IDEA HUB By
Main Design Project by Viral Shah | DS13
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All figures are drawn by the author except where explicitly stated otherwise.
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MAIN DESIGN PROJECT BOOK PHASE 3: IDEA HUB Project Design Abstract View from Museum Street Google Maps: Location Building Envelope Boundaries Envelope Manipulations SuperCore Diagram: Temporary Event Boxes Floor Plate Diagram: Start-Up Desk Space
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Basement Plan Ground Level Plan First Level Plan Second Level Plan Third Level Plan Fourth Level Plan Fifth Level Plan Roof Plan
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Long Section E-E Long Section D-D Long Section C-C Long Section B-B
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North Elevation South Elevation Short Section
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Interior View from Breakout Space
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Basement + Ground + First Level Axonometric Second + Third Level Axonometric Third + Fourth Level Axonometric Fourth + Fifth Level Axonometric
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Energy Use / Al Fresco Strategy Technical Development Summary
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Design Fiction
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Contents
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IDEA HUB By
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The IDEA HUB is a semi-open building that hybridises the typologies of a Media Centre (specifically for Internet Start-Up companies) and spaces for temporary cultural events.
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Phase 3
IDEA HUB Final Project
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Phase 3
IDEA HUB Design Abstract
Phase 3
Design Abstract Personal Abstract
Hypothesis The way that media (internet) companies deal with attention as a commodity, currently and how they will develop this in the future, is of a great relevance to the attention economy. As the information economy grows, more media companies will be born and grow over time – their physical requirements will also adapt to this change. In response to the ‘Tech City’ initiative by the government (UK Trade & Investment), the aim is to create a Media Centre for tech companies to start-up, grow, research and collaborate, in an environment that incubates ideas, encourages collaboration between individuals and to creates a platform for the companies to disseminate the information on a local level, for example in the provision of conferences.
Methodology An example of the shift in the meaning of the space occurred within the existing building; the
sorting office was built for the process of moving physical information, but now plays host to a number of different functions. The sorting office is unoccupied space that is constantly subject to discreet changes in spatial configurations to accommodate for its current programme.
The first allows the environment to shift around them, where as the active user participates in the movement, to portray a sense of shift through physical contribution.
The Media Centre typology will be hybridised with the shifting nature of the Sorting Offices current programme, as a space for temporary events – covering Music, Art, Installation, Fashion and Private Events.
A building that seemingly changes and moves but aims to do so with minimal mechanisms. This will be achieved through the combination of specific architectural memes relating to the temporary event volumes and a rule set allowing the buildings primary tectonic, columns, to be manipulated to create complex visual transparency and porosities.
Design Criteria A result of its temporary reuse is when one large space is being used; it is very rare when another part of the building is occupied. Occupations occur in clusters of temporary activity, and then leave without a trace. The building will respond to a hybrid typology that incorporates a sense of shift/change through the incorporation of curated volumes suspended within a structural grid. There are two user types when sensibility of shift is involved, the passive user and the active user.
Expected Outcome
Proposed Site Existing Sorting Office New Oxford Street London
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Entrance View from Museum Street
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Google Maps: Location
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The British Museum
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The Idea Hub
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Google London HQ
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Oxford St.
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Great Russell St, London WC1B 3DG
21-31 New Oxford Street, London WC1
1-13 St Giles High Street, Dyott St, London WC2H 8AG
City of Westminster, London
Bloomsbury Square
London Borough of Camden, London WC1A
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Building Envelope Boundaries
Demolish Existing
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Inset Site Boundary
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Extrude to 45m
Site Area 2500 sqm
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Envelope Manipulation
Temporary Events SuperCore’ inserted into building envelope
Inset to create perpendicular surface as seen from Museum Street
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SuperCore Diagram: Temporary Event Boxes
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Music/Conference Pill
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The pill is shaped to create the optimum environment for events where acoustics are of great importance
Private Event Box
Private functions are likely to occur in the evenings and will therefore be less regularly required to access, hence its position within the SuperCore
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Diagram illustrating the relationships between attractor points and twisting columns
Installation Box
The Installation Box has the largest opening onto the north facing facade. Pedestrians are able to see inside beyond the envelope louvres.
