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By scanning this QR code, you will be forwarded to the Vinolok website where you can find all information about the glass closure and design options.
design magazine by vinolok Foreword New kid on the block Selection Inspirations Individuality Design options Possibilities
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foe wod We talked to Jan Štiller, the ceo of Vinolok about the trends that shape the packaging business...
Creativity is intelligence having fun. Albert Einstein
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rand owners are seeking to innovate
producer, as they introduced a unique
with increasing speed, trying to keep
numbered design for each individual
up with the ever-changing demands
bottle. Another one riding on this wave
and preferences of their customers.
is a world-famous sauce producer who
They want to make it on the market and
offered their Facebook fans a chance to
remain competitive; to do that, their
win one of a hundred personalised bottles
products need to stand out. They are
for Father’s Day. And there are many
under pressure, which can be seen from
other examples. This personalisation is
the frenetic progress in packaging design
in contrast to the large-scale nature of
as well. Current innovative technologies
mass production and is a strategy that
allow packaging design to be much more
benefits both producers and customers.
creative than ever before.
We all know that every individual is
unique, so why should mass brands ignore
The most notable trend (which,
needless to say, we are keeping a close eye
that and treat us all the same? Thanks to
on) is currently personalised packaging.
personalisation of packaging and labels
Given that digital printing for bottles and
customers feel that the producer is doing
labels is becoming more affordable and
something special for them; that they
in turn more common, there has been an
are holding something exclusive and
increase in the demand of small-volume
tailor-made. They therefore also develop a
special editions; and personalisation is now
stronger bond with the brand.
often used as a means of differentiating
the brand and attracting new customers.
happy we introduced Vinolok Design
One example of this trend is the campaign
Options programme in 2014 and it has
by one of the world’s leading soft drinks
been a tremendous success. It allows you to
producers, as they replaced their standard
customise our world-wide known unique
logo on their packaging with the option to
glass closure for any brand and purpose.
print your own name or any other word.
You can now be as creative with the closure
This project was just the start; this trend is
as you are with the bottle and the label.
becoming more popular and widespread
There are so many unique and exciting
by the minute. Many brands are now
possibilities that we decided to present
bringing out special edition packaging that
them to you in the form of a magazine
is customised for each and every client.
instead of a standard catalogue. We hope it
inspires you.
Another example is the campaign
launched by a well-known vodka
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That is why I am tremendously
Enjoy!
The new kid on the block. Wood closures are the latest addition to Vinolok
Design Options. This collection combines two amazing materials—wood and glass—so the closure becomes truly unique.
since
introducing vinolok with wooden top
the dawn of
Latin America, Asia, and Africa. How
time and from the remotest ages artists
about wooden glass frames or watches
used wood as a decoration material. North
made from various kinds of wood? We also
American Indians carved their wooden
see a trend in the packaging industry where
fish-hooks or their pipe stems just as the
more and more brands create organic or
Polynesians worked patterns on their
even bio versions of their products. For
paddles. Wood decoration combines
these customers we created the newest
a natural look and quality with user
addition to our range of Vinolok Design
friendliness. We have recently seen many
Options—glass closures with wooden tops.
producers who used to manufacture their
We call it the Woody Collection. For more
products from metal or plastic switch to
information, go to pages 18, 30 and 40.
wood. Wood has become something of
Or just call your local Vinolok distributor
a trend with producers in the United States,
to get samples.
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SEL– TI– ON
Since its launch, the Vinolok Design Options programme changed the way customers personalise their closures by opening new opportunities for unique packaging. On the following pages we present hand-picked examples that showcase how packaging personalization can help wine, spirit and oil producers to stand out.
j.dupont 01
Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.
The Boinaud Family is one of the oldest wine-growing and distilling families of Cognac. 24 generations of expertise and of “savoir-faire” ensure total mastering and respect of the Cognac Appellation requirements from the vineyard to the glass. This “savoir-faire” is the reason why this cognac is so unique.
Sparkle Collection
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russian village 02
Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.
The Sibalco company started using the Vinolok closure at the beginning of 2013. It took a very long time to select the right closure for their extra-premium brand. Once they tried Vinolok they immediately understood that this is just what the company had been looking for. Vinolok as an innovative closure is the perfect solution!
Colours Collection
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Sparkle Collection
kolkhida The Kvarelskiy Pogreb company manufactures a unique Georgian cognac called Kolkhida and exports it to Russia as well as other countries. The cognac is made from Mtsvane, Chinuri and Tsolikuri grape varieties, by the classic Champagne method of distillation and subsequent aging in oak barrels.
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Tip. There are thousands of different jewellery stones that can be inserted on top of Vinolok. They come in various colours and many shapes. Please contact the Vinolok sales team to get a sampler of the stones.
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triple seven 04
Tip. The Vinolok closure in this packaging is coated with a fine layer of real metal, giving it a true feeling of high-gloss silver. This technique can be applied to both clear and black Vinolok, as the metal is completely opaque.
The distillery with its own artesian spring
and made by combining the latest of the
guarantees the purest final product and
master distiller‘s art, Bulbash Vodka allows
reflects the ancient tradition of vodka
trace elements of its select ingredients to
distillation in Belarus. Distilled from only
reflect in this unique Belarusian spirit.
the finest grain and artesian spring water Metallic Collection
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silent pool Tip. The standard Vinolok can be tinted Transparent, Opaque and Metallic Colours. The version on this gin packaging uses transparent colour option which preserves the see-through qualities of the clear glass closure.
Unique, locally distilled gin with the flavour palette of the English Surrey Hills. Silent Pool Gin is a classic gin at heart. It is full-bodied and fresh, with depth, clarity, and above all flavour. Local naturally occurring spring water is used to create this spirit, which is made in a still, powered by hardwood grown in the local forests. The Vinolok glass closure provides a highly attractive enhancement to this brand. Incorporating both the traditional with the refreshingly individual.
Colours Collection
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z44 Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.
Z44 is a unique dry gin with an unmistakable personality of pine cones mixed with typical notes of juniper to create a unique taste. An ambassador of flavourers that combine the Alps with the Mediterranean. The dark green colour of the sealing ring enhances the unusual packaging from Italy.
Colours Collection
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la espina Tip. The wooden top comes in six different standard colours but it can also be painted with a see-through colour which keeps the structure of the wood intact. The wooden Vinolok can be finished with classic printing or foil embossing.
Wood closures are the latest addition to Vinolok Design Options. This collection combines two amazing materials—wood and glass—and here at Vinolok, we are proud to say that no other closure offers this combination of materials. This truly unique closure will make any product stand out. Wooden Vinolok gives this tequila a sleek and modern look while maintaining the heritage, quality and craftsmanship behind the spirit.
Woody Collection
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óleo
Tip. The Vinolok marketing team is happy to help customers to choose various fitting Design Options, like in this concept where they combined two Design Options—the Coloured Sealing Ring and Inserted Metal Object.
The Oleo Olive Oil packaging is based on the pot shapes in which oils used to be stored in ancient Greece. The shape is a fusion of hydria, alabastron and loutrophoros amphorae but with a modern and minimalist take which represents today’s premium category. The bottle is fitted with a clear Vinolok enhanced with a Coloured Sealing Ring which matches the colour of the olive oil in the bottle. The top of the closure features a symbol of the Sun which is inserted in the form of embossed golden metal object. This fits well with the golden metal printing on the neck of the bottle and in the logo.
Metallic Collection
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INSPI– O N One picture is worth a thousand words. So instead of talking about Vinolok Design Options we asked packaging designers to create unique sets of customised Vinoloks for each of our four main categories: Colours, Sparkle, Metallic and Woody. So next time you are looking for inspiration how to make your packaging more beautiful, remember these collections.
