2022 Vintage Packaging Guide
Table of Contents 01. INTRODUCTION 7 02. STEP 1: CREATE YOUR BRAND AND YOUR STORY 9 YOUR BRIEF 10 DESIGN INSPIRATION 12 BIRTHDAY, ANNIVERSARY OR MEMORIAM 14 PERSONAL OR GROUP EXPERIENCE 15 FAMILY AND FRIENDS 16 CORPORATE 17 03. STEP 2: DESIGN YOUR LABEL 19 YOUR LABELS 22 CLASSIC BORDEAUX 22 SQUARE 22 WRAPAROUND 23 BACK LABEL 24 DESIGN STYLES 26 CLASSIC 26 CLASSIC CONTEMPORARY 27 MODERN 28 FINISHING TOUCHES - OPTIONAL EXTRAS 30 04. STEP 3: SELECT YOUR PACKAGING OPTIONS 33 PACKAGING - INCLUDED IN YOUR BARREL PRICE 34 05. REQUIRED ACTIONS AND TIMELINE 38 2022 VINTAGE 38
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Our award-winning designers will help you to create a label as unique as your wine in three simple steps:
CREATE YOUR BRIEF
We will contact you to help guide you through the creative process.
DESIGN YOUR LABEL
You will start working on your concept with Barlow & Co.
SELECT YOUR PACKAGING
Personalise your packaging and finalise your order.
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YOUR WINE – INTRODUCTION
PACKAGING
PACKAGING YOUR WINE CREATE YOUR BRIEF YOUR BRAND & STORY CONTACT LORRAINE CARRIGAN M: +33 (0)6 26 69 03 62 E: LORRAINE@VINIVBORDEAUX.COM
So, before we begin, it’s important to think about why you chose to embrace the challenge of bottling your own wine, as doing so will help with the following stages.
Once you’ve had a think, we can have a conversation to get an idea of your direction. From here we can create a mood board to ensure that every drop of motivation winds up on both inside and outside of your bottle. When you’re happy with the brief, VINIV will pass it on to Barlow & Co and we’re on to part two. But firstly, there are also a few rules that you need to consider, even if your wine is intended for private purposes.
BRAND NAME
French anti-fraud authorities are strict about the use of names that imply a ‘sense of place’ if you are not the owner of that property. As a result, you will not be able to use words such as ‘Château’, ‘Clos’, ‘Domaine’, ‘Mas’, ‘Manoir’ or ‘Cru’ in your brand name. Given the size of the winemaking community and the importance of existing trademarks, you are unable to use names or designs that closely resemble existing commercial brands, such as the use of the name ‘Lynch’ or ‘Bages’.
APPELLATIONS
With the exception of Grand Vin de Bordeaux’, anti-fraud authorities refuse to allow the mention of any of the appellations in which your vineyards are originally located because your wine is a blend of fruit from various appellations. Subsequently, your wine will be classified as AOP (Appellation d’Origine Protégée) Bordeaux.
10 Your brief
The inspiration for embarking on your winemaking journey is as exclusive as your wine, and this same inspiration will form the narrative that will determine the name of your wine and the label design.
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Design inspiration
There is a reason why designers use mood boards for inspiration. What are the emotions that you would like to evoke with your label?
PAINTINGS
DRAWINGS / ILLUSTRATIONS
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YOUR
PLACE
CRESTS / LOGOS
13 LABEL
MEMORY / NARRATIVE
HOBBY PASHION
Birthday, anniversary or memoriam
To celebrate a birth, to commemorate the passing of a loved one, or toast a life lived together.
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Personal or group experience
Exploring a love for wine, trying something new or a conversation piece in your home.
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Family and friends
Sharing a memory or place, an inside joke or a nickname, or just to say thanks for being there.
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Corporate
A company anniversary, a successful year, a gift for a colleague, client or business partner
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PACKAGING YOUR WINE DESIGN YOUR LABEL YOUR DESIGN CONTACT BARLOW & CO M: +44 (0)20 8996 1797 E: VINIV@BARLOWANDCO.UK
Create your label with an award-winning design studio
To help you to visualise your brief, design guru’s Barlow & Co. will firstly take you through a few industry rules and regulations before suggesting some design options (see below) alongside some more questions the team have put together to glean as much information from you as they can.
We anticipate that once you begin to think it through, ideas will come thick and fast and it’s inevitable that tweaks will follow.
Incidentally, if you already have a designer, we will send you the specifications for our printer along with regulatory requirements for the design on the label. Please note, you are fully liable for all copyright issues and are responsible for producing legally compliant copy/artwork.
DESIGN AMENDMENTS AND TIMINGS
Even if you’re completely happy with your design concept, you’ll be encouraged to look at it again with fresh eyes a few days later and, perhaps, make some final adjustments. You’re entitled to three rounds of amendments, but remember, you only have four weeks to complete the design process, or we might not be able to accommodate all of your design wishes, and/or additional charges may be incurred.
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Your Labels
Label Shape
Once you’ve agreed on a design, you’ll need a label format on which to put them. There are three formats to choose from, the Square and Classic options will require a back label, or you can select the all-in-one wraparound format.
