Vicrunch factsheet

Vi Crunch™ Protein Super Cereal & Vi Crunch™ Fusions Fact Sheet crunch.vi.com

CHEW YOUR CHALLENGE

with Vi Crunch

™

ENG

©2013 ViSalus, Inc. All rights reserved. | 1

Vi Crunch

™

It’s your Vi-Shape® Shake… in a flake!

Vi Crunch is an innovative protein super cereal designed to deliver the #1 thing you want from your Body by Vi Challenge™: RESULTS! It’s your Challenge goal in a bowl, complete with the delicious Sweet Cream flavor, cutting edge protein, and fiber you love in our Vi-Shape Shake… now in a flake!

If breakfast is the most important meal of the day, isn’t it time we all started treating it that way?

Vi Crunch is a healthy way to start your day, giving you nutrition to fuel your Challenge that’s great for the whole family.

Everything you need…

Nothing you don’t!

Don’t be fooled by the lightly sweetened crunch flakes and almond slices. Vi Crunch™ delivers some serious nutrition to help you achieve your Body by Vi Challenge™ goals.

12 grams of Fi-Sorb™ protein blend 5 grams of prebiotic fiber Vitamins & minerals Antioxidants rosemary and grape seed extracts No artificial colors, flavors, sweeteners or preservatives Only 3 grams sugar per serving Low sodium Low fat 0 grams trans fat No cholesterol No wheat or wheat gluten Lactose-free Caffeine free OU Kosher certified THIS PRODUCT IS CERTIFIED KOSHER.

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GOOD SOURCE OF FIBER

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SUITABLE FOR VEGETARIANS

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NO CHOLESTEROL

Our “Crunch” line has been designed by the ViSalus® Scientific Advisory Board to be scientifically sound for your body. Our Board includes a Ph.D. in human nutrition, medical doctors, microbiologists and is reviewed by toxicologists.

ENG

©2013 ViSalus, Inc. All rights reserved. | 2

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Vi Crunch™ Packs a Punch!

About our Fi-Sorb™ protein blend

ViSalus® revolutionized the nutritional shake mix market with Vi-Shape®, powering over 2 million challenge goals and selling over 500 million shakes thanks to a proprietary Tri-Sorb™ protein blend.

The innovators on the ViSalus Scientific Advisory Board have done it again with Vi Crunch, introducing Fi-Sorb, a potent blend of 5 unique proteins to help you achieve your weight loss, active and fitness goals with the Body by Vi Challenge™.

Fi-Sorb provides a combination of 5 proteins that work synergistically to maximize your results.

Oat Bran Rich in vitamins and fiber, Oat Bran not only can help with hunger control, but can also improve endurance performance during training, and accelerate post-exercise recovery.

Whey Protein Derived from milk, Whey is the body builder protein of choice. It also provides hunger control and muscle health supporting benefits.

Whey Concentrate Vi Crunch provides a second potent source of Whey protein to increase muscle metabolism, which can also help those trying to reduce body fat.

Brown Rice Protein The easy to digest Brown Rice Protein found in Vi Crunch can help decrease fat mass, and increase lean body mass, power, and strength.

Milk Protein Concentrate Processed to remove lactose, carbs and fats, this protein supports bone health and can help slow muscle loss as you age.

“

“Each of the proteins in our innovative Fi-Sorb protein blend breaks down at different rates, keeping you feeling full and continuing to deliver great health benefits.”

ENG

Dr. Steven A. Whitherly Ph.D. in Human Nutrition M.S. in Food Science ViSalus® Scientific Advisory Board

©2013 ViSalus, Inc. All rights reserved. | 3

HEALTHY FIBER

to Fuel Your Challenge Vi Crunch™ is a true super cereal because it not only packs great protein, but also provides 5 grams of prebiotic fiber per serving.

Our Fiber Helps Support Immune function Digestive health Heart health Mineral and calcium absorption Hunger control http://www.ncbi.nlm.nih.gov/pubmed/19152479 http://www.ncbi.nlm.nih.gov/pubmed/20130660

We recommend adding Vi Crunch to your Body by Vi Challenge™ Kit, so you can get the added benefits of 2 unique sources of fiber from Vi Crunch and our Vi-Shape® Shake.

ENG

©2013 ViSalus, Inc. All rights reserved. | 4

LOW SUGAR—ONLY 3 GRAMS PER SERVING In 1900, people ate 5 pounds of sugar a year.

