DIGITAL DISPALY WEB ERGONOMICS
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING
RADIO TECHNOLOGY
PRODUCT ENHANCING
UNDER-GROUND MODE
PRODUCT ENHANCING
SCALE GROUND MODE
PRODUCT ENHANCING PRODUCT ENHANCING
AIR MODE
PRODUCT ENHANCING
WATER MODE
LARGE SCALE POSTERS / ADS LOUDSPEAKER ANNOUNCEMENT
PRODUCT ENHANCING PRODUCT ENHANCING
EXCHANGE & REFUNDS
PRODUCT ENHANCING
EVENTS SHOPPING CART AISLE-STACK LAYOUT
SENSE TRIGGERING COMFORT GIVING PRODUCT ENHANCING
PARKING SELF-SERVICE
COMFORT GIVING PRODUCT ENHANCING
OUTLET CHAIN
PRODUCT ENHANCING
TREATED LIGHTING DRESS CODE
SENSE TRIGGERING SENSE TRIGGERING
ESCLATORS
COMFORT GIVING
OPTIONS
COMFORT GIVING
EXCLUSIVE PERSONAL ATTENTION
COMFORT GIVING COMFORT GIVING
WINDOW DISPLAY LEVELS
PRODUCT ENHANCING PRODUCT ENHANCING
FORM
SENSE TRIGGERING
Vishanka Gandhi COMFORT GIVING
ZONING: private, common DRIVE THROUGH MASS SEATING
COMFORT GIVING
COMFORT GIVING
PRODUCT ENHANCING
RECORDED MUSIC ASSEMBLY LINE FAST FOOD
COMFORT GIVING
PRODUCT ENHANCING PRODUCT ENHANCING
THEME DESIGNED INTERIOR
SENSE TRIGGERING
BATHROOM INSTANT COOKING
PRODUCT ENHANCING COMFORT GIVING
BEVERAGES SERVICE COUNTER
PRODUCT ENHANCING
READY TO EAT FOOD
PRODUCT ENHANCING
TEMPORARY PORTABLE NIGHT SERVICE
PRODUCT ENHANCING
PRODUCT ENHANCING COMFORT GIVING
NATURE
SENSE TRIGGERING
HOME FOOD ALCOHOL
PRODUCT ENHANCING PRODUCT ENHANCING
FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
PRODUCT ENHANCING SENSE TRIGGERING COMFORT GIVING SENSE TRIGGERING
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GAMES COFFEE
SENSE TRIGGERING PRODUCT ENHANCING 1460
PORTFOLIO
COMFORT GIVING COMFORT GIVING
2020
PRODUCT ENHANCING
2010
COMFORT GIVING
2000
COMFORT GIVING COMFORT GIVING
AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
1980
COMFORT GIVING COMFORT GIVING
1990
PRODUCT ENHANCING
COFFEE HOUSE
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
BEER GARDEN
PRODUCT ENHANCING SENSE TRIGGERING
FOOD KIOSK
PRODUCT ENHANCING COMFORT GIVING
DINER
PRODUCT ENHANCING COMFORT GIVING
DINER RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
FAST FOOD RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING
FOOD COURT
PRODUCT ENHANCING COMFORT GIVING
FAST FOOD DRIVE THROUGH
PRODUCT ENHANCING COMFORT GIVING
FINE DINING RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
COFFEE HOUSE
BAZAAR / SOUK
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING PRODUCT ENHANCING COMFORT GIVING
ARCADE BAZAAR
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
DEPARTMENTAL STORE
PRODUCT ENHANCING COMFORT GIVING
ARCADE GALLERY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
CHAIN STORES
PRODUCT ENHANCING COMFORT GIVING
SUPER MARKET
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
WATER TAXI
PRODUCT ENHANCING
HOT AIR BALLOON
PRODUCT ENHANCING PRODUCT ENHANCING
RAILWAY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
OCEAN LINER SUBWAY RAILWAY LUXURY RAILWAY
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
AIR PLANE
AIR PLANE
PHONE
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING PRODUCT ENHANCING
MULTIFUNCTIONAL PHONE SMART PHONE
PRODUCT ENHANCING COMFORT GIVING
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
Personal Data
Surname
Gandhi
Name
Vishanka
Address
A505 Emily Bowes Court Lebus Street Tottenham Hale London N17 9Fd
Country
United Kingdom
Date of Birth
14-11-1989
e-mail id
vishanka14@gmail.com
Cellular number
07760586380
Summary
What is Narrative architecture? In urban scenarios, where does the built field-of-energy end and where does the people’s field-of-energy begin? Or do they overlap? How can this affect city use and patterns? These are some questions that interest me and have urged me to pursue a Bachelor in Architecture and now Masters in Narrative Environments. With a keen interest in Architecture publication, I’ve consciously taken up academics for research and development of architecture and urban design concepts and simultaneously worked as an architecture writer. This includes writing articles on spaces as well as on the people that essentially form the animated fabric of the city. Inspired by Rem Koolhas’s concept on cities and charged by doses of coffee and tennis, I aim to work in an environment where I can innovate solutions for our changing built-fabric and study the factors affecting it.
