Creating an Active Impact
&
“ CAMPAIGN THAT REALLY WORKS ”
Creating an Active Impact
“ CAMPAIGN THAT REALLY WORKS ”
Creating an Active Impact
Creating an Active Impact
E T A CRE E T A C I N U M M O C E G A G N E
seen, heard and felt so to get people talking about you.
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Marketing, in short we make sure your brand is
T
D AN BR TITY N IDE
RADIO
ELECT RO NEWSL NIC ETTER S
CA M DIG PA IT IG AL N S
equal leverage in Advertising and Engagement
ONS PRESENTATI
CORE IDEA
PO INT O SA F LE
with a
CT DU ING O PR KAG C PA
G
DIA
IVE
ISIN
T C RE A
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K INFLUE EY NCER ACTIVA TION
Virtual eyes is an integrated agency
CAMPA IG
IA ED L M ING CIA KET SO AR M
F O E T IN AS PO RCH PU
MARKETING NEEDS SHARP IDEAS AND ACTION THAT IS ACTIVE THAT’S WHAT WE DO
NS
AGENCY
CO BR RPO OC RA HU TE RE S
C AC ON TI SU VA M TI ER O N
Creating an Active Impact
ACTIVELY CREATING & DEVELOPING BRAND AND MARKETING COMMUNICATION USING SHARP & CLEAR IDEAS We’re boutique but we’re perfectly in shape
We believe that if soul of any advertising
and can put together a good fight in both
campaign is precise communication along
offline
with striking visuals, great design philosophy &
and
online
mediums.
Combining
advertising, film, design, digital, activation, and
strong
consumer
connect
program,
the
every other skill in our armory, to help our
message will be delivered to the desired Target
clients connect to their consumers through
Group very effectively. Hence the integration
their brand proposition, ideology & business
of services is all the more essential, without
model.
which your campaign looses its vigor.
THE TEAM WHEN A TEAM OUTGROWS INDIVIDUAL PERFORMANCE, EXCELLENCE BECOMES A REALITY Established in 2009, Virtual Eyes was born
numerous brands to build up from scratch
out of an urge to excel with an aim of
and successfully establish them within their
exploring the impact of effective marketing
brand-positioning matrix. Virtual Eyes today is
communication
engagement.
a Team of heterogeneous mix of talent who
Founded by Amit Jain, Virtual Eyes came into
have been scouted from both marketing and
&
brand
Team Behind
Amit Jain
Partho Bose
Akash
Prabudh
Chief Strategy Head
Strategic Business Manager & Client Servicing
Ritika
Himanshu
Aswini
Pulak
Vivek
Sarit
Founding Director & Creative Head
Client Servicing Manager
existence with a will to prove that creative
creative stream from leading agencies around
communication & marketing engagement
and is committed to revise its own
both complement each other and together
benchmarking standard regularly and actively.
they have the potential to create a complete brand experience. His strategic vision helped
Graphic Designer
Director Business Strategy
Sr. Art Director
Graphic Designer
Art Director
Pankaj
Assistant Manager Execution & Operations
Art Director & Illustrator
Shruti
Copywriter
Creating an Active Impact
OUR APPROACH ACTIVELY COMMUNICATING BRAND ESSENCE, MARKETING OBJECTIVE AND POINT BLANK MESSAGES
Where You Are Today Brand Audit Environment Assess Market Research Market Share
Your Campaign Plan Brand Image Target Positioning Integrated Communications Media Budge
Where You Want To Be Brand Objectives Campaign Objectives Budget Business Objectives
Your Campaign Creative Communication Digital Brand Engagement
What Needs To Change Engagement Positioning Channel Behavior Targeting Audience
Campaign Evaluation Audience Market share Loyalty Equity Media
Making Change Happen Creative Strategy Innovation Technology
CORE COMPETENCY ACTIVELY ENGAGING TARGET GROUP USING CREATIVE COMMUNICATION, CONSUMER ACTIVATION AND DIGITAL MARKETING When targeting the volatile Indian market, the only choice the brand has, is to create noise, loud noise. And believe us we are very
brand that recalls.
marketing in action.
activ brand
activ impact
We thoroughly analyze market conditions,
A direct connect between your brand and
current trends, competitor analysis &
consumer
opportunities ... to recommend a winning
creative ways of marketing engagement.
by
using
innovative
good at producing that noise.
and
brand strategy.
fresh ideas that work.
activ creative A
distinct
brand
identity
&
the new age brand DNA.
activ digi
design
We develop online strategies from ground
philosophy that stands out from the
up or work up in tandem with you to
crowd in a meaningful way.
enhance the performance of your existing online activity
your
marketing
Designing in shop
displays, PoS materials in the most effective
A
distinct brand identity & perception that stands out from the crowd in a meaningful way.
Trade Marketing– Innovative marketing
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Creative Designing & Identity:
F TO OU ME HO
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RADIO
yet innovative manner.
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TELEVISION LS COMMERCIA
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NS
PRESENTATIO
T UC NG I OD PR KAG C PA
CORE IDEA
ELECT RO NEWSL NIC ETTER S
objectives.
K INFLUE EY NC ACTIVA ER TION
INT O SA F LE
achieve
DIA
PO
successfully
TIVE C RE A
ME
CA M DIG PA IT IG AL N S
to
In shop display-
IA ED L M ING CIA KET SO AR M
Brand Strategy: Insightful creative strategy
F O E T IN AS PO RCH PU
ACTIVELY DELIVERING SERVICES THAT ARE CORE FOR YOUR BRANDING & MARKETING NEEDS
CAMPA IG
WE DO
NS
Creating an Active Impact
CO BR RPO OC RA HU TE RE S
C AC ON TI SU VA M TI ER O N
programs for brands that are more focused towards B2B and would engage with their
Integrated Communication
business associates, channel partners in
Campaign strategy– A campaign strategy
creating a common sync with Integration of offline
order to increase and sustain the brand
and online communication message that can
to effectively circulate the core communication
loyalty.
directly affect the brand perception & provide top
in the most effective manner through the most optimum medium to the target audience.