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Give in to a strong and barely controllable emotion. The combination of the Vinolok glass closure with black and red colours is simply striking. Whether in the form of a colour coating or as an inserted jewellery stone, these two colours create a great combination which is suitable for a brand of flavoured liquor or even chilli-flavoured vodka.
pure metal Freeze the moment and find the beauty in the chill. A clear Vinolok coated with high-gloss silver metal and enhanced by contrasting black sealing ring. Or a frosted closure with metallic ornament and blue sealing ring. Glass and metal is a simple yet very powerful combination, ideal for clear spirits usually served on ice, such as vodka or gin.
spArkle WITH
J OY
A strong feeling of great pleasure and happiness. The joy of seeing a sparkle of life. A combination of black or clear Vinolok closure with the vibrancy of bright yellow colour and the glamour of inserted crystals. This combination works great with citrus-flavoured spirits.
gO!natural A true natural beauty needs no further explanation. The purity of two natural and organic materials merged into a sophisticated closure like no other in the world. In combination with a coloured sealing ring or enhanced with printing, it creates an object of desire.
Black Vinolok Coloured Sealing Ring
Clear Vinolok Transparent Colour Coating
Clear Vinolok Metal Coating
Clear Vinolok Inserted Jewellery Stone
Clear Vinolok Metallic Colour Coating
Black Vinolok Coloured Sealing Ring
Clear Vinolok Coloured Sealing Ring
Clear Vinolok Transparent Colour Coating
Frosted Vinolok Inserted Jewellery Stone
Black Vinolok Inserted Jewellery Stone
Frosted Vinolok Coloured Sealing Ring
Clear Vinolok Metallic Colour Coating
Clear Vinolok Coloured Sealing Ring
Clear Vinolok Transparent Colour Coating
Black Vinolok Coloured Sealing Ring
Kateล ina Slezรกkovรก, the marketing director of the brand Vinolok, talks about the need to be different.
individuality S
mart product packaging is extremely
So far the most popular option are the
important nowadays. As mentioned
Coloured Sealing Rings, adopted by
in the first article, we have seen a rise
several wineries and bottled water
of personalised packaging among
producers. The 3D Metal Objects that
various bottled drinks and other packaging
are placed on the top of the closure are
categories. But this individualisation has
also a tremendous success. With the
so far focused solely on bottle design,
combination of printing, this makes a
since producers of mass-market and niche
truly unique closure that many customers
wines, spirits, water and oil have not had
keep as a souvenir. At the LuxePack 2014
many options when it comes to bottle
fair in Monaco we officially launched an
closures. Until now.
extensive range of Colour Coating options
which allow Vinolok to be tinted any
Over the last two years we have put
a lot of effort into preparing a programme
Pantone colour. Colour Coating comes in
we call Vinolok Design Options. Starting
transparent, opaque and metallic options.
with extensive research of consumer
The Transparent Colour Coating keeps the
habits performed by the leading research
transparent properties of the glass intact,
company WineIntelligence from the UK,
while the Opaque option allows exact
followed by many production tests and
and precise colour matching to a brand’s
finalised by approvals from food safety
Pantone colour.
organisations, we have created a set of
finishing techniques which can customise
coating which is available in Silver and
the design of the Vinolok closure in pretty
Gold, is also very similar. This technique
much limitless possibilities.
covers the top of the glass closure with a
For a decade of its existence, Vinolok has
fine layer of real metal, giving the closure
been recognised as one of the most reliable
a very premium feeling. Another premium
closures which comes in clear, rosĂŠ or black
Design Option is Rhinestone Cutting
colours. But as soon as we started working
where the top rim of the closure resembles
with larger spirit producers we realised this
precious stone. When it comes to jewellery
product portfolio is not flexible enough.
we cooperate with our parent company
So now we offer various design finishing
Preciosa and offer the option of inserting
techniques which can be combined
one of the many types of Jewellery Stones
together to create a truly unique closure for
on the top of the closure.
each of our customers.
Have fun with the design!
