TYRE_Supplier_Jun_2012

choose a supplier China tyre brands introduction

Your supplier’s margin

Off 10% Payment terms in Tyre business OA payment introduction

4 Brand story Tyre Suppler Magazine

6 The Tyre Map

Vincent El T: 0086 631 5922055 F: 0086 631 5961377

8 New Products

E: sale5@lake-sea.com

SUV Radial Tyre coming in June

10 Winter tyre pricelist China Largest Winter tyre Base

12 Your supplier’s margin From 1,000 to 10,000

14 China tyre brands introduction Haida

Next VOL(2) Payment terms in Tyre business OA payment introduction

Tyre Supplier —Who we are A magazine for importers, distributers and all other tyre dealers, aim to more understanding between us.

Advisement free of charge, and you can send me the article by email.

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SALE 10%

TBR

PCR 165/65R13 82T $22

315/80R22.5 $235

175/70R13 82T $24

11R22.5

UHP

OTR 23.5R25

$200

205/40ZR17 $34

$1500

235/35ZR24 $100

750/65R25 $2300

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Brand Story

—VIPAL & LongMarch

V

ipal, the biggest retreading company in Brazil, today cooperate with LongMarch Tyre. When Vipal choose a brand, Cinderella story happens.

Vipal bought each container form Doublecoin, Aeolus, Westlake, Triangle, Chengshan, Linglong and many other Chinese branded tyre. On one year later, Vipal found LongMarch is outstanding in mileage, heavy duty and retreading times. This brand should run over 20 Kilo metres, retreading even four time and very suitable for heavy duty highway service. Now with recommendation of Vipal, LongMarch is the best known brand in Latin-America.

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Partnership: Del-Nat/Sutong: No.1 in USA. Del-Nat Tires Distributes a complete line of products including passenger, LT/SUV, ST Trailer, commercial, medium truck, farm, lawn & garden, OTR, industrial and tubes.

Vipal: No.1 in Brazil. Grupo Vipal is comprised of Vipal Rubber, Banco Vipal, and several other associated companies, all of which are driven by product and service excellence, respect for the environment, social responsibility, and ongoing investments in technology.

Jasper Trading: Next to Zafco, No.2 in Middle-East.

Lakesea Tyre: Haha, it is me.

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The USA radiates Canada and Mid Mid--America; Latin Latin--America certificates needs; Europe and western Africa; Middle Middle--East and eastern Africa; Other parts Relatively independent.

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TY

MA

YRE

AP

The USA need LPA; Mexico now start anti-dumping; South America need all kinds of certificates; Euro need E+S March and Reach, now label; Africa People like to deal with European and Dubai dealer; India need BIS; Eastern-Europe like commission and speak no English.

Australia and New Zealand is easy to get order so the price is low.

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+

= Lakesea tyre with his Russian Clients together study and put forward A/T, M/T SUV radial tyre in June 2012, also suitable in the road.

The tyres are produced in Goodfriend Tyre factory and quality is Good-Middle.

Any one who want trial order or sample pieces could contact me, sale5@lake-sea.com

Load Index Tread Depth Inflation Outer (kg) (mm) Diameter(mm)

SIZE

PATTERN

245/70R16

Circling

1030

16

31*10.5R15

Circling

1030

16 8

Ply

Brand

775

6PR

Circling

775

6PR

Circling

What do stone rejectors look like?

Take a look at many Bridgestone radials and you’ll see small, raised platforms evenly spaced along the floor of some tread grooves. Those are the stone rejectors.

They’re small, but they play a big role in retreadability.

What’s their job?

To prevent stones from getting lodged in the grooves, then being driven through the undertread and belt layer.

The stone rejector platforms use extra rubber material to help keep stones from forcing their way through to the undertread.

What happens if stones reach the undertread?

If the stones pierce the undertread and get to the belt layer, they could harm the belts, exposing them to rust. This affects retreadability because it could easily destroy your casing.

Why are they called “rejectors”?

They’re called rejectors because that’s what they do; they help prevent stones from getting lodged in the bottom of the grooves, where they could get stuck and damage the belts.

And that’s all to prevent stone drilling?

Stone rejector platforms are just one innovation used in preventing stone drilling. To discourage stones from getting wedged in the first place, Bridgestone pays a lot of attention to the depth, shape and width of its grooves. They even consider on a case-by-case basis whether a groove wall should be sharply angled or gently rounded.

