Shopify Store Marketing Ideas
Beyond social media marketing and google analytics, lies a space where marketing ideas evolve into another dimension altogether. This refers to the “extra� any Shopify store development is willing to go. Some solutions come in the form of pre-existing ideas, and that standard model is followed just about everywhere. If you want to stand out from the crowd and create a niche space for yourself, then you ought to tempt your customers in unique ways, to keep that buzz going for your brand. Above and beyond the generic practices and strategies that most eCommerce stores follow, we will look at some of the novel ways in which you can generate traffic, create sales and improve conversions. All that is needed is some out of the box thinking. Here’s listing by Shopify experts some of the creative yet brilliant ways in which you can entice visitors to your site: Sales Loop So, we got a customer to convert via one your promo code campaigns, running on your site. That should be good enough, but there lies an opportunity to tempt him into another order. Throw another timed fancy discount banner or pop-up, and that should create both urgency and interest to place another order; and right there you extracted 2 from 1, with some clever placement tactic.
Loyalty Club A tiered point system where frequent purchases will lead to a fixed goodie or enough value on your account to purchase any item of your choice from the store. As points accumulate in an account and the customer near the first tier, they can opt for something in the bracket or collect more points to get to a higher reward. The nature of this system is that the user will feel valued and will have a reward target at the back of their minds while shopping. Knowing that this store translates orders to gifts, as point redemption, will tempt them to make their future purchases here. Giveaways Freebie loaders are many, and everyone loves a complimentary item from time to time, simply for what they would have done anyways; plain-old shopping. Make it special by setting a ceiling and anything beyond that qualifies you to a draw, where you stand a chance to win something big. Raffles, Lotteries, and Draws are all about playing with this psyche and creating a mindset that a small much-needed purchase could lead to a dramatic win, at no extra cost to them and giving you the edge in the already competitive eCommerce space. Referral Credits Gain a new customer from an already valuable member. In the process, the member makes a small profit. Enticing, since the user would put in all the effort. Paste links, descriptions, speak of offers and campaign for you in return for a reward; in the form of cash. You could potentially expand in a short amount of time, and some of the new customers could even stay back and become a permanent presence on your e-store. Testimonials A testament to your service is positive feedback from your customer. Feature these and enlarge them for maximum visibility. A new visitor, when he reads it, will immediately expect the site to deliver the same experience from him. A trust that stems from the review of a fellow shopper who once visited the same portal and had a pleasurable time makes him not question the integrity of the site’s reputation — leading to account creations, memberships, orders and more profit for your store. Another ingenious way to acquire more customers. Tell a Story A brands worth can sometimes be conveyed from its past. What did it take to set up the venture? From the early doubts, hardships in funding, tumultuous periods, backups, priorities, staffing and getting to where you are now.
All this trigger an emotional connection with your audience and makes the brand more relatable, as it loses its powerful halo and comes across as more grounded. Something that’d impress a civilian. Even attaching a solid reason behind the goods, you sell, will come across as noble to a lot of people.