Vinolok DSN magazine 2022-23 (english)

Vinolok: Clear High top/Top printing Bottle: BRG Conica Inversa/Vetreria Etrusca

Last year we had to face a health and pandemic crisis that affected many of us not only in our professional but also in our personal lives. This year has brought additional difficulties in the form of the energy crisis and war conflicts. My perceptionis that history is repeating itself and we mustconstantly face new challenges, problems,and difficult situations. The solution lies in a realistic assessment of the situation, a creative and innovative approach and the preservation of common sense and an optimistic view of the future.

Pink is the colour of optimism, of hope. Pink is a nurturing, playful and nostalgic colour that takes us back to childhood and unbridled fun. If joy had a colour, it would be pink. Pink used in design reveals a willingness to embrace wonder and creativity, it can soften formal design and its influence can brighten dark, austere colours. The colour pink embodies all that is good in the world when guided by passion, kindness and understanding.

We have adopted this positive vibe of pink colour in Vinolok company, and we try to implement this approach in all production, technological, business and marketing processes. We offer our customers a pink solution to help them with originality and packaging solutions in this ever-growing category of pink beverages. Together, we will strive to overcome the pitfalls that the current situation presents.

Innovation. Quality. Inspiration. Experience. Ecology. Creativity. Stories. Recommendation. People. All that stand behind the Vinolok company. We are trying to push our limits further and further.

Pink is not dead, it's just a beginning.

Aleš Urbánek CEO

Vinolok: Clear Pool/Side printing Bottle: Pacho Supreme/Berlin Packaging | Bruni Glass

The growth of the rosé category shows no signs of slowing down and continued product innovation means that consumers are likely to seek out new styles of this wine as time goes on. The rosé category is also making significant inroads into premiumisation.

According to IWSR's analysis of the drinks market, sales of rosé wine grew by 118% between 2015 and 2020 and are expected to grow by almost 70% between 2020 and 2024. It can be said that rosé has become a firm part of the wine industry.

Driven by ongoing growth of rosé wine, as well as visual appeal in the glass and on social media,

the colour pink has spread its way across spirit categories. International spirits, intense flavours and indulgent dessert-like drinks are the latest beverage trends appealing to consumers.

Even tequila producers adopt the pink drink trend, using maturation in wine barrels that provides the spirit not only with colour, but with flavour too, according to IWSR report 2021.

Changing consumer appetites mean that brands need to be transparent about their ingredient provenance and production methods to show they are truly sustainably driven.

The pink trend is (still) on the rise

Why Vinolok #1

Performance Over the centuries, glass has been proven to be the best material for keeping beverages safe. Vinolok preserves the aroma, flavour, colour and freshness. Vinolok also delivers a stable environment inside the bottle, which maintains a consistent aroma and taste in each bottle.

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Why Vinolok #2

Sustainability Glass is an archetype of sustainable packaging and as such isusually the first choice for consumers who are environmentally conscious. Glass is fully recyclable and can be recycled repeatedly with no impact onquality or purity. Being fully recyclableor moving to the upcycling category is a must, and Vinolok will help you to achieve it.

Vinolok:

Vinolok: Clear Terra/Coloured sealing ring Bottle: Panama/Vetroelite

Vinolok works with all major bottle producers to ensure availability of a wide range of bottles that work with the glass closure.

Vinolok: Rosé Low top/Top printing Bottle: Audrey/Berlin Packaging | Bruni Glass

Vinolok: Clear Deco/Inner colour coating Bottle: Macao/Vetroelite

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The marketing of a wine and spirit’s packaging interfaces with the key factors of the consumer’s experience, knowledge of wines, self-confidence, and the occasion at hand to form buying decisions.

The exclusive package in which a wine or spirit is sold is also part of the brand identity and can greatly influence the perception of the beverage inside.

Vinolok makes youstand out from the(pink) crowd

Why Vinolok #3

One click to open With Vinolok, only one finger is needed to open the bottle. And just as easily, the bottle is sealed back and completely leakproof again. Open and close the bottle over and over again.

A well-designed packaging adds trust and value to the brand. Fancy, experimental, trendy –there are no limits in packaging style, especially when 64% of consumers are likely to buy a new product simply because the design attracted their attention (source: Nielsen Institute)

Vinolok: Clear Low top/Coloured sealing ring Bottle: Samtrest/Sklárny Moravia

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Why Vinolok #4

Customisation Packaging has become a key element in the marketing of every brand of wine and spirits. Each product is unique, which is why we have developed various design options for customisation of the Vinolok glass closure. Now your packaging can be as unique as your brand.

Unique. Exclusive. Inspiring. Vinolok glass closure comes in three main collections, giving you many options to choose from. Furthermore, you can create a closure as unique as your brand with the Design Options. Vinolok is the only closure that offers exceptional possibilities of customisation and makes your brand unforgettable. Premium packaging reinforces your brand identity and tells your story, and original packaging is a key part of brand consistency.

Premium

Edge

Classic

Coloured sealing ring

Zamac tumbler - Copper

Inner colour coatingtransparent

3D label

Metal sticker

Embossing

Colour coating - transparent

Top & Side printing

Jewellery stones

Gold and silver metal coating

Colour coating - metallic

Vinolok: Clear Nest/Inner colour coating Bottle: Hot Rod/Estal Packaging

Why Vinolok #5

Impression of a premium brand Many of the Vinolok customers confirm that packaging is paramount to their success. If they want to remain competitive, their products need to stand out. Vinolok gives the packaging an impression of a premium brand by combining practical functionality with the unique aesthetic appeal.

Vinolok: Clear Philos/Coloured sealing ring Bottle: Philos/Estal Packaging

Vinolok: Black Low top/Coloured sealing ring Bottle: Antares/Steklarna Hrastnik

At Vinolok, we takesustainability seriously

Glass has long been the model for sustainable beverage packaging. It can be endlessly recycled and refilled without losing its transparency, purity, or quality. This usually makes it the first choice for environmentally conscious consumers. Its full recyclability makes glass a sustainable choice that can close the consumption cycle.

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Vinolok's goal is to motivate our customers towards a circular economy through the possibility of recycling bottles together with the glass closure. Continuous improvement of production towards maximum reduction of ecological impact is our priority.

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Why Vinolok #6

Upcycling The life cycle of a Vinolok glass closure could be unlimited. Upcycling means turning a product into something useful and often beautiful, which can also be done with a glass closure and a bottle. Not only is it good for the environment, but it also creates memorable branding.

Vinolok: Clear Loft/Zamac tumblerCopper Bottle: Caraffa EOS/Vetroelite