24-25 ANNUAL REPORT BY THE
This is This is This is the Life! the Life! the Life!
DecaturMorgan CountyTourism Purpose
Decatur Morgan County Tourism, Inc is a nonprofit economic development agency responsible for marketing Decatur and Morgan County as a destination for conventions, tour groups, sporting events, relocation, and special events DMCT also assists the area industry with their corporate travel needs in Decatur DMCT staff works to stimulate the traveling public’s interest in our attractions, events, festivals, recreational facilities, and tournaments, Decatur Morgan County Tourism shall endeavor to solicit into Decatur and Morgan County, Alabama conventions, meetings, conferences, group business, sporting events, relocations, and visitors It shall further attempt to develop tourism through the development and promotion of permanent attractions, food and entertainment facilities, sporting venues, and special events that bring tourists to the city.
D.M.C.T. shall also encourage educational, promotional, service, civic, recreational, historical, and cultural activities that further the interests of the hospitality and convention industry in Decatur and Morgan County, Alabama. In its efforts, the Decatur Morgan County Tourism works to promote a sustainable tourism plan that incorporates existing facilities and future projects to enhance community character and sense of place, making Decatur and Morgan County, Alabama, a special place to live and visit.
24-25 Target Markets
In addition to Corporate travelers and guests who are in Decatur and Morgan County as participants in sporting events/tournaments, our target markets are as follows: leisure/family, outdoors/sportsmen, educational, culinary, relocations, & small conferences
CoreValues
Primary Markets
Alabama, Georgia, Tennessee, Florida
Secondary Markets
Texas, Mississippi, North Carolina, Kentucky, Ohio
Our Team
Weareacommunityasset
Destinationorganizationshelpcommunitiescompetefortheirshareofthe world'sattention,customers,talentandinvestment.
WestrengthentheeconomicpositionandthevitalityofMorganCounty
Wepromotethebestandmostuniqueplacesandpeopleinandaround Decatur.
Theseeffortshelpfueltheengineforeconomicdevelopment.
ADVERTISING ANDMEDIABUYS
SOFARIN2024-2025
Alabama Magazine
AMLA
BHAM Now Social Media
Partnership
Bandwango
CrowdRiff
Connect Sports-Annual
Facilities Guide
Compass Media
Decatur Morgan Explore
Event Promotional Materials
Group Tