VIM MSU's Fall 2020 Issue

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FALL 2020

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AD

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IN THIS ISSUE FASHION 7 12 23 36 45 55

WHIMSICAL ISOLATION MANNEQUINS IN THE MUESUM IMMERSED IN FASHION FASHION IN THE WORKPLACE MONET & MESH POLAROIDS

CREATIVE 21 LUMINESCENCE 50 MOVING FABRIC

CREATIVE BEAUTY 15 39

FUNKY FLORALS HEAVENLY BODIES

HEALTH & BEAUTY 17 33 41 53

MODERN HORTICULTURE ACIDS, BUT MAKE IT SKINCARE IMPLICIT BIAS IN HEALTHCARE ANXIETY

LIFESTYLE 19 31 47

OFF THE BEATEN PATH STREETWEAR STATUS EYES ON YOU

COLLABORATION 25

MSU’S TRENDUSTRY 3 VIM


EDITORS-IN-CHIEF Alaina Agnello & Eve Voci ASSISTANT TO THE EDITORS-IN-CHIEF Bryn Feeley ART DIRECTORS Lauren Johnson & Maddie Stoy EDITING DIRECTORS Bianca Bucholtz & Lucas Polack CREATIVE DIRECTOR Maria Vitale ASSISTANT CREATIVE DIRECTOR Kathryn Remy FASHION DIRECTORS Savannah Adler, Haley Poag & Baraka Macharia LIFESTYLE DIRECTORS Hunter Gadwell & Claire Ryan HEALTH & BEAUTY DIRECTORS Steffany Kim & Maxine Osorio ASSISTANT HEALTH & BEAUTY DIRECTOR Violet Wesenberg CREATIVE BEAUTY DIRECTOR Olivia Simone EVENTS DIRECTORS Hallie Tsui & Justin Zhang ASSISTANT EVENTS DIRECTOR Anoushka Ravindran MARKETING DIRECTORS Courtney Monge & Alaina Warburton ASSISTANT MARKETING DIRECTOR Alexia Saucedo PUBLIC RELATIONS DIRECTORS Ri’an Jackson & Brianna Olszewski ASSISTANT PUBLIC RELATIONS DIRECTOR Sarah Peltz SOCIAL MEDIA DIRECTORS Mckenna Cameron & Patricia Udeozor-Nweke ADVERTISING DIRECTORS Bella Jacks & Emma Rafferty PHOTOGRAPHY DIRECTORS Emma Dowd & Nicole Ma DEVELOPMENT DIRECTOR Maisie Kern ASSISTANT DEVELOPMENT DIRECTOR Olivia Phaneuf CASTING DIRECTORS Brianna Elizalde & Tori Tullio FASHION RELATIONS DIRECTORS Ally Iverson & Lilly Soble ASSISTANT FASHION RELATIONS DIRECTORS Kennedy Goudeseune & Shree Mysore FILM DIRECTOR Sara Seryani ASSISTANT FILM DIRECTORS Malia Athanasiou & Sydney Mireles GRAPHIC DESIGN DIRECTORS Mary Beth Flores & Hope Ann Flores BLOG DIRECTORS Kayla Donaldson & Sarah Rabaut BOARD OF DIVERSITY AND INCLUSION Demetria Bias, Riz Hatton, Rahmya Trewern, Judith Vazquez & Renna Yang UX DIRECTORS Catherine Davis & Nehareka Singh ART TEAM Anaija Johnson, Gabrielle McKeever & Lauren Slawin EDITING TEAM Lia Bergin, Lauren Gudeman, Lacie Kunselman & Ashley Zhou CREATIVE TEAM Kate Blaszkiewicz & Jared Osborne FASHION STYLISTS Grace Campbell, Tyler Grimm, Marta Vaitkaitis, Julia Wallace & Anna Webber FASHION WRITERS Nicole Glyn, Kseniya Lukiy, Isabella Schincariol Anna Traver & Kayce Wright LIFESTYLE TEAM Michael Casey, Cameryn Cass, Kari Eickholdt, Celine Kerik, Madison Moran & Lucy VanRegenmorter

HEALTH & BEAUTY TEAM Inna Espinoza, Tori Gardocki, Natahlia Grinenko, Navya Kalia, Lena Kim, Nana Krah, Jessie Senatore & Chloe West CREATIVE BEAUTY TEAM Evelyn Campau, Megan Hemstreet, Olivia Makela, Mackenzie Stoy, Ava Taconelli & Ovya Venkat EVENTS TEAM Thea Brunn, Julia Chenault, Caitlyn Cieslik & Michaela Moore MARKETING TEAM Marley Jenks, Rachael Nemic, Olivia O’Connell, Sarah Oesterling, Riya Patel, Alexa Reder, Kathryn Resseguie & Julia Tatone PUBLIC RELATIONS TEAM Izzie Adelson, Callyn Birchmeier, Alli Boris, Sophia Bruno, Kaitlyn Keele, Anna Nokku & Erin O’Brien, Lauryn Love SOCIAL MEDIA TEAM Genna Bellestri, Franchesca Fachou, Riley Howell, Chloe Marcou, Jenna Taylor, Ellie VanDyke & Lauren Veldboom ADVERTISING TEAM Avery Graf, Isha Jaffer, Liv Keller, Gabrielle Morton, Kyle Pond, Bella Rallis, Shelby Zeigler & Belle Zelazny PRINT PHOTOGRAPHERS Amanda Bearden, Jilly Felton, Julia Lobello, Alec Plymale, Lauren Snyder & Sage VanAlstine ASSISTANT PHOTOGRAPHERS Alec Gerstenberger, Rachel Hitchcock, Celia Lochkos, George Pham & Karina Stankowski DEVELOPMENT TEAM Grace Salloum & Emma Wallace CASTING TEAM Ashley Ayers, Alexia Fabyan, Serena Senawi & Boi Vuong FASHION RELATIONS TEAM Margot Baer, Euni Baik, Maddy Eischer & Puja Modi FILM TEAM John Hart, Isaiah Johns, Deon Nevins & Sarah Zube GRAPHIC DESIGN TEAM Grace Bohlen, Claire Brown, Lexi Ciagne, Courtney Cibor & Emily Maze BLOG TEAM Kweku Achenie, Afrah Alamery, Grace Dobie, Jenna Malinowski, Chloë Redeye & Alyeea Turner UX TEAM Sam Abele, Elena Bulthuis, Judy Effendi, Chase Maples, Phoebe Peterson, Haley Sinclair, Vik Vedapudi & La Min Way FOUNDERS Kerry Chereskin, Lauren Christopherson & Julie Christopherson