Fashion Box
This box has a generous length to suit the runways that will used within.
Art Box
This space is located closest to the ground level because it is likely to be regularly accessed by visitors.
Music/Conference Box Fashion Box Installation Box
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Art Box
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Private Event Box
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Designed as floating boxes amongst a forest of columns, the temporary events programme consists of spaces with specific functions. The boxes have been hierarchically organised in terms of their likely engagement over a 24 hour period. The more regular the use, the lower the box within the building. For example, the Art and Installation spaces are open throughout the day, where as the fashion, music, private events are likely to occur over a short period, usually in the evening.
The columns twist according to attractor points on a level by level parameter which affects each column uniquely.
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TEMPORARY EVENTS PROGRAMME
Twisted Columns
Phase 3
Floor Plate Diagram: Start-Up Desk Spaces
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Secret Projects (large)
Projects that require a level of discreetness and have a large team are advised to use this space.
Secret Projects (small)
Individuals or small partnerships are able to hire the desks within this enclosures.
Breakout Spaces
Breakout areas are located around the offices for the use of tenants.
Start-Up Desk Space
From this floor and above, the southbank is able to be seen and desk space is therefore higher in value.
Private Meeting Space
As area located above the desk space on a mezzanine level contains spaces specifically for meetings.
Private Event Box Music/Conference Box Fashion Box
Google LAB
A place where new products and prototypes can be tested and used by the public. 08:00
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Art Box
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The largest of the Start-Up desk spaces, this area is likely to be used by individuals who are interested in collaboration on projects.
Installation Box
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Start-Up Desk Space
START-UP DESK SPACE (GOOGLE) The desk space for the purposes of Start-Up individuals and companies is located within enclosed boxes; these are formed from the floor plates above the third level of the building. Desk space is able to be rented by individuals and companies. The larger spaces are encouraged to be used by start up companies that are early in their development where ideas may be shared by others within the enclosed boxes. Breakout spaces are informal social areas for Start-ups to utilise; these are scattered throughout the floors.
Central Working Cafe Meeting Rooms Start Up Offices
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Phase 3
Basement Plan 1:300
SERVER ROOM google offices
STORAGE
temporary events
DESK SPACE google offices
DESK SPACE
WORKSHOP SPACE
google offices
google offices
DESK SPACE google offices
LEARNING SPACE google offices
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Ground Level Plan 1:300
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CENTRAL WORKING CAFE temporary events
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Phase 3
First Level Plan 1:300
ART BOX
temporary events
BREAKOUT SPACE central working cafe
BREAKOUT SPACE social working
LEARNING SPACE social working
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Second Level Plan 1:300
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INSTALLATION BOX temporary events
BREAKOUT SPACE google offices
START-UP DESK SPACE google offices
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Phase 3
Third Level Plan 1:300
CENTRAL WORKING CAFE temporary events
BREAKOUT SPACE central working cafe
START-UP MEETING SPACE google offices
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Phase 3
Fourth Level Plan 1:300
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FASHION BOX temporary events
BREAKOUT SPACE google offices
BREAKOUT SPACE google offices
START-UP DESK SPACE google offices
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Phase 3
Fifth Level Plan 1:300
BREAKOUT SPACE google offices
MUSIC / CONFERENCE PILL temporary events google officeS
START-UP DESK SPACE google offices
START-UP DESK SPACE google offices
START-UP DESK SPACE google offices
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Roof Plan 1:300
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BREAKOUT SPACE google offices
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Long Section E-E 1:400
Long Section D-D 1:400
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Long Section C-C 1:400
Long Section B-B 1:400
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North Elevation 1:400
South Elevation 1:400
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Short Section
Phase 3
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Phase 3
Interior View from Breakout Space
Phase 3
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Phase 3
Basement + Ground + First Level Axonometric
Breakout Space
First level breakout space for use by everyone. Power points are located throughout on the floor.
