5 Expert Tips on Running Successful Influencer Marketing
Confirm your Objectives, Target Channels
You also might want to consider which channels your target audience uses. There’s little point in launching an influencer campaign on Twitter if your target audience predominately uses
Define your Target Influencers
In the past, these high-profile figures (who also come with high price tags) were obvious targets for influencer campaigns. But there is also a much larger (and more affordable) mass market of micro-influencers, these being users with
Define your budget
Depending on their size, engagement and experience, some influencers will be glad to help out with little or no reward. It always helps if you have some free products, but the more enticing the offer – both for the influencer and their
Build an Influencer list and do Your Research
When looking to build your macro or micro influencer list, a good place to start is with potential targets who are already engaging or talking about your brand. To find these users, you can use a simple but timeconsuming process of searching for your brand name,
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