Please note that some of the works shown in this book are confidential.
Lauri Virkkunen 040 5271232 lauri.a.virkkunen@gmail.com Messeniuksenkatu 10 A 13 00250 Helsinki
Portfolio Lauri Virkkunen
Content
based on the skills
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packaging wine cheese eye drops
18 – 29
branding startup basketball logos
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layout book
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design technique process concept
Packaging
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Ángulo Premium end packaging for wine Student Star Pack 2012: Silver Star Award Umbúðahönnun 2013 / Iceland: Second Prize The competition brief: design and model a premium end packaging for wine to be filled into; moving away from the glass bottle; and one which offers a distinctive unique shape, using a suitable raw material. My concept was named “Thinking inside and outside the bag-in-box – a new concept of a premium wine packaging”. The structure of the package has three new improvements and innovations. Firstly, its closure is positioned in the lower corner of the
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package. You don’t have to yank the tap out – it will come out by itself when you pull the corner down. Even the very last drops of wine will come out easily. Inside the package, the bottom slopes more, the less wine there is inside. The mechanism works courtesy of the folded carton’s own tension and ‘memory’. On the top of the box, two corners are chopped off. Its’ interesting form is also functional: you can get a good grip of the package. The Ángulo brand is a fictional one created by myself. The graphics are burned onto the white
packaging
cardboard surface with a laser cutter. Ángulo Cabernet Malbec looks good even on a formal dinner table. Judges’ comments: “Innovative idea with the handle and ‘pull opne’ mechanism.” Later on when I was an exhange student in Reykjavik I took part also to the Umbúðahönnun 2013 competition with this work. I won the Second Prize.
YOU DON’T HAVE TO YANK THE TAP OUT – IT WILL COME OUT BY ITSELF WHEN YOU PULL THE CORNER DOWN.
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THE PACKAGES FORM GEOMETRIC SHAPES TOGETHER.
THE PACKAGE IS PLEASING TO GRAB AND HANDLE.
INSIDE THE PACKAGE, THE BOTTOM SLOPES MORE, THE LESS WINE THERE IS INSIDE.
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packaging
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Helsingin Meijeriliike Two cheese packaging concepts Ucer-centered design course 2014 Starting point Too few food packages are stylish and functional enough to use also as a serving plate. Cheese is one of those ready to serve -products – it is eatable just how you buy it. So why not to design a cheese packaging which is already a serving plate? A cheese packaging from which you don’t need to take the cheese out when starting to cut it. The main aim The packaging should work also as a plate and a cutting base for the cheese. The packaging should look good also on a finer dinner table.
I designed these cheese packaging design concepts in cooperation with Helsingin Meijeriliike using their products and brand. The dairy’s logo, typographic choices and the current wrap packaging are designed by Tommi Mustonen. The rest of the graphics in new packaging concepts are my own design. I designed my concepts for cheeseproducts called Klippan and Alppila.
The partner I got to know a just established Helsinki-based cheese producer called Helsingin Meijeriliike. It is the only small and local cheese producer in the capital area of Finland. The dairy produces cheese using milk which comes from a local farm.
KLIPPAN IS A ROUND WHITE MOULD CHEESE. THE CHEESE IS COVERED ALL OVER BY THE MOULD WHICH ALSO PROTECTS THE CHEESE.
The products are still under development but already on the market. The dairy has just one fulltime worker, its founder, a true artisan so to speak, called Antti Alavuotunki.
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packaging
ALPPILA IS A SEMI HARD RED MOULD CHEESE, MOUNTAIN CHEESE MORE PRECISELY. THIS CHEESE IS MADE IN BIGGER DISCS FROM WHERE IT IS CUT IN PIECES. THE CUT SURFACES ARE MORE SENSITIVE TO PERISHABLE. SO THE CUT PIECES SHOULD BE PACKED MORE CLOSELY THAN IN KLIPPAN’S CASE.
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THE PACKAGING OPENS TO BE A CUTTING BASE AND A SERVING PLATE, ALSO A SECTION FOR THE CRACKERS.
The concepts The concepts consider user experience of eating cheese in a profound way. The packaging opens to be a cutting base and a serving plate for the cheese. To open and close the packaging is an active process for the user. This may not be the most traditional way to open and close but as the user gets the idea, he understands the wise structure of the flat sheet transforming to be a 3D packaging. The Klippans packaging concept takes the user experience into account even more asking the user to serve some crackers with the cheese: there is a marked crackers’ section on the packaging. Compared with the wrapper packaging, the carton concepts add some
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feeling of quality and value to the product. The geometric shapes have a strong self-expression and the carton material feels more protective and high-quality packaging for the cheese. The closing mechanism was the main idea determining the structures of the packages. I got the idea when I played with the carton and tried different ways to close the packaging without a clue. The design’s even origamilike closing solution is based on the carton’s flexibility and folding structures.
packaging
THE ORIGAMIC-LIKE CLOSING SOLUTION.
