Resolution Spring 2017 by Tyson Polzkill

vision

PRINT & MARKETING SOLUTIONS SPRING 2017

A Lasting Watermark for Mici Installation of the seven foot tall, over eight foot wide “Family Photo” wall mural for Mici Italian Restaurant

A FUTURE OF RESOLUTION

A LASTING WATERMARK FOR MICI

GOING GREEN

Vision Graphics welcomes you to our inaugural issue

A family restaurant utilizes wide format print for a modern look with a tribute to tradition

As printing technology improves, the industry focuses on how to improve its environmental impact

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Vision Graphics & HP

BRINGING COLOR TO LIFE HP Scitex LX800 Printer

HP Indigo 7600 Digital Press

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ElectroInk provides the widest digital color gamut.

Outdoor & Event Banners

Add variable color images, graphics, and data for more effective communication.

Create unforgettable banners that stay crisp in outdoor conditions.

Vehicle Graphics Grow your audience with durable vehicle wraps and fleet graphics.

Point of Purchase Posters Create eye-catching promotional displays on all types of materials.

Full Color Variable Printing 4, 6 or 7 Process Colors Vivid printing and accurate on-press Pantone emulations.

The Widest Media Range Compatible with more than 2500 substrates, including dark, transparent, metallic, & recycled papers, and paperboard for folding cartons.

www.hp.com/ecosolutions www.hp.com/recycle HP Scitex LX800 Printer

HP Indigo 7600 Digital Press

• Water-based HP Latex Inks—no hazard warning labels, no HAPs1 • Odorless prints;2 printed HP wall paper meets GREENGUARD criteria2 • No special ventilation required3 • Range of recyclable HP media with a take-back program4

Designed for the environment: The first HP Indigo press with carbon-neutral manufacturing, it is designed for sustainability at every stage of its life.

1. Contains no detected Hazardous Air Pollutants according to EPA Method 311. 2. HP PVC-free Wall Paper printed using HP Latex Inks meets GREENGUARD criteria for low emitting products. 3. Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Customers should consult state and local requirements and regulations. 4. Program availability varies. Please check www.hp.com/recycle for details.

800.833.4263

webinfo@visiongraphics-inc.com

Designed for Recyclability: From the initial design phase, HP Indigo engineers the recyclability and reusability of its parts by choosing the suitable raw materials. To complement the reuse and recyclability of parts, HP Indigo runs take-back programs for HP Indigo supplies.

vision A Future of Resolution H

ere at Vision Graphics, we are proud

In 2009, we acquired Keyline Graphics

highlight some of the many clients we are

to have been serving our community

establishing our Denver footprint and

honored to serve. It is our hope that the

for 65 years now. I joined the company,

in 2012 we acquired Eagle:xm, further

innovations featured here will inspire new

which was at the time owned by my uncle,

advancing our capabilities in database

marketing ideas that our team can expand

in 1986. For the past 31 years I have had

analytics, mailing, fulfillment, and web

on and turn into efficient and effective

the pleasure of helping Vision Graphics

based store fronts.

campaigns. In the spirit of having these

continue to flourish.

This is the first issue of our new publication

pages be as educational to our readers as possible, we would love to hear any

We are now one of Colorado’s fastest

“Resolution’” intended to inform current

growing privately owned companies,

and future business partners of our

as well as one of the top 400 printers in

expanding capabilities. It also provides

America. We are continuously expanding

us a unique opportunity to share some of

our capabilities through technological

the inventive ideas and creations we have

Mark Steputis

advancements and employee expertise.

brought to life over the years, as well as

President & CEO, Vision Graphics, Inc.

feedback you have on this first issue. Enjoy! Thanks for reading,

Mark Steputis President & CEO mark.steputis@visiongraphics-inc.com Scott A. Nordstrom Vice President of Sales & Marketing scott.nordstrom@visiongraphics-inc.com Joel Susel Senior Vice President / Business Development joel.susel@eaglexm.com ACCOUNT EXECUTIVES

Jim Brouillard jim.brouillard@visiongraphics-inc.com Barb D’Erchia barb.derchia@visiongraphics-inc.com Jerry Fleming jerry.fleming@visiongraphics-inc.com Scott Smith scott.smith@visiongraphics-inc.com Cathy Harlow cathy.harlow@visiongraphics-inc.com

ACCOUNT MANAGERS

Julie Ellis julie.ellis@eaglexm.com Joanne Caldwell joanne.caldwell@eaglexm.com Rich McCune rich.mccune@visiongraphics-inc.com Tim Davenport tim.davenport@visiongraphics-inc.com

ACCOUNT SPECIALISTS

Juanita Davenport-Brown juanita.davenport-brown@eaglexm.com Jordan Hansen jordan.hansen@visiongraphics-inc.com Crystal Lague crystal.lague@visiongraphics-inc.com Patricia Lane plane@eaglexm.com

