Brussels Ambassador Inspiration day

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A gen da

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Welcome note

WHAT does the Program involve?

WHO can be an Event Ambassador?

WHY become an Ambassador?

Panel Discussion

Let’s meet in Brussels!

HOW can visit.brussels help?

Next steps...

Quizz time

Conclusions


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Welc om e n ote

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v is it.bru s s els is gratefu l… • For you r love of B ru s s els • For you r c om m itm ent an d loyalty

• For all th e beau tifu l projects carried ou t togeth er • For th e m om ents s h ared an d th os e to c om e

• For tru s tin g u s w ith you r fu tu re projects

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… an d w ants you to kn ow ! • To s h ow ou r gratitu de, w e h ave s ent you a little s om eth in g ( prov ided you gave u s you r priv ate addres s w hen you regis tered)

• D on 't w ait a m in u te to open you r gift box…

• E n joy th es e treats an d tas te B ru s s els from h om e !

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V ideo C om m erc iale # B ru s s els E vents A m bas s adors

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2.

W HA T does th e P rogram m e involve? 7


A n h on orary P rogram m e

It’s a set of activities, tools and support services designed to assist individuals in attracting and organizing professional meetings in Brussels.

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The objective is to identify and bring together local specialists to support the bidding process of large/rotating international conferences.

By establishing greater collaboration between visit.brussels, local experts and event suppliers, it will serve to create competitive bids.


A n exc lu s ive n etw ork •

T h e program aim s to bu ildin g an ex pert n etw ork th rou gh rec ru itm ent an d s u pport of ex is tin g A m bas s adors

It reflects th e calibre of B ru s s els’ intellectu al, academ ic, bu s in es s an d c u ltu ral life

= S tron g forc e as a g rou p !

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+1 50

5-year an n iv ers ary… an d s om e c onv in c in g figu res

+80

people inv olv ed

s ec u red ev ents

+500 000 delegates w elc om ed +60 10

potential fu tu re ev ents


A c h an gin g s trategy W ith you r s u pport an d c ontribu tion , w e w ou ld like to take th e P rogram m e into th e fu tu re :

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Diversifying

Targeting

Reinforcing

Expanding

Networking

Diversifying the network

Targeting strategic sectors

Reinforcing prospection

Expanding reputation

Increasing networking


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V IP n etw orkin g events th rou gh th e year 12


It's all abou t th e people! T h e P rog ram m e offe rs g reat c h an c e to : - s tren gth en you r re lation s h ips in th e c om m u n ity

- m e et in flu e n tial pe ople an d oth er leaders w h o c h am pion intern ation al ev ents for B ru s s els - c ollaborate w ith s om e of th e brightes t m in ds an d s h arin g ex pe rie n c es in ev ent plan n in g

- dev elop kn ow ledge, bu ild v alu able c ontacts an d c reate n ew bu s in es s opportu n ities

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A m bas s adors Night

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E very year in J an u ary

A pres tigiou s Gala D in er w ith political & influ ential figu res

D is tribu tion of aw ards for am bas s adors w h o h ave loc ked u p big events th e prev iou s year

A dedicated c erem ony to th an k an d h igh light th e an n u al w in n ers


M eet & Greet

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A ll year rou n d ( approx. 4 x year)

E xc lu s ive c u ltu ral v is its an d activ ities

Won derfu l n etw orkin g opportu n ities !

K eep u p to date w ith n ovelties in B ru s s els


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W HO can be a B ru s s els E vents A m bas s ador ? 16


W h at is an A m bas s ador’s role? We n e e d you r s u pport an d e nth u s ias m in .. • A ttrac tin g c on fe re n c es - Inform th e v is it.bru s s els team w h en you detect a dev elopm ent opportu n ity th at w ill attract n ew ev ents to B ru s s els • In flu e n c in g oth e rs to do s o - A ct as a s pokes m an an d prom ote B ru s s els in all its u n iqu en es s an d exc eption ality, du rin g you r profes s ion al an d pers on al m eetin gs • F in din g an d s e c u rin g n ew am bas s adors - C ontribu te pro-activ ely to th e dev elopm ent of th e n etw ork by tellin g oth ers abou t you r role an d inv olv em ent

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C an join th e n etw ork.. A L L people w h o m eet th e 3 follow in g c riteria: ✓ A cadem ic or bu s ines s profes s ionals , w ho

are active m em bers of as s oc iations

Interes ted and prou d to bring an internation al c onferenc e in B ru s s els

✓ In the pos ition to influ enc e the c hos en hos t c ity in fu tu re events

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5.

