The IDEA HUB: This semi-open structure integrates two building typologies; a media centre for Internet-based companies and a public programme dealing with temporary cultural events.
In response to the ‘Tech City’ government initiative, the IDEA HUB is an incubator for Internet Start-ups. It is a place where individuals are encouraged to collaborate and share ideas through the occurrence of serendipity.
The proposal deals with the phenomenon of focus and distraction, as it is an incredibly relevant and valuable commodity for Internet and Tech companies. This is addressed through shifting visual connections both within and outside the building, which is driven by movement of visitors. It is facilitated through the provision of floating boxes hosting specific functions amongst folded/twisted surfaces.
In the case of repoduction, please contact me via: viralshah(at)hotmail.co.uk Copyright Viral Shah 2013 University of Westminster