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Ocutears Disposable eye-drop packaging concept User-centered design course, Autumn 2011 in co-operation with Hanna Virkki The brief was to design and model a disposable eye-drop packaging concept for a selected user segment; design a new pipet model and a multipack package for it using graphics conforming to the medical package standard. The package, which is designed for disabled people, is easily used by anybody, whether disabled or not. We chose people who suffer from rheumatoid arthritis as our user segment. First, we tested an eyedrop product which is now on market. We noticed that using the pipet
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required quite a lot of strength in your fingers. Also, the multi-pack package was quite difficult to open and the manual was not easy to read. We designed a new model of pipet which folds from the center and at the same time opens the seal. The user doesn’t have to press the pipet as hard any more – thanks to the leverage. The multi-pack package is inspired by the classic matchstick box model. The illustrated manual is printed on the package. We made prototypes of the pipet using a 3D printer and plastic.
packaging
FOLDING
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packaging
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Branding
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CORPORATE T-SHIRT SUMMER EDITION.
Gapps Oy Design Internship, Summer 2012 Gapps Oy is a small Finnish start-up (well, propably not a start-up any more) working mainly as a retailer of Google Apps to business. They wanted to hire a designer to give their graphics a facelift, consult with the customers’ intranet solutions and to make first designs for their own first currently on the market product, anAndroid app for enterprise use. During the summer I designed for Gapps; a mascot, icons for their website, a slogan used on a corporate summer t-shirt and Android design. I am still working for them on a part-time basis.
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branding
I DESIGNED THE MASCOT BASED ON THE COMPANY’S LOGO, WHICH WAS DESIGNED BEFORE I STARTED TO WORK FOR GAPPS.
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THE ICONS TELL ABOUT THE COMPANY’S VALUES IN RELATION TO ITS SERVICES.
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branding
FIRST DESIGN FOR THE ANDROID APP WHICH IS STILL ON PROGRESS.
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Helsinki Seagulls Visual identitity for a basketball team, 2013 Helsinki Seagulls is a new, professional Helsinkibased basketball team. It was founded in 2013 after a couple of low profile years in men’s professional basketball in the capital of Finland. The team was founded in co-operation with many junior teams to get a representative team, where juniors could have a chance to rise in time. The team was named Helsinki Seagulls after selection and I was qualified to design its visual identity.
annoying and arrogant. However in my mind, those are pretty good qualities for a sports team battling over victory. In my design, I tried to keep the image stylish and noble in a way; not too ‘street’ and avoid the association of trash connected to seagulls in the city.
Seagulls are typical but not that loved birds in Helsinki. In fact, many people think seagulls are
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branding
ONE OF THE GAME POSTERS. TYPOGRAPHY IS BASED ON THE TYPEFACES FRANCHISE AND VITESSE.
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branging
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Selected logos Nimitoimisto, LSL, Kumita, Olympiastadion Nimitoimisto / Nimi tsto., 2013 Nimitoimisto is a business idea of a friend of mine who hired me to design the company’s visual identity and the product, which is supposed to be posted to the customer. The logo plays with the idea of naming and crosswords: names are formed of letters in specific order. The rest of the letters also (excluded NIMI TSTO) form the slogan “Nimi tilauksestasi”.
Kumita, 2014 Kumita is the name for a new sexual health campaign for the junior high school students in Finland. I will design the campaign visual identity, illustrations and a condom packaging. I have also taken part to design the campaign idea. The project is linked to my thesis. It is funded by the government and executed by Väestöliitto, the Family Federation of Finland in co-operation with The National Institute for Health and Welfare (THL).
LSL / Lahden seudun liikenne, 2014 City of Lahti arranged a competition for the logo of a new bus transportation authority for the city. I won the competition and the logo will be taken in use during spring 2014. I also invented the name for the authority.
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Helsinki Olympic Stadium, 2011 This design won the second prize in Helsinki Olympic Stadium logo competition. The primary inspiration for my design was the symbolic tower of the stadium. I also wanted the history and functionalistic architecture to be visible in the type of the logo.
branging
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Layout
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layout
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Kohti kutsumustyötä Book design Layout design course, 2013 I got hired by my former fellow philosophy students to design their book Kohti kutsumustyötä which is a research report. Filosofian Akatemia did a qualitative research trying to find out what does and could mean ‘calling’ and ‘vocation’ in the context of today’s working life. The project was funded by The Finnish Work Environment Fund. I designed the book layout and the book cover. The idea of the cover was mine and is based on the insight that every job could be a vocational job.
