5 Digital Marketing Tips from Social Media Influencers
1. Keep Your Branding Consistent Social media influencers are all about building a brand, and they do this by developing a clear voice and look they carry across their social media platforms and websites. In the same way, your business needs to have consistent branding and messaging no matter where you are online.
2. Stay On Message
In the same way, your business needs to stay on message with the type of information you provide, the content on your website, and even the way you interact with your prospects and customers. This ties into branding – clear.
3. Nurture Your Community
Your business needs to nurture your community as well. This includes your fans and followers on social media and your current customers. Make sure you’re engaging with your audience on social media and on review sites.
4. Consistently Put Out Fresh Content
Your local business should be consistently putting out fresh content, too. Whether that’s refreshing your paid ads, posting updates on social media, or updating pieces of your website, you shouldn’t remain stagnant or you may fall behind competitors.
5. Play Around with New Ideas
As a business owner, you also have the opportunity to play around with new ideas and strategies. Think about some different ways you can market your business to new audiences, like through geofencing, email marketing, or Facebook advertising.
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