2015-2017 2008-2013
Curriculum Vitae
EDUCATION
MA in Narrative Environments_Central Saint Martins College Bachelor of Architecture_Balwant Sheth School of Architecture
PROFESSIONAL WORK
Current
Better Interiors, Design Magazine
Current
Dainik Bhaskar, Daily
Current
Design Variable, Architecture firm
Freelance writer Cover residential and commercial projects pan-India
Freelance writer Online content development and blog writing
Freelance writer Non-fictional story telling for a project called People Called Mumbai
2015
Home Review, Design Magazine
2015
Indian School of Design and Innovation, Design School
2014
The Orange Lane, Design Firm
05 05 03 03
Freelance Writer Articles on public spaces and elements in different cities
Visiting Faculty Taught Design representation and Analysis
Junior Architect Designed and executed residential apartments
DIGITAL SKILLS
Auto CAD Adobe Photoshop Adobe Illustrator Adobe InDesign Google Sketch up Rhinoceros
Content
Design Dissertation
Architecture and the Experience Economy
Future Housing
New Paradigms in Collective Housing
Heritage vs Gentrification
Inner city fabric
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_1.a
RADIO TECHNOLOGY
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
PRODUCT MARKETING
‘Experience economy’, a term coined by B. Joseph Pine and James H. Gilmore refers to the current LARGE SCALE POSTERS / ADS LOUDSPEAKER business ANNOUNCEMENT scenario where in the customers pay for EXCHANGE & REFUNDS the experience the brand offers. EVENTS SHOPPING CART AISLE-STACK LAYOUT
There has been an obvious transition from an industrial goods production economy to a service economy, as seen among developed nations, to the present Experience Economy. The premise for this is ESCLATORS the realization that the product and service is OPTIONS EXCLUSIVE external to the buyer, but the experience is highly PERSONAL ATTENTION personal, thereby making it more engaging.
PARKING SELF-SERVICE OUTLET CHAIN TREATED LIGHTING DRESS CODE
FORM AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING
According to research, an experience that engages the customer at a sensory level connects with people more effectively than a functional product or competent service. Thus, the idea is to tap into this experience quotient in order to attract customers. In ZONING: private, common this case, experience is the intangible and the DRIVE THROUGH MASS SEATINGbusiness output is the tangible that measures its RECORDED MUSIC success. ASSEMBLY LINE FAST FOOD
THEME DESIGNED INTERIOR BATHROOM INSTANT COOKING BEVERAGES SERVICE COUNTER READY TO EAT FOOD TEMPORARY
SENSE TRIGGERING
NIGHT SERVICE NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
An interactive music session at the annual Kalaghoda Arts and Culture festival , Mumbai.
GAMES COFFEE
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_2.a
RADIO TECHNOLOGY
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
PRODUCT MARKETING
The transformation from selling products to selling an experience is especially evident in the Transit LARGE SCALE POSTERS / ADS The passenger aircraft in the 1910’s was an LOUDSPEAKER sector. ANNOUNCEMENT EXCHANGE & REFUNDS inspiring symbol of product efficiency. Its main EVENTS selling points were large capacity and speed. SHOPPING CART AISLE-STACK LAYOUT
PARKING SELF-SERVICE OUTLET CHAIN TREATED LIGHTING DRESS CODE ESCLATORS
In 1942, the American airline PanAm became the forerunner in selling good service. They introduced in-flight magazines, cocktails and piano lounges to promote comfort and good service.