Label Shape
Square Classic Bordeaux
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Label Shape CLASSIC BORDEAUX BORDEAUX 2020 APPELLATION BORDEAUX CONTRÔLÉE Produit de France XX% 75cl MIS EN BOUTEILLE POUR WINE STORY PAR VINIV À 33250 FRANCE GRAND VIN DE BORDEAUX BONNE CHANCE
CLASSIC BORDEAUX BORDEAUX 2020 APPELLATION BORDEAUX CONTRÔLÉE Produit de France XX% 75cl MIS EN BOUTEILLE POUR WINE STORY PAR VINIV À 33250 FRANCE GRAND VIN DE BORDEAUX BONNE CHANCE 8.89cm / 3.5” 13.34cm / 5.25” Label Shape SQUARE 2019
SQUARE 2019 9.17cm / 3.61” 9.17cm / 3.61”
Our designers will guide you on what will work best for your brand while abiding by specific requirements depending on the wine’s destination.
23 *BACK LABEL INCORPORATED CABERNET FRANC XX % CABERNET SAUVIGNON XX % MERLOT XX % ÉDITION LIMITÉE L V18 XXX XX% Vol. 75 cl BORDEAUX is it coincidence or serendipity that the french use the term v.o. to signify “version originale”? a bold and unique wine that perfectly showcases the deliciously ripe and beautifully balanced 2018 vintage. rare are bordeaux blends that use cabernet franc as such an important component - but if there was a year to do so, this was it. even more rare are wines that are blended between two marathons. “the best things in life are inimitable” Valerie Ong 20.98cm / 8.26” 9.16cm / 3.61”
Wraparound
Back label incorporated
Back label
EXAMPLE 1
BACK LABEL
Dates?
Short romance copy (Story)?
BACK LABEL
In its fourteen years of business, Netconcepts has been striving to be the leading company in the industry, staying true to the present yet setting our eyes
on the future. Our journey began with uncertainty but continues because of faith. Let us raise a glass to the future full of possibility!
Wine name?
Illustrative element taken from front label?
Long romance copy (Story)?
Tasting notes?
Blend incorporated into text?
When best to drink dates?
Watermark
Quote
Wine name
Les Vestiges du Jour is the debut wine by Mike Flockhart, a blend of 70% Cabernet Sauvignon, 20% Merlot and 10% Cabernet Franc from the 2020 vintage of some of the finest parcels in Bordeaux. Inspired by Katzuo Ishiguro’s stunning novel “The Remains of the Day , Les Vestiges du Jour is a tribute to devotion. Best enjoyed with close friends while discussing important matters of state or cricket, as (and long after) the sun descends
Drink 2032 - 2047.
BORDEAUX 2020
EXAMPLE 2
Dates
Short romance copy (Story)
Signature
Blend
Winemaker
EXAMPLE 3
Wine name
Illustrative element taken from front label
Long romance copy (Story)
Tasting notes
Blend incorporated into text
When best to drink dates
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OPTION 1 BORDEAUX JOE FAMILY RESERVE WE CANNOT CHOOSE OUR BROTHER, BUT WE CAN CHOOSE OUR LEGACY. LOVE, RESPECT, TRUST AND SUPPORT. L V 20XXX XX% Vol. 75 cl APPELLATION BORDEAUX CONTRÔLÉE
9.17cm / 3.61” 9.17cm / 3.61”
Watermark? Quote? Wine name?
OPTION 2 merlot XX% · cabernet sauvignon XX% · cabernet franc XX% XX% Vol. APPELLATION BORDEAUX CONTRÔLÉE BORDEAUX
2008 - 2022 Allen Qu 75 cl Édition Limitée LV20 XXX
Signature? Blend? Winemaker?
L V20 XXX XX% Vol. APPELLATION BORDEAUX CONTRÔLÉE 75 cl
OPTION 3
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Design styles
While you have a think about your label format, here are some different label styles and design ideas to help express the narrative behind your concept.
Classic
Tradition, heritage and prestige
Detailed design aesthetic
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Classic contemporary Classic but with a twist Bold, playful, colourful design cues
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Modern
Your rules, your way! Out-the-box designs and fresh typography
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Finishing touches - optional extras
SPECIAL LABEL DESIGN AND TEXTURING
Foil stamps, embossing or laser cutting are available on request. Pricing is based on your selection of bottle format, size of bottle and printing technique.
PRINTING TECHNIQUE PER BOTTLE FORMAT *
Numbering
* EG. IF THE PACKAGING SELECTION INCLUDES 75CL AND MAGNUM BOTTLES, THE RATE IS CONSIDERED TWICE.
ADDITIONAL LABELS
With every barrel of wine, you have the opportunity to create up to three unique labels. It is an ideal option if you are making your wine as a group and have more than one wine story.