In the 1970’s they ate 26 pounds a year. Today we eat over 150 pounds a year, and sugar is associated with high blood pressure and risk of other diseases. http://www.medicinenet.com/script/main/art.asp?articlekey=56589 http://www.forbes.com/sites/daviddisalvo/2012/04/01/ what-eating-too-much-sugar-does-to-your-brain/

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“Today in America, the average person consumes over 150 pounds of sugar per year (source ADA), which is almost a cup a day. Sugar in moderation may be fine, but at high levels it has been linked to obesity, tooth decay, high blood pressure and other health problems. In few products on the market today is this problem more evident than on the cereal aisle. That’s why it was so important to ensure that Vi Crunch™ has only 3 grams of sugar per serving.”

Dr. Michael D. Seidman ViSalus® Scientific Advisory Board Top 3% of surgeons voted by peers

SWEETENED WITH EVAPORATED CANE SUGAR & STEVIA

ENG

Vi Crunch™ gets its delicious sweet flavor from the combination of only 3 grams evaporated cane sugar per serving and Stevia, a plant native to South America that has been used for hundreds of years as both a sweetener and a medicine. It is not only a weight-loss aid, but has shown benefits as well for those watching their sugar intake, and those with high blood pressure, as it can increase the strength of muscle contractions that pump blood from the heart.

©2013 ViSalus, Inc. All rights reserved. | 5

Vi Crunch™ Fusions – Mix things up!

Add a burst of flavor, texture and nutrition to your breakfast or your favorite foods with Vi Crunch Fusions! Sprinkle onto your cereal, yogurt or even your Vi-Shape® Shake to support your Body by Vi Challenge™ goals.

Or enjoy them right out of the package as a nutritious and delicious snack. Available in two awesome flavors: Tri-Berry Puffs and Chocolate Macadamia Granola.

Chocolate Macadamia Granola

Tri-Berry Puffs

Indulgent chocolate flavored granola with green coffee bean extract.

Naturally flavored Strawberry, Raspberry, Blueberry & yogurt powder coated rice puffs.

Real chocolate and cocoa

Natural flavors and colors

We use only the finest ingredients for a true burst of chocolate and cocoa flavors.

Our delicious Tri-Berry flavors and vibrant fruit colors are sourced from real strawberries, raspberries and blueberries.

Helps satisfy your hunger Indulgent granola cereal with whole rolled oats and macadamia nuts.

Yogurt-coated rice puffs Crunchy, airy flavored rice puffs for a satisfying crunch in every bite!

Green coffee bean extract Provides higher levels of beneficial chlorogenic acid antioxidants compared to roasted coffee beans and black tea.

Nutrition & Benefits: Helps satisfy your hunger 1 gram of fiber Real chocolate and cocoa Real macadamia nuts Low sodium No cholesterol No artificial colors, flavors, sweeteners or preservatives Vegetarian-friendly Only 60 calories per serving Green coffee bean extract (caffeine-free)

ENG

With phytonutrients Tri-Berry Puffs includes three sources of phytonutrients to support your overall health.

Nutrition & Benefits: 3 sources of phytonutrients to help maintain good health Low fat No cholesterol No artificial colors, flavors, sweeteners or preservatives Vegetarian-friendly Only 35 calories per serving

©2013 ViSalus, Inc. All rights reserved. | 6

Adding Vi Crunch™ to your Body by Vi Challenge™ Kit Vi Crunch Protein Super Cereal gives you the crunch you crave, and can be added to any Body by Vi Challenge Kit you’re already using!

Add a Crunch Combo Pack to your Challenge Kit! Experience the nutritious and delicious benefits of our Protein Super Cereal with a Crunch Combo Pack!

Enjoy Vi Crunch Protein Super Cereal and BOTH delicious flavors of Vi Crunch™ Fusions, delivered right to your door so you never need to worry about running out.

Each Crunch Combo Pack includes either a 2-week or 4-week supply of: Vi Crunch Protein Super Cereal Vi Crunch Fusions – Tri-Berry Puffs Vi Crunch Fusions – Chocolate Macadamia Granola Must have a standing Challenge Kit order to receive combo pack discount.

ORDER YOURS TODAY!

crunch.vi.com

Get your Crunch Combo Pack FREE! What is better than getting the delicious and nutritious benefits of a Crunch Combo Pack?

