Summer summit
Maximize 100 days of summer
Summer outlook and visitor trends
MICHAEL IMBURGIO, PHD, MANAGING DIRECTOR OF DATA SCIENCE
Summer travel intentions
Feb 24 Feb 23 Feb 22 Oct 14
"I was happy to see some growth in Q4 and Q1 for Corpus Christi even if we forecasted declines previously. Interestingly enough, Corpus Christi broke away from the national trend that is clearly showing declines for smaller markets." - Andrew Turner, Tourism Economics
Source: Tourism Economics and STR
Short term rental demand has grown but slowed
Source: AirDNA
Spreading the word together matters
% of Whitecap Beach visitors that who also visited the Texas State Aquarium last summer: 11%
% of Corpus Christi Museum of Science and History visitors that who also visited the Texas State Aquarium last summer: 36%
Visitors view all parts of their vacation as a related experience.
Visitor satisfaction with each facet of their trip is related to every other facet of their trip.
If they enjoy their time at attractions, they’re more likely to be satisfied with their lodging, and so on.
Nightlife
Attractions Lodging Restaurants
Attractions Lodging Beaches Restaurants
HOW TO Market this season
EMILY ZERTUCHE, CHIEF MARKETING OFFICER
summer marketing campaign strategy
Seasonal approach by audience
AUDIENCE Sun Seekers
Texas Trippers
Unbound Urbanites
Upscale Adventurers
Roaming Boomers
Strategically target Sun Seekers and Texas trippers to drive in-state from out-of-state, and in-state families + couples with larger propensity for Summer travel
Paid Search, Paid Social programmatic display, Native video/Rich Media, CTV, Custom content, Audio, DOOH
TIMING RATIONALE TACTICS Shoulder 4.1.24 – 6.30.24
SEASON
Peak Summer 2.1.24 – 3.31.24
The corpus Christi visitor
Media Markets
MINNEAPOLIS
CHICAGO
CORPUS CHRISTI IS MANY THINGS. ONE THING WE ARE NOT IS SUBTLE. WELCOME, WELCOME. EVERYONE'S INVITED TO COAST LIKE WE DO.
WE'RE MADE UP OF MANY PEOPLE AND CULTURES. LET ALL OF THE COLORS OF CORPUS CHRISTI SHINE.
WE KNOW WE HAVE A GOOD THING GOING ON HERE. DON'T BE AFRAID TO ACT LIKE IT.
IT'S HARD TO GET ALL WORKED UP WITH THE BAY WATERS AND THE GULF COAST IN VIEW.
BOLD APPROACHABLE COLORFUL PRIDEFUL RELAXED
Marketing partnership opportunities
DTN and upcoming fall ‘24 Co-Op Opportunities
• Website Partner Portal Opportunities
• Destination Travel Network (DTN) Launch
• Email: Emily@visitcorpuschristi.com
Marketing partnership opportunities
Destination travel Network - DTN Opportunities
• Website Partner Portal Opportunities
• Destination Travel Network (DTN)
Launch
• Email: Emily@visitcorpuschristi.com
• Current Partners Include
• USS Lexington Museum
• South Texas Botanical Gardens
• Snoopy’s Pier
• B&J’s Pizza
• Omni Corpus Christi Hotel
Harrison’s Landing
sTX Botanical Gardens
PR Partner Opportunities
America Segura
Director of communications
HOW TO GET INVOLVED
• Sharing updates
• new offerings, sales and promotions or unique packages for year - round media outreach.
• Media hosting in exchange for travel features, valuable media exposure for your business.
• CC Social Hub Influencer program
• Add America Segura, Dir. Of Comm america@visitcorpuschristi.com to your press release distribution lists.
Key takeaways
marketing summer 2024
• TRAVEL PROSPECTS = QUALITY OVER QUANTITY
• FOCUS ON UPGRADED EXPERIENCES
• LEVERAGE AND PRIORITIZE YOUR SOCIAL MEDIA CHANNELS
• UTILIZE LOCAL INFLUENCERS TO PROMOTE YOUR BUSINESS
• TAKE ADVANTAGE OF VISIT CORPUS CHRISTI RESOURCES
UPCOMING visitor facing sports events
JOEY JEWELL, EXECUTIVE DIRECTOR, SPORTS COMMISSIONUpcoming Events
June 2024
• Men's and Ladies' Little State 40+ | 300 Attendees
• Rainbow Run/Walk 5k | 230 Attendees
• Beach Finals Dance Competition | 1,200 Attendees
• Express Beach Soccer Tournament | 2,500 Attendees
July 2024
• Men's and Ladies' Little State 18+ | 450 Attendees
• Level 5 Open: Singles & Doubles| 650 Attendees
• Third Coast Classic | 2,200 Attendees
August 2024
• CCISD Spikefest Tournament | 1,300 Attendees
• USA Beach Wrestling | 200 Attendees
Promotion
Pre-Event
• Landing Pages
• Direct-to-Participant Marketing
On-site
• Information Booth
• Gulf Coasters
• Event Sponsorship
Post-event
• Survey Collection
• Participant Tracking
GULF COASTERS and EXPERIENCE BRITTNEY WEISE, DIRECTOR OF VISITOR SERVICES
Visitor Services Resources
How do we help you in creating memories that will last a lifetime?
Point of interest maps
Table tents with QR COde
Seasonal visitor guides Beach safety postcards
Spanish visitor guides Beach safety trifolds
Visitor information center
• 309 N. Water Street, Ste. D
• Open 7 days a week
• Spring/Summer hours: 10A – 6P
• Fall/Winter hours: 9A – 5P
Beach safety coloring books
Gulf coast capital window cling
Gulf Coasters PROGRAM
Who are the Gulf Coasters?
Corpus Christi Ambassadors
Where you can find them?
• Gulf Beaches
• Downtown
• Bayfront
• North Beach
• CCIA (Tiki Hut)
• Visitor Information Center
• Offer on-site support
• Engage with both visitors and residents of Corpus Christi
Gulf Coasters and Experience
MISSION
To create highly personalized and extraordinary memories.
Spin to win Summer challenge
What is the Spin to Win Summer Challenge ?
• Visitors take survey
• Visitors give email
• Visitors spin wheel
• Visitors win prizes
• Visitors are happy
Want to partner with the Spin to Win Challenge?
• Still seeking tickets, gift cards, and other fantastic prizes
• Reach out to Brittney at brittney@visitcorpuschristi.com
Corpus Christi international airport
DIRECTOR OF AVIATION FOR THE CITY OF CORPUS CHRISTI
Renovated 1st & 2nd Floor Restrooms Outdoor Patio – Summer 2024
Restaurant, Gift Shop & Coffee Shop Renovations
Island Joe’s Coffee & Gift Shop
VIP Lounge
Salty Oak BBQ Landside Restaurant
New “Gulf Coast Capital” Bar & Grill
Take the FlyCCIA Pledge.
By taking the Fly Local pledge, your business demonstrates its commitment to our local airport and strengthens our community's connection to the world. This pledge signifies to airlines the strong local demand for their services, while being completely free for your business.