OPTION PRICE PER ADDITIONAL LABEL
Additional label
2,000/ $ 2,200
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€ 100 /
Special cutting 1 € 300 / $
paper € 300 / $
(film-coating) € 400 / $
Embossing (one level) 2 € 350 / $ 420 Foil (Eg. gold or silver) 3 € 350 / $ 420 High-raised varnish 4 € 650 / $ 780
$ 120
360 Special
360 Lamination
480
€
31 3 4 1 2
high-raised varnish
Embossing
Foil (gold)
Special cutting ( + gold foil)
PACKAGING YOUR WINE SELECT YOUR PACKAGING OPTIONS YOUR CONTACT
PHAM VAN SAM
VÉRA
(0)6
M: +33
29 28 77 43 E: VERA@VINIVBORDEAUX.COM
Packaging - included in your barrel price
The price of your barrel includes high-quality bottles, corks and VINIV- branded wooden cases (12 bottles or 6 magnums). Double magnums are packed in individual wooden cases. Cardboard boxes are also available on request.
You have a choice of four different colours of capsule, but we don’t expect you to make this decision until your label is completed.
Double magnums are wax-sealed.
STANDARD BOTTLE FORMAT
288 high-quality 0.75 litre bottles.
CAPSULES
A choice of four different colours: black, red, gold or silver.
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OPTION PRICE PER BARREL Standard: 288 Standard (0.75 litre) bottles Included in barrel price Option 1: 24 Magnum (1.5l) bottles + 240 Standard (0.75l) bottles Included in barrel price Option 2: 48 Magnum (1.5l) bottles + 192 Standard (0.75l) bottles Included in barrel price
CORKS
Superior-grade natural “Grand Vin de Bordeaux” corks, with the vintage year printed on top.
WOODEN CASES OR CARDBOARD BOXES
High-quality wooden cases or cardboard boxes, with the VINIV logo printed on the side.
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PERSONALISED CORKS & WOODEN CASES **
For a one-time fee per design, you can make your wine cellar unique by printing high-quality wooden cases with your brand logo or design printed on one side.
If you produce wine in subsequent vintages and use the same artwork on your corks and wooden cases, there will be no additional charge.
€ 1,100 / $ 1,300 PER BARREL FOR BOTH PERSONALISED CORKS AND WOODEN CASE
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DOUBLE MAGNUMS **
Most people would agree that large bottle formats allow for better ageing. Our customised packaging option allows you to replace twenty-four 75cl bottles with six Double Magnum (3 litre) bottles.
6 X 3L DOUBLE MAGNUM BOTTLES
€2,000/$2,400 FOR PREMIUM AND ELITE CATEGORIES.
** THESE OPTIONAL EXTRAS ARE AVAILABLE AT NO EXTRA COST TO MEMBERS PRODUCING WINE IN THE “EXCLUSIVE” PRICE CATEGORY.
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STANDARD 0.75 Litre (19.4 oz) bottles No extra charge MAGNUM 1.5 Litre (36.7 oz) bottles No extra charge DOUBLE MAGNUM 3 Litre (101.4 oz) A B C
2022 Vintage
PACKAGING YOUR WINE SUMMARY
The key actions you need to take from this section are listed below along with their timeframes.
ACTION
CREATE YOUR BRIEF
We will contact you to help guide you through the creative process.
DESIGN YOUR LABEL
You will start working on your concept with Barlow & Co.
SELECT YOUR PACKAGING
Personalise your packaging and finalise your order.
TIMEFRAME
APR 2023 – JAN 2024
JUN 2023 – MAR 2024
DEADLINE 31 JAN 2024
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PACKAGING AND DESIGN OPTIONS – SUMMARY
BOTTLE FORMATS
Standard: 288 all Standard (0.75l) bottles
Option 1: 24 Magnum (1.5l) bottles + 240 Standard (0.75l) bottles
Option 2: 48 Magnum (1.5l) bottles + 192 Standard (0.75l) bottles
in barrel price
in barrel price
in barrel price
Option 3: 6 Double Magnums (3l) bottles + 24 Magnum (1.5l) bottles + 216 Standard (0.75l) bottles € 2,000 / $ 2,400 *
CORKS & CASES
Unbranded cork and wooden case (or cartons) Included in barrel price
Personalised cork & wooden cases (or cartons) € 1,100 / $ 1,300 *
CAPSULES
Black, red, gold or silver
LABEL DESIGN
Standard label design
design
LABEL FORMAT
Bordeaux classic, square or landscape
* EXCEPT FOR EXCLUSIVE PRICING, WHERE THIS OPTION IS
in barrel price
Note: We ask that you complete the Packaging Selection Form by 31 January 2024. We need the information by this date to guarantee your customised-option requests. Without these from you, the standard packaging options included in your barrel price will be applied.
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PRICE PER BARREL
PRICE
PER BARREL
Included
PRICE
PER BARREL
Included
Included
Included
PRICE
PER BARREL
Included
in barrel price
PRICE
Included
Special
Refer
Additional
€ 2,000/
2,200 Romance copywriting € 500 / $ 630
in barrel price Supplementary hours for label
Refer to pages 30 & 31
label design and texturing
to pages 30 & 31
label (price per label)
$
OPEN PACKAGING SELECTION FORM
INCLUDED IN YOUR BARREL PRICE.
A life explored, a story bottled