Pros and Cons of Using BigCommerce Shopping Cart
BigCommerce is one of the most popular full-fledged hosted eCommerce platforms to support any business. A brilliant SAAS product that comes with the best Bigcommerce customizable themes to help you build your store. The plan pricing varies depending on the extent to which you want to customize your store. Scale and grow your business considerably with a comprehensive set of features. However, due to the hosted nature, tweaking the code can be a laborious task. Sell, both digital and physical. Even catalyze the sales via in-built marketing tools. Over the years BigCommerce as established itself as a trusted option for some of the major brands, like Toyota, Schwinn, and Payless. Let’s take an in-depth look into what BigCommerce brings to the table:
Third Party Payment – Pro Easily integrate to any payment gateway, like Paypal & Stripe without the hassle of any transactional charge. Often using a 3rd party payment gateway leads to a percentage getting deducted from the final order and this amount then goes to the platform on which your store is running. Which then piles up expenses. Since it is sales dependent, on every order, you’d end up crediting a small amount to these platforms. Not the case with BigCommerce.
Features – Pro A comprehensive set of features to solve a wide variety of issues. Scale your store however you like, regardless of the nature of your business. SEO tools, built-in analytics, dedicated account management, and 24/7 support. With ShipperHQ and ShipStation, storefront shipping management systems that help you to customize your shipping rates, define the carriers to use and even the shipping methods. Integrates with Google Shopping for vibrant ads, with one-page checkout and an abandoned cart saver, helps you to get the most sales out of your eCommerce store. Store Management – Pro Processing, sorting and displaying the correct payment status are just some of the aspects effortlessly managed in BigCommerce store. Comes with its own set of analytics to monitor traffic and determine which products are in demand, trending and selling well, which will then help you to push those products and create an urgency. A dashboard of this sort helps to keep a tab on the browsing habits of customers, valuable non-buyers and abandoned carts. The data gathered can then be factored into future sales campaigns and merchandising, to get more localized towards your buyer’s needs.
Extra Fees – Con A limit is placed on the annual sales revenue that you can generate on your store as per your plan, and if you exceed this, you’ll be automatically upgraded to the next tier which will then cost you more. Some businesses have found that their plan costs were suddenly elevated in 2016. This then led to migration to other platforms, due to affordability issues and non-compliance. Even after cancellation, they were being billed for a feature from their subscribed plan, leading to further charges.
Geographic Restrictions – Con A key criticism that has emerged in recent years is the unavailability of some of the listed features across all continents, and any new feature that is added is generally only made available to the residents of EU and USA. This means that the advertised modules will not run on your store if you’re outside of any of these two jurisdictions. The lack of new features was also causing problems for a lot of customers.
Expensive templates – Con Free themes and templates help you to kickstart your store, but in case you wish to upgrade and require plush themes, it will create a dent in your finances. Startup costs will be affected since some of these luxurious themes are priced slightly higher. So, if the affordable ones don’t get the job done, be prepared to shell out a couple more bucks.