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Letter from the Editors. This semester brought students and staff a unique set of challenges. Online classes, an uncertain social climate and a record number of covid cases are just a few. Despite these setbacks, the pandemic forced students to think more creatively than ever and find different ways to embrace the new environment. In particular, we would like to recognize the resilience our staff displayed throughout the semester. Even with members located across the globe, they never questioned if we would be able to publish a Fall ‘20 magazine. Instead, they asked how we were going to publish the Fall ‘20 magazine. Together, we worked through navigating new technologies to stay in touch from a distance. We used Zoom for meetings and implemented other apps to make communication easier, such as Groupme, Slack and Trello. Our teams also worked together to learn more about Adobe Photoshop and create unique spreads in our magazine while following the restrictions COVID-19 offered. As well as using new technologies, we established new protocols to ensure the safety of our models and members at photoshoots. Our annual casting call was moved online and prospective models sent in applications from

home. Photoshoots for the magazine were all held outside, and less than 10 people attended each shoot. Editors took the body temperatures of everyone on set. We also instructed members on set to stand at least 6 feet apart and wear masks at all times, including models between shots. Given that models sometimes had to be within a six-foot distance of each other, we asked them to complete a Model Safety form before shoots. This form explained to our stylists and photographers how comfortable models were posing with one another before the shoot started. We also required makeup artists to wear face shields along with their masks while doing models’ makeup. While our rules were not perfect from the start, our members embraced them and helped us adapt them as needed. Aside from added challenges, the pandemic also brought a unique set of opportunities to our members. Members were able to attend various workshops led by our directors via Zoom. In normal years, our members do not get as many opportunities to connect with directors. Also, we were able to host a virtual networking trip featuring professionals from around the

PHOTO: KARINA NOELLE STANKOWSKI

country. Members met with professionals from Target, the York Project, Adidas and more. Outside of VIM, our members were able to participate in the Vogue Forces of Fashion summit, a networking opportunity we did not have in previous years when Vogue held the event in-person in New York City. Thank you to our staff and members for embracing the new restrictions this semester required and taking advantage of the opportunities the virtual formats offered to us. We are grateful for the time you have all put in to make this semester a success. And to all of our readers, we are proud to show you the hard work and creativity of our staff in the Fall ‘20 edition of VIM Magazine.

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Fashion - Whimsical Isolation

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Fashion - Whimsical Isolation

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Fashion - Whimsical Isolation

STYLE: MARIA VITALE, HALEY POAG & BARAKA MACHARIA WORDS: BARAKA MACHARIA PHOTO: ISAIAH JOHNS GLAM: OLIVIA SIMONE & MEGAN HEMSTREET 8 VIM


trousers, the collection was informed by the theoretical idea of not making clothes. Although Anderson’s illusory approach is not unprecedented, his work is an excellent example of fashion’s capacity to transcend ordinary modes of existence.

The pandemic and the consequential emotional distress has made the desire to put on an outfit or even change clothes seem pointless altogether. Whether one finds themselves wearing the same pants and T-shirt everyday or rotating seamlessly between the clothes they wore to bed or class, it might be worth resisting those instincts and getting dressed. For the past four years, society has been able to mitigate the pervasive global and national turmoil through meaningful distractions. Going to the movies, seeing friends and throwing parties: these things which made living spontaneous are no longer options for distracting ourselves for the foreseeable future. Amidst the current pandemic’s disarray, getting dressed offers a great sense of escape from the monotony of daily life. Fashion has always been disconnected from reality. Many of the most soughtafter fashion items are not practical but rather small tokens of status, selfexpression and aspirations. However, the magic of fashion lies in a designer’s ability to channel an abstract thought, outward inspiration and subliminal meaning into wearable work. Throughout history, a handful of designers reference the disconnection

between fashion and reality to let the minds of their audience wonder. In the 1930s, Elsa Schiaparelli founded her eponymous label in Paris. Though her name is no longer recognized within the fashion zeitgeist, throughout history, Schiaparelli is often regarded as a trailblazer who blurred the lines between art and fashion. With her designs worn by societal elites, Schiaparelli was highly connected through intellectual circles and frequently collaborated with surrealist artist Salvador Dalí. Dalí’s “Lobster Telephone” inspired one of Schiaparelli’s most notable absurd and graphic works, the “Lobster” dress, a silk organza dress with a giant pink lobster printed on the side. Elsa Schiaparelli passed away in 1973, but even after her death, her influence over the fashion industry lives on through British designer Jonathan Anderson. Known for his visionary designs, Anderson has explored several themes that disregarded conventional fashion since starting his label JW Anderson in 2008. For the designer’s Spring/Summer 2016 collection as creative director of Spanish luxury house Loewe, Anderson delivered wearable yet experimental pieces. With pheasant-printed tops and fuzzy angora sweaters worn with plastic plants and crumpled transparent

