Opticenter - The Voice of Vision West - Summer 2017 by Vision West

THE VOICE OF VISION WES T Summer / 2017

www.vweye.com IN THIS ISSUE: from the president’s desk: Using your practice management tools. Are you and your staff willing? By Joseph C. Mallinger, OD, MBA, FAAO

THE VOICE OF VISION WES T

1-Hour Quick Bites First impressions are critical By Fred H. Dubick, OD, MBA, FAAO 4 Ways You Can Get 5-Star Reviews to Increase New Patient Flow By Bonnie Kauffman, Contributing Editor iMatrix

PRINTED IN USA

3 New Reasons to Outsource Your Billing By Shane Shepherd Senior Insurance Claims Manager at VisionWeb

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* For details on annual supply reward values, minimum purchase quantities and complete Terms and Conditions, visit MyAcuvueRewards.com. Prior to 7/1/2017, to qualify for a reward (rebate), patients must upload their ACUVUE® Brand Contact Lens purchase receipt to MyAcuvueRewards.com within 60 days of purchase. Beginning 7/1/2017, to qualify for a reward (rebate), patients must also register for MyACUVUE® and become an ACUVUE® Insider. By registering as a MyACUVUE® member, the consumer agrees to receive promotional communications including insider offers, rebates, surveys, and other communications. Consumer may opt out of these communications at any time by visiting acuvue.com/contact-us. In addition, the consumer will continue to have the option of submitting their reward (rebate) request by mail, as they do now. ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc. by calling 1-800-843-2020 or by visiting www.acuvueprofessional.com. ACUVUE®, 1-DAY ACUVUE® TruEye®, 1-DAY ACUVUE® MOIST, ACUVUE OASYS®, ACUVUE® VITA®, LACREON®, HydraLuxe™ and HYDRACLEAR® are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2017

from the president’s desk

using your practice management tools

Are you and your staff willing? When surveyed, almost 100% of the Vision West members have installed a Practice Management Software System in their offices. Why then, when further questioned about whether they use all the available tools within their Management Software System is the answer that many do not take advantage of one of the most important management tools included in their Practice Management Software? The answer is somewhere between – ‘I was not aware of that function and I know it is available but it will take too long to implement.’ As the CEO of your practice, I suspect each of you desire real time access to how your office is performing. Including but not limited to what many practice consultants consider the important ongoing financial information – the Net Income from Operations (NIO). Aside from this information a true understanding of the total investment you have in the frame inventory of your office is extremely important to monitor. When one reviews Practice Management Software Systems the existence of the software function enabling your staff the ability to use the bar codes is the one function least likely to be utilized by an office. Use of a bar code reader to capture the identifying bar codes accompanying ophthalmic frames, the box containers for soft contact lenses and the bar codes associated with contact lens and dry eye ophthalmic solutions is an ideal way to track inventory. Once you meet with your staff, explain the need to inventory the ophthalmic frames, contact lens inventory and all other solutions in the office they will certainly be willing to assist you during the initial ‘inventory process for the entire office project’. This will be a special ‘project’ one requiring a number of hours be set aside when no patients will be seen during an afternoon or on the ‘one day’ during the week when you do not see patients. Once accomplished the following becomes a reality! Your staff will use a bar code reader (wand) for each frame, ophthalmic lens, box of contact lenses and other dry eye solutions when it arrives in the office. As you Rx for your patients and one of the above products come out of the inventory the bar code reader is used

to immediately input that information into the Practice Management Software System. With that information and the information already in your system regarding the costs and the fees associated with each ophthalmic product you Rx the NIO for each transaction is available. It is certainly true that at the end of the month there is the reconciliation of those insurance EOBs thereby having the ‘real payments’ that are not your normal and customary fees available within your system. However, depending upon the System you use - those adjustments might well be made at the time of the patient transaction. Regardless, without taking full advantage of what you paid for when you upgraded / installed your Practice Management Software you are leaving too much real-time information relative to NIO out of the daily reports. Especially when it comes to an accurate accounting of the ophthalmic frame and the contact lens product inventory investments you have in your practice. Monitoring these inventories prevents shrinkage – something as an owner you never want to consider as a possibility. However, during these times it is becoming more and more common. Regrettably this issue now includes abuse by both patients and staff members. Ask your colleagues if they use their bar code reader to help inventory their frame and contact lens product inventory. Whey your colleague says yes – check and see if what I briefly outlined above has not proven extremely helpful to the way they analyze their day-to-day operations and their Net Income from Operations. As always, feel free to offer your comments to jmallingerod@vweye.com

From the President’s Desk: Joseph C Mallinger OD MBA FAAO President / CEO Vision West

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1Q-HOUR uickBites

THE BUSINESS OF PRACTICE

Next in a series of easy, quick management tips that you can implement in your practice today in less than an hour, by Fred H. Dubick, OD, MBA, FAAO.

