Ángulo Premium end packaging for wine Student Starpack 2012: Silver Star Award The brief: design and model a premium end packaging for wine to be filled into; moving away from the glass bottle; and one which offers a distinctive unique shape, using a suitable raw material. “Thinking inside and outside the bag-in-box – a new concept of premium wine packaging” The structure of the package has three new improvements and innovations. Firstly, its closure is positioned in the lower corner of the package. You don’t have to yank the tap out – it will come out by itself when you pull the corner down. Even the very last drops of wine will come out easily. Inside the package, the bottom slopes more, the less wine there is inside. The mechanism works courtesy of the carton’s own tension and ‘memory’. On the top of the box, two corners are chopped off. Its’ interesting form is also functional: you can get a good grip of the package. The Ángulo brand is a fictional one created by myself. The graphics are burned onto the white cardboard surface with a laser cutter. Ángulo Cabernet Malbec looks good even on a formal dinner table. Judges’ comments: “Innovative idea with the handle and ‘pull open’ mechanism.”
Inside the package, the bottom slopes more the less there is wine inside.
The tap will come out by itself when you pull the corner down.
Upper: our plastic prototype Lower: a product now on market
Ocutears Disposable eye-drop packaging concept User-centered design course, Autumn 2011 in co-operation with Hanna Virkki The brief: design and model a disposable eye-drop packaging concept for a selected user segment; design a new pipet model and a multi-pack package for it using graphics conforming to the medical package standard. The package, which is designed for disabled people, is easily used by anybody, whether disabled or not. We chose people who suffer from rheumatoid arthritis as our user segment. First, we tested an eyedrop product which is now on market. We noticed that using the pipet required quite a lot of strength in your fingers. Also, the multi-pack package was quite difficult to open and the manual was not easy to read. We designed a new model of pipet which folds from the center and at the same time opens the seal. The user doesn’t have to press the pipet as hard any more - thanks to the leverage. The multi-pack package is inspired by the classic matchstick box model. The illustrated manual is printed on the package. We made prototypes of the pipet using a 3D printer and plastic.
The original Kilifudge package.
Kilifudge Fudge sweet package Eco-efficient design course, Spring 2011 in co-operation with Eetu Stenberg The brief: get to know one product, currently on the market, made by a small-scale farmer, and redesign its packaging to be more eco-efficient, taking into consideration the entire production and supply chain. We spotted an interesting small-scale farmer’s product in Ekokauppa Lahti. Kilifudge is a fudge sweet made from goat’s milk. The whole production, including the packaging, was handmade. The farmer worked alone. The product was exclusive, but it didn’t look it. We upgraded the package so that the farmer could still package it by herself. We redesigned the graphics to look more befitting of a confectionary, but still handmade with an earthy, close to nature feel.
Logos Competition entries
Helsinki Olympic Stadium Second Prize, Highly Commended Autumn 2011 The primary inspiration for my design was the tower of the Helsinki Olympic Stadium. The stadium was designed in a functionalist style and construction was completed in 1938. I wanted this history and functionalism to be visible in the logotype.
NNKY / YWCA Finland Spring 2012
Premium end packaging for wine Student Starpack 2012: Silver Star Award Logo for the fictional product
I wanted to design a logo for NNKY which did not emphasize
The typical words to characterize wine are round or angular.
Christianity. However, there is still hidden ichthys symbol in it.
The logo is inspired by a classic mathematical object, the Mรถbius Band. Thus it is both: a type of round object with different angles.
Office Design Calendar Wall calendar concept Information legibility course, Autumn 2011 The brief: Pay attention to typographic information legibility design a calendar concept for a specific customer segment. I wanted to create a wall calendar for design offices and people interested in design events. Office Design Calendar is an ironic wall calendar about paper use in the office environment: the basic size is A4, the event tags are attached to the calendar with rusted paper clips and I have used typewriter font and a Dymo machine with the typography.
One aim of this design is to make the user think about the ecological dimension of paper production and paperless offices. When you take an event on the calendar you see information or text about issues such as paper’s ecological footprint, the paper production process or different paper qualities. Also the attachements are printed on three different paper varieties. In addition to this, the calendar includes instructions for making six different paper aeroplanes. Every second month you can tear one A4 page from the calendar, fold a paper plane out of it and throw it onto your colleague’s table.
Corporate t-shirt summer edition.
Gapps Oy Design Internship, Summer 2012 Gapps Oy is a small finnish start-up, working mainly as a retailer of Google Apps to business. They wanted to hire a designer to give their graphics a facelift, consult with the customers’ intranet solutions and to make first designs for their own first currently on the market product, an Android app for enterprise use. During the summer I designed for Gapps; a mascot, icons for their website, a slogan used on a corporate summer t-shirt and Android design. I am still working for them on a part-time basis.
With the mascot I tried to legitimate and suppport the company logo, which I did not design.
Icons tell about the company’s values in relation its services.
First design for the Android app, which is still on progress.
newstand Magazine & newspaper rack Wood Workshop, Spring 2011 The process started when I noticed the need for a magazine rack in my own studio. I wanted to use pure, natural-state, wood as a contrast to the glossy commercial magazines. I wanted to combine dynamic movement, static shape and give the impression of a light and airy presence.
Kaleidoscope Spatial art work, Alko Helsinki Arkadia Competition entry, Autumn 2012 in co-operation with Miiro Seppänen “Alkoholinkuluttaja katsoo maailmaa lasin läpi – niin hyvässä kuin pahassa. Maailma voi näyttää kirkkaalta ja juhlavalta, monimuotoisuudessaan uskomattoman kauniilta, mutta joskus myös sekavalta ja sirpaleiselta.