As the world has grown to be more practical than playful, the fashion industry has followed suit. In the 1990s and early 2000s, fashion shows evoked escapist feelings through otherworldly experiences. For Dior’s Fall 2005 collection, designer John Galliano transported spectators to a dreamlike Edwardian garden. Everything from the black horse-drawn carriages to the poofy gowns were constructed to serve a purpose within the world Galliano created. It was a theater. It was escapism—creating a parallel fantasy world upon which the concerns of fashion barely affect reality. Today, the escapism and imaginative designs of the past appear to be on a downward trend. Abstract construction has been traded for clickbait attire with outrageous price tags. Even in established houses like Dior, current creative director Maria Grazia Chiuri has positioned the house in stark contrast from her predecessors’ whimsical designs to somber and uniform-like merch. Like the world, the landscape of fashion is undoubtedly changing. While at home, many have grown accustomed to muted hues and layered-up looks. Some days, it’s hard to get up, take a shower and change into something other than loungewear. Although fashion thrives off exclusivity, not accessibility, anyone can find inspiration from the world of fashion. Try changing things up with bright, vivid shades and eye-catching silhouettes—be it larger-than-life ruffles or slouchy tailoring. All of this can uplift the somberest of moods and let people escape from the current reality.

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Fashion - Whimsical Isolation

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Mannequins in the Museum

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The many marvels of Italy are enamoring to the majority of modern curiosity seekers. The architecture, the art, the fashion, the food and everything in between all continue to inspire creatives around the world today. In the 15th century, following the lead of Donatello, creative geniuses like Michelangelo and Leonardo da Vinci pioneered the marvelous era known as the Renaissance. Curated from marble and stone, every statue and sculpture they designed not only showcased their creativity, but cemented a moment in time for all of history. While Italy’s artists have gifted great statues and other forms of art to the world for several centuries, it wasn’t until 1921 that Italian designer Guccio Gucci blessed the world with yet another modern marvel of Italy — Gucci. This iconic fashion label rules the runway and dominates fashion week each year with one-of-a-kind clothing and concepts that never fail to get people talking. Creating garments with leather or silk to create 12 VIM

patterns and styles that are often recognizably onbrand, Gucci has put their clothing on a pedestal in the eyes of Italy and around the world. The absolutely awe-inspiring art of sculpture requires vast knowledge of the human anatomy, as does fashion and the art of creating clothing. Like creating a statue, designing clothes requires extreme attention to detail and an accurate understanding of the human body to ensure clothing fits a person in a flattering yet interesting way. To showcase the clothes expected to be worn by people across the world, mannequins are dressed to share a designer’s work in a way that mimics the statues that reside in the most prestigious museums. While they choose to share their art in different forms, artists like Donatello or Alessandro Michele, the current creative designer for Gucci, have both preserved moments of history through their creations. Both classic art and fashion continue to spark curiosity into the minds of the masses and preserve moments in time that have made an impact on history.


Fashion - Mannequins in the Museum

STYLE: JULIA WALLACE WORDS: NICOLE GLYNN PHOTO: SAGE VANALSTINE GLAM: OLIVIA SIMONE & MEGAN HEMSTREET

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Creative Beauty - Funky Florals

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Funky

FLORALS

PHOTO : JULIA LOBELLA GLAM : OLIVIA SIMONE STYLE: HALEY POAG, SAVANNAH ADLER, BARAKA MACHARIA & MARIA VITALE

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Health & Beauty - Modern Agriculture

Modern Horticulture

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There is no doubt members of this generation are more inclined to be conscious consumers. People are increasingly finding ways to act responsibly and choose carefully when purchasing products. Whether it is food, clothing or health needs, consumers are exploring more options to shop ethically. There are many reasons to become a conscious consumer; some may do it to ensure they are giving money to companies that align with their personal values, while others do it to improve the quality of their purchases. Nevertheless, the revolt against mass production and consumption is of rising importance, specifically in the world of produce. Hydroponics Hydroponics is a new and popular form of garden cultivation, otherwise known as horticulture. In addition to solving many field-farming concerns, hydroponics also exceeds efficiency goals in agriculture. It is unique in its ability to be completely done indoors without soil. Even though the process relies on water, Pure Greens Arizona, LLC states that hydroponic systems use 90% less water than traditional farming because the system is constantly being controlled and recirculated. And despite growing indoors, hydroponics have a 30-50% faster growth rate than produce traditionally grown in soil because the plants don’t need to spread their

roots to search for nutrients. Instead, the water and nutrients are delivered directly to them. A lack of surrounding weeds is another reason why plants in a hydroponic system exceed traditional growth rates. Since a hydroponic setup requires little space, there is no room for other disruptive plantlife to grow. In essence, one can expect continuous growth and development among their plants when building a hydroponic system at home. How it works There are a variety of hydroponic systems used around the world today. Though some are more sophisticated than others, they all have the same needs. First, every system requires a reliable irrigation system that can easily be refilled and reached by plants. The plants also need an artificial light that mimics the energy needed for photosynthesis to occur, and there should be a stable surface for each crop to grow individually. Lastly, one can’t grow plants without the seeds of the desired produce. Common choices include strawberries, lettuce, cucumbers and peppers. By controlling the procedure, there isn’t much room to mess up. Instead, it provides an opportunity to be a more self-reliant consumer. With the efficiency that comes from growing hydroponics, it will soon revolutionize the farming process

around the world. Becoming a Loyal Local In order to continually have Earth as a resource, it must be taken care of. For those who are not ready to partake in hydroponics or other types of horticulture at home, there is still an effective alternative, starting with the concept of being a “loyal local.” Simply buying your products from local producers and contributors can make a substantial difference on one’s environmental footprint. Buying and consuming locally grown produce is better for the environment for various reasons. Buying locally minimizes the miles food travels, reducing the carbon footprint while also keeping the food fresh. It also means that consumers are helping prevent big developers from taking over land, transforming it and potentially harming wildlife in the area. One also supports the local workforce when buying locally. Transitioning to conscious consumption does not have to be as complicated as it sounds. Shopping locally or creating a home-horticulture system are just two simple ways to begin. Regardless of one’s course of action, taking small steps to be a more conscious consumer actively contribute to the restoration of life and wellness on Earth.