W HY bec om e a B ru s s els E vents A m bas s ador ? 19


Shape the future of a sector in a positive way

It m ean s ... ben efits for you r s ector

Bring greater awareness to your field Encourage future developments and synergies Create lasting legacies in your sector of activity

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Reinforce Brussels’ international reputation

It m ean s ... ben efits for th e des tin ation

Showcase our wonderful destination

Increase the economic impact of tourism Enhance visibility of Brussels’ MICE sector

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Professionally, a most rewarding experience

It m ean s ... ben efits for you too!

Win a bid is a source of pride

Elevate your own individual profile Earn recognition from your peers

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W ant to get inv olv ed? A re you dream in g of brin gin g h om e a big intern ation al ev ent? D o you w is h to repres ent an d prom ote you r c ity to th e all-w orld? …

H elp u s s u pport g lobal repu tation & take B ru s s els to th e w orld ! T ake u p th e c h allen g e to bid an d bec om e a B ru s s els E v en ts A m bas s ador!

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6.

B ru s s els , th e bes t plac e for you r event! 24


• Intern ation al h u b ideally located in th e c enter of E u rope

We feel very pas s ion ate abou t th e fact th at B ru s s els is an ideal plac e to h os t intern ation al events ...

• C entre of E U dem oc racy an d adv ocacy • Hom e for m ore th an 2400 intern ation al as s oc iation s * • 2n d m os t c os m opolitan c ity in th e w orld • 1 83 nationalities • 1 04 langu ages s poken

• +20.000 c u ltu ral ev ents per year

*UIA 2019 25


• S tron g key in du s tries ( ph arm a, tec h n ology, etc.) • M ore th an 900 as s oc iativ e ev ents / year • 1 s t as s oc iation m eeting des tination in E u rope*

… an d w e believe s o for m any reas on s !

• 2n d as s oc iation m eeting des tination w orldw ide*

• +200 exc eption al v en u es , m os t of th em c entrally located • +80 v en u es equ ipped to hos t hybrid ev ents • +50 h otels and v enu es w ith the Health & S afety label

*UIA 2019 26


7.

Hear it from oth ers !

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A m bas s adors , th e floor is you rs !

Mrs. Inge Buytaert Marketing & Com Manager Busworld

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Mrs. Charlotte Otten Head of Events SolarPower Europe

Mr. Bruce Redor Partner Gaining Edge

Prof. Dr. Michael Bruneau President Belgian Society of Neurochirurgy


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HOW do w e h elp ?

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B rin g a C on gres s to B ru s s els ... Yes , bu t h ow ? Same principle of the Olympic Games!

Destination's "must have" :

Analyse the criteria of the Request for Proposals (RFP)

• Highly qualified Local Committee • High quality Venue • Good International Accessibility • Good Hotel Availability • Very attractive Social Programme possibilities

Build a winning BID

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Defend the BID against other destinations


How do v is it.bru s s els h elp? You will not be alone in this adventure... visit.brussels is HERE to assist.

Challenge can feel big but know there is support.

Benefit from our range of free and impartial services :

We make it easy for you through the all process !

• • • • •

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Bidding guidance Financial support for site inspections Marketing and promotion Enhancement of delegates experience Build a professional relationship with our Partners


How does it w ork? P h as e 1 • How do w e get to you ? ICCA Events Database

You received a "Call for a Letter of Interest" to organise an event from an International Association

B2B Meetings on events trade fairs :

You would like to bring the event to Brussels

• IBTM (Barcelona) • IMEX (Frankfurt&USA) • M&I Forums (Europe/America)

You would like to know if Brussels would be a suitable destination for the event

Evaluation of the interest of the International Association for Brussels.

You would like to know how visit.brussels can assist you in organising the event

RFP Analysis – Feasibility Study 32

• How do you get to u s ?


How does it w ork? P h as e 2 • How do w e bu ild th e B id? Kick-off Meeting: visit.brussels+Local Committee

• How can w e h elp you in th is ph as e? We put all MICE actors and stakeholders around the table (venue, PCO, DMC, Brussels Booking Desk, etc.)

Define the content of the Bid : • • • •

Subject Budget&Financial Support Venue Offer Social Programme

Write the Bid Book according to the RFP Define the deadlines

We put you in contact with our partners to help you define your budget

We write the Bid Book according to your content and we make sure to tick all the boxes of the RFP We find possibilities for your Social Events If eligible, we guide you through the process to obtain the Growth Support Programme.

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How does it w ork? P h as e 3 • A n d on c e th e B id B ook is ready? The Bid Book is sent to the Board for evaluation

We answer all the possible questions of the Board regarding the destination

If pre-selected the next steps will be :

We co-organise and finance the Site Inspection

• Organising a site inspection • Organising a meeting between the Local Committee and the Board • Revise the Venue Offer • Prepare for the Bid Defense

Defend the Bid against other pre-selected destinations WE WIN THE BID!!! 34

• How can w e h elp you in th is ph as e?

We prepare a Power Point presentation together and get ready for the Bid Defense We make sure to have all the right arguments to support our destination WE WIN THE BID!!!


A v ailable tools at a glan c e ✓ B ru s s e ls B ook in g D e s k

✓ Grow th S u pport P rog ram m e | In -kin d s e rv ic e s Attendees & stakeholders’ boosting

Delegates’ Expérience

Promotional support during previous events

Promotional banners

Promotional video

Public transport tickets Catering for welcome reception

Goodies After movie Sportive touristic tour 35


✓ L et’s M e et B roc h u re

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We are ready for th e fu tu re of ev ents ! • B ru s s els Health & S afety L abel • 80 ven u es equ ipped for hybrid m eetin gs • 26 ven u es w ith in -h ou s e s olu tion s

• A dd a B ru s s els tou c h to you r v irtu al event • B ru s s els by foot • Gas tron om ical activ ity • E s cape gam e

• U n der c on s tru ction : n ew v is ion for ou r s erv ic es

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C as e s tu dies

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1 | E u ropean C an c e r S u m m it 2 02 0 – 500 pax - E V E NT C OM P L E T E D • M onth ly v irtu al m eetin gs • F lex ibility in th e Grow th s u pport program m e • S h ort v ideo of B ru s s els for th e open in g of th e c on gres s • A fter m ov ie of th e v irtu al ev ent prom otin g th e n ex t edition in B ru s s els

2 | M OV E C on g res s 2 02 1 – 3 00 pax - W INNING B ID • W hy B ru s s els – lin ks betw een B ru s s els & th e c on gres s’ th em es

• C om petition again s t W ars aw & C open h agen • V irtu al s ite in s pection • S pec ial fu n d for B 2B ev ents du e to c ov id • P ictu res & v ideos prom otin g B ru s s els 38


C as e s tu dies

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3 | M e dic al c on g res s in 2 02 3 – 3 000 pax - ONGOING B ID • “C las s ical” bid book s u bm itted early 2020 • B egin n in g 2021 : requ es t from th e board for a hybrid propos al • Hybrid c on c ept: v irtu al platform + on lin e program m e • Oral pres entation c om in g u p!

4 | M u s ic F es tiv al in 2 02 6 – 3 000 pax - ONGOING B ID • D eadlin e bid book: 30 J u n e 2021 • Help in s electin g a P rofes s ion al C on gres s Organ is or ( P C O) • In c lu s ion : 4 lan gu ages • P rom otion v ideo : h igh lightin g th e program m e, th e v en u es , th e partn ers an d th e artis tic c on c ept

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9.

L et’s get in tou c h !

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V is it.bru s s els is you r bes t partn er... C ontact u s an d let’s brain s torm togeth er!

Ambassador Programme Strategy Team = Industry Coordination Milena Zandonà m.zandona@visit.brussels 41

Mathilde Dugautier m.dugautier@visit.brussels


It’s ou r ex pertis e! We can as s is t!

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Prospection + International Development Team

Operational + B2B Events Team

Edoardo Guglielmino e.guglielmino@visit.brussels

Anne Reynens a.reynens@visit.brussels


1 0.

It’s Qu izz T im e…

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L et’s tes t you r kn ow ledge P lay th e gam e an d try to w in on e of 3 din e rs for 2 on th e T ram E x perien c e! C on n ect on S L ID O :

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11.

C on c lu s ions

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W h at's n ex t ? Get in tou c h ! We c ou nt on you r s u pport ! L et’s m eet again s oon : ▪ October 2021 : M eet & Greet ▪ J an u ary 2022 : B ru s s els E v ents A m bas s adors Night

V is it ou r w ebpage : https ://v is it.bru s s els /en /artic le/be_am bas s adors

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V ideo c lotu re 5 an s # B ru s s els E vents A m bas s adors

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