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WINTER TYRE READY FOR ICE & SNOW? PRODUCTION FROM

M A R C H T O N OV E M B E R

SIZE

SS & LI

BRAND

OEM

STUD

PATTERN

QTY/40HQ

175/70R13

82T

Haida

No

studless

HD611

1800

175/65R14

82T

Haida

No

studless

HD611

1870

185/65R14

86T

Haida

No

studless

HD611

1500

185/65R15

88T

Haida

No

studless

HD611

1200

195/65R15

91H

Haida

No

studless

HD611

1050

205/70R15

96S

Haida

No

studless

HD611

900

205/55R16

91H

Haida

No

studless

HD611

980

175/65R14

86Т

CIRCLING

Yes

studable

LS558

1870

185/65R14

86Т

CIRCLING

Yes

studable

LS558

1500

195/65R15

95Т

CIRCLING

Yes

studable

LS558

1200

205/55R16

94Н

CIRCLING

Yes

studable

LS558

1150

205/60R16

96Т

CIRCLING

Yes

studable

LS558

1050

215/65R16

98Т

CIRCLING

Yes

studable

LS558

980

82T

CIRCLING

Yes

studable

LS558

1490

185/65/R15

92T XL

CIRCLING

Yes

studable

LS558

1270

225/65R17

106T XL

CIRCLING

Yes

studable

LS558

850

175/65R14

86Т

ARCTIC

No

studable

HW501

1870

185/65R14

86Т

ARCTIC

No

studable

HW501

1500

195/70R14

95Т

ARCTIC

No

studable

HW501

1200

195/60R15

95Т

ARCTIC

No

studable

HW501

1150

195/65R15

95Т

ARCTIC

No

studable

HW501

1050

205/65R15

96Т

ARCTIC

No

studable

HW501

980

215/70R15

98Т

ARCTIC

No

studable

HW501

980

205/55R16

96Т

ARCTIC

No

studable

HW501

980

215/60R16

98Т

ARCTIC

No

studable

HW501

900

225/60R16

106T XL

ARCTIC

No

studable

HW501

850

165/70R13

82T

Doubleking

No

studless

DK558

2000

185/60R14

86T

Doubleking

No

studless

DK558

1600

195/65R15

95T

Doubleking

No

studless

DK558

1050

205/55R16

94H

Doubleking

No

studless

DK558

980

185/60R14

10

What Are Winter Tyres? 

Enhanced performance – the technology in a winter tyre means it performs

better when the temperature drops below 7° celcius



Better grip – the special compound used in a winter tyre means it remains

softer in low temperatures offering more grip, better braking, traction and handling



Greater control and safety – the tread design of a winter tyre has been spe-

cially created to offer better grip and traction in the snow



Speed rating – cold weather tyres have a lower speed rating than a summer tyre due to the compound they are made from.

Please be aware that your driving will not be compromised as even an H rated tyre has a maximum speed of 131mph Still got a query? You can e-mail at sale5@lake-sea.com.

Winter Tyre Technology So, what makes winter tyres stand out from the summer and all-season variety? do they carry on working so well in freezing conditions?

How

Those questions are not only good ones, but they are also valid and at this time of year they are also asked quite frequently by motorists who ring or email our team of experts.

Let’s take it one question at a time.

What Makes A Winter Tyre Different: A casual glance at a winter tyre will not tell you too much about it. It is black, it is round and it is fitted to a car. So far there is nothing different from the summer variety.

Look closer though and you will start to notice some innovative – and dare we say it – interesting things that help to set this tyre apart. The average tread design and depth is moulded to be deeper and more suited to dealing with the problem of snow and ice.

Down the edge of the tread block of a typical winter tyre you will see a series of small incisions in the tyre. These are called sipes and they provide the vehicle with extra traction. They manage this by creating small “bites” into the surface of the snow.

Thanks to the design, the depth of the tread and the sipes, winter tyres are also far better at displacing the snow that you are driving on. When a summer tyre drives over loose snow it is far more likely going to compact it. This then makes that section of road solid and therefore extremely slippery.

How A Winter Tyre Carries On Working In Freezing Conditions: One of the major issues with driving around on summer tyres in the winter is that once the outside temperature plummets to 7°C or less, the rubber compound of your summer tyre will begin to solidify. The rubber compound used to produce a winter tyre contains a higher percentage of natural rubber. The use of this in the compound means that it can retain its elasticity in lower temperatures.

Of course the major benefit of this is that the tread design remains supple allowing the tyre to flex itself to the contours of the road surface – therefore creating the friction that helps you to remain in control of your vehicle. Without this flexibility the friction is not there. Without the friction, you lose control and the last thing you want when driving in freezing conditions is to lose control of your vehicle.

Thanks to the rubber compound, it is safe to say that no summer tyre out there can beat a winter tyre when it comes to grip whilst driving on ice, snow or slush. On average, if a vehicle is fitted with winter tyres, it will manage to come to a complete stop on a snow covered road after 35metres, whereas a vehicle that is fitted with normal tyres will need an extra 8 metres before it comes to a stop - that is another two car lengths.

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Your Supplier’s Margin All tyre importers know themselves’ margin, but some of them is curious about how much does their supplier get. Well, usually 3%5% is the profit.

Sales in a trading company usually get their salary and 15%-20% of each order margin, while trading company sales can get 0.1% of all goods amount.