WORDS: MAXINE OSORIO PHOTO: ALEC GERSTENBERGER

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OFF THE

BEATEN PATH From the first cry out of the womb, many parents have pre-planned a life for their child; a life of love, immense happiness and success. Children are enrolled in school at the age of five and continue through their academic years, aiming to get good grades so they can attend a university of their choice. All of this is in hopes that they will land a dream job that pays enough to prove the hard work and dedication was worth it.

A gap year can be an opportunity to save money while working full time, gaining experience through internships, immersing oneself in various cultures through travel or joining a world organization to promote healthy change. Regardless of what the gap year looks like, these experiences can encourage personal growth. Gap years can change one’s outlook on life or fulfill one’s desired role in the world.

This is what has been taught for years, and few have dared to stray from the norm. For many, not going to college may feel like falling behind. And choosing a different path could mean missing out on the opportunities they may have at college during the so-called “best four years of their life.” Not to mention, many don’t have the time and money to take the chance of following the road less traveled, and more importantly, no one wants to deviate from that road to only find failure or a dead end.

Some of us break the life path that was pre-determined at birth, full of uncertain adventures and possible financial burdens, while others have worked hard to overcome factors that initially prevented college from being part of that plan. No matter the gap in distance or time, many have found themselves straying from what they saw as a fractured path, creating a new path of life designed perfectly for them.

In recent years, some have chosen to take a step back to evaluate this “plan,” often deciding it’s not for them. While school and internships may sound great, it’s not what they want in the prime of their lives, leading them to choose a new plan: a gap year. Before considering the positives that may come from taking a gap year, the “gap” must first be defined. According to the American Gap Year Association, students transitioning primarily from high school to career or post-secondary education take “a semester or year of experiential learning in order to deepen one’s practical, professional and personal awareness.”

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While many are attracted to the daring aspect of taking a gap year, others are content with the plans they’ve made, and that’s completely okay. Every path comes with its own set of challenges, and no one’s path will look identical. Go into each new stage of your life with excitement and appreciation for new beginnings, but be modest with your expectations. Whatever you may choose, take the time to reflect on your options, no matter how untraditional they may be. See which will bring you to the ultimate destination of selffulfillment and bliss.


WORDS: KARI EICKHOLDT AND CELINE KERIK PHOTO: EMMA DOWD GLAM: AVA TACONELLI 19 VIM STYLIST: CAMERYN CASS




Cover Shoot - Light Reflection

PHOTO: EMMA DOWD STYLE: MARIA VITALE & KATHRYN REMY GLAM: MACKENZIE STOY 22 VIM


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MSU’S TRENDUSTRY 24 VIM

What Is TRENDUSTRY? Trendustry, founded in 2016, is the first Black fashion-based organization at Michigan State University. We believe that everyone has their own unique way of conveying a message and that no one should be afraid to show their own passion. We firmly support diversity and inclusivity, welcoming all who show an interest in being a part of our organization. Our motto, “Be PROUD and be BOLD,” helps us to stand in our creativity, allowing us to set trends and push the envelope of fashion. What Does TRENDUSTRY Do? Throughout each semester we host an array of events centered around pop culture. Given that fashion is represented in various facets of life, we understand the importance of showcasing all

forms of fashion. Trendustry is most commonly known for our annual Fashion Shows. However, due to the global pandemic, we were unable to produce our show last year. Despite this minor setback, we’ve continued to be creative and focused on showcasing fashion in other forms. These forms can be seen through our photoshoots and other fashion related content which can be


found on our Instagram page and website. How Do You Join TRENDUSTRY? First and foremost, Trendustry is an all-inclusive, nondiscriminatory organization. We accept all who are interested in joining. General admission members and models are always welcomed; experience in fashion does not matter. Feel free to join us on all forms of social media at “msutrendustry” or on our website www. trendustryfashion.com for updates. TRENDUSTRY PRIDE! Trendustry is not just an organization on campus, it’s a brand. We pride ourselves on individuality, acceptance, friendship and authenticity, amongst other qualities. Members thrive off creativity and embrace the idea of standing out. We understand that being different can be a catalyst for trendsetting. Our greatest accomplishment is staying true to our mission and creating a platform for others to showcase their creativity and passion for fashion. Here on campus, we represent fashion and pop culture, which has been heavily influenced by Black culture. It is through these components that we have become Trendustry.

WORDS: DONALD STEWART PHOTOS: BIANCA AKANI

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IMMERSED IN

FASHION Fashion. From bright colors and intricate patterns to dark somber silhouettes, fashion can be sexy, artistic and everything in between. From admiring the clothes to fantasizing about living life similar to the models who wear them, for many, fashion is a way of life. However, when we think of the fashion industry, it’s not often that we look deeper into the pictures on the page and fully understand the harsh realities that unfold behind the scenes. For anyone that dreams of being a part of the fashion world, it may quickly become apparent how cutthroat the industry really is. It’s an intimidating environment where one hears “no” much more than they hear “yes.” One is often met with toxic standards of beauty and the challenge of keeping up with who has done what while gauging public response. It is far too easy to lose sight of who you are and

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what you really want. In an environment where brands like Chanel, Dior and Louis Vuitton can put their label on anything and it suddenly becomes fashion, someone entering the industry may feel like it is a competition that they will never win. While it is easy to feel suffocated by the elitism within the fashion world, for many, it is hard to imagine a world without it. Fashion can be used to not only reflect who we are, but who we want to be. Designer Ralph Lauren once said, “I do not design clothes. I design dreams.” For many designers, the fashion industry gives them the opportunity to pursue their passion. Despite the intimidation the industry exudes, this passion behind so many creations is what makes being a part of the fashion industry worth it. Creators are given a platform to get their ideas out into the world. Through the work they


