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Report for STARBUZZ
Index: 1.2.3.4.5.6.-
Introduction Objectives and expansion Purchases Strategic benefits Brand positioning Conclusions
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Introduction Jesus Barranco, founding partner of Narguile Club Ltd, has played a pioneering role in offering a shisha catering to fashionable places of the leisure world.
JesĂşs Barranco Founding partner of Narguile Club Ltd and Franchise Shisha Catering
This service began in spring 2013 in Torrevieja, having an extraordinary acceptance. The market demand is so strong that it allows us to provide this service to other establishments and train professionals working in this field. In January 2014, Seville opens several corners and in summer it extends to Cadiz and the Costa del Sol, offering and excellent service and innovation in this sector. Due to the success of this business model, the franchise chain ShishaBar by Narguile Club is established.
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Julio Ortega Sales Manager Founding Partner of Narguile Club Ltd Franchise Shisha Catering Ltd and Visionary Business Consulting
ToĂąo Vera Director of Communications Founding Partner of Narguile Club Ltd Franchise Shisha Catering Ltd and Visionary Business Consulting
Introduction
Behind the brand ShishaBar is a group of professionals with more than 30 years of experience in the development of strategies for management, creation of large networks of sales and the application of comprehensive custom communication (360Âş), thus achieve goals beyond the bounds of current practice, achieving results of positioning and prestige of brand in very short times. Specializing in: - the founding, growth and implementation of franchises - strategic management - content customized communication - marketing, advertising and editorial line - sale - creation of models of business.
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Introduction Our experience of the catering of Shisha has taken place primarily in Seville, Cadiz, Alicante and Marbella. – Antique Theatro
– Origen Club
– Bandalai
– La Mona Beach
– Dada
– Ojhu Club
– Paseo Colon 7 – Pandora – Azahar – Funky Buddha beach
– Hacienda Atalaya – Abades Triana – La Pintada – Hacienda El Visir
– Kudeta (Buddha) – Flamenco – Magnum ShishaBar by Narguile Club
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Objective and Expansion
S h i s h a B a r is a service of catering of Shisha focused on professionals in the hotel, catering and leisure sector with the purpose of taking into account the implementation of S h i s h a B a r or Shisha Catering Service on
premises that are understandably centered on the exclusivity and luxury. In spring 2013, the first Shisha catering business model was created. In summer 2014 the Franchise Business Model was set up and the 1st Expansion Plan covering 5 years was presented. Objective: our structure is able to handle exponential growth that leads to open: · 300 franchises in 5 years
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Objective and Expansion
Number of Franchises Opening 350 300
300 250 200
225
150
140 100
80
50
30 2015
year 2016
2017
2018
2019
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Crecimiento de ventas
350
300 300
240
250
190
200 150
110 100 50
30 2015
2016
2017
2018
2019
8
3
Purchases
Annual tobacco expenditure projection: 3600 kilos per year in 2015 36.000 kilos per year in 2019
2019 2015
3.600
10.000
20.000
30.000
36.000
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Purchases
Average annual consumption in kg 40.000
36.000 30.000
27.800 20.000
16.800 10.000
9.600 3.600 2015
2016
2017
30
80
140
premises
premises
premises
2018 225 premises
2019 300 premises
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Strategic Benefits
ShishaBar
is
developing
an
ambitious
strategic
plan
for
internationalization, in countries of the Persian Gulf, USA, South America, Italy, Monte Carlo, United Kingdom, Morocco and France. Repeating in these countries the model developed in Spain.
ShishaBar
proposes an excellent service in the luxury sector within
the compass of the leisure segment, completely personalized and differentiated. Presently a very ambitious corner plan is being closed in various companies of luxury cruises and the most luxurious spots where they dock. The most important asset that the brand now has is COMMUNICATION. It is the most powerful tool to strategically position the brand in the market at a significant pace. ShishaBar by Narguile Club
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Strategic Benefits
ď‚&#x; S h i s h a B a r b y N a r g u i l e C l u b serves two business lines within its catering service with corner format, a
Premium
one considered of
excellence and a Persian Class of luxury. This strategy is intended to encompass a large number of premises where to implement the brand. ď‚&#x; Online shop, another asset that allows us to take the trademark to all corners, giving output to own products generated by the brand. (Tobacco not included)
ď‚&#x; We have produced a really competitive and attractive system to draw entrepreneurs, self-employment and investors, providing us with obtaining a fast-growing position and secure stability.
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Brand Positioning
S h i s h a B a r a lot of resources and money to position the brand in newspapers, radio, television, social networks and on the streets. We have our own communication platform with professionals in journalism, advertising, design, marketing and media, developing strategies customized for our brand. From the first minute of the insignia, we are positioning the brand and creating culture of consumption of Shisha on GOOGLE, to be the number one in a short period of time. We build up strategies in the luxury sector, which we have already successfully applied in actions for city marketing of brands Marbella and Valencia, with foundations, public and private institutions, other franchises, etc. ShishaBar by Narguile Club
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Brand Positioning
ď‚&#x;We produce our own events and product marketing, supplying them with exclusivity and glamour. Exclusive videos made with pictures of local franchises, edition of a magazine specialized in Shisha in format to distribute exclusive points, merchandising and brand, luxury documentaries for broadcasting on television, flyer for marketing proximity, etc.
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contact franquicias@shishabar-nc.com www.shishabar-nc.com Legal text All material displayed in this document belongs to NARGUILE CLUB Ltd. It is forbidden the total or partial replication of any material shown herein, without the written consent of NARGUILE CLUB Ltd. This document implies a Covenant of confidentiality between the parties.
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