Getting it all for FREE! If you have a personal Challenge Kit order on Auto-Ship, you can order either a 2-week or a 4-week Crunch Combo Pack. Help at least 3 people get a Crunch Combo Pack of equal or greater value to your own, and your next Crunch Combo Pack is FREE! Other ways to make Vi Crunch™ a part of every day Because Vi Crunch is “a shake in a flake,” you can even use it just like you would use the Vi-Shape® Shake throughout your Challenge. One bowl a day for great health. Two bowls a day in place of two meals to help lose weight. Or add a bowl to your protein-rich diet to help build lean muscle.

You may also want to integrate Vi-Slim® into your regimen to help burn fat and support metabolism, and add Vi-Trim® to your cereal to help keep hunger at bay.

Enjoy it on-the-go!

Vi Crunch provides balanced nutrition for people on-the-go. It can also be a healthy pre- or post workout snack to fuel your body with protein to support lean muscle.

Carry a packet everywhere you go, mix with milk and serve. Or eat the cereal by itself as a snack. Vi Crunch Protein Super Cereal is a fast convenient source of protein to help control hunger and build lean muscle. Have it any time, anywhere!

ENG

©2013 ViSalus, Inc. All rights reserved. | 7

Vi Crunch™ & Vi Crunch™ Fusions

Vi Crunch Protein Super Cereal

Putting the ‘real’ in cereal

INGREDIENTS: OAT BRAN, WHEY PROTEIN, OAT FLOUR, BROWN RICE PROTEIN, EVAPORATED CANE SUGAR, MILK PROTEIN CONCENTRATE, WHEY PROTEIN CONCENTRATE, TAPIOCA STARCH, CALCIUM CARBONATE, ALMONDS, NATURAL FLAVOURS, INULIN (OLIGOFRUCTOSE), CANOLA OIL, POTATO EXTRACT, POTATO MALTODEXTRIN, SALT, MIXED TOCOPHEROLS (USED TO MANTAIN FRESHNESS), SUNFLOWER LECITHIN, STEVIA EXTRACT, ZINC OXIDE, NIACINAMIDE (VITAMIN B3), ROSEMARY EXTRACT, CALCIUM PANTOTHENATE, GRAPE SEED EXTRACT, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), THIAMINE MONONITRATE (VITAMIN B1), FOLIC ACID. CONTAINS: MILK AND TREE NUTS (ALMONDS).

THIS PRODUCT IS PRODUCED IN A FACILITY THAT USES SOY AND WHEAT.

Vi Crunch Fusions — Chocolate Macadamia Granola

Vi Crunch Fusions — Tri-Berry Puffs INGREDIENTS: WHOLE ROLLED OATS, EVAPORATED CANE SUGAR, HIGH OLEIC SUNFLOWER OIL, CHOCOLATE CHUNKS (CHOCOLATE LIQUOR, SUGAR, DEXTROSE, COCOA BUTTER, SOY LECITHIN, VANILLA EXTRACT), MACADAMIA NUT PIECES RAW, WHOLE OAT FLOUR, WHEY, RICE FLOUR, HONEY, COCOA (PROCESSED WITH ALKALI), NATURAL FLAVOR, GREEN COFFEE BEAN EXTRACT, MIXED TOCOPHEROLS (USED TO MAINTAIN FRESHNESS), SALT, STEVIA, EXTRACT, SOY LECITHIN. CONTAINS: MILK, SOY (LECITHIN) AND TREE NUTS (MACADAMIA).

INGREDIENTS: RICE FLOUR, YOGURT FLAVORED COATING (SUGAR, PALM KERNEL AND PALM OIL, WHOLE MILK POWDER, YOGURT POWDER, SOY LECITHIN), EVAPORATED CANE SUGAR NATURAL FLAVORS, SALT, BLUEBERRY POWDER, RASPBERRY POWDER, STRAWBERRY POWDER, FRUIT AND VEGETABLE JUICE COLORS, STRAWBERRY EXTRACT, SOY LECITHIN, BLUEBERRY EXTRACT, RED RASPBERRY EXTRACT, CITRIC ACID. CONTAINS: MILK, SOY (LECITHIN) AND WHEAT. THIS PRODUCT IS PROCESSED IN A FACILITY THAT USES TREE NUTS.

THIS PRODUCT IS PRODUCED IN A FACILITY THAT USES WHEAT.