STYLE: ANNA WEBBER WORDS: ISABELLA SCHINCARIOL PHOTO: AMANDA BEARDEN & DEON NEVINS GLAM: OVYA VENKAT

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present to the world, designers can work towards breaking down gender stereotypes and fashion barriers. When someone chooses to put something on, they may pick a clothing item that allows them to say what they stand for and what they have gone through without having to speak. Fashion can be used to empower people and allow them to make statements through the clothes they wear. Working in this field can be intimidating, but it makes the taste of success so much sweeter. Fashion is constantly evolving and allows people to enter a larger conversation through an industry that has the ability to change how society views itself. And when enough designers enter into the fashion world with a shared desire for change, something beautiful can happen. Now more than ever, we are seeing strides made to make the industry more diverse and inclusive. While there still is so much work to do in fixing the toxicity of the fashion world, the opportunity to contribute to that effort makes it all the more enticing. For many designers, having the power to help people express themselves or share an impactful message through their clothes, makes the hurdles the industry throws at them not only bearable, but surmountable. 28 VIM


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STREETWEAR

STATUS

WORDS: HUNTER GADWELL AND MICHAEL CASEY PHOTO: RACHEL HITCHCOCK

We wear it to class, the grocery store and tailgates. We see it on rappers, models and reality show stars. It’s innovative, expressive and quite frankly, cool. It’s everywhere—a powerful force that has beat the test of time. It’s streetwear. While the origin of streetwear is still up for debate, it’s 30 VIM

believed to have gained mainstream popularity in California in the early 1980s. The social scene was dominated by skateboarders and surfers, influenced by the growing popularity of hiphop music, who longed for a style that expressed their individuality. Surfer Shawn Stüssy had an idea that, despite it’s simplicity, would

act as the catalyst to a fashion revolution. He began printing T-shirts with his surfboard’s logo in graffiti style and sold them from the back of his car. The shirts were limited in quantity, but there was no lack of people vying to get their hands on them. What started in a trunk ended in showrooms spanning from New York City to Paris. And


thus, streetwear was born. This increasingly popular style made young Americans want to immerse themselves in a culture of social rebellion, or at least look like they did. Streetwear has transformed beyond just a fashion style and into an evergrowing market. Popular streetwear brands, like Supreme, ​Stüssy and Bape were able to accomplish their heightened success through the specific marketing tactics of limited stock and collaborations with celebrities. Brands carry out their limited stock tactic by releasing a clothing “drop,” in which they decide a designated day and time when the brand makes their products available for purchase. This allows brands to build up the “hype” through social media and advertisements for a one and only chance to purchase their products. Streetwear brands’ large presence on social media matched with

the collaborations between popular celebrities and designers—such as Kanye West and Adidas, Off-White and Nike and Travis Scott and Jordan—instantly increases the demand from consumers. The streetwear culture is increasing exponentially every year. According to Hypebeast S&P of the PWC Network, the sales from the global streetwear market alone make up for 10% of all clothing and shoe purchases worldwide, checking in at approximately

$185 billion in sales. One of the more famous streetwear resale companies emerged just 90 miles east of Michigan State University in Detroit, Michigan: StockX. StockX sells streetwear sneakers, clothing and collectibles and is currently partnered with Eminem. Four guys from Detroit were able to transform their love of streetwear into a billion dollar business. Streetwear is everywhere, from Los Angeles to East Lansing. As we evolve, it evolves with us. Transformative in nature, streetwear isn’t going away anytime soon.

“ Streetwear is everywhere, from Los Angeles to East Lansing ”

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WORDS: NATAHLIA GRINENKO PHOTO: EMMA DOWD GLAM: OVYA VENKAT & MEGAN HEMSTREET

Health & Beauty - Acid

ACIDS, BUT MAKE IT SKINCARE.

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Many people’s first thoughts of the word acid may be of psychedelic acids or an ingredient in a seventh grade science project, so it may be tough to see how acids fit into the realm of skincare. While the word “acid” may be scary based on prior connotations, it shouldn’t stop one from making it a part of their daily skincare routine. Acids are a wide variety of safe chemicals that work to improve the composition of the skin. Acids can be used for many skincare troubles such as dryness, acne and surface texture. Depending on the desired effect, a different type of acid or a combination of a few may be used. It is important to find the correct acid for the targeted skin concern, which can be difficult with such complex names. However, with research and easy-to-follow guides like the one below, one can find the appropriate acid for their skincare routine. Hyaluronic Acid This acid is one of the more familiar names in the skincare industry. While it is commonly known for antiaging, people of all ages can use this for hydration. Unlike some moisturizers that contain unnecessary fragrances or ingredients, hyaluronic acid is a simple hydrating solution.. Individuals who suffer from acne often avoid moisturizing, however, dryness can lead to more acne. Hyaluronic acid could be the perfect solution as

moisture is key in fighting both acne and aging. Alpha Hydroxyl Acid Otherwise known as AHA, this acid is helpful in exfoliation and improving skin texture. While exfoliation typically involves scrubbing skin with gritty wash, this is a different type of exfoliation. With a consistency just thicker than water, the chemicals peel away surface skin cells to reveal smooth, regenerated skin. Some common forms of AHAs include glycolic acid, a stronger and fast acting acid, and lactic acid, which is more suitable for sensitive skin. With any form of AHA, it’s important to spot test them on a small part of skin before use as they may have have negative reactions on some people. Popular AHA products are Sunday Riley Good Genes and The Ordinary AHA 30% + BHA 2% Peeling Solution.

of penetrating the skin. While AHAs clear out surface-level dead skin cells, salicylic acid is able to go deeper to unclog pores instead of just exfoliating. A popular salicylic product is Murad Clarifying Water Gel, which also includes hyaluronic acid. While they can sound intimidating, acids can be an important part of one’s skincare routine. We encourage you to dive deeper into the world of acids to figure out which is right for your skin.

