of his animal print pieces. Textures consisted of silver, metallic leopard, furry cheetah and zebra stripes made of sequins. Some prints were designed in their natural hue, while others were shown in unconventional neon colors like red, yellow, orange, purple and magenta. As if these prints, textures and colors weren’t wild enough, he combined all of these elements into single garments.
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ACCOMODATE THE INTIMIDATING ‘80S TREND TO YOUR STYLE When creating your own look, turn to the color wheel by pairing simple hues with bold ones. Contrasting color combinations can consist of orange and blue, yellow and purple or red and blue. Try combining a purple, leopard print skirt with an orange, cheetah print fur coat. If you want to incorporate vegan pieces in your outfit, wear a zebra print bodycon, mini dress with a vegan leather jacket over it. Pair the outfit with vegan, crocodile, kneehigh boots for a walk on the wild side. “Posh” and “chic” may sound contradictory to animal print, but it is possible to achieve a classy look while wearing neutral prints. Givenchy’s Autumn/ Winter 2018 collection is the perfect example of a subtler approach to incorporating animal prints. The show displayed looks featuring a zebra print turtleneck, a snakeskin bag and leopard print coats with black leather detailing. These prints were styled with solid, calm colors, including cool-toned blues and blacks. To highlight the natural cheetah colors, wear the print with garments that contain its neutral black and brown colors. An approach to pulling off the bold print is to wear it down. This can be achieved by wearing solid colors that make the print the center of attention. Pair pointed toe cheetah print heels with a simple black dress. Make your outfit vegan by wearing a pale pink vegan feather dress underneath a purple faux fur coat that hits the waistline. Edgy Animals are rebellious and so are you. Wear your favorite print to 10 VIM Magazine
transform into your fiercest self. Robert Cavalli’s Autumn/ Winter 2018 collection incorporated cheetah, crocodile and zebra print in white, black and brown colors. Many looks were styled with knee high boots. Alluring pieces included red leather crocodile print pants, a brown leather crocodile print jacket and purse, and an ankle-length cheetah print coat. To pull off an edgy look, find a pair of killer heeled boots, a snakeskin jacket and your best-fitting jeans. Incorporating bold colors of red, orange or violet can amplify the edginess of your look. Veganize the style by wearing a matching jacket and green and yellow snakeskin print vegan leather pants. According to the Pulse of the Fashion Industry, animal agriculture makes up 14.8 percent to 18 percent of global greenhouse gas emissions. More than half is caused by cattle. Cow leather is ranked highest in having an environmental impact. It is unnecessary to contribute to the effects of wearing animal products. Consider purchasing faux fur and vegan leather. Not only will you be saving money, you will also be reducing harm to animals and the environment. Designers like Stella McCartney and Gucci have taken the initiative to be socially responsible and ban animal material from their brands. McCartney does not use leather, skin, fur or feathers, and Gucci has recently banned fur. If these iconic brands can ditch animal materials, so can you. Channel your inner animal, don’t wear it.
WORDS: GINA NAVAROLI STYLE: SARRAH ABUDAYEH PHOTO: MORGAN ACKERMAN BEAUTY: HANNAH KUTCHINSKI & DIANNE AVILA VIM Magazine 11
ICONIC
COCO CHANEL 12 VIM Magazine
TOM FORD
KATE SPADE
STYLE: HALEY POAG WORDS: KAYLA EFFNER PHOTO: GEMMA DARR BEAUTY: MELISSA NICHOLS AND MORGAN LYNCH
The world of high-end fashion plays a complex role in cultures across the globe, and its impact simply would not be the same without a handful of history’s most iconic designers. Some of the most inspiring among them are Kate Spade, Diane von Furstenberg, Tom Ford and Coco Chanel. Chanel, a self-made businesswoman with a classic rags-to-riches story, has dressed generations of women in simple, sophisticated designs. In conjunction with secondwave feminism, Chanel revolutionized women’s fashion by popularizing trends like trousers and suits for women, costume jewelry and the essential “little black dress.” Similar ideas revolving around sleek and wearable yet bold fashion were born from Tom Ford. A jack of all trades, Ford not only built multiple successful brands, but juggled an expansive career in the film industry. His knack for both creativity and professionalism turned Gucci, a once struggling business, into a luxury brand. After leaving Gucci to launch his own line in 2006, Ford continued to create under the powerful foundation that his customers were cultured, independent and wealthy with their own sense of style.
DIANE VON FURSTENBERG
able to create an empire based on colorful, carefree fashion. Most famous was her line of handbags, which were designed to be both practical and aesthetically pleasing. Millions of women felt connected to the warm, authentic traits shared by Kate Spade as an individual and the inclusive brand she had created. Yet another inspiring, independent woman whose designs reached countless women of all shapes, sizes and backgrounds is Diane von Furstenberg (DvF). After marrying German Prince Egon von Furstenberg, Diane kicked off her career in fashion as a way to maintain her own sense of independence and individuality. In 1972, she created the iconic wrap dress. This simple, down-toearth design made millions of women around the world feel sexy, stylish and powerful. All of these designers, despite vastly different artistic tastes and inspirations, share one goal: to touch and empower their audiences. The fashion industry wouldn’t be as influential without iconic figures like these designers whose passions run so deep, both on and off the runway. To be powerful, unique, bold and 100 percent yourself is what fashion is all about, and these four icons pioneered that philosophy.