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layout
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layout
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Design
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XX Bench Bench for public indoor spaces Technical presentation / Furniture design course Iceland Academy of the Arts 2013 XX Bench was a concept I made during a course which focused on the technical presentation of a design project. The aim was to design and draw pictures which could guide a factory to produce a design.
The parts are connected with wood joints, confirmed with wood glue and screws. The screws are not visible at first glance of the product. They are drilled from the inner sides of the parts.
I got inspired by natural wood roots and traditional cross structured table legs. The bench is made of pine wood. The construction of the product consists of six solid wood pieces. Four of those form two pairs of legs and the bench seat consists of two planks.
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design
PLANKS X 2 (MM)
technique
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LEG PARTS (MM) 2+2
LEGS (MM) 1+1
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design
SCREWS (MM) 8+8
technique
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Rebar meets wood Furniture design concepts Local production course Iceland Academy of the Arts 2013 The purpose of the course was to work with two local Icelandic companies finding and combining their resources: materials, machines, techniques and know-how. The brief was to innovate and design a new technique, tool, object, product or an application openly based on both companies’ possibilities and facilities. The main focus was in different materials and techniques to combine them together.
work with solid and pretty inflexible and stiff materials. Stjörnublikk undertakes all general tinsmithing. It has specialised in the fabrication of various claddings for roofs and sidings. Stjörnublikk has specialised also in reinforcing stirrups and bars for concrete. Stjörnublikk uses different metal materials like steel, aluminium, zinc and copper. There is a wide range of different techniques the company uses in production like bending, corrugating, cutting, welding, melting, seaming, fixing and cuttering.
The teacher decided the companies for each student. My companies were Stjörnublikk and 3D Verk. Both of the companies seemed to
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design
3D Verk is a one-man company focused on manufacturing the designed objects of various solid materials such as foam, wood, plastic, plaster and aluminum. 3D Verk offers a possibility to make tactile miniature models and mockups of EPS (expanded polystyrene foam) before the design is put in production. EPS is a soft, light but still large-sized solid material. 3D Verk has a CNC hot wire foam cutting machine to work with EPS. The other machine in use is a carving machine for sheet materials.
I have a background as packaging design student meaning I am experienced with bending and folding materials. Looking at the process now, I saw it have an effect on my decision of basing my working process on bending.
process
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I THOUGHT ABOUT DIFFERENT JOINTS TO CONNECT REBAR AND WOODEN MATERIALS TOGETHER. I FOUND CARVED TRACKS TO FIT WITH REBAR AS WELL AS THE “PAPER CLIP” TECHNIQUE.
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design
The most fascinating of all the companies’ materials I found was the reinforcing steel bar (rebar). Rebar is commonly used as a tensioning device in reinforced concrete and masonry structures holding the concrete in compression. Therefore rebar is usually hidden in concrete. I find its tacky and catchy texture and rough honesty intriguing. That is why I wanted rebar to be seen in my design.
process
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My aim was to use rebar with another material. Materials need each other to constitute an object and therefore no other materials are needed. I wanted to keep the production process quite simple and quick. I sought contrast to rebar’s industrial and constructional image. Wood carving is traditional craft, especially in Iceland. I thought that bending an industrial and cold material would work well together with carving warm and natural wooden material. That is why I started to think about the ways to put these materials together.
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design
process
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design
process
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Kaleidoscope Spatial art work for Alko Helsinki Arkadia Competition entry, 2012 in co-operation with Miiro Seppänen Kaleidoscope was a competition entry for a spatial art work for the flagship store’s window of Alko Ltd. Kaleidoscope reflects countless different views forming the same elements. Wine production is based on developed and traditional methods and different rape qualities. Still, every wine and its vintage has its own unique character and feature – there is no wine like another.
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design
concept
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The strong round shape refers to the monopoly of Alko Ltd in Finland and its corporate logo. The art work differs in light which is reflected from the street and the shop. The round object is made of acrylic plastic and lightened diagonally from the window’s bottom corners. The light is toned according to Alko brand’s red. Solid circle shape is attached to hang indoors in front of the window. The designers hope to set the hanging object to rotate slowly which makes a reference to kaleidoscope. “The consumer of alcohol looks into the world through a glass - both in the good and the bad. Even though the world may look bright and festive and incredibly beautiful in its variety, sometimes the view can also be disordered and
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design
concept
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Looking forward to expand my skills.