Salicylic Acid Unlike those previously mentioned, salicylic acid is specifically used to fight acne. Salicylic acid is oilsoluble which makes it more capable

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Health & Beauty - Acid

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FASHION in the workplace STYLE: SAVANNAH ADLER & BARAKA MACHARIA, HALEY POAG WORDS: KAYCE WRIGHT PHOTO: ALEC PLYMALE GLAM: MACKENZIE STOY

Students are never sure of the correct attire when preparing for interviews, internships and other positions. But one thing they do know is that the norms and styles of the workplace are evolving— and they are in control of where that goes. As Generation Z begins to enter the workforce, we are seeing how our new generation influences workplace fashion and how trends are significantly changing in terms of dress code. Since millennials have entered the working world, fashion has transformed from business professional to business casual. They steered clear of the typical work attire norms, substituting their simple black pumps for sneakers. Jeans are now an acceptable replacement for slacks. Blazers do not have to fit but can be worn oversized. All of these slight changes made to fashion in the workplace over the past decade have paved the way for Generation Z to express themselves and feel comfortable in the office. This generation grew up in a world where information is at our fingertips, and creativity is encouraged. People have the opportunity to easily access fashion inspiration on the internet and incorporate that into their style. In the past, workplace dress codes have required

tailored clothing, closed-toed shoes, collared shirts and more. With many working from home due to COVID, professionals are not expected to wear suits to work anymore. Looking professional has a different ring to it, as a combination of styles are relevant in work-from-home or office fashion today. A mix of athleisure and business casual has become very prevalent in many employee’s wardrobes. It is a new take on the “Skype interview” style, as one should be able to feel comfortable and reflect their personal style while working. Pairing a blazer with one’s favorite lounge shorts should not be frowned upon but encouraged. Generation Z will consistently dress this way, and it will play a large role in going back to work, whenever that may be. Despite where people are working, they will continue to discover new styles and forms of fashion. Regardless of what Generation Z will be wearing, this will not correlate with professionalism. Creative expression does not mean anything less professional; work just doesn’t need to be done in a pencil skirt. This generation has proved that sweats work just as well as slacks, and they will watch this style continue to evolve with generations and decades to follow.

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heavenly bodies

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On Jupiter, it rains diamonds. On Neptune, there are supersonic winds. On Earth, there is life. Although they are all a part of our universe, each corner of the solar system is unique. Much like the solar system, all humans are unique. We are all part of the human existence, but we each live individual lives, have our

own experiences, and share our own stories. “Heavenly Bodies� is a depiction of how we are all intertwined into the same system, but we also have our own unique stories to share. It is important to celebrate and embrace our differences and recognize that they help

us all be a part of the same world. Here, each member of our Creative Beauty team has worked together to create a unique look for themselves to wear that coincides with the looks of the other members. These looks are inspired by the parts of the solar system.

PHOTO: GEORGE PHAM GLAM: MEGAN HEMSTREET, MACKENZIE STOY, OLIVIA SIMONE, OVYA VENKAT, AVA TACONELLI, 39 VIM EVELYN CAMPAU


Implicit Bias In Healthcare

Health & Beauty - Racial Disparities

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WORDS BY: STEFFANY KIM PHOTO: LAUREN SNYDER GLAM: OVYA VENKAT


As humans, it’s in our nature to judge the things that surround us. It is a natural instinct designed to protect us from harm and even help develop who we are as people. We make unconscious choices at least a hundred times a day. For instance, when looking at your inner circle of friends, everyone may look very similar to you, though you might not have noticed it before. Or your past partners may carry similar features and you think to yourself, “that’s just my type.” However, there comes a point where these unconscious decisions and biases can harm those around you and your opinion of them. According to Ohio State University, the term “implicit bias” refers to the attitudes or stereotypes that affect our understanding, actions and decisions in an unconscious manner. These biases harbor deep within one’s subconscious and are often difficult to pinpoint when looking at them from your personal perspective. Particularly within the healthcare system, implicit bias is a serious issue that targets marginalized communities. It is important to remember that every patient may have a different experience simply based on their identities. When discussing specific identities and experiences, it is important to recognize the unconscious biases faced against the Black community within the healthcare systems. In regards to the Black community, a debunked and harmful belief within healthcare is that Black patients are incapable of feeling pain, or feel less pain when compared to other races. This deception dates back to the 19th century, when racist research done on enslaved African Americans cemented false ideas, such as Black people have thicker skin and fewer nerve endings. These unfounded claims continue to harm Black patients within modern healthcare. A 2016 survey conducted by the University of West Virginia

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found that half of the medical students surveyed still believed these ideas today. These ongoing racist beliefs and disparities in treatment for Black patients represent a challenge for 21st century medicine. In 2019, New York health regulators opened an investigation against UnitedHealth Group after researchers found an algorithm that led to a lower quality of care for Black patients. The algorithm signaled to medical providers that Black patients’ care would cost less which equated their illnesses to not being as serious as the patients deemed it to be. According to ProPublica, the United States holds the highest maternal mortality rate in the developed world. On average, Black women in the United States are three to four times more likely to die during childbirth when compared to white women. A likely factor within this statistic is that white healthcare professionals are less likely to believe Black women when they express concerns about their health. It is important to note that all doctors are humans with their own identities, experiences and biases. However, they hold immense responsibility when making decisions with vital consequences for their patients. While these implicit 42 VIM

biases and medical stereotypes are ingrained into mindsets, with the right education and a commitment to unlearning one’s own racial prejudices, we can move towards combating these harmful biases as a whole. This issue of bias within the United States healthcare system is complex and stems from the systemic oppression that has existed for hundreds of years. But change is needed and it begins with representation and diversity. Being able to have more doctors of color could improve the experience of patients of color, as doctors and patients are able to share the same experiences with one another. Another step is education and bias training. It is important to remember that implicit biases are malleable. Although they can last a lifetime, one’s thoughts and beliefs can change. It is important to educate yourself on where biases may exist around you and work towards correcting the racial stereotypes within the healthcare system that harm the lives of people of color.