Kate Spade, however, represented a different type of high-fashion. Spade came from a modest, Midwestern background, and after launching her own design company in New York City, she was VIM Magazine 13
T E XT U R E D L AYE R I N G
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WORDS: RI’AN JACKSON PHOTOS: ALEC PLYMALE STYLE: EVANA CARUSO BEAUTY: DIANNE AVILA& MORGAN LYNCH
Fall is the season that changes our views on fashion. Although we are sad to watch the warm weather disappear, fall brings an unavoidable burst of creativity within our wardrobes. Inspired by the decreasing temperatures, it is easy for us to begin getting creative with our clothing. Building a multi-dimensional outfit with various cohesive yet versatile layers and textures is a skill that brings the artistic side of fashion to light, so why not welcome the maximalism trend this fall with every outfit? Silk, cotton, satin, denim and wool are all simple fabrics that pair and layer well with louder textures, such as faux furs, leather, velour and suede. The key is to have balance in this look, so you appear effortlessly put together while wearing a styled masterpiece. Combine garments that complement each other in color, fabric and volume. It can be easy to look like you’re drowning when you have on three
layers of bulky fabrics, so keep proportions in mind. Layers don’t mean you need to be covered from head to toe; they can also be used to create a sexy look. Don’t know where to start? Find a focal piece in your outfit, like a pair of tailored pants, to build under or on top of. Once you have your focal piece picked out, add an oversized coat or sweater to make it dimensional. You can take style tips from designers like Self-Portrait, Calvin Klein Collection, Max Mara and Vetements. Each of these labels encourage you to step out of the conventional layering mindset and build an outfit with an out-ofthe-box feel. Styling your outfits to be works of art can be intimidating, but you should give it a shot. Don’t be afraid to be multidimensional in an otherwise one-dimensional world.
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CAME THROUGH DRIPPIN’
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PHOTO: JENNA DICLEMENTE BEAUTY: MELISSA NICHOLS, DIANNE AVILA, MORGAN LYNCH
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IN’ DRI P P P P I R
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R I PPI N’ D ’ D N I
IN’ D
RI P P VIM Magazine 19
IN
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IN ’ D
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DRENCHED DRENCHED DRENCHED
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4588
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PHOTO: RILEY JAMES STYLE: HANNA DARNELL BEAUTY: MORGAN LYNCH & DIANNE AVILA VIM Magazine 25
m e n ’s
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f a s h i o n
INSPIRATION FROM ACROSS THE POND WORDS: NICK FRIEDLI STYLE: DWAYNE LAGRONE PHOTO: NICOLE MA
It’s no secret that Europe is always ahead in the fashion industry, creating inspiration worldwide. Bright-colored statement coats; tartan trousers; denim on denim— are the visonaries responsible, especially when it comes to adding statement pieces to your wardrobe. When thinking of European style, sweatpants and loungewear are not closet essentials that come to mind, right? Rainy days are not only perfect for a mug of hot cocoa but also for sporting bold and unexpected fashion pieces.
Take some notes from the British and try slipping on a yellow jacket that’ll turn even the dullest of days brilliant. Yellow is great for radiating elation and positive energy. There are a variety of yellows that work here: pineapple, honey, lemon ... basically all of the best yellow foods. Still nostalgic about those summer days? Use a lighter shade to reflect that. It’s all about personal preference! European stores like H&M, Topshop and ASOS offer numerous statement pieces that can easily fit anyone’s style. Wearing such a vibrant color on a cloudy day might result in getting a few double takes from
bystanders, but they’ll be the best kind. Confidence is everything when showing off flashy attire. The key is to act like it’s a color that can be worn every day. European models tend to give off that professional “I don’t care” vibe, and the States should adopt the same mindset. Whether it be roaming through a busy city or going for a hike along the water, wearing a golden garment will always make a fashion statement. The formal wear in an American wardrobe declines with the weather. If there’s one thing that European trends have displayed, it’s that these upcoming cold months are ideal for showing off
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bold patterns, like tartans and checks. During recent fashion weeks in Paris and Milan, checkered pieces were huge. They’re not only great for looking elegant, but they’re also the perfect cozy compliment to any outfit. Try teaming a classic plaid shirt with tartanpatterned pants for an uncommon professional look, and throw in some checkered loafers for good measure—the more contrasting the patterns, the better. Let the patterns take over the town. In addition to yellows and plaids, a recent staple in European fashion has been the shearling aviator jacket that is perfect for temperature drops. Zara, a Spanish-based clothing company, has a variety of shearling options that give off some toasty vibes. Pair the coat with a soft knit 28 VIM Magazine
sweater and a matching beanie to complete the perfect warm outfit. Don’t worry, these soft threads still emit European-level class and offer the best of both worlds. With a shearling, there’s no tough decisions between fashion and comfort. These choices are just some of the many fashion trends that European countries have been initiating, and it’s time for fashion in the States to follow suit. Fashion is all about experimenting and taking risks. Don’t shy away from introducing these trends to your closet to add a unique, personal spin to your wardrobe.
