Top 5 Digital Marketing Skills Your Team Needs
1. Search Engine Optimization
The actual techniques of SEO change more frequently than pretty much anything else in digital marketing. When major search engines roll out new algorithms, which happens often enough, the entire practice of SEO can change greatly. What counted as a ranking factor one day can be gone the next.
2. Audience Development
The key to audience development is having a very firm hold on who exactly your ideal customer is. You need to know the demographic details, such as location and age range, but also their behaviors and interests. Knowing this data will help you to know where to look for your audience and how to speak to them in a way that resonates with them.
3. Content Marketing Strategy
Online users are far too busy and no longer have the attention span they once did. Highly engaging content types, such as video, can help to grab and keep their attention. Take time to really develop the story of your videos and optimize them for full discoverability.
4. Social Media Marketing
ere is a lot that can be said about social marketing. Many brands think they know social but there is so much more to it than just posting. User adoption of social has continued to expand, as have the number of platforms they are engaging with. As social media continues to grow and develop, so do the ways in which it is used.
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