OPTIONS EXCLUSIVE PERSONAL ATTENTION
Emirates airlines in the 1990’s have made the leap from selling service to selling coveted, choreographed experiences. The experience begins the minute one ascends into the flight as one is greeted with a fragrance now synonymous with Emirates airlines. During the journey, people are kept entertained with interactive in-flight entertainment. ZONING: private, common Mood lighting, bars and relaxing spas on-board are DRIVE THROUGH MASS SEATINGother experience enhancing features.
FORM AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING
RECORDED MUSIC ASSEMBLY LINE FAST FOOD
Such interventions have transformed the ‘purpose’ of these spaces from being transit zones to experiential destinations.
THEME DESIGNED INTERIOR BATHROOM INSTANT COOKING BEVERAGES
SERVICE COUNTER READY TO EAT FOOD TEMPORARY
SENSE TRIGGERING
NIGHT SERVICE NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE GAMES COFFEE
ENGAGE MIND
PRODUCT ECONOMY
ENGAGE BODY
SERVICE ECONOMY
ENGAGE SENSES
EXPERIENCE ECONOMY
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_3.a
RADIO TECHNOLOGY
Programmatic Typologies
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
PRODUCT MARKETING
The transition from product economy to experience economy is evident in the architectural typologies LARGE SCALE POSTERS / ADS have developed over time. LOUDSPEAKER that ANNOUNCEMENT EXCHANGE & REFUNDS EVENTS SHOPPING CART AISLE-STACK LAYOUT
For instance, in the Retail sector the transformation in typology from the Istanbul ‘Grand PARKING SELF-SERVICEbazaar’ to ‘Walmart’ to the unexpected programs OUTLET CHAIN of a ‘Mall’, mark the journey from the Product EconTREATED LIGHTING DRESS CODE omy to the Service Economy to the Experience ESCLATORS Economy. OPTIONS EXCLUSIVE PERSONAL ATTENTION
Similarly, in case of the Food Sector it is the ‘Beer gardens’ to ‘Drive-through Mc Donald’s to experiential ‘Ice bars’ that mark this journey.
FORM AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING
ZONING: private, common DRIVE THROUGH MASS SEATING RECORDED MUSIC ASSEMBLY LINE FAST FOOD THEME DESIGNED INTERIOR BATHROOM INSTANT COOKING BEVERAGES
SENSE TRIGGERING
NIGHT SERVICE
GAMES COFFEE
GRAND BAZAAR
Retail Programmatic typologies
ARCADE GALLERY
DEPARTMENTAL
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ECONOMIC TIMELINE
NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
1860
TEMPORARY
1850
SERVICE COUNTER READY TO EAT FOOD
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_3.b
RADIO TECHNOLOGY
Programmatic Typologies
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
PRODUCT MARKETING
LARGE SCALE POSTERS / ADS LOUDSPEAKER ANNOUNCEMENT EXCHANGE & REFUNDS EVENTS SHOPPING CART AISLE-STACK LAYOUT PARKING SELF-SERVICE OUTLET CHAIN TREATED LIGHTING DRESS CODE ESCLATORS OPTIONS EXCLUSIVE PERSONAL ATTENTION FORM AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING
ZONING: private, common DRIVE THROUGH MASS SEATING RECORDED MUSIC ASSEMBLY LINE FAST FOOD THEME DESIGNED INTERIOR BATHROOM INSTANT COOKING BEVERAGES SERVICE COUNTER READY TO EAT FOOD TEMPORARY
SENSE TRIGGERING
NIGHT SERVICE
GAMES COFFEE
SUPER MARKET
Retail Programmatic typologies
MALL
2020
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ECONOMIC TIMELINE
NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_4.a
RADIO TECHNOLOGY
PRODUCT ENHANCING COMFORT GIVING
PRODUCT MARKETING PRODUCT ENHANCING
TEMPORARY NIGHT SERVICE NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE GAMES COFFEE
EXCHANGE & REFUNDS
PRODUCT ENHANCING
EVENTS SHOPPING CART AISLE-STACK LAYOUT
SENSE TRIGGERING COMFORT GIVING PRODUCT ENHANCING
PARKING SELF-SERVICE
COMFORT GIVING PRODUCT ENHANCING
OUTLET CHAIN
PRODUCT ENHANCING
TREATED LIGHTING DRESS CODE
SENSE TRIGGERING SENSE TRIGGERING
ESCLATORS
COMFORT GIVING
OPTIONS EXCLUSIVE PERSONAL ATTENTION
COMFORT GIVING COMFORT GIVING
WINDOW DISPLAY LEVELS
PRODUCT ENHANCING PRODUCT ENHANCING
FORM
SENSE TRIGGERING
AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING COMFORT GIVING COMFORT GIVING COMFORT GIVING COMFORT GIVING PRODUCT ENHANCING COMFORT GIVING
ZONING: private, common DRIVE THROUGH MASS SEATING
COMFORT GIVING COMFORT GIVING PRODUCT ENHANCING
RECORDED MUSIC ASSEMBLY LINE FAST FOOD
COMFORT GIVING PRODUCT ENHANCING PRODUCT ENHANCING
THEME DESIGNED INTERIOR
SENSE TRIGGERING COMFORT GIVING
BATHROOM INSTANT COOKING
COMFORT GIVING PRODUCT ENHANCING COMFORT GIVING
BEVERAGES SERVICE COUNTER
PRODUCT ENHANCING
READY TO EAT FOOD
PRODUCT ENHANCING
COMFORT GIVING
TEMPORARY PORTABLE NIGHT SERVICE
PRODUCT ENHANCING
PRODUCT ENHANCING COMFORT GIVING
NATURE
SENSE TRIGGERING
2020
2010
2000
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SENSE TRIGGERING
1750
SENSE TRIGGERING
1740
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PRODUCT ENHANCING
1730
SENSE TRIGGERING
1720
FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
PRODUCT ENHANCING
1710
PRODUCT ENHANCING
1820
HOME FOOD ALCOHOL
PRODUCT ENHANCING
1460
deconstructed elements
READY TO EAT FOOD
LARGE SCALE POSTERS / ADS LOUDSPEAKER ANNOUNCEMENT
PRODUCT ENHANCING
COMFORT GIVING
The matrix aso helps understand the relation between these sectors. Elements that have first FORM been witnessed in a particular sector, overtime gets AXIAL CIRCULATION OPTIONS madified or directly picked to create a different NATURAL LIGHT SECONDARY PROGRAMS typology in another sector. For instance, the ZONING concept of a live performance, 1st seen in the COUNTERS COVERED Damascus coffee house is later on introduced in the transit sectors creating an unexpected experience.
SERVICE COUNTER
WATER MODE
PRODUCT ENHANCING
1990
PRODUCT ENHANCING
ESCLATORS
BATHROOM INSTANT COOKING BEVERAGES
AIR MODE
PRODUCT ENHANCING
Starting with the economic ideas, the matrix shows the evolution of ‘Elements’ along the timeline. Some PARKING SELF-SERVICEof the elements come together to create OUTLET CHAIN typlogies, i.e. what we understand the space as, in TREATED LIGHTING DRESS CODE the Food,retail and Transit sectors.
THEME DESIGNED INTERIOR
SCALE GROUND MODE
PRODUCT ENHANCING
EXCHANGE & REFUNDS EVENTS SHOPPING CART AISLE-STACK LAYOUT
ZONING: private, common DRIVE THROUGH MASS SEATING RECORDED MUSIC ASSEMBLY LINE FAST FOOD
UNDER-GROUND MODE
PRODUCT ENHANCING
The Matrix is a cross-sectional understanding of the transformation in the Food, Retail and Transit LARGE SCALE POSTERS / ADS LOUDSPEAKER sectors ANNOUNCEMENTalong a common economic timeline.
