Tips to Create a Successful Influencer Marketing Campaign
Let your influencers have creative freedom
They engage with their audience all day long and know what they will respond to and what will push them away. When you allow them to control the creative direction you are going to end up with a much more organic feeling post and a better end result.
Do your Due Diligence to Make Sure an Influencer is The Right Fit
Remember, this is someone that is going to be essentially representing your brand. If a consumer sees that your brand is being promoted by someone that engages in hate speech, drop the F-bomb every other post or is outright rude, it’s going to reflect negatively on your brand.
Don’t get mesmerized by follower count
Look at engagement rates and the type of engagement posts are receiving. I can promise you that the audience following some of these models with millions of followers aren’t interested in buying anything.
Always negotiate prices
I have seen initial asks of thousands per post come down to a couple hundred. If you are promoting a product, chances are you are going to be sending it to the influencer so they can create content to post. Use product as leverage too offer to throw in some extra to drop the price.
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