303.320.5411 • 800.833.4263

webinfo@visiongraphics-inc.com www.visiongraphics-inc.com 5105 East 41st Ave • Denver, CO 80216 @VisionEaglexm

Vision Graphics Inc/Eagle:xm

Michael Nitz michael.nitz@visiongraphics-inc.com Phil Ginn phillip.ginn@visiongraphics-inc.com

For more information about this publication please contact Crystal Lague at crystal.lague@visiongraphics-inc.com • 720-573-6341

/ / TO P I C / /

ion

A Lasting Watermark store came Every element of the esive brand. coh one ate cre to er togeth

done in pieces. Each piece was Install of the “Family Photo” wall mural was d a mural over eight feet wide. almost seven feet tall and together they create

Installing this two piece wall mural on a corner added a multidim ensional look to the buildings.

A FAMILY RESTAURANT UTILIZES WIDE FORMAT PRINT FOR A MODERN LOOK WITH A TRIBUTE TO TRADITION

atermark Advertising is a company dedicated to differentiate. Their goal is to

Strategy The first step to this project was discovering who Mici is as a company and what they

connect people with a tailored approach

needed to create a look and feel that honored

and turn their individual challenges

their identity in a fresh new way.

into success stories. That is exactly what they did for Mici as they prepared to

“They are very family oriented and have

open their new restaurant location off of

very strong roots in their Italian culture.

Colorado Boulevard.

We definitely wanted to modernize their look compared to the other stores, but

“This was the first store we actually got to

maintain the same cultural atmosphere,”

do the whole interior, the other stores were

said Burns.

existing before we came on board,” said Vice President of Watermark Advertising,

The team at Watermark created a full 3D

real community

Cameron Burns. “We talked to Cathy (our

mock-up of what the store would look like,

when you come to mici we want you to feel connected

Vision Graphics’ account executive) and

allowing Mici to walk through every detail

to the people around you. feel free to use this

felt like Vision Graphics was the best fit

prior to any production being completed.

space to post your family-friendly photos, notes

for this large job.” Watermark has been

This process ensured that every element

working with Vision Graphics on a variety

fit together cohesively, including some

of projects over the past 12 years and

pieces that had been previously designed.

knew they would produce nothing but the

For example, they took an existing wall

highest quality.

mural design and added a textured look,

and upcoming fundraising events.

community means everything to us and mici is committed to giving back! we love to support our local schools

and neighborhood organizations that serve children and youth. please visit us at

“WE DEFINITELY WANTED TO MODERNIZE THEIR LOOK, BUT MAINTAIN THE SAME CULTURAL ATMOSPHERE”

Heat bent po

int of sale

sign.

which they matched when designing the

Many of the components of this project were

and always investigating new ways of doing

second mural. From wall color and tile

produced using Vision Graphics wide format

things … Cathy bringing us samples of

choices to point of sale and directional

technology including three wall murals, a

different materials and varnish techniques.

signage, these efforts successfully

variety of double sided window graphics,

That’s exciting for us, because it opens new

transformed both Mici’s new space and

directional signage, heat bent POS signage,

doors for design approaches that don’t cost an

their brand.

several standoffs, and a large magnetic

arm and a leg,” said Watermark Advertising

menu board. They also utilized Vision’s

Sr. Account Executive, Gini Queen.

Production and Installation

digital technology in creation of variable

“We definitely went off suggestions from

name badges and table tents. In addition,

Unique Challenges

Cathy and her team there (at Vision

Vision was able to provide some small

Every project has challenges unique to the

Graphics) on what the best materials were

specialty items that helped bring the project

company, location, and client base. One of

going to be,” said Burns. Vision worked

to completion, such as bathroom signs that

the challenges in this particular location was

with Watermark to demonstrate how

include braille and cut vinyl store hours.

where to hang the menu board that would be

different materials could be used to create

easy to read.

each component based on their creative

“We have been really impressed with the

ideas. “Working with Cathy is always a

innovative approach that Vision is taking

“We worked with a fabrication group to build

pleasure. She is so detail oriented and she

as far as their equipment and keeping on

a special menu board that’s hanging from

just gets things done for us.”

the cutting edge of printing technologies

the ceiling and coordinated with Vision CONTINUED>>

l o ya lt y

f a m i ly ta b l e pr

ogram

a free b i r t h d ay p i z z a

$10 off every $100 spent

i n v i tat i o n s t o special events

e xc lu s i v e o f f e r s and discounts

Many element s were designe d to match, including table tents and wall signs hung on stand offs.

ion

A Lasting Watermark

CONTINUED

Vision Graphics Wide Format Print solutions for Mici: • WALLPAPER GRAPHICS • MENU BOARDS • WINDOW CLINGS

S I G N U P T O D AY l o ya lt y

f a m i ly ta b l e

• POS SIGNS

ogram

GET A FREE MEAL ON US

Brand Consistency

changed out. They are actually magnets

“We did a cohesive brand strategy with

attached to a giant magnet on the steel frame,” said Burns, who went on to explain how the size of the project was a challenge in itself. “There were a lot of parts and pieces

them (Mici) as part of making sure all the

Mici Italian Restaurant 727 Colorado Blvd. Denver, CO 80206 (plus 3 other Denver locations) www.miciitalian.com Watermark Advertising 400 S. Colorado Blvd. Ste 380 Denver, CO 80246 watermarkadvertising.net

that could have easily

stores got some element of the same marketing pieces throughout: menu boards, window clings, POS signs, and table tents.” said Burns. “We took a lot of the ideas that were implemented on the new store and used

slipped through the crack…I think that

them to revamp components of their existing

was the biggest challenge for us was just

stores,” added Queen. This brought the “new

making sure that everything got done the

fresh look” and helped create “consistency in

way we envisioned through our 3D mock-

branding across all of their locations relative

up of the restaurant.”

to what we did in the new store.”

• TABLE TENTS

“

I T ’ S W H AT W E D O F O R F A M I LY ! I N I TA LY,

A L L F A M I LY TA B L E MEMBERS RECEIVE

SITTING AROUND

a free b i r t h d ay p i z z a

T H E F A M I LY TA B L E IS TRADITION.

$10 off every $100 spent i n v i tat i o n s t o special events

It is a pleasure work-

e xc lu s i v e o f f e r s and discounts

SALUTE

O F F E R G O O D F O R A “ B U Y O N E 10 ˝ P I Z Z A , G E T O N E O F E Q U A L O R L E S S E R VA L U E F R E E ”

ing with such professionals. As installation took place, watching the blank walls of this new store come alive with bigger-than-life images was a sight to see. Watermark’s ability to conceptualize their client’s desires and formulate those

“

Graphics to make it so that copy could be

ideas into reality created a warm and welcoming restaurant. - Cathy Harlow, Vision Graphics – Account Executive

The Value of Signage: 76%

Nearly of consumers said they had initially visited a business based only on its signage,

% said they had and nearly purchased a product or service because a sign caught their eye.

74% of all purchase

decisions are made in store. At-retail advertising drives additional sales % of the time.

On average, one additional on premise sign results in an increase in annual sales revenue of

60%

4.75%.

Nearly of consumers said that the absence of signs deters them from entering a store or business.

According to Global Industry Analysts, Inc. the global market for wide format printers is projected to reach $7.2 billion by 2022, largely due to quicker turnaround times, short run print jobs, as well as a diverse number of applications that wide format printers can handle. (Sources: FedEx, SignStix, DigitalSignageToday.com, FASTSIGNS, Zugara.com, Point of Purchase Advertising International, www.lhsigns.com)

GOING GREEN A s printing technology continually

improves, the industry has been able

to focus on how to better improve its

environmental impact. Companies are cutting

down on greenhouse gas emissions and electricity usage, as well as leveraging reused and recycled materials for their print needs. As a result, forestry has become one of the most sustainable of primary energy and materials industries,1 allowing the printing industry to combat preconceptions that an electronic

The North American Paper Industry plants

1.7 MILLION trees per day, more than it cuts.1

Reading a newspaper instead of 30 minutes of online news produces

message is more environmentally-friendly than one in print. Vision Graphics has been Forest Stewardship CouncilÂŽ certified since 2006, and is committed to promoting and maintaining an environmentally friendly industry. FSCÂŽ certification sets standards for responsible forest management, and provides environmental, economic, and social benefits for parties involved both now and in our thriving future. SOURCES: www.printisbig.com

An average person wastes

2.4x MORE ELECTRICITY

20%

LESS CO2

on powering a single computer than the energy used to produce the paper they use in a year2

1: Data and Marketing Association

Direct Mail saved

2: Swedish Royal Institute for Technology

110 MILLION

us.fsc.org

SPAM emails waste

33 BILLION

shopping trips in the US, cutting CO2 emissions by 35000 tons1

hours annually, equivalent to 3.1 million cars using 2 billion gallons of gas.1

TO THE JOURNEY

Spicers has always been committed to the paper business | Long-established relationships with our mill partners | Dedicated teams of sales and customer service professionals | Support of industry leaders and initiatives | And a commitment to a deep and steady inventory of the paper our customers count on the most, every day.

TOTAL MARKETING MANAGEMENT AT YOUR FINGERTIPS. The Synergy Platform gives you the power to directly control all of your marketing assets. An online portal that hosts your branded collateral so you can manage inventory, customize materials, send files to a vendor or client, and much more. Contact Vision Graphics and request a demo today!

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assets to instantly download, email, print, or post to social media. It’s a one-stop marketing

direct mail, and more. Variable data capabilities allow you to create personalized messaging for

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CONTACT US AND REQUEST A DEMO TODAY! Enabling Efficient, Effective Marketing Solutions Scott Nordstrom • 303.320.5411 • 800.833.4263 • webinfo@visiongraphics-inc.com • www.visiongraphics-inc.com D AT E

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