OPTIONS EXCLUSIVE PERSONAL ATTENTION
RADIO TECHNOLOGY
PRODUCT ENHANCING
COFFEE HOUSE
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
BEER GARDEN
PRODUCT ENHANCING SENSE TRIGGERING
FOOD KIOSK
PRODUCT ENHANCING COMFORT GIVING
DINER
programmatic typologies
The Matrix
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
DIGITAL DISPALY WEB ERGONOMICS
PRODUCT ENHANCING
PRODUCT ENHANCING COMFORT GIVING
DINER RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
FAST FOOD RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING
FOOD COURT
PRODUCT ENHANCING COMFORT GIVING
FAST FOOD DRIVE THROUGH
PRODUCT ENHANCING COMFORT GIVING
FINE DINING RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
COFFEE HOUSE
BAZAAR / SOUK
PRODUCT ENHANCING COMFORT GIVING
ARCADE BAZAAR
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
DEPARTMENTAL STORE
PRODUCT ENHANCING COMFORT GIVING
ARCADE GALLERY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
CHAIN STORES
PRODUCT ENHANCING COMFORT GIVING
SUPER MARKET
SENSE TRIGGERING
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
WATER TAXI
PRODUCT ENHANCING
HOT AIR BALLOON
PRODUCT ENHANCING PRODUCT ENHANCING
RAILWAY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
OCEAN LINER SUBWAY RAILWAY LUXURY RAILWAY
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
AIR PLANE
AIR PLANE
PHONE
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING PRODUCT ENHANCING
MULTIFUNCTIONAL PHONE SMART PHONE
PRODUCT ENHANCING COMFORT GIVING
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_5.a
RADIO TECHNOLOGY
The Design Proposal
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
PRODUCT MARKETING
The premise of ‘Experience Economy’ lies in exploring how architecture can be used to stage experiLARGE SCALE POSTERS / ADS that closely deal with the five senses and is LOUDSPEAKER ences ANNOUNCEMENT EXCHANGE & REFUNDS intellectually stimulating in order to transform the EVENTS performance into a memorable one, thereby proSHOPPING CART AISLE-STACK LAYOUT moting business. PARKING SELF-SERVICE OUTLET CHAIN TREATED LIGHTING DRESS CODE ESCLATORS
The intent of the study is to use this idea in places where interventions can potentially bring about cultural transformations.
OPTIONS EXCLUSIVE PERSONAL ATTENTION
An existing food bazaar is my chosen site for the intervention. The idea is to transform the bazaar experience into an educational one by drawing the customer’s attention to the quality and potential of the ingredients, various cooking techniques and ultimately immersing them in the eating experience. The idea is to trigger all the senses using activity, ZONING: private, common and architectural technique. Programmatic intervenDRIVE THROUGH MASS SEATINGtions, along with architectural elements like scale, RECORDED MUSIC material and circulation are used to transform the ASSEMBLY LINE FAST FOOD bazaar from one that sells products to one that sells THEME an engaging experience. DESIGNED INTERIOR
FORM AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
COMFORT GIVING
BATHROOM INSTANT COOKING BEVERAGES SERVICE COUNTER READY TO EAT FOOD TEMPORARY
SENSE TRIGGERING
NIGHT SERVICE NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE GAMES COFFEE
Proposed experiential food bazaar
Architecture and the Experience Economy
“In the experience economy, experience itself is the product. We are no longer consuming products but sensations, even lifestyles.” – MIT Press
DIGITAL DISPALY WEB ERGONOMICS
I_5.b
RADIO TECHNOLOGY
The Design Proposal
PRODUCT MARKETING
UNDER-GROUND MODE SCALE GROUND MODE AIR MODE WATER MODE
The existing food bazaar is made experiential using elements like cooking techniques, ingredients catLARGE SCALE POSTERS / ADS LOUDSPEAKER egorized ANNOUNCEMENT into baking goods, salads, and vegetables, EXCHANGE & REFUNDS cooking na dexperimentation counters, community EVENTS eating tables and a library. The purpose of this is to SHOPPING CART AISLE-STACK LAYOUT engage the sense of smell, sight, hearing, taste and PARKING SELF-SERVICEtouch that comes with cooking and picking ingrediOUTLET CHAIN ents. TREATED LIGHTING DRESS CODE