One Hour Quick Bites: First impressions are critical

1Q-HOUR uickBites Fred H. Dubick, OD, MBA, FAAO

Does your practice give the impression that you are current, using the most up to date technologies and care about appearances of the physical plant? Take a few minutes and stroll from the entryway through the waiting area, optical boutique and treatment areas viewing with the eyes of a new patient. In all of these areas, ask yourself if things look like they were updated within the last year, or unchanged for many years. Even businesses that have been around for 50 years must be keep current so that patients feel they are getting medical care from state of the art providers. Is the sign outside or on the door professionally prepared? No chips, missing letters, old verbiage, long gone provider names or services, incorrect office hours or other misinformation. The furniture and décor of the facility must be appropriate to the location, unstained, not mismatched, broken or otherwise implying “old”. Look at the condition of the flooring, walls, doors, lighting, background music, professional literature rack, magazines, snack station, charging station and restrooms. The examining rooms must be spotless. The trashcans clean with lids. Anything out on open shelves or countertop must be organized. Do the patient chairs need to be reupholstered or refinished? It is a challenge in eye care that many of our instruments and equipment have not changed in general appearance for generations. Is there a piece of instrumentation (i.e. old keratometer) still mounted on your instrument stand that has not been used in years having been replaced by something in your pretesting space? The optical boutique is a retail selling space no different from the luxury stores in your local shopping mall. Has it been refreshed in the last 5 years? Are you presenting frames on old, yellowed frames boards? There should be vendor-supplied point of purchase materials with each line to highlight that designer. There should be no empty spots, as back stock should be used ongoing through the day to fill holes both for aesthetics and loss prevention. Are you merchandising frames appropriate to their retail price? It is difficult to sell a $500 frame out of dusty box or a drawer with dozens of pieces haphazardly displayed. Your patients will prejudge the level of professional care they are about to receive partially on the overall atmosphere they perceive from the care you have taken to keep your office up to date.

VIEW & PAY Your Statement Online visit: www.vweye.com

Vision West® Program Enhancements The Vision West® Program is designed to support our customers through preferred pricing on ACUVUE® Brand Contact Lenses while rewarding exceptional growth. We are introducing some exciting updates, making it even easier to help your practice grow.

Program Enhancements •

All Brands Qualify

•

Continued Minimum Threshold ($3,000 per quarter)

•

Introduced Loyalty Rebate (up to 4.9% prior year)

•

Adjusted Growth Rate Tiers

•

Introduced NEW VOLUME Tiers

Vision West® Program Revised Rebate Structure.

GROWTH MAXIMIZER REBATE 25% + GROWTH REBATE 15%–24.9%

TARGET REBATE 5%–14.9%

LOYALTY REBATE up to 4.9%*

10%

11%

$3k–9.9k

$10k–19.9k

$20k–49.9k

Locations with no historical sales default to loyalty rebate tier. $50k–99.9k

$100k +

VOLUME TIER *Must maintain at least 98% of prior year sales

How will this benefit my practice? The Vision West® Reward for Performance Program has been enhanced to give your practice the opportunity to earn a larger rebate: •

Rewards for your loyalty, to help you serve your patients and strengthen our partnership

•

Maximized earning potential, with enhanced growth tiers

•

Opportunities to earn more money, for high-volume purchasers

Third party trademarks used herein are trademarks of their respective partners. ACUVUE®, ACUVUE OASYS®, 1-DAY ACUVUE® TruEye®, ACUVUE® VITA™, ACUVUE® 2, 1-DAY ACUVUE® DEFINE® and 1-DAY ACUVUE® MOIST are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2016