Information Desk
Upon entering the building, visitors will immediately notice the information desk to aid in navigation and queries.
Elevator & Stairwell
The elevator and stairwell are the most direct route to any floor of the building.
IDEA HUB Entrance
The main opening the semi-enclosed building. Access from New Oxford Street and Museum Street.
Twisting Louvres
Each facade is cladded with twisting louvres that are parametrically designed to focus pedestrians attention on specific spaces inside the building.
Basement
Art Box
The Art Box is positioned closest to the ground level because it is likely to be used regularly by visitors.
The basement contains Start-Up Desk Space, workshop space, toilets, storage and the server room.
Second + Third Level Axonometric
Phase 3
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Central Working Cafe
Twisting Columns
Every column holds a unique twist, where rotation is calculated on a floor by floor basis to mimic the effect of louvres to screen and highlight areas around the IDEA HUB.
The main coffee operator, Central Working, is located throughout the building, working with the breakout spaces to encourage social interaction.
Start-Up Meeting Space
This meeting room is located above the largest desk space area for the use of its occupants.
Void
There are voids throughout the building to allow for occupants to see spaces from all directions to curate serendipity.
Installation Box
The installation box maintains the six meter floor to ceiling height to provide generous space for large installation based exhibitions.
Circulation
The stairs to move around the building are placed in different locations on every floor. This is to increase the movement of people around each floor plate with the aim of increasing the likelihood of serendipity
Start-Up Desk Space
These desks are able to be rented by anyone for the purpose of Start-Up development.
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Phase 3
Third + Fourth Level Axonometric
Fashion Box
The long form of the fashion space is suited for runway centred events.
Start-Up Meeting Room
The spaces on this floor are organised around the idea of openness and transparency.
Elevator Core
Disabled users are able to access all floors using the elevator.
Breakout Space
The breakout spaces throughout the building are served by Central Working, who provide food as well as drinks.
Private Event Space
This space is located near the top of the building because it is likely that it will be used towards the end of the day at a specific time.
Fourth + Fifth Level Axonometric
Phase 3
Stairwell to Roof Terrace
The access to the roof terrace is from the buildings main core. The roof terrace can be accessed by anyone.
High Profile / Secret Project Desk Space
The Art Box is positioned closest to the ground level because it is likely to be used regularly by visitors.
Access to Top Floor
Due to the nature of the high profile projects, access to this floor is regulated by means of user swipe cards.
Private Breakout Space
This breakout space is for the tenants of the IDEA HUB due to the nature of the projects that are being worked on within the floor plate
Music / Conference Pill
The form of the pill improves acoustics in the space specifically for music and conference events. Access is from the floor below.
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Energy Use / Al Fresco Strategy
Phase 3
ENERGY USE / AL FRESCO SPACES The IDEA-HUB is primarily a semi enclosed building, much like a car park, with fully enclosed boxes within. The heating for the building is focused upon these enclosed spaces where a central heat exchange unit supplies each box with heating. The boxes have their own temperature controls to ensure that the spaces are comfortable and appropriate for the type of event occurring within.
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Installation Box
Meeting Room
The breakout spaces that located throughout the building are mostly semi enclosed spaces and therefore are equipped with localised heating solutions much like the al fresco spaces throughout London.
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Start-up Space
Where heat is required, users are able to temporarily use the heaters. This ensures that energy is not unnecessarily being used to heat spaces that are not being used.
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Music Box
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Start-up Space
Central Heat Exchange Unit
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Start-up Space Private Event Box 4
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Art Box 3
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1. Figure 1. Wolfe, C. (2010). StreetDining04. Available from:<http://www.myurbanist.com/archives/4523/chuckwolfe_streetdining04/> [First accessed: 10 October 2012]. 1. Figure 1. Richard Meier. (2012). Al Fresco Dining. Available from:<http://www.caandesign.com/apartments/riverside-penthouse-by-richard-meier/> [First accessed: 15 May 2013]. 1. Figure 1. Southbank Centre. (2011). Riverside Terrace Cafe. Available from:<http://www.southbankcentre.co.uk/visitor-info/shop-eat-drink/restaurants/riverside-terrace-cafe/> [First accessed: 15 May 2013].