For example, PCR tyre value is 50,000$ each HQ on average, TBR 60,000$ and OTR 80,000. So the margin of a PCR FIRST quotation if around 1800$, TBR 2500$ and OTR 3000$. Their bottom limit is around 1300 for PCR, 1500TBR and 1600 OTR. The margin is base on TT payment, 30% deposit and balance against BL copy. If you pay 100% in advance, 800$ margin could be generally acceptable. But if you do LC, 300USD add.

Then how to bargain is most effective?

Most seller and buyer does not show their target price at first. So when offer is received, the buy will first shout out “it’s too expensive!” and then they check the price. And the seller will introduce about their products quality and offer some discount. Now, the importer could say it is long time and large volume, and most seller could be moved by the beautiful expecting, and offer further dis12

count. When buyer feel that is the final price, he would say they received other suppliers quotation and their price always lower than yours. (We do not trust them totally, why they waste their time on us and do not buy from another supplier?) But this way usually works, and supplier on a dilemma. When you feel the mode from the supplier email, their price should be the lowest.

But there is one way to get price beyond their limit, psychologically. When order is closed, and the buyer promised to pay, on-hold.

Now the supplier is released, right.? This is a good time to bargain for last time, but slightly, usually 1%. They could easily surrender under this situation. Then is order could be rib. No gross margin but they accept for the long-term cooperation.

How the buyers bargain?

Your price is too high.

I said your price is high.

We have no margin for this price.

Your price high out by 20%.

Now the price decrease a lot.

I am honest( O, pls, few is honest when they talk price and affairs.)

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Sichuan Haida Rubber Group Co., Ltd. Is a state-designated company for tyre R&D, marketing and production. It is the only large backbone for tyre R&D, marketing and production in Sichuan Province, and the largest base for PCR tyre and an important model for commercial vehicle in western China.

Haida persist in the core value of Customer-First, Pursuit of Excellence, People Foremost and Long-Term Benefits, in the enterprise philosophy of Market, Development and Innovation, in the enterprise spirit of Loyalty to Haida and No Failure, and in the development strategy of Focus on Radial Tyres to Improve Competitive Edge and to build a long-last Haida.

Haida Registered the brands of HAIDA, PASSAGE, TIANFU, YINLU and others. The three products of all-steel radial, steel-belted radial and bias tyres, in 15 serious and more than 600 sizes, apply to all popular vehicle models for engineering machinery, business and passenger vehicles such as heavy-duty trucks, light trucks and large buses.

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HAIDA is a recommended brand of Chinese Famous PCR tyre, while Tianfu and Passage are listed as China TOP brand and Sichuan Famous brand Respectively. All steel radial tyre cover the short distance and the long distance series, steel-velted radial tyre PCR, SUV, UHP and ST series and bias GOLDEN TIANFU, mining and agriculture series. Annual turnover in 2011 will amount to 1.6 billion yuan with 8.6 million sets of tyres comprising 7 million steel-belted radial, 0.6 million all-steel radial and one billion bias tyres.

As a provincial technical center in Sichuan, Haida has been issued the following certificates: ISO/TS16949 on quality system, ISO 14001 on environmental proctection, GBT28001 on occupational health and safety, China Compulsory Certification (CCC), DOT of the United States, ECE as well as environmental protection/noise of the European Union, INMETRO of Brazil and Soncap of Negeria.

Haida operates on the three segments of expert, OEM and replacement markets. It has exported to 120 countries and regions in the world, established stable strategic partnership eith such OEM tyre customers and automobile manufactures as Chery, Zhongxing, Dongfeng Yuan, Mianyang Huaxin, Shanxi Tongjia and Anhui Anchi, and set up healthy solid networks and channels via more than 300 mainstream distributors in 32 provinces, cities under direct control of the central government and autonomous regions.

As a diversified group, Haida also operates in tyres retreading, rubber electro-mechanics, special rubber products, logistics and other businesses. It has the sole-investment subsidiary of Chuanxiang Tongli Co., Ltd., has majority share in Sichuan Tyre and Rubber Co., Ltd. And the Tianhai Electro-Mechanical Engineering Co., Ltd., has hares in Sichuan Kalevei Technology Co., Ltd., Chuangui Tianwei Tyre Co., Ltd., Tianli Special Rubber Products Co., Ltd. And Chuanxiang Tianfa Logistics Co., Ltd. In December 2010, TBR project of Haida group, or the 2.1 million sets of TBR production line of Sichuan Kalevei Technilogy Co., Ltd., started its 600,000-set-a-year trial production in phase I technical innovation, building new engines for everlasting development of Haida Group.

Haida persist in advancement and innovation! During the 12th Five-Year period, Haida is going to set up a state-level technical center and a post-doctorate workstation. By 2015, its annual production willhave reached 30 million set of tyres including 6 million all-steel radial and 24 million steel-belted radial, with annual sales soaring to over 10 billion yuan.

15

TYRE SUPPLIER

Sponsored by Lakesea Tyre, you can call 0086 631 16 5922055 for inquiry or e-mail to sale5@lake-sea.com