Claude Monet Fashion - Monet Mesh

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As the face of the Impressionist movement, Claude Monet enchanted the late 19th century with his many paintings of blooming gardens and lucent waters. Holding nature as his muse, many of Monet’s paintings were inspired by real environments. It was at his home garden in Giverny, France where Monet produced his most notable series titled “Water Lilies,” which consisted of approximately 250 oil paintings of varying color and composition. His signature short, layered strokes created pastel landscapes that have earned their rightful place in museums around the world, including many in Monet’s native home of France. Translating the allure of Monet’s art into contemporary fashion, South Korean designer Minju Kim pioneered a unique movement with her signature drape. Since starting her namesake brand in 2015, Kim has won several fashion awards and was recently crowned the winner of Netflix’s reality competition “Next in Fashion.” Composed of voluminous silhouettes and opulent patterns, Kim’s feminine designs play with floral motifs, ruffled hems and sheer accents. Her ability to manipulate fabric through design allows her to create ensembles that are both delicate and structured. Despite the contrast between Monet’s antiquated art style and Kim’s modern approach to fashion, the resulting coalescence can only be described as 44 VIM

ethereal. Imagine stepping into a Monet painting, the soft grass beneath your heels laces up your ankles with each pace as the high afternoon sun pours over you. Pastel cotton and silks make themselves at home amongst the surrounding garden, while their loose silhouettes hang off the body and billow in the wind. Mesh fabrics play like shadows on the skin, exposing it to the warm sun. Sunlit cheekbones reflect the glow that seems to gloss over everything. Who said a look can’t be worth a thousand words?


MONET & MESH

STYLE: MARTA VAITKAITIS WORDS: KSENIYA LUKIY PHOTO: JILLY FELTON GLAM: OLIVIA SIMONE & MEGAN HEMSTREET EDITING: MARIA VITALE

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Eyes on You Who is Generation Z? Independent. Diverse. Motivated. Competitive. Tech-Savvy. Just a few words to describe what makes up the powerful generation known as Gen Z. Born after the year 1996, Gen Z is a generation of social activists demanding their voices be heard. The group was raised in a world of unrest, with many only toddlers on 9/11 and young, impressionable children during the Great Recession of 2008. These historical events have likely impacted their families in large ways, which has in turn shaped Gen Z’s worldview. They grew up with the internet at their fingertips and are comfortable using technology for research, work and play. Being witness 46 VIM

to the birth of Big Tech, smartphones, and social media has also shaped this generation’s worldview— with Snapchat, TikTok, and Instagram being favorites among the group. Gen Z is More Diverse

“Gen Z represents the leading edge of the country’s changing racial and ethnic makeup” (Pew Research Center 2020) and is the most diverse generation yet. This group is more likely to care about diversity, inclusion and representation. For Gen Z, representation goes beyond race. This generation, sometimes coined as “social justice warriors,” are standing up for feminism, LGBTQ+ rights, people with disabilities, survivors of sexual violence and more. Everyone deserves a seat at the table—and Gen Z believes

in amplifying those voices.

Gen Z is Well-Educated This generation is also on track to be the “besteducated” yet. Gen Z’ers are “less likely to drop out of high school and more likely to be enrolled in college” (Pew Research Center 2020). When entering the workforce, some describe Gen Z as more “cautious” and “practical” than previous generations, despite the economy improving since 2008 (Newsweek 2019). Job stability and work-life balance are high-ranking career goals. Gen Z Has Spending Power Gen Z’s spending power is over $140 billion (Business Insider 2020) and will continue to grow as the


from their parents and guardians. Corporations around the world understand the importance of attracting Gen Z; brands have invested millions of research dollars in hopes of retaining the group as current or future customers. Unlike previous generations, consumers can now interact with brands 24/7 via mobile phones and tablets. Customers are no longer reliant on TV commercials and can instead do their own research on the brands they plan to support. Gucci saw a drastic increase in Gen Z sales after employing more inclusive advertisements and collaborations, partnering with relevant icons, and showing transparency in the company’s sustainability initiatives (Business Insider 2020). Gen Z Speaks Out In recent years, social media has left room for what is known as “Cancel Culture.” The dictionary defines the term as “the popular practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive” (dictionary.com). Uses of Cancel Culture can include unfollowing, unsubscribing or publicly


announcing a distaste for a business, brand, group or person. Typically, celebrities, influencers and large companies have been called out on systemic issues like racism, sexism or homophobia—however, this does not mean the everyday person has been exempt. Cancel Culture is often used to call out brands and businesses promoting fake activism or greenwashing (or in some cases, both!). Fake activism, otherwise known as performative activism, is the action of promoting a cause “to increase one’s social capital rather than because of one’s devotion to [that] cause.” A company posting support for Black Lives while simultaneously hiding behind accusations of racist leadership and policies is an example of fake activism. Greenwashing includes the use of misleading marketing and advertising tactics to

make consumers believe a company is doing more to protect the environment than it actually is. In a way, greenwashing could be considered a term under the umbrella category that is fake activism. Using vague, non-specific language (like sustainable or eco-friendly) and making claims without proof are just a few of the many signs of greenwashing; looking for third-party certifications before making a purchase is a good place to start when shopping for ethical and sustainable products. Gen Z has a vested interest in solving timely issues, like racism and climate change, and does not stand with brands faking their support. This group is known for authenticity—they are supporting purpose-driven companies and ethical causes. In summary, Gen Z has their eyes on you.


