5 Tips for Influencer Marketing on a Budget
1. Find Your Ideal Influencer ď Ź
Finding The Right fit for your influencer marketing strategy is the first and most important step in your influencer marketing campaign. The goal with influencer marketing is to share content in a relevant and authentic way.
2. Let Your Influencers Be Creative ď Ź
They have worked hard on building an online reputation as well as creating a certain image. Taking too much control over how they speak about your brand/product/service will make influencers come off as fake, and this won’t resonate well with their audience.
3. Choose Micro-Influencers ď Ź
This is definitely not an option for smaller companies that rely on microinfluencers to create sponsored blog posts and the like. But things may be changing. Big companies are also turning to micro-influencers now since the strategy has proven to be just as effective but at a lower cost.
4. Don’t Put All Your Eggs In One Basket ď Ź
However, doing this on your own will prove to be a huge drain on your resources. Instead, take advantage of highly helpful marketing platforms that specialize in connecting brands with social media influencers.
5. Don’t Forget the Metrics ď Ź
Metrics are an important tool in measuring your success and they can help you decide if you want to continue working with an influencer or not. Just as with social media marketing, there are many tools that can help you determine if your campaign is working.
1. Find Your Ideal Influencer