Social Media Strategy and Planning Essentials – Strategy and Tactics
Building the strategy
A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered.
Strategic challenges
Here you set out the business challenges for the social channel that need to be overcome, and the strategic activities that will enable this.
Target audience
This frames who you want to reach via social networks. For this, you need to understand your core audience (personas, profiles, demographics etc.) and identify any new customer types that you want to attract based on your products/services.
Creating your social media plan 1) Deliverables 2) Channels + activities 3) Integration with other marketing 4) Measurement
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