5 Best Social Media Advertising Tips for Content Marketers
1. Improve Your Quality Score Quality Score is a metric Google uses to rate the quality and relevance of your keywords and PPC ads – and influences your cost-per-click. and high quality score is great because you'll get a higher ad impression share for the same budget at a lower cost per engagement.
2. Optimize for Engagement for Insanely Awesome SEO Google is looking at user engagement metrics (such as organic click-through rates, bounce rates, dwell time, and conversion rates) as a way, in part, to rank pages that have earned very few or no links and provide better answers to users' questions.
3. Generate Free Clicks From Paid Ads You have to pay for every user engagement (whether someone views your profile, expands your image, expands your tweet from the tweet stream, or clicks on a hashtag).
4. Score Huge Wins With Custom Audiences The very same day, Business Insider asked for permission to publish the story. So I promoted that version of the article to influencers using tailored audiences.
5. Promote Your Content On More Social Platforms Post content on Medium or LinkedIn. New content is fine, but repurposing your content is a better strategy. This will give a whole new audience a chance to discover and consume your existing content.
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