Cover Shoot - Moving Fabric

PHOTO: CELIA LOCHKOS STYLE: MARIA VITALE & KATHRYN REMY GLAM: EVELYN CAMPAU

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Health & Beauty - Anxiety

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WORDS: VIOLET WESENBERG AND NANA KRAH PHOTO: KARINA STANKOWSKI GLAM: OLIVIA MAKELA


Life changes rapidly, especially now. No one’s 2020 turned out the way it was planned, and everyone has had to adapt to this new normal. This year has proven to be a whirlwind of chaos with COVID-19 destroying the foundations that many people’s lives were built on. In the early months of the year, everyone expected quarantine to last two or three weeks, assuming they would return back to their normally sanctioned lives soon afterwards. Evidently, this was not the case. As campuses and dorms began shutting down, students had to return back to their hometowns and families. Although some were excited to spend time at home, not everyone found this as comforting. For many students, being on campus gives them a sense of community, whether that be due to their friends, jobs or extracurricular activities. COVID-19 took that away from them. Having to go home and social distance caused an increase in mental health issues as many felt disconnected from their everyday sense of being. “It’s hard to feel like yourself when you have to compromise the things you love doing,” said Selina V., a student at Michigan State University. “I always felt anxious because I never knew when I would be able to get back to normal and live how I used to.” With a complete loss of control, it’s hardly surprising that people began to experience a heightened sense of anxiety. These are unparalleled times; not only are people’s lives essentially put on hold, but many opportunities have been taken away. And what’s more, people are having to stay away from friends and family rather than seeking them for support. “It was the worst time of my life,” said Maggie L., a student at Michigan State University. “I discovered how much I hate being alone.” Coming to terms with the fact that you

have to be comfortable with yourself is no easy task. An abundance of time to reflect on who you are can get overwhelming. There might be certain aspects of yourself you intentionally neglect for fear of finding something you’d rather keep buried. With all the changes and mental strains brought by COVID-19, many people are forced to discover new sides of themselves, whether that be in a physical, emotional or spiritual way.

been hard for everyone. Remember your mental health is a priority and deserves to be treated as such.

In taking the time to learn more about themselves, many discovered new passions and hobbies to focus on and help alleviate their anxiety during the pandemic. This ability to focus on oneself and their passions for a moment, rather than constantly consuming social media and news outlets for the latest update, became a crucial part in protecting one’s mental

health during quarantine. While it is definitely important to stay well-educated and up to date on worldly issues, it is also important to take some time away and just focus on yourself. Honing in too much on the hardships of this world can lead to a lot of pain and spiraling. Allow yourself to take a step back and experience happiness from time to time in order to protect your mental health. The world has changed entirely, and this year has

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‘70s Polaroid 54 VIM


WORDS: ANNA TRAVER

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PHOTO: NICOLE MA

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When picturing the 1970s, one might imagine disco, flared pants and long hair. It was an iconic era in a variety of ways, but especially when talking about fashion. Many of the trends born in this era can be found making their comeback today. Patterns, patterns and more patterns were all the rage in the ‘70s. This is one of the most significant differences between fashion then and now. While today we see a more simplistic, 56 VIM

monochromatic style, back then, patterns and mismatching prints were in. Many were seen rocking mixed patterns, including floral prints, notably worn and popularized by Olivia Newton-John. Similarly to the mismatched look, in the ‘70s, Corduroy was everything - pants, shirts, dresses, you name it. Being as comfortable as it is trendy, this vintage aesthetic has made its name in the modern fashion industry. Alongside this popular

fabric, the ‘70s popularized both solid-colored and plaid sweater vests, also seen making their way back into style. Often layered over collared button-ups or long sleeve shirts, many modern celebrities such as Harry Styles, can be seen wearing this trendy look. The ‘70s aesthetic is vintage meets hippie meets Stevie Nicks. A timeless era for fashion, it has been the source of style inspiration for many years and many more to come.


General Members MEGAN ANDERSON SUMAIYA ASGHAR NATALIA BABAJAN BELLA BAIN CAROLINE BARATTA ALEXA BARTLETT LILLIAN BECKMEYER JENNIFER BLOCH ALENA BLUMBERG RILEY BRENNAN ELLA BRODEUR SOPHIE CANNADAY OLIVIA CANNELLA CATHRINE CASABIANCA LILY CHAMPINE OLIVIA CRANMORE MARYCLAIRE DIAMOND NIKOLINA DJOLJEVIC EVIE DUGAN DANNI ELLMAN SAFIYA FAREED CAITLIN FARRAND EMILY FITZGERALD

ALECIA GORTSEMA JACKIE GROSECLOSE MYA HARRIS ALLY HORNUNG LAUREN HOLE MAGGIE JOHNSON CASSIE JONES PATRICK KATOC RACHEL KENT RISHABH KHEDKAR EMILY KOMER NATALIE KRAEMER SIERRA LAW MEGAN LEAR KELSEY LESTER JUDY LIN LAINE LORD KATHLEEN MAHONEY EMILY MARKHAM EMMA MARTELL LILY MORELOCK ROSALIE MOYNIHAN ZOE MILLER

CASSIE NORTH ANGIE PETTERSON SAMMY PIETRINFERNO STEPHANIE REID CHARDONNAY RICHARDSON ALEXIS RILLEMA HALEY ROBINS GRACE SACIMAN ALAYNA SEABERG ANISHA SETHI PARI SHAH AMORIE SMITH PAYTON STEARNS KALEY STEINER MADISON STODDARD RIANA SURATI RILEY WARD CYRIN WATSON EVA WEBBER SHAYLA WEDGLE HOPE WINSLOW KAMMY YEDOR

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