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PASTELS PASTELS STYLE: VANESSA HANNA PHOTO: TARRON FIELDS BEAUTY: SAKINA ABEDI & HANNAH KUTCHINSKI WORDS: CHRISTIAN OSTROWSKI
There is something seemless and timeless about the mellowing haze a pastel brings to an outfit that is seamless and timeless. But today, many might shy away from a light pink or purple. However, pastels have branched out past a variation of colors reserved for spring. It’s time to break out the pastels and wear them year-round.
Embrace those soft shades; they can make a serious statement. It’s surprisingly easy to wear pastels, and they complement any complexion or skin tone. Considering the wide variety of pastel shades, there is a perfect powder hue for you, if you’re willing to take a fashion risk, and you’ll look as sweet as candy while wearing it. Picking a simple pastel over a dull neutral creates a daring effect that can be seen from miles away. 30 VIM Magazine
Incorporating pastels into your wardrobe is easy. When you are getting dressed, swap out one of your typical pieces with a pastel piece. A sky blue, washed away yellow or light salmon pink will make any outfit pop. Pastels are easy on the eyes and pair well with pieces you might already have in your closet. But pastels aren’t limited to your clothing. There’s no reason to not have pastel accessories. Rather than your typical black or white hat, pick up that periwinkle cap and bring some color to any outfit. If you aren’t a hat person, pick up a pair of pastel shoes. One of the hottest sneakers this year is Sean Wotherspoon’s Air Max 1/97. Celebrities have been seen rocking these shoes as a great pastel compliment to their outfits. Before you go crazy for
pastels, know the difference between soft and hard pastels. Soft pastel are the flare you bring to a boring outfit. Try to stick a layer of soft pastels into your next outfit, and wear clean colors, like soft grays and sandy tans, so your pastel is prominent against the neutral colors. Soft pastels work great with white as well. Softer pastel pieces are great assets to have in your closet because of how versatile they are for any type of occasion. Soft pastels match well and bring a softer hue to your outfit while also creating a unified, simple style. On the other hand, hard pastels can make any outfil eye-catching. A hard-pastel piece is a great piece to have in your closet for when it is your time to shine. Wear a hard pastel to show you have no boundaries to your closet’s color spectrum. Anyone can pull off an intense neon pastel; don’t let the fear of being bright hold you back. Hard pastels coordinate well with many basic tones, but wear
owning a one-of-a-kind pastel piece that no one will have. them with caution because they can clash. Combine hard pastels within the same color palette to add some vibrancy to your style. If modern clothing pieces or pastels aren’t your style, don’t worry! Go out and look for vintage pastels. Vintage pastels are easy to get your hands on, so go out and find them before someone else rocks them. Take advantage of any vintage pastel piece you find because it might not be created anymore, let alone on the racks. There’s nothing like
If you don’t know where to start looking for vintage pastels or don’t think you are into the vintage feel, there are still pastels out there for you. Many modern, trending brands like Nike, Stüssy and Acne Studios are incorporating pastels in their new clothing lines. A subtle pastel in an outfit isn’t hard to pull off, and an energetic, radiant pastel will radiate confidence and authority while you’re wearing it. A man wearing a pastel with passion will be noticed by anyone and everyone.
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DIMENSIONALIZING GENDER ROLES AND STEREOTYPES IN FASHION Fashion is a way to show vulnerability, personality and emotion—all qualities that have been deemed feminine attributes. However, this avant-garde style says otherwise. Bold, headturning pieces that would normally be shunned by the male crowd are elegant and, therefore, breaking through the traditional boundries of male fashion. Seeing the words “whimsical” and “avantgarde” does not immediately bring a traditional, masculine image to mind. Though these two words are normally associated with feminine attributes, it is time to embrace the whole other side of masculinity. For example, groundbreaking style icons such as Johnny Depp and David Bowie have pushed the gendered fashion boundaries in all
forms of media for years. Bowie’s eccentric and electric style, from bold eye makeup to bright, patterned bodysuits, always summoned a sense of liberation and unusual confidence. Depp has followed suit in Bowie’s ways, but he stays more true to a masculine vibe. He plays with dark shades, layers of accessories and smoldering eye makeup, indiscreetly pushing fashion boundaries in comparison to Bowie. This abstract approach to fashion is clearly working. Both men are highly regarded as desirable male figures and critically acclaimed for their style.
WORDS: MADISON WALSH STYLE: CLAIRE BALDERSON, AMY VLACHOS, & MOLLY HARMON PHOTO: RILEY JAMES BEAUTY: DIANNE AVILA & MORGAN LYNCH
For most men, it is often a fragile line to uphold one’s masculinity, and straying from it is completely out of the question. A man’s creative or avant-garde style is often threatened VIM Magazine 33
by being perceived as weak or unmasculine, due to unfortunate societal normalities. However, it is almost the exact opposite when broken down. Any man who is willing to showcase his creative, emotional and vulnerable side through fashion is an extremely brave and secure individual. Someone who willingly goes against such a strong social norm showcases a sense of admirable strength and confidence that is unmatched. The effort to eliminate gender stereotypes has been brought to the forefront of today’s most important societal issues. There has been an awakening of acceptance throughout society in relation to the complex concept of gender. Breaking down the wall of preconceived gender stereotypes—as to how each should act, talk and dress— has progressed in the last ten years with social movements, such as Women’s Self-Help Movements, that primarily focus on the idea that gender roles emerge from the society in which one is engulfed in. Though these primarily focusing on women, movements bring to light how men do not have to stick to their “assigned” role in today’s world. It focuses on attributing vulnerable and emotional traits to all people rather than a specific gender.
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Sugars, Soy, & Artificial NUTRITION FACTS: A GUIDE TO READING LABELS In the most recent health movement of our generation, it may seem like every brand is making a conscientious effort to opt for organic, gluten-free, dairy-free, sugar-free, soy-free or nut-free options. What is next—air-free? Distorted claims on packaging and misleading advertising can lead you to believe you are consuming products that are seemingly “healthy” when they are not.
HIDDEN SUGARS
SOY PRODUCTS:
Regardless of a product’s claim to have “no added sugars,” it can still contain natural sugars.
Soy sauce is to sushi what peanut butter is to jelly. However, the controversy regarding soy products might make you want to reconsider excess soy consumption.
WHY IT MATTERS: Sugar packs in extra calories, or “empty calories,” from which you gain no nutritional value or satisfaction. After a day of empty calorie consumption and blood sugar highs and lows, you will look towards other unhealthy foods for fulfillment, which could lead to weight gain. A diet high in sugar will put you at risk for heart disease, type 2 diabetes, weight gain, obesity and, worst of all, hanger.
WHAT TO AVOID: Cane syrup, agave nectar, palm sugar, rice syrup, brown rice syrup, corn sweetener, high-fructose corn syrup, dextrose, fructose, maltose, lactose, sucrose, malt syrup, cane crystals and evaporated cane juice.
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WHY IT MATTERS: Over 90 percent of soy produced in the U.S. is genetically modified and may contain traces of the herbicide “Roundup” — which is associated with toxic health issues such as cancer and other hormonal dysfunctions.
WHAT TO AVOID: Refined sources of soy are also high in omega-6 fatty acids, which can lead to inflammation and multifold health issues. Soy protein, soybean oil, soy protein isolate, soy lecithin, soy bran, soy flour, bean curd, hydrolyzed soy protein, miso, HVP, TVP, tempeh, natto, okara, tamari and yuba.
Flavors...
OH MY!
ARTIFICIAL COLORING:
PRESERVATIVES:
The line between “natural” and “artificial” can be ambiguous when it comes to ingredients. It is truly just the source of chemicals that distinguish the two.
Preservatives may prevent spoilage and contamination, but are these shelf life enhancers destroying our health too?
WHY IT MATTERS: In terms of flavor, you might believe that natural flavors surpass artificial flavors. However, they are nutritionally no different and one is not deemed safer than the other. On the other hand, when it comes to natural and artificial food colorings, there is an unmistakable difference. Food colors that are used in the U.S. are banned in other countries due to their alarming health complications, such as cancers, DNA damage and organ function irregularities.
WHAT TO AVOID: (Color) No. X” (e.g. Yellow No. 5)
WHY IT MATTERS: Preservatives have been linked to hyperactive behavior and can also trigger the onset of asthma symptoms, rashes, headaches and breathing problems. Food additives can also alter gutfriendly bacteria and your gut biome.
WHAT TO AVOID: BHA, BHT, benzoates, butylates, sorbates, sulfites, nitrites, nitrates, TBHQ, parabens and dioxides. The line between “natural” and “artificial” can be ambiguous when it comes to ingredients. It is truly just the source of chemicals that distinguish the two.
