4 Simple Steps to Creating an Effective Content Marketing Strategy
1. Who is your audience? • Developing marketing personas can get indepth, but there are a few quick ways to start researching your target audience. Study competitor case studies, read industry analyst reports, go to forums and professional online networks.
2. Where do they hang out online? • Remember, excelling at one or two channels is much better than being only partly present on a bunch of channels. Make your goal be to get this down to no more than a handful of places online.
3. What types of content do they like? • This information should come partly from doing the steps above. If you’ve determined your audience is primarily on LinkedIn, then they might like in-depth articles, whitepapers or slide decks.
4. What do they need to know, and what results do you want your content to achieve? • Chances are, you’re probably not hoping your readers will buy from you based on a single piece of content. As least I hope not. So figure out what you want your content to achieve.
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