The 5 different types of influencer marketing campaigns

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THE 5 DIFFERENT TYPES OF INFLUENCER MARKETING CAMPAIGNS


1. Product Placements Social Media Influencers is by developing a product placement campaign, which involves incorporating a company's product, services, or logo into a digital influencer's content in a creative, flattering, or engaging way.


2. Contests, Giveaways, Sweepstakes Social Media Contests like giveaways, sweepstakes, contests, and event activations can generate buzz about a brand, foster goodwill among consumers, and inspire social media users to take a specific action.


3. Theme/Hashtag Campaigns Developing and implementing an influencer marketing campaign around a memorable branded hashtag is one of the best ways brands can facilitate a genuine social conversation and increase brand exposure, especially if the hashtag happens to go viral.


4. Creative Influencer Campaign This type of campaign allows the digital influencer to interpret themes to create unique brand-sponsored content, creative campaigns are typically organic and well-integrated, leading to increased levels of engagement from the social media influencer's followers.


5. Campaign To Build Social Followers Social Media Influencer "taking over" a brand's Snapchat account for a set period of time, is one of the most effective ways for businesses to reach thousands or millions of new followers and organically grow their own Snapchat follower base


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