It is necessary to practice mindfulness of ingredients and nutritional content of food. However, that is not to say you must fully restrict our diet of foods that docontain poor ingredients. Health is not exclusive to what you put in your body, but it is comprised of mental satisfaction as well. Sometimes eating a donut, easy-mac or take-out is the best thing you can do for your health and well-being. WORDS: ZENA KASHAT PHOTOS: TOMMY MASSA
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BREAKING THE STI & STD STIGMA
LET’S GET REAL
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So you’ve been talking to someone for a while, and it’s getting to the point where you both want to get intimate. You are aware of their sexual history, and you want to ask if they’ve been tested. You can’t help but be afraid they’ll take it the wrong way, and you just don’t know how to muster up the strength to ask. We live in a society where asking your partner about being tested for sexually transmitted infections (STI) and sexually transmitted diseases (STDs), which can develop if STI’s are untreated, is more terrifying and awkward than asking about how many partners they’ve had—but it shouldn’t be! We need to be asking our partners about their history with STIs, STDs and testing, as well as telling them our own history, in order to ensure the health and safety for us all. In 2017, STDs in America reached a record high. There was a total of 2,295,739 cases ,according to the Centers for Disease Control (CDC). A study done at the University of North Carolina at Chapel Hill found that one in two sexually active people will contract an STI or STD by the age of 25. Part of the reason so many young people are contracting STIs and STDs may be because of the sex education they received while in school, or lack thereof. Only 24 of
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BREA K I N G T H E ST I G MA of the 50 U.S. states require their schools to teach sex education classes to their students. 21 of those schools are required to teach HIV education, and only 20 states require that sex ed classes must be medically, factually and
technically accurate.
The Michigan Department of Education says that “school districts are required to teach about dangerous communicable diseases, including, but not limited to, HIV/AIDS.” Sex education is not mandatory but is a choice that is left up to the school’s discretion. They also state that “instruction in HIV/AIDS and sex education must stress that abstinence from sex is a responsible and effective method of preventing unplanned or out-of-wedlock pregnancy, and that it is the only protection that is 100 percent effective against unplanned pregnancy, sexually transmitted disease and sexually transmitted HIV infection and AIDS.” Even the CDC’s first recommended way to prevent STIs and STDs is none other than abstinence. It’s no wonder so many young people are contracting STIs and STDs at a record high rate in the U.S. While abstinence is the only way to completely avoid contracting an STI or an STD, it does not mean it is the only way to educate young adults about preventing them. They’re either getting misinformation or no information at all, which also leads to a stigma around not only having sex, but asking your partner about their history with STIs or STDs.
While there is common knowledge surrounding the use of preventative materials while being sexually active, misconceptions about their effectiveness can come about. It is assumed that people who are sexually active are aware that condoms do help avoid the transmission of STIs and STDs. However, condoms do not guarantee you won’t contract one. STIs like herpes and human papillomavirus (HPV) can be contracted from any kind of sexual contact. HPV is the most common STI and can be prevented by getting vaccinated, which most people do at a young age. If you weren’t vaccinated as a child, doctors offer catchup vaccinations for young women and men aged 13 to 26.
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or awkward to talk about, it’s important that we work to break the stigma and create a conversation. It’s just as crucial to inform your partner if you have a STI or STD as it is to ask. While it’s not mandatory to do so in all states, it’s necessary to ensure your personal health and your partner’s. Getting an STI or STD is not something that should be shameful. If you think you might have a STI or STD, MSU’s Olin Health Center offers free and anonymous HIV testing and counseling as well as confidential STI screenings. Starting the conversation can be difficult, but it is necessary. After all, the only way to know if you have a STI or STD is to be tested. WORDS: JESSICA HANNA PHOTO: SARA SEYANI BEAUTY: SAKINA ABEDI & HANNAH KUTCHINSKI
BEAUTY AROUND THE WORLD BEAUTY AROUND THE WORLD BEAUTY AROUND THE WORLD
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International beauty practices are being implemented in modern American beauty routines. From the Korean 10step routine to the minimalism of French skincare, Americans now look at a variety of other countries to add to their own beauty practices. Below are traditional beauty ingredients and techniques from regions around the world that will result in healthier, more radiant skin. SOUTH ASIA Turmeric is one of the rendiest ingredients in health and wellness right now, and for good reason. This colorful root provides numerous healing benefits for both internal and external health. Used in traditional Indian and Pakistani beauty routines, turmeric is used to clear, brighten and soften the skin. Combining turmeric with other healing ingredients, such as honey,
coconut oil or yogurt, can create a mask for glowing skin. WEST AFRICA Made of cocoa pods, shea butter, coconut oil, palm tree products and plantain bark, black soap is a staple in West African countries for its wide variety of healing benefits. Black soap contains important nutrients for the skin, including vitamins A and E. It can be used to treat a variety of skin conditions like acne, discoloration and rosacea. It can also be effective for premature aging or even be used as an exfoliant for a softer and clearer tone. EAST ASIA Maybe you’ve seen or heard of jade rolling on Instagram. Time to meet its more effective cousin, gua sha. Gua sha is an ancient Chinese skin therapy method where one rubs a shaped piece of jade or quartz over their face to
improve blood circulation and tighten skin. Unlike jade rolling, which helps serums absorb better, gua sha results in firmer skin, smaller pores and a brighter complexion. SOUTH AMERICA Much of the hype surrounding roses in beauty ends at rosewater toner, however rosehip oil is a powerful testament to the plant’s versatility. Used in Chilean beauty routines, rosehip oil, which contains antioxidants, vitamins and other essential acids for the skin, can be used as a moisturizer. It is used to fade acne scars, prevent wrinkles and even skin tone. WORDS: OLIVIA RUSSELL PHOTO: EMILEE NAZARETH BEAUTY: SAKINA ABEDI & HANNAH KUTCHINSKI
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THE COSTUME COMPLEX STYLE: EMMANUAL BANGURA & MAYA ROBERTS WORDS: MOLLY HARMON PHOTOS: NICOLE MA BEAUTY: DIANNE AVILA
Many of pop culture’s iconic looks erupt from the creative minds of motion picture costume designers. We wanted to dive into this creative space with this shoot that showcases looks inspired by the movie “Mad Max”. The movie’s magnificent costume designs inspired this shoot. The chains and utility-inspired designs, created by Jenny Beavan in the most recent production of the cult classic, practically scream “dystopian gang of badasses.” Without its iconic costume designs, the film wouldn’t be as memorable as it is today.
ABOVE DESIGNS STYLED & DESIGNED BY: MIKAYLA FRICK VIM Magazine
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Some of Hollywood’s most admired costume designers, including Edith Head, Orry Kelly and Deborah Lynn Scott, leave lasting impressions on their audiences. These visionaries, among countless oth-
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er costume designers for blockbuster films, create a visual reality of the lives of the beloved characters on screen. Besides the fact that Audrey Hepburn played Holly Golightly in Breakfast at Tiffany’s, would the
public regard the film as highly as they do without the memorable black dress, Jackie-O sunglasses and string of pearls? Holly’s other quirky, fun outfits also contribute to the movie’s aesthetic.
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Outside the fashion realm, these talented individuals often go unnoticed by the public’s majority. Although Jenny Beaven won an Academy Award for “Best Costume Design” for Mad Max: Fury Road and an endless list of other awards for her craftsmanship in costume design, she and other costume designers deserve more public praise than they receive. But perhaps that comes with the title—appreciation by those who appreciate the craft. In that sense, the applause is much more gratifying.
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S T E A M P U N K S T E A M P U N K STEAMPUNK
PHOTO: KAITLIN GRANT BEAUTY: SAKINA ABEDI & HANNAH KUTCHINSKI
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VIMSPIRATION In a world where fashion is so broad, how do we distinguish our own unique style? We sat down with our advertising, finance, public relations and events directors to find out where they draw their inspiration from in order to create their own styles.
W HITN EY HA N N A H
EVE HO L LY
WHITNEY : COADVERTISING DIRECTOR
HOLLY : DIRECTOR OF PUBLIC RELATIONS Fashion to me is a way of expressing yourself. It’s a way of showing someone who you are without having to talk to them or about yourself. It’s a great way to make an impression and show what you want in life. My personal style is definitely more casual. I love to be comfortable—if I can be comfortable and cute, I’m going to do it. If a pair of pants is larger than my size, I’m still going to make them work. My favorite fashion icon is Kendall Jenner, even if that’s cliche. She is always put together, but she’s always so casual. I base almost all my everyday looks off of her.
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Fashion is a way to express yourself in a way that words can’t. In fashion, you’re able to immerse yourself through decades of trends and make them your own. You can always find older trends and make them relevant to today. I’m all about great, simple pieces that you can mix and match or throwing in a pop of color or pattern. I love the classic Audrey Hepburn look. It was so clean, chic and timeless. I also find a lot of inspiration from my mom. Growing up, my mom had the most amazing style. I still play dress up in her closet whenever I’m home. The one thing I really loved about her style was the fact that she never cared about what anyone else thought. She taught me to be confident in whatever I choose to put on because that’s what really shines through and makes an outfit work.
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EVE : CO-ADVERTISING DIRECTOR I love fashion because I feel like it gives you the opportunity to express yourself and display your personality. Growing up with two sisters and an amazing mom, I definitely got a lot of my personal style inspiration
from them. My mom wears the cutest blazers and pant suits—she was actually my inspiration for my outfit today. My sisters definitely both have their own distinct styles as well. While we all are very different, our fashion choices bleed into each other and we’re all constantly stealing each others clothes. When I went to my first VIM meeting, I was immediately impressed but also a little intimidated with how trendy everyone was. Now, at all of the meetings, and launch events, I love seeing what everyone comes up with to wear. Since joining VIM, I feel like my style has evolved and been influenced by a lot of the other directors and members. The style is generally very casual on campus, but if you step into a VIM meeting you’ll find everyone is so put together and on trend.
