How to Build a Content Marketing Strategy That Works in 5 Steps https://viralnation.com/
1. Define Your Goals Although defining your goals may sound easy, it isn’t always. You need to think about how you want content marketing to help you and what objectives you will accomplish once it’s integrated into your work schedule.
2. Investigate the Competitive Landscape You can use BuzzSumo to analyze specific posts and articles created by your rivals and industry experts. Not only will this tool tell you all about your SMM signals like shares and likes, but it will also tell you your number of links.
3. Find Out What Content Has Worked Best for You Google’s support forum typically explains everything in a step-by-step manner. So, go to Google Analytics and check which of your articles are getting the most page views:Find out which pages generate the most organic traffic. To do that, check the “Search Analytics” report in the Google Search Console.
4. Learn About Your Audience’s Interests & Needs See what your target audience is searching for in Google using a tool called Answer the Public. This tool scrapes Google’s auto suggest search queries. Audience Insights is another great source of information for getting to know your users better.
5. Create an Amplification Plan During this stage you need to deliver a detailed plan for how exactly you’re going to distribute your content and get it exposed to a broader audience. Here’s an action plan that you can use to better promote your content and, as a result, generate more traffic, attract more leads, and increase your sales.
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