ENG

©2013 ViSalus, Inc. All rights reserved. | 8

PROTEIN SUPER CEREAL IN SKIM MILK

260 CALORIES Cereal 170 cal

8 oz. fat-free/lactose-free milk 90 cal

3 FAT GRAMS $3.14

610 CALORIES

Egg Sandwich 300 cal Hash Browns 150 cal Small OJ (12 oz) 150 cal Coffee with skim milk 10 cal

614 CALORIES

plus cost of milk

Bagel with Cream Cheese 410 cal Coffee with skim milk 14 cal Small OJ (12 oz) 190 cal

14 FAT GRAMS $7.52

21 FAT GRAMS $6.84

HOW DOES

Even for those who try to pursue healthy breakfast options, nothing compares to Vi Crunch!

Vi Crunch PROTEIN SUPER CEREAL

™

From taste, to quality, to unique formula— nothing packs a punch like Vi Crunch!

MEASURE UP AGAINST

CEREAL AND OTHER

BREAKFAST OPTIONS?

ENG

NUTRITION PER SERVING

Vi C Pr o r u n c h ™ te in s in Sup k im e m i l r Ce re k (8 al oz . ) Sta r O a bucks ® tm Blu eal w ebe rr y ith Top pin Jam gs b O a a Ju tme i ce ® Bla al w ck b err y ith Blu B ro e b e r wn r Sup Sug y & er fo ar Vi g od s i w i t l a n t E Ce re a h s k a t ™ l by im s mil k (8 Me oz ) lal Cin euc nam a F sk im on ibe mil Clust rWis k (8 e™ e oz ) r s w i t h

PREM IU M CERE A LS :

V i C r u n c h™ P R O T E I N S U P E R C E R E A L | C O M P E T I TO R C O M PA R I S O N

Protein

22g

5g

8g

21g

17g

Yes

No

No

No

No

5g

6g

7g

8g

6g

Yes

No

No

No

No

Grape Seed and Rosemary Extracts

Yes

No

No

No

No

with Natural Colors and Flavors

Yes

Yes

Yes

No

Yes

Carbohydrate

34g

57g

82g

63g

56g

Fat

3g

3g

5g

8g

4g

Sugar

15g

28g

45g

18g

28g

Wheat Gluten/Wheat

No

Yes

Yes

No

Yes

Sodium

175mg

0mg

40mg

160mg

235mg

Cholesterol

5mg

0mg

0mg

5mg

5mg

Calories

260

290

390

390

300

Price Per Serving

$3.14

$3.45

$3.97

$4.54

$1.86

Fi-Sorb™ protein blend Fiber Prebiotic

©2013 ViSalus, Inc. All rights reserved. | 9

EXCELLENCE AT EVERY STEP.

FORMULATED BY

THE

FINEST INGREDIENTS

SUPER SMART

PEOPLE

Our decorated Scientific Advisory Board ensures that quality ingredients are combined for optimal health benefits.

At ViSalus®, Taking Weight Off the World™ starts with selecting the best premium ingredients from around the globe.

QUALITY-TESTED

EVERY STEP OF THE WAY

All manufactured products undergo final analytical, chemical and microbiological testing to ensure their safety, purity and efficacy.

MANUFACTURED IN

STATE-OFTHE-ART

FACILITIES All product manufacturing takes place in cGMP Certified, FDA-inspected facilities to meet the absolute highest quality standards.

L ABELED TO THE

HIGHEST PACK AGED WITH

LOVE

AND

CARE

Product packaging is designed by a team of dedicated packaging engineers to keep your products fresh, great-tasting and protected from the elements. And they look great, too!

STANDARDS

We apply the strictest standards to our own labeling to ensure that what you read is what you get. Always.

FR E SH WE’RE ONLY A PHONE CALL AWAY 1.877.VISALUS (1.877.847.2587) Weekdays: 24 hours EST Saturday: 9am — 5pm EST

ENG

TO YOU R

HOME

Every step in our stringent process exists so that people like you have the world’s best fuel to power your inspiring Challenge results.

©2013 ViSalus, Inc. All rights reserved. | 10

At ViSalus, we value our Science… but just as importantly, we value our Success Stories. ®

We are passionate about having the best products on the planet because we know each Challenge Transformation can become an inspiration to others and show the world what’s possible when you make your health a priority.

It’s all core to our mission of Taking Weight Off the World™. One Person at a time. 10 lbs. at a time.

As we champion the fight against the worldwide obesity epidemic, we invite you to become part of the solution.

Are YOU Up for The Challenge ? ™

ENG

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