MORGAN : DIRECTOR OF EVENTS I like to label my personal style as ‘Je ne sais pas’, which is ‘I don’t know’ in French. I don’t like to put a label on my style, but I definitely pull a lot of inspiration from the French culture. Fashion to me is really an extension of your identity. It’s how you present yourself to the world. It’s one thing about yourself that you have control over, and you can just go and change it and it’s not that big of a deal. You can change it to fit your mood, what you’re currently going through and certain occasions. I love switching it up. I don’t really like to follow one specific thing; I like changing it up whenever I feel like it. WORDS: KARINA LLOYD & SYDNEY PITYNSKI PHOTO: JENNA DICLEMENTE A
HANNAH : FINANCE DIRECTOR I would describe my personal style as very plain. Even though it is casual and laid back, I’d say the more simple the style, the more opportunities you have to add more creativity to your outfit with accessories. I dress up a simple outfit with a more out-there bag or item of jewelry, and that tends to tie the whole outfit together. I look to people like Arielle Charnas for fashion inspiration because she really inspires me to step out of my comfort zone. I personally don’t dress for anyone. I dress for myself, and when I take those risks to step out of my comfort zone with my outfit, I feel like I stand out a little more—even though I’m someone who tends not want to have all the attention on me.
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In a world of innovation, technology has become a prominent method that individuals use to access information, communicate and express themselves. Within this new era, social influencers have taken control of markets all over the world. Personal identity has been transformed into a career and serves as a large influence for many audiences. Influencers stand as role models, public figures and often times advocates for change. Influencer marketing has become a prevalent resource for millennial engagement on social issues, trends and fashion.
INFLUENCING THE INDUSTRY INFLUENCING THE INDUSTRY WORDS: KENDYL KEYES & BELEN MARTINEZ STYLE: MONIQUE ROSS, KENDYL KEYES, & BELEN MARTINEZ PHOTO: MORGAN ACKERMAN BEAUTY: MELISSA NICHOLS
For many, it’s about more than personal image — many figures have made a career from their position as an influencer. social media platforms, such as Facebook, Instagram, Snapchat and YouTube, are spaces influencers use to create and maintain their platform in order to share their content with the world. In terms of fashion, social influencers impact the industry with the latest trends, styles and ideas from their own personal lives — some of which are even sponsored by designer companies. Vloggers on YouTube and profiles on Instagram are able to promote and advocate for certain brands, aiding designers in reaching new audiences and investors. Today, social influencers are captivating their audiences by posting about the latest trends on their social media accounts. Social media is open to the general public, but it takes a lot of work to be a successful influencer. In the grand scheme of things, only a select few are successfully generating 58 VIM Magazine
a consistent audience. In the past, front row seats at fashion week were reserved for editors and movie stars, but today they are saved for Instagram influencers. Just this year, designers invited Instagram influencers to sit front and center at Fashion Week, allowing them to immediately broadcast the collection. Designers style influencers in their clothes, and influencers wear these looks to spread new trends. Influencer advertising is
changing the fashion industry, and it’s just getting started. Professionally, social influencers have created a market full of prosperity. The influencers begin with creating feeds that exemplify their personal interests. These interests include fashion, health and fitness, lifestyle, travel and design. As their number of followers increases, so does the awareness of their personal brands and
all social influencers have to ask themselves why they are choosing a certain path, why is it important to them and why it should be important to other people. Once this ground has been established, the brand can begin to be crafted. There are a lot of aspects that go into to the construction period — style, voice andtechnique. These all play large roles in determining how they’re viewed from the public eye. Everyone is looking to see what makes their brand different from the rest. Once they have established themselves and what they stand for, people begin to follow the influencer for who they are behind the brand. businesses. Soon enough, established businesses begin searching for spokespersons to promote their company’s products and reach out to influencers. This is mutually beneficial to both sides and helps social influencers make their brands profitable. Businesses pay for influencers to be seen wearing their clothing or using their products. When influencers advertise the product in their own trendy way, followers find inspiration and want to purchase what they’re seeing. Companies offer benefits to influencers, such as receiving compensation and being treated to gifts and getaways, as long as they consistently show the world what they’re using, wearing and experiencing.
what their “personal brand” is going to be? There is an abundance of options when it comes to this field. Some influencers are more fashion-forward, while others want to share their unique styles. Some want to share their fitness routines to help and inspire others. Even if their brands are different,
The age of the influencer is nowhere near the end. As technology advances, career opportunities in social media become endless. Because of this, influencers have the chance that few do — to create, empower and connect with millions.