The space progresses as stepped platforms such that one experiences a visual impact on entering the bazaar. This visual impact is enhanced as one FORM progresses from the narrow stairway enclosed with AXIAL CIRCULATION OPTIONS frosted glass. The core space has a louvered and NATURAL LIGHT SECONDARY PROGRAMS translucent glass facade to maintain the continuity ZONING with the exterior. COUNTERS ESCLATORS
OPTIONS EXCLUSIVE PERSONAL ATTENTION
COMFORT GIVING
LOCAL BAZAAR AS A PLACE FOR A COMPLETE CULINARY EXPERIENCE
COVERED
JUHU BUS STATION
ZONING: private, common DRIVE THROUGH MASS SEATING RECORDED MUSIC ASSEMBLY LINE FAST FOOD
ENCLOSED MARKET
JUHU, MUMBAI
THEME DESIGNED INTERIOR BATHROOM INSTANT COOKING BEVERAGES SERVICE COUNTER
PROGRAMS FOR CULINARY EXPERIENCE
BUY
COOK
READY TO EAT FOOD TEMPORARY
PROPOSED INTERACTION - ASSOCIATION
EAT
SENSE TRIGGERING
NIGHT SERVICE NATURE HOME FOOD ALCOHOL FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE GAMES COFFEE
INGREDIENTS
COLOR
TECHNIQUE
FLAVOURS
INFORMATION
Proposed experiential food bazaar USER
L
New Paradigms in Collective Housing NMIMS | BALWANT SHETH SCHOOL OF ARCHITECTURE | NEW PARADIGMS IN COLLECTIVE HOUSING FOURT YEAR ARCHITECTURAL DESIGN | PROJECT 02 (2011 - 12)
NMIMS | BALWANT SHETH SCHOOL OF ARCHITECTURE
EKTA IDNANY | PRASHANT PRABHU
| NEW PARADIGMS IN COLLECTIVE HOUSING
FOURT YEAR ARCHITECTURAL DESIGN | PROJECT 02 (2011 - 12) EKTA IDNANY | PRASHANT PRABHU
II_1.a
Collective Housing
+ 3.65 M
KITCHEN
LIVING
The Collective housing project is about designing for Low Income Group (LIG), Middle Income Group (MIG), High Income Group (HIG) within an existing high density urban scenario while drawing from the existing site conditions. The recently developed suburb of North Mumbai has seen a drastic increase in poppulation. With the up-coming metro line in that region, the poppulation is going to witness a further leap.
LIVING AND BEDROOM
The project is to consider the repercussions of this significant urban intervention and design a collective housing project, such that the design is sensitive to the requirements of each of these strata’s of society.
NMIMS | BALWANT SHETH SCHOOL OF ARCHITECTURE | NEW PARADIGMS IN COLLECTIVE HOUSING
NMIMS | BALWANT SHETH SCHOOL OF ARCHITECTURE | NEW PARADIGMS IN COLLECTIVE HOUSING FOURT YEAR ARCHITECTURAL DESIGN | PROJECT 02 (2011 - 12) EKTA IDNANY | PRASHANT PRABHU
ENCROACHABLE SPACE
FOURT YEAR ARCHITECTURAL DESIGN | PROJECT 02 (2011 - 12) EKTA IDNANY | PRASHANT PRABHU
LIVING AND BEDROOM
VERS
VERSOVA | GREEN WALL
VISHANKA GANDHI | 0805 |
VISHANKA GANDHI | 0805 | JHEEL BHANDARI | 0834
TOILET AND BATH UP
UP
UP
LIVING ROOM
PLUNGE POOL
UP KITCHEN AND LIVING 0.6m
BEDROOM AND LIVING
LIG BELOW
ENTERTAINMENT ROOM
KITCHEN BEDROOM AND LIVING 0.6 m
UP
ENTRANCE FOYER 0.6m
ELEVATOR
UP
TOILET
DOUBLE HEIGHTED ATRIUM KITCHEN AND DINING
FIRST LEVEL
GROUND LEVEL
LIG UNIT
BALCONY
KITCHEN AND DINING BEDROOM
UP
PLUNGE POOL
UP PLUNGE POOL BELOW
PLUNGE POOL BELOW
UP UP
LIG BELOW
TOILET AND BATH
STUDY CHILDREN'S ROOM 2
BEDROOM
TOILET AND BATH
DOWN
UP TOILET AND BATH
DOWN
DOWN
TOILET AND BATH
DOWN
DOUBLE HEIGHTED ATRIUM
LIVING
DOWN
UP
ELEVATOR
DOWN
MASTER BEDROOM
CHILDREN'S ROOM 1
VOID BELOW
MIG UNIT
Proposed Housing Typologies
‘The green wall’ typology VISHANKA Low Income Group + Middle Income Group
SECOND LEVEL VERSOVA | GREEN WALL
GANDHI | 0805 | JHEEL BHANDARI | 0834
‘The Forest’ typology VISHANKA GANDHI | 0805 | JHEEL Middle Income Group + High Income Group THIRD LEVEL
FOURTH LEVEL
VERSOVA | FOREST _ 1LIG-2HIG
BHANDARI | 0834
New Paradigms in Collective Housing
II_2.