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Another Design Option, a metal
Transparent Colouring Opaque Colouring
Coloured Sealing Ring
colours T
he first customisation option plays with the colour of the closure. You can cover the clear or the black Vinolok with transparent or opaque colours. The sealing ring can also be tinted any colour. The colours can be selected from Pantone or RAL swatch book, with the exception of fluorescent colours. The Transparent Colour Coating is always applied
on a clear Vinolok as it preserves the see-through qualities of the glass. Opaque Colour Coating can be applied to both clear and black Vinolok closures.
vinolok design options
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Jewellery Stones
Sticky Crystals Rhinestone Cut
vinolok design options
sparkle S
econd collection of Vinolok Design Options lets you add various Jewellery Stones on any standard Vinolok. Through our cooperation with our parent company Preciosa we offer many types of Jewellery Stones. From little gems in the form of stickers (Sticky Crystals) to large size stones of all colours and shapes. Additional technique that allows you to
refine the Vinolok glass closure is Rhinestone Cut, whereby the head of the closure is
cut to a shape that resembles a precious stone.
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Metallic Colouring
Metal Coating Metal Ornaments
me�allic T
he third set of Vinolok Design Options lets you combine the glass closure with metals. The closure can be coated with a high-gloss silver metal or coloured with a special ink with a metallic effect. Very popular is the use of metal ornaments which are placed on top of the Vinolok closure. There are six standard types of surface finishes for
the ornaments and the shape can be virtually anything: your logo, the emblem of your company or letters and short text.
vinolok design options 39
Walnut
Oak
Mahogany
Natural
vinolok design options
woody W
ood closures are the latest addition to Vinolok Design Options. This collection combines two amazing materials - wood and glass - and here at Vinolok, we are proud to say that no other closure offers this combination of materials. This truly unique closure will make any product stand out. The wooden top comes in various colours and
can be finished with classical printing or foil embossing.
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Gold printing One colour printing
2-colour printing
final touch A
ll Vinolok closures can be enhanced using various printing techniques. From one colour to full 4-colour offset, or special Pantone or metallic colours. Printing logo, symbol or text on the Vinolok closure creates new opportunity to add value to your products. Customers love to keep Vinolok closures as unconventional souvenirs.
vinolok design options 42
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The global head of Sales at Vinolok Radan HaiblĂk shares his views on differences between various producers.
T
he demands on drink packaging
brands with a long and successful history
design have never been so high. The
are striving to come up with new flavours
globalisation of the market means it
or special editions and limited time
is necessary to stand out and beat the
offers, thus accommodating customers’
competition. There are so many different
desire for novelties while preserving
products and brands that it is becoming
high quality standards guaranteed by the
increasingly hard for end users to orient
brand’s reputation. Vinolok can also offer
themselves, which is why they are looking
exclusivity by creating small and varied
for signs to help them pick the right
special editions.
product. Large multinational corporations
as well as smaller local producers are
brands) are also on the rise. These brands
facing the challenge of attracting
used to be perceived as lower quality
customers and offering them useful
brands, but they now have a growing
information. There have been several
reputation; this is considerably aided
notable trends in this sector.
by the increasing sophistication of their
Store brands (also known as private
packaging. Before, these brands used to
One of those trends is authenticity.
cower on lower shelves in shops; now, they
Both small and large producers strive
stand side by side with established brands.
for authenticity; it is a popular notion
This can also been seen from their sales
everywhere from America to Asia. But
figures. It is estimated that store brands
the meaning differs in every case. Global
now constitute up to 20% of all sales.
producers are aiming to strengthen the
Last but not least we have the trend of
position of their brands, while smaller
being ecological. The issue of pollution and
producers want to accentuate their
saving the environment has made people
authenticity through local production,
more conscious about their shopping habits
manufacture and honest craftsmanship.
and more inclined to buy products that are
Vinolok also acknowledges authenticity
made from eco-friendly and recyclable
through its wide range of design and
materials. Glass is without doubt one of
personalisation options which attest to the
these.
exclusiveness of the product.
these trends. It must be able to present
Another widespread trend is the
Packaging must adapt to all
production of limited editions. The times
customers with correct information and
when it was enough to make the same
inspire them to buy this product. I believe
identical product over and over again are
that our innovative and elegant Vinolok
long gone. Today, even well-established
closures can be a great contribution.
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Possiiliies 45
have fun with colours
Customise your glass closure with colours. The most stylish closure in the world also became the most creative one. The new design possibilities let you create a closure that is just as unique as your product. See more at www.vinolok.cz/design