The influencer market is worth 2 billion dollars and expected to reach 10 billion by 2020. Who wouldn’t want to call this their career? The most difficult part of all comes down to starting — how do they determine VIM Magazine 59
WORDS: ALINA ZHURAVEL
Have you ever had a jobrelated question that has been on your mind, but you didn’t know who to ask or where to go? Well, we have the solution! We interviewed MSU’s Interim Executive Director of Career Services and Director of Employer Relations and Professional Transitions for Communication Arts and Sciences Karen Hansen to get the inside scoop on all the questions that students didn’t even know they had. Q: What is the best way to learn about the culture of a company? Michigan State University has the largest number of living alumni in the entire world out of any other institution. Usually, you can find someone that has worked or is working in an organization that you’re considering. You can ask them for an informational interview. You should be prepared with the specific questions that you would ask them. Also, Handshake has a new feature where students can put in feedback about their work experience. There are over 400 schools across the country that are utilizing Handshake, so that is a great tool. Q: Should you print your resume on special paper? (Thicker, colored, scented i.e. Legally Blonde) I talk to recruiters about this, and generally, paper does not matter. Every once in a while, I will hear a recruiter say, “I kind of like it when it is on a heavier or colorful piece of paper.” For the most part, they say that it does not matter. They just 60 VIM Magazine
want students to make sure it is a clean copy and that the experiences are easily able to be seen. Q: How do you negotiate a salary? For example, if you are not happy with the starting salary of $39,000, you can say, “Based on my skills and experience, and based on my research, I found that someone in a similar type of a situation would usually have a salary that is closer to $44,000.” You should be ready to bring up the specific skills and experiences that you believe qualify you for the larger salary. Then, the employer may say, “Well, unfortunately, this salary is not negotiable,” or they might say, “Well, we will think about it and come back to you.” But you do not just ask, “Is this negotiable?” You would make sure you have a reason for suggesting why it would be negotiable based on your skills, experience and research. If they say they can raise the salary, then that is great. If they cannot raise the salary, you can say, “I’m flattered for the opportunity but, unfortunately, I’ve gone through my budget and I truly cannot be below this amount.” If you still need some time to think about it, you can say, “You know what, let me see if I can rework my budget. Would it be possible to have 48 hours to think about it?” You can also ask about opportunities to advance within the company. Either way, make sure you always end on a good note. Q: In order to negotiate, how would you know what the normal range of salary or
benefits would be a specific position? You can go to Glassdoor and check. You can also go to the career services office. 80 percent of Michigan State University graduates actually respond to a survey that we send out that tells us where they are working and what their salary is. Therefore, we have an idea of certain ranges for jobs in different parts of the country. Also, there is a new feature on Handshake where students are putting in information with regards to jobs and internships that they have had so that other students can get a handle on what is the norm for certain types of jobs. Q: What should you negotiate when you are offered a job? Salary, vacation days, benefits and sometimes even your hours can be negotiated. However, in a lot of entrylevel jobs, these components are not up for negotiation. I think it is good to always be aware of what your options but might be. If it is your first job and someone offers you a position, it is important to know ahead of time what the normal range of salary might be for that same position. ”Career Services offers several workshops and opportunities to meet with experts like Karin when you want to discuss career goals and opportunities, prep for interviews or just gain more insight on the process of getting a job. Furthermore, to find jobs and internships, sign up for Handshake to learn about career and internship opportunities at msu. joinhandshake.com.
COFFEE DRIVING THE COMMUNITY PROVIDING A PLATFORM FOR ARTISTS AND MUSICIANS TO COME TOGETHER, BLUE OWL IS UNIFYING THE COMMUNITY ONE CUP OF COFFEE AT A TIME.
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From open mic nights to artistic ambiance and community-focus, Blue Owl Coffee CEO Nick Berry continues to advocate for his unique cafe. This time he’s opening a brand new location in downtown East Lansing. Blue Owl Coffee began in the heart of REO Town in Lansing, thanks to Nick Berry and his team, Rich Whitman, Adam Klein and investors, Washington Avenue Advisors. The REO Town location has made a large impact on the Lansing area. The space is largely defined by its community driven focus. Through their
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efforts of hosting local artists showcasing their work to local musicians performing their material, Blue Owl has opened a door for creatives to feel at home. In addition to creating a space for budding artists, Blue Owl has grown in popularity from its unique menu that features pastries and a wide variety of distinct coffee and tea beverages. They even serve up a variety of coffee cocktails that aren’t typically offered at usual cafés. After seeing the success and impact following the opening of their first shop, the Blue
Owl team knew that expansion would require a creative community. Berry had the perfect plan to ensure their vision would be achieved. When Blue Owl looked to expand their business, they knew that the community had to come first. Prior to the purchase of their new location, the team conducted extensive research on the East Lansing area to ensure that their space would be unique to its customers and the city itself. “It has to be something built by the neighborhood itself,” Berry said. “We wanted to find the
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connection and need for a space that they can make their own and their home, not tied to the University or government, but simply a space for people to start creating.�
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WORDS: KATIE KALASS & CH ARLOTTE BEERS PHOTOS: TOMMY MASSA
Berry orchestrated his research by getting on his bike and going around campus to speak with students and community members about the kind of coffee shop they’d like to see in the heart of East Lansing. Berry also works as an Uber driver, and through speaking with passengers, he realized how crucial a space was for students. Blue Owl looks to not only help define the community but also be a space where people can define it for themselves.
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