The Proposal The site study shows that there exists a relation between natural elements and the income group. For instance, built parks and lanes with trees invite MIG and HIG housing vis-a-vis open informal maidaans invite LIG housing. This relation is used to map the Estate Value Diagram of the given site. The massive urban intervention will bring with it immense negative impact like noise and pollution. The established relations between natural elements and the income groups get adapted to nullify these effects. The result of this process is 4 distinct housing typologies - the Green Wall, the Forest, the Island and the Mountain; with different combinations of LIG, MIG, HIG as per the established relations.
Site Plan and elevation
Inner city Fabric_Guidelines for Heritage precinct
III_1.a
Gentrification The Bandra Gaonthan is one of the oldest parts of Mumbai. It’s charm included narrow cobbled stone paths, lined with houses with sloping roof. Overtime it has developed into a cultural precinct known for its bakeries, impromptu music gigs, events, and street art. But more recently, this heritage precinct is threatened by gentrification.
Proposed paths for the heritage precinct
INNER CITY FABRIC
URBAN DESIGN
NMIMS-BSSA_UD_2011-12
Inner city Fabric_Guidelines for Heritage precinct
III_2.a INNER CITY FABRIC
The Manual The idea behind the manual is to lay down rules that guide the inevitable change the heritage precinct will undergo, such that the heritage value is not compromised in the quest for growth. These guidelines include material, colour, sizes, finish of the fixtures that people may wish to use. The zone is propsed to be classified into tracks such as Cycle track, heritage track, art track, play track and farmers track for people to come and enjoy its different layers.
TABLE OF CONTENTS
NMIMS-BSSA_UD_2011-12
4. COLOURS A. TRACK B. STREET C. SIDEWALK D. HOUSES
TABLE OF CONTENTS:
1.INTRODUCTION: A. SITE STUDY B. CASE STUDY 2. USING THE CATALOGUE A. FARMERS TRACK B. FOOD TRACK C. HERITAGE TRACK D. ARTISTS TRACK E. PLAY TRACK F. TECH TRACK 3. AIMS AND OBJECTIVES
Contents of the manual
5. MATERIALS A. TRACK B. STREET C. SIDEWALK D. HOUSES 6. FURNITURE A. TRACK B. STREET C. SIDEWALK D. HOUSES 7. LIGHTING A. TRACK B. STREET C. SIDEWALK D. HOUSES 8. GREENS A. TRACK B. STREET C. SIDEWALK D. HOUSES
0.1
DIGITAL DISPALY WEB ERGONOMICS
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING
RADIO TECHNOLOGY
PRODUCT ENHANCING
UNDER-GROUND MODE
PRODUCT ENHANCING
SCALE GROUND MODE
PRODUCT ENHANCING PRODUCT ENHANCING
AIR MODE
PRODUCT ENHANCING
WATER MODE
LARGE SCALE POSTERS / ADS LOUDSPEAKER ANNOUNCEMENT
PRODUCT ENHANCING PRODUCT ENHANCING
EXCHANGE & REFUNDS
PRODUCT ENHANCING
EVENTS SHOPPING CART AISLE-STACK LAYOUT
SENSE TRIGGERING COMFORT GIVING PRODUCT ENHANCING
PARKING SELF-SERVICE
COMFORT GIVING PRODUCT ENHANCING
OUTLET CHAIN
PRODUCT ENHANCING
TREATED LIGHTING DRESS CODE
SENSE TRIGGERING SENSE TRIGGERING
ESCLATORS
COMFORT GIVING
OPTIONS
COMFORT GIVING
EXCLUSIVE PERSONAL ATTENTION
COMFORT GIVING COMFORT GIVING
WINDOW DISPLAY LEVELS
PRODUCT ENHANCING PRODUCT ENHANCING
FORM
SENSE TRIGGERING
ZONING: private, common DRIVE THROUGH MASS SEATING
COMFORT GIVING COMFORT GIVING PRODUCT ENHANCING
RECORDED MUSIC ASSEMBLY LINE FAST FOOD
COMFORT GIVING PRODUCT ENHANCING PRODUCT ENHANCING
BATHROOM INSTANT COOKING
PRODUCT ENHANCING COMFORT GIVING
BEVERAGES SERVICE COUNTER
PRODUCT ENHANCING
READY TO EAT FOOD
PRODUCT ENHANCING
TEMPORARY PORTABLE NIGHT SERVICE
PRODUCT ENHANCING
PRODUCT ENHANCING COMFORT GIVING
NATURE
SENSE TRIGGERING
HOME FOOD ALCOHOL
PRODUCT ENHANCING PRODUCT ENHANCING
FIXED PRICE LIVE MUSIC INDOOR SEATING LIVE PERFORMANCE
PRODUCT ENHANCING SENSE TRIGGERING COMFORT GIVING SENSE TRIGGERING
1970
1960
1950
1950
1940
1930
1920
1910
1900
1890
1880
1870
1860
1850
1840
1840
1830
1820
1810
1800
1790
1780
1760
1750
1740
1730
1720
1710
1700
1690
1680
1670
1660
1650
1650
1640
1630
1620
1610
1600
1590
1580
1570
1560
1550
1540
1520
1510
1500
1490
1480
1470
1530
GAMES COFFEE
SENSE TRIGGERING PRODUCT ENHANCING 1460
Thank You
THEME DESIGNED INTERIOR
SENSE TRIGGERING COMFORT GIVING COMFORT GIVING
2020
COMFORT GIVING
2010
PRODUCT ENHANCING
2000
COMFORT GIVING COMFORT GIVING COMFORT GIVING
AXIAL CIRCULATION OPTIONS NATURAL LIGHT SECONDARY PROGRAMS ZONING COUNTERS COVERED
1980
COMFORT GIVING COMFORT GIVING
1990
PRODUCT ENHANCING
COFFEE HOUSE
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
BEER GARDEN
PRODUCT ENHANCING SENSE TRIGGERING
FOOD KIOSK
PRODUCT ENHANCING COMFORT GIVING
DINER
PRODUCT ENHANCING COMFORT GIVING
DINER RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
FAST FOOD RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING
FOOD COURT
PRODUCT ENHANCING COMFORT GIVING
FAST FOOD DRIVE THROUGH
PRODUCT ENHANCING COMFORT GIVING
FINE DINING RESTAURANTS
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
COFFEE HOUSE
BAZAAR / SOUK
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING PRODUCT ENHANCING COMFORT GIVING
ARCADE BAZAAR
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
DEPARTMENTAL STORE
PRODUCT ENHANCING COMFORT GIVING
ARCADE GALLERY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
CHAIN STORES
PRODUCT ENHANCING COMFORT GIVING
SUPER MARKET
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING
SHOPPING MALL
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
WATER TAXI
PRODUCT ENHANCING
HOT AIR BALLOON
PRODUCT ENHANCING PRODUCT ENHANCING
RAILWAY
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
OCEAN LINER SUBWAY RAILWAY LUXURY RAILWAY
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING
AIR PLANE
AIR PLANE
PHONE
PRODUCT ENHANCING PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING PRODUCT ENHANCING
MULTIFUNCTIONAL PHONE SMART PHONE
PRODUCT ENHANCING COMFORT GIVING
PRODUCT ENHANCING COMFORT GIVING SENSE TRIGGERING