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VIP ALEXANDRIA MAGAZINE
Dear Alexandria, welcome to the Summer issue of VIP!
Before I start, a friendly warning: this is not your typical Editor's Letter. If this is the only story you read this month, you'll definitely want to finish it to the end.
I want to start by talking about our stunning cover featuring Meshelle Armstrong, (lovingly referred to as Meshe), Laurent Perrier Champagne, DiMillo's Yacht Sales and of course, our gorgeous Old Town waterfront.
The bottom line is this, guys: VIP is all about luxury and living your best life! What is more luxurious than a guy named Captain Tim driving a brand new $2M yacht from NC -- in the middle of a wind advisory -- just to shoot our June cover? Well... maybe more crazy than luxurious, but our guests enjoying champagne and cheese for the cruise afterward weren't complaining too much! They all asked us, "How?" and "Why would they just give you a yacht?" Well, it's pretty simple. Kellie and I decided that this year is all about taking risks. When the DC Boat Show asked us to be a sponsor and we started daydreaming about a photo shoot and happy hour on a yacht, our new motto became: "The worst that can happen is they say no."
As you can see, DiMillo's Yacht Sales believed in our vision and they definitely did not say no. Shout out to this amazing company for allowing us to share one of their brand-new boats with our happy hour guests and all of you.
Everyone seems to think V.I.P. stands for "Very Important People" and maybe that was true in the beginning. But we've evolved and grown. Our big ideas keep getting bigger! Take last month's cover and bold concept by Jonathan Thorpe, for instance (behind-the-scenes shots on page 12). After that very unique photoshoot, Kellie and I decided we really needed to sit down and redefine the VIP acronym. What does VIP really mean to us and our readers? With the help of this month's cover lady, this is what we came up with: