04 April 2022
WTM LATAM is the B2B travel and tourism event for Latin America, offering excellent business opportunities, return on investment, and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals. The event is back after a 2-year hiatus due to COVID-19. The Barbados delegation representing the country in Brasil include: Sen. the Hon. Lisa Cummins, Minister of Tourism and International Transport; Donna Cadogan, Permanent Secretary in the Ministry of Tourism and International Transport; Shelly Williams, Chair of the Board of the BTMI and BTPA; Jens Thraenhart, CEO of the BTMI; Corey Garrett, Director for the Caribbean and Latin America; Jennifer Brathwaite, Senior Business Development Officer for the Caribbean and Latin America; and Aprille Thomas, Public Relations and Corporate Communications Manager.
TAKING TOURISM FORWARD IN LATAM! The Barbados delegation led by Sen. the Hon. Lisa Cummins, Minister of Tourism and International Transport, has arrived in São Paulo for the 2022 WTM Latin America (WTM LATAM) being held in Brasil from April 5-7. The team hit the ground running as soon as they arrived on Monday with a press conference that included Forbes Brazil, CNN Brazil, Glamour Brazil and more, talking about the importance of the Latin America market to Barbados as we continue to expand and diversify our interests. Against the backdrop of the return of the Copa Airlines direct flight between Barbados and Panama starting June 15, 2022, the fruitful discussions in the press conference touched on key messages for the destination.
PRESS CONFERENCE KEY MESSAGES: 1. The importance of diversifying our source markets and how we measure the success of tourism – moving beyond the traditional ‘arrival numbers’ model and exploring other avenues of tourism business; 2. Interest in exploring investment opportunities for the Barbados product while in Latin America; 3. Appetite for collaboration between Rio Carnival organizers and Barbados Crop Over Festival organizers; 4. Promotion of Barbados’ sports, culinary and beach culture activities in Latin America; 5. Promotion of Barbados’ luxury product to affluent Latin American markets. The ‘rum shop’ themed booth is ready to go for the launch of the event tomorrow and the team is looking forward to two productive days of connections, partnerships and promoting Barbados in this market once more. Stay tuned to this space and follow us on social media for our coverage of Barbados at WTM LATAM 2022 in São Paulo, Brasil. Tourism Forward!
