How to Partner With YouTube Influencers 6 Tips for Success
Find Authentic YouTubers The beauty and power of wordof-mouth marketing is in finding the right influencers for your brand, and then allowing them the creative freedom to position your product organically in their videos. Find YouTubers who already embody your brand and truly love your product, and then let them do what they do best: be themselves.
Hire by Fit, not Followers When hiring YouTubers to work on a campaign, it may seem enticing to simply go for the ones who have the largest following or view counts. While this makes sense in theory, if you don’t have the right fit, your message and product will likely go unnoticed.
Create Titles That Drive Views
Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. If you can work your brand name into the title, all the better.
Track Response to Links To determine the success of a campaign, create and provide a custom tracking link for each influencer, which leads back to your website, blog or product page. This may seem like common sense, but it’s a mistake brands frequently make.
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