Key Influencer activation–
For
brands, whose end sale is influenced by third
Advertising–
core
persons as Engineers, Architects, Doctors,
sync
Interior Designers, and all other such
creatively and can be delivered using various
professionals need to be engaged with the
ATL & BTL mediums.
brand to effect sales and profitability.
communication
Designing message
that
can
the mind position of the target consumer.
Digital Engaging the netizen with your brand using various social, viral, direct, SMM, Analytics, PPC tools
ACTIVE DIGI
ONLINE BRAND ENGAGEMENT
Functional Areas Strategic consulting | Content Development | Online Advertising | Social Media Marketing | Web Designing and Development Creativity is in our DNA as VEPL was founded as a creative agency 4 years back and since then we have been nurturing creativity to a next level of evolution. This gives us an edge over other website development agencies as our creative team features professionals with great zest for creativity who can render an impeccable, innovative, visually appealing, and interactive yet user friendly website.
We conceptualize interactive digital drama to your brand by developing online strategies that accentuate the online presence and feel of the brand.
Digital marketing has become more sophisticated, so have consumers and thus brands are looking for ways to make their advertising more impactful without losing the branding they have strived to achieve.
CLIENTS
Creating an Active Impact
Creating an Active Impact
FNS
Background: Client is into branded
Solution: Research, Strategy,
Tableware Cutlery, wanted to expand the reach
Communication, Campaign (Print, Outdoor),
and also wanted to position the brand in super
Digital, Consumer Activation, Collaterals.
premium segement.
Budget Outlay – 3.5 Crore
VEGA
Background:
Communication campaign to announce launch of hair straightener and dryer in Indian market. Create brand recall with cutting-edge consumer engagement activities in retail. Push the brand positioning of the parent brand and its range of beauty accessories products.
Solution: Strategy, Identity, Communication,
Campaign(Print, Collaterals.
Outdoor),
Budget Outlay – 3 Crore
Digital,
Packaging,
Creating an Active Impact
NATURE’S ESSENCE
Background: Established client into skin care
Solution: Strategy, Retail Packaging,
and cosmetics, wanted a complete
Professional range Packaging
change in
packaging of retail products and professional range.
BOMBAY SELECTIONS
Macbook Air
Background: Client has 11 stores in Delhi/NCR Solution:
Strategy, Identity, Communication,
of female ethnic wear, was facing a stiff competition
Campaigns
(Print,
Outdoor,
from other retail brands, wanted a clear brand
Collaterals designing, Packaging
identity & establish the brand into Sarees, apart from SKDs
Budget Outlay – 3 Crore
Radio),
Digital,
COLORESSENCE PERFECT 24
Background:
Established color cosmetic
brand wanted to tap the super premium cosmetic market and wanted premium positioning
Solution:
Creating an Active Impact
Strategy, Communication, Identity,
New sub-brand launch, Packaging.
D’MART EXCLUSIF
Background:
Client is into super premium
Solution:
Strategy, Communication, Identity,
decor items, Figurines, etc. wanted a distinct brand
New sub-brand launch, Campaign (Print), Digital,
identity in a highly unorganized market and wanted
Collaterals
a future business strategy.
Budget Outlay – 2 Crore
MOHANI GOOD TIME TEA
Background:
Creating an Active Impact
Client is the seventh largest
Solution: Research, Strategy, Communication,
brand of Tea in India, wanted new markets entry
Identity, New brand variants launch, Packaging,
with repositioning of the brand and share in the
Campaign (Print, TVC Outdoor), Collaterals.
premium segement.
Budget Outlay – 6 Crore
DEFENDO
Background:
Client is into steel Re-Bars
Solution:
Strategy, Communication, New
launched a new brand variant of higher quality steel
Brand Launch, Campaign (Print, Outdoor),Digital,
and wanted to position it in the premium segement
Trade Marketing, Key Influencer Activation.
in the market.
Budget Outlay – 2.5 Crore
Creating an Active Impact
PAVCON
Background: Established client into building
Solution: Strategy, Communication, Identity,
materials ventured into manufacturing of Pavers &
New Brand Launch, Collaterals, Campaign
Blocks and wanted complete brand identity design
(Print, Outdoor).
and new brand launch
Budget Outlay – 1.5 Crore
PREMIER
Background: Client is into manufacturing of steel long products, with multiple units at U.P & Rajasthan, wanted to expand the reach among consumers, Business Associates, Key Influencers
Budget Outlay – 8 Crore
Solution:
Strategy, Communication, Campaigns (Print, Outdoor, TVC, Radio), Trade marketing, Key Influencer Activation, Collaterals
Creating an Active Impact
GALLANTT
Background: Client has two integrated steel
Solution:
plants, wanted to expand the market area, and
Campaign (Print, Outdoor) Trade Marketing, Key
create brand awareness among end consumers &
Influencer
key influencer group
Masons), Canter Activation
Budget Outlay – 2.5 Crore
Strategy,
Activation
Communication,
(Architects,
Engineers,
SHOWREEL CAMPAIGNS
TVC
DIGITAL
RADIO
Creating an Active Impact CAMPAIGNS
DIRECT MARKETING
ENGAGEMENT
OOH
CREATIVES
Creating an Active Impact
&
For Business & Career queries | 28A ,N-3 | Dlf phase-II | Gurgaon, T : 91 124 4045822 | F : +91 124 4011521 E : info@thevirtualeyes.com | Web : thevirtualeyes.com facebook .com/virtualeyes
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