Phase 3
Technical Development Summary
TECHNICAL DEVELOPMENT The Technical aspects of the design thesis are focused around the issue of casting complex and unique concrete forms using a reusable method. The twisting concrete columns which embody the design interest of focus and distraction are relatively complex in their form and consequently would require expensive and bespoke formwork to be built.
Upper Frog Detail
Typically, the formwork for creating in situ bespoke components is the highly expensive in terms of the overall construction cost of the building because on many occasions the formwork is unable to be used on other parts unless highly standardised.
Upper Frog Detail
The method for creating the bespoke twisting columns uses the techniques of concrete block work and post tensioning.
Tensile Cable
A universal jig was developed which utilises two parametrically manipulated surfaces that are able to replicate any undulating surface from a computer model. Each column is divided into a series of blocks that each hold a number of details to allow them to be positioned accurately, and allow the tensile cables to run through the length of the column so that they are able to be post tensioned. The frog details ensure that a minimal amount of mortar is able to be seen.
Lower Frog Detail Tensile Cable Duct
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Phase 3
Design Fiction
DESIGN FICTION The following storyboard demonstrates a particular type of operation for the IDEA HUB where a person off the street is able to come into the building, develop an idea for a potential new type of software, such as a mobile app, and develop the idea through to a prototype. This prototype is able to be presented to potential investors within the same place. The building also hosts a number of conference and workshop type events, as well as the temporary cultural events that occur in the boxes. Because of this, the IDEA HUB is a platform for showcasing new products towards potential investors. The character used in this design fiction (highlighted in red) is depicted discovering the building and over several weeks, developing a prototype for a new mobile app which was then funded by an investor. (Start-Up tenants are highlighted in green.)
1. Approach from Museum Street
5. Start Up Desk Space Rental
Pedestrians walking from the British Museum towards Covent Garden, along Museum Street, will be able to see glimpses of the IDEA HUB. This will become more apparent as they approach New Oxford Street, where the large opening in the buildings envelope will encourage them to walk inside.
Desk space is able to be rented from Google for use by individuals or teams who are working on Start-Up businesses.
The louvres on the envelope will seemingly move as pedestrians walk around the building to reveal different spaces within.
The desk spaces are enclosed and secured through the use of access cards. Some of these spaces are large, to encourage individuals to interact with one another, and others are compact (on the higher floors) for the purpose of privacy and secrecy for some highprofile projects.
2. Building Function
6. Conference + Presentation
Glimpses of the inside functions can be seen from the outside, where some office spaces, art and installation spaces show some of their contents.
The Music Pill is also used for conferences in the IDEA HUB. Events such as developer talks, TED, product launches, etc. are all able to occur in this enclosed space.
Upon entering the building, the information desk will be the first stop for a new visitor. Here they are able to learn about the weekly event programme including all the temporary events that regularly change.
3. Central Working Cafe The main tenant is Central Working, a company that operates cafes and small eateries for the purpose of encouraging work in more social environments. The company is located in kiosks throughout the building, on most floors, within the breakout spaces providing coffee, refreshments and food. These social spaces have some permanent semienclosed circular spaces which visitors/start-up desk tenants are able to use for both work and socialising.
4. Serendipity One of the main design criterion for the project is to increase the chance of serendipity occurring within the building. This is addressed through the vast amounts of breakout spaces that are scattered throughout the floors. For example a person who is visiting the building for the reason of viewing a temporary event such as an art exhibition may decide to have a coffee in one of the breakout spaces. They may sit next to a software developer who is renting desk space. Because wifi is available throughout the building, developer and visitors are able to work from anywhere; encouraging people to work from different places throughout the day.
In the regular events organised by Google, investors are also encouraged to visit the IDEA HUB, to allow the Start-Upâ&#x20AC;&#x2122;s to gain exposure and possibly gain an investor into their products/company.
Design Fiction
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Design Fiction
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Design Fiction
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