How to Create a Content Marketing Strategy http://viralnation.com/
1.Measure Your Content Marketing Your objectives dictate your metrics. If you’re trying to generate awareness, measure that. Use the 4 categories of content marketing metrics to create a measurement framework that matters.
2.Research Audience Needs l
Use search and social media, plus conversations with customers and your internal personnel (sales and customer service, especially) to better understand the information and persuasive requirements of your customers.
3.Create a Content Execution Plan Understand that, depending upon the funnel stage, customers will need different types of content. Build a plan that shows what content you’ll create daily, weekly, monthly, and quarterly
4.Create a Content Amplification Plan Creating content isn’t enough. In many cases, you need to amplify it. You need to market your marketing. This is where social media can help a great deal. Also recognize the many places that can help you amplify your content marketing.
5. Soft Influential Marketing Content marketing makes the brand itself seen as an influencer to a point that even competitors may take reference from. If a brand is consistent in developing its content marketing on a regular basis, it gives it a soft influential marketing power.
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