imatrix 4 WAYS YOU CAN GET 5-STAR REVIEWS TO INCREASE NEW PATIENT FLOW

4 Ways You Can Get 5-Star Reviews to Increase New Patient Flow

By Bonnie Kauffman, Contributing Editor

Furthermore, 88 percent of consumers trust opinions posted online as much as they trust personal recommendations.2 These two statistics alone demonstrate how important it is for your practice to have a positive online reputation in order to capture the attention of new patients. How can you ensure you are getting five-star reviews online that help attract new patients to your practice doors? Follow these four tips. 1. Make It Easy for Patients to Leave Reviews. Your website should include buttons that link to your social media pages, including your Facebook and G+ business pages, and perhaps to your Yelp page. That way, satisfied patients can write reviews about the quality of your care, with one simple click. 2. Simply Ask Your Happy Patients to Write a Review. Some practice owners overlook this simple way to garner more fivestar reviews, assuming that their patients do not want to take time out of their busy day to leave a review. However, simply asking your satisfied patients to leave a review will go a long way in helping you cultivate a positive online reputation. Just remember to thank your patient for leaving a positive review, with a note, card or phone call. 3. Respond to Positive Reviews. You may think that nothing needs to be done if you get a positive review. Nonetheless, it is important to show appreciation for the time it took someone to review your practice. The reviewer will be happy that you noticed their kind words, and potential patients will note that you are polite, professional and value your patients’ feedback. 4. Respond to Negative Reviews. It can be difficult to read something negative about yourself, your staff, or your practice

Furthermore, 88 percent of c opinions posted online as mu personal recommendations.2 alone demonstrate how impo practice to have a positive on order to capture the attention

How can you ensure you are reviews online that help attra your practice doors? Follow t

1.Make It Easy for Patien Reviews. Your website s buttons that link to your s including your Facebook pages, and perhaps to y way, satisfied patients ca about the quality of your simple click. 2.Simply Ask Your Happy a Review. Some practice this simple way to garne reviews, assuming that t want to take time out of t leave a review. However satisfied patients to leav long way in helping you online reputation. Just re your patient for leaving a with a note, card or phon 3.Respond to Positive Re think that nothing needs get a positive review. No important to show appre it took someone to review reviewer will be happy th kind words, and potentia that you are polite, profe

By Bonnie Kauffman, Contributing Editor When was the last time you made a purchasing decision or chose a service provider online? When you were deciding which service provider to choose, did you look up online reviews about potential providers? If so, you are not alone. According to a 2015 survey by Bright Local, nearly 92 percent of online consumers—including potential patients—read online reviews.1

When was the last time you m decision or chose a service p When you were deciding whi to choose, did you look up on about potential providers? If alone. According to a 2015 s Local, nearly 92 percent of o including potential patients— reviews.1

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in general. However, 86 percent of online consumers would like or love to hear from a company regarding a complaint or negative review.3 If you or your staff was in the wrong, apologize. Invite the reviewer to contact you directly to further address the matter. Often, simply knowing that their voice is being heard is enough to appease someone who is upset. Star rating is the No. 1 factor used by consumers to judge a business or practice. Even when a current patient recommends your services to a friend, that friend will likely look up your online reviews before making the final decision to book an appointment with you. Having a positive online reputation will help you attract more new patients while having a negative online reputation will deter potential patients, so do not overlook the impact that online reviews have on your practice’s overall success. Don’t Have Time to Track Your Online Reviews? iMatrix has recently introduced a new service to their suite of online marketing solutions: Reputation Builder. With Reputation Builder, you are notified any time someone leaves a review about you on the most-trusted third-party review sites, so you or an office manager can respond in real time. Plus, it includes a survey tool, which prompts your most highly satisfied patients to write a new review on popular review sites, making it easy for you to amass more reviews. To learn more, contact iMatrix by calling 877.341.0793. References:

https://www.brightlocal.com/learn/local-consumer-review-survey/ http://searchengineland.com/88-consumers-trust-online-reviews-much-personalrecommendations-195803 https://blog.bufferapp.com/social-media-for-customer-service-guide https://www.brightlocal.com/learn/local-consumer-review-survey/

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3 New Reasons to Outsource Your Billing In many optometric practices, the idea of outsourcing your claims and billing to a third party may be intimidating because of the feeling that you’re losing control over a part of your practice. But if your practice doesn’t have the dedicated resources in-house to effectively manage the claim lifecycle while providing detailed reports to compare your practice’s claim reimbursement performance against the state and national averages, then you’re losing out on revenue and intelligence that could help you grow your practice. Increased revenue from claim reimbursements isn’t the only benefit of trusting an optometric billing service provider to manage your claim reimbursements. Let’s take a quick look at a few other benefits your practice can gain from using a service focused on managing the insurance claims produced in an optometric practice.

Optometric Practice Benefits of Outsourced Billing Submit Accurate Claims Rejections delay the claim lifecycle and threaten your practice’s ability to maximize profit from claim reimbursements. Many times, rejected claims are ignored because the biller doesn’t have time to go back and work them. As more claims get rejected, the chance of a payer denying a claim because you missed the timely filing deadline increases. Using an outsourced billing team, your practice can submit batches of claims that get scrubbed using a clearinghouse solution that comes standard with NCD, LCD, and CCD code verifications to greatly reduce the chance of a denied claim. Additionally, with a billing service, as rejections come in, the experienced billing team will work with the payer and your practice to correct the claim and resubmit it quickly. Free Up Staff Many practices aren’t large enough to have a dedicated person to fill each role. For that reason, most employees wear many hats. For example, your office manager may also be the billing manager. With this increased responsibility, errors can occur. Or worse, your staff may leave due to increased workload and stress.

Since most of the claims management role isn’t customer facing, wouldn’t it be best to have the staff that’s in your office focus more on the patients in your practice? With an optometric billing service provider, your staff can center their attention on enhancing the patient experience by using their time on patient engagement, not tracking and correcting claims. More importantly, you don’t have to worry about your biller leaving and having to get a new employee up to speed while your claims continue to pile up. Create Meaningful Change Gaining visibility into the performance of your optometric practice can give you information that tells you whether you’re making money or losing it, and how the metrics compare with your peers across the state and nation. With an increase in visibility into your claim management performance, you can sit back and analyze the data to make the important changes to your practice that bring in more patients, increase patient satisfaction, and drive up your practice’s profits. By Shane Shepherd Senior Insurance Claims Manager at VisionWeb Learn more about how VisionWeb can help your practice better manage your claims by calling 800-590-0873 or visiting info.visionweb.com/rcm-consultation

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new vendors

iMatrix also keeping your existing patient base informed and engaged. Access unlimited website support. Our knowledgeable staff is available by phone and an online ticketing system.

iMatrix is 1 of 33 Premier Google Partners in the world and the leader in Vision Care websites and services providing cutting-edge online marketing solutions to grow your business. Everyday thousands of potential optometric patients use the internet to search for an optometrist like you. At iMatrix, we have successfully designed professional, search engine optimized websites for more than 10 years. We are committed to partnering with you in the success of your practice. At iMatrix we have designed online marketing solutions for optometrists that enable potential patients to easily locate your practice’s website. Attract new patients and connect with existing patients with professionally written optometric content and dynamic online marketing tools. iMatrix’s websites for optometrists are interactive yet easy to navigate. Our websites are engineered to increase conversions of visitors to patients while

Stay on the cutting edge. Access online marketing blogs, automation tools, educational resources, and live webinar trainings to ge3t the most out of your marketing efforts. Never look out-of-touch with these constantly updated resources. Don’t lose another patient to a competitor. Retain your patients, attract new patients, and build a strong community with advanced online marketing tools and resources. Call iMatrix today to schedule your free online marketing consultation! Products: Websites & Internet Marketing Services VW Discount: 50% off Set-up Fees For more information contact: Ali Nikoopour 858-888-7505 Ali.nikoopour@imatrix.com www.imatrix.com

Eyecare prime *New “Reach” is a digital marketing solution that drives online visibility, syndicates practice information across 60+ listings, manages top social pages & monitors your online reputation. Reach can be added to Nexus for only $69/ month (normally $99) EyeCare Prime (formerly Websystem3) is a powerful patient-messaging and marketing system designed exclusively for optometrists and can synchronize with most practice management software systems. Features of new Nexus platform include: Patientmessaging by email, 2-way text-message, or telephone; Advanced Facebook integration; Direct Reviews on Google, Yelp, Yahoo, etc.; Reminders, Surveys, Recalls and Thank-you’s; Patient’s Mobile App for iPhone & Android; New User-Friendly Interface & Dashboard; Automatic Patient Newsletter System; Email-Marketing Campaign Manager, and Refer-A-Friend & Unknown Email Finder. Unlimited voice & text messages at no additional charge. This new platform can send more messages and recalls are improved due to a more robust platform.

View a “Demo Video” and request a 30-Day Free Trial for Nexus. Remember to bill thru your Vision West account to receive your special pricing!

Products: Patient-messaging and marketing system VW Discount: Free 30-day trial, No Set-up Fee New Nexus Platform Vision West price $249.00/mo (normally $299) For more information contact: EyeCare Prime (formerly Websystem3) Miles Haefner 866.575.3937 mhaefner@websystem3.com www.eyecareprime.com

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industry updates

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tura

Tura adds gx by Gwen Stefani junior’s collection

Frame: gx by Gwen Stefani Style GX802

In combination with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani, is adding a junior optical collection to the current adult collection gx by Gwen Stefani. The collection offers a mini-me styled collection to young trendsetter for both boys and girls of ages 8 to 16.

An exciting balance of a trendy shape and fashion forward colors. Truly mini-me in spirit – each color has its own story related to the brand. The black multi is a take on Gwen’s love for black and white. The Green/tortoise is Gwen’s favorite color in the adult collection, and reflects her love of tribal influenced patterns. The color palette includes Black-multi, Black/tortoise, Green/tortoise

Designed by A-list celebrity Gwen Stefani, these unconventional, fashion forward styles are unique to the junior’s market; they will not be found anywhere else. These designs address a variety of customers including: kids, teens and petite adults as they offer a variety of small sizes, 47mm to 52mm, and a diverse color palette that ranges from pop neon colors to rich horns and marbles. The gx by Gwen Stefani collection for juniors is a playful take down on the adult collection continuing the same key brand elements. It’s urban, colorful and fresh. Bold shapes with playful uses of neon, tribal-like horn patterns, glitter and camouflage prints emphasize the brand’s pop–culture roots. On the younger end of the collection, the Tura team helped Gwen express her love of emoji’s in a totally unique way. Three girl frames and three boy frames each come with a set of 6 interchangeable emoji’s. They work with a magnetic attachment. These frames were inspired by Gwen’s son who wears glasses and frequently puts emoji stickers on the temples.

Wholesale Price: $54.95 USD Available Size: 49-16-135

Frame: gx by Gwen Stefani Style GX804 A bold new look for the kid’s eyewear industry. The contrasting color on the signature stripe tip emphasizes the brand’s pop color DNA. This urban shape has a retro twist with metal pin dots on the end piece. The unconventional, highly reflective glitter material makes is a must for every young fashionista. The color palette includes Black, Magenta, and Green Wholesale Price: $54.95 USD Available Size: 50-16-135

The gx by Gwen Stefani junior’s collection will launch in April with 8 ophthalmic styles adding 4 additional models in June, with a list price range from $54.95-59.95. Frame: gx by Gwen Stefani Style GX901

Frames: gx by Gwen Stefani Style GX800 (girls) and GX900 (boys) The temples of these models feature a magnetic technology which makes swapping emoji’s easy and fun! Girls choose from a smile, love, heart, moon, lightning bolt and star, boys choose from a smile, exclamation mark, hotdog, hamburger, baseball and soccer ball. The frame ships with a GX logo plaque on the temple, which can be replaced with any of the included six (6) different emoji’s. The first time an account orders an emoji frame, an additional emoji demo set will be included. Upon request a three-piece display is available, the demo set emoji’s can be adhered to the logo header by the magnet. The girl’s style features playful gradient materials while the boys offers sporty laminates with pop colors. GX800 girls color palette includes Purple, Brown and Teal GX900 boys color palette includes Navy, Black and Green Wholesale Price: $59.95 USD Available Size: 47-16-130

Another one of Gwen’s favorites as the shape is bold and the palette is rich and extremely exciting. While designed for her son, it also looks amazing on adventurous girls. Gwen’s street style from the adult collection shines through and the stripe material adds more color and playfulness to appeal to this age range. The color palette includes Black, Navy and Red. Wholesale Price: $54.95 USD Available Size: 51-17-135

Frame: gx by Gwen Stefani Style GX902 Retro in shape but incredibly modern in palette and style, the square metal pins on the front update the look. This frame features a color block Camouflage temple. One color features an all- over traditional green camouflage with a true military inspiration. This is one of Gwen’s favorite frames in the kids’ collection capturing her street style. Be on the lookout for her son Zuma wearing this frame. Wholesale Price: $54.95 USD Available Size: 48-17-130 Each model ships with a neoprene zipper case; pink with yellow (girls), olive green with orange (boys)

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industry updates

luxottica

Launched in 2004, the collection reflects founder’s, Tory Burch, own unique sense of style. She has established herself as a favourite among real women and celebrities alike for her contemporary, preppy-bohemian styles. Tory Burch balances a sophisticated, designer aesthetic and high-end quality with an accessible price. This 2017 R1 Release is proud to feature 5 collection themes. Runway T- TY6055 32168F Inspired by the style that walked the FW16 runway, Runway T is a new story for the brand and for eyewear. A minimal Tory T accents the temples for a modern touch to timeless eyewear styles. The Tory Burch brand name is flanked by riveted metal accents, for clean branding and just the right amount of detail. The new Runway T story embodies the straightforward chic of the 1970s, that continues to influence Tory’s design aesthetic in her runway collections. Four Piece Split T- TY7106 166013 A new interpretation of the iconic Reva logo the brand is known for. In this story, a 4-piece split T logo is integrated into the hinge and is a new way to execute a functional hinge story. In luxurious polished metal, the logo is an eye-catching accent to Spring eyewear styles. This story also features beautiful new acetates in feminine shades of blush, ivory and blue moonstone, for a decidedly light and fresh color palette for the season.

Exploded 3 Piece Logo- TY2074 1655 Harkening back to the brand’s original success, the exploded 3-piece logo story glorifies the famous Reva logo that the brand is known for. What stood out in the marketplace versus it’s competition when the brand launched, was the bold and stately logo. This story goes back to the brand’s roots, by offering newer styles featuring the same over-sized logo. With some skus featuring Tory’s famous use of pattern peeking out from inside the temples, and even featured on the outside frame, for the true embodiment of the Tory aesthetic. Matching PiecesTY6054 30412 Traveler’s Edition. A special piece for the brand, this foldable pilot is the embodiment of the brand’s travel-inspired brand DNA. The traveler edition pilot is a true throwback to the vintage pilots of yesterday, with a straighter bridge and a sharper angled lens than the classic Tory pilot. A combination of classic lens colors and lighter hues that match the temple tips for a more playful Spring look. Finished with the Reva logo at the temple tips, and complete with a small size case, for the bohemian preppy-traveler on-the-go. Missing T- TY1054 3100 A repeat story from July 2016 collection, the Missing T logo treatment is an artistic expression of the Serif T logo. The logo hardware is the “Missing T” knock-out that exposes the frame’s material construction. This story is completed with a new color way in silver satin metal front, with cumin acetate temples.

industry updates

ese

Eastern States to Distribute Coco And Breezy Eyewear Eastern States Eyewear and Coco and Breezy have announced a joint agreement in which ESE will be the exclusive American distributor for the Coco and Breezy Eyewear collection. ESE and Coco and Breezy first launched the brand’s latest sunglass collection during this past Vision Expo East. A full scale optical release will follow due for launch later this year. Existing U.S. customers can now purchase the collection and be serviced directly through Eastern States Eyewear. “Each collection in our portfolio possesses a uniquely creative appeal or reaches out to a consumer whose tastes and needs they wished more brands spoke to,” said Paul Shyer, ESE president. “From our very first meeting with the Coco and Breezy team, it was apparent that they not only shared our spirit, but have both an original and engaged sense of what their customer is looking for.” “We have had many opportunities to team up with people as we weave our way through the industry. Paul and his team are the first team that we have come across that we have managed to build a relationship with that is both organic and full of confidence. We feel very confident that we can forge forward together and make a difference in the eyewear industry,” stated the Coco and Breezy team.

safilo POLARIZED & POP COLORS! POLAROID PRESENTS THE NEW SUNGLASSES WITH POLARIZED COSMETIC LENSES A hit during the 1980s – a decade characterized by a pop aesthetic and flashy colors – cosmetic lenses are now back with a bang! And, with it, comes the latest sunglass trend: glasses with lively sorbet-colored lenses. While cosmetic lenses previously offered no eye protection whatsoever, today, POLAROID EYEWEAR reinterprets this ‘80s phenomenon with a new collection that combines pop colors with 100% UV protection, thanks to the brand’s polarized lenses, offering wearers a true “instant experience”. Lightweight metal frames and polarized cosmetic lenses in pastel hues define the season’s coolest styles. The new collection includes two sunglasses: a feminine, 1970s-inspired oversize rounded model (PLD 2053/S), and a unisex style with a smaller, rounded silhouette (PLD 4052/S).

Both models come with an array of semitransparent polarized lenses in pastel hues of yellow, pink, green and blue. Affordable design, innovation and functionality are the keywords for Polaroid’s concept: design-led eyewear for everyone at unbeatable value for the price that offers glare-free perception of colors and light, for unique visual satisfaction. All Polaroid sunglasses come with UltraSight™ lenses, for a perfect, distortionfree vision, enhanced contrast, and reduction of eye fatigue.

Safilo Group HQ Communications Department Milan – ph. +39 02 77807611 Padua – ph. +39 049 6985459 e-mail: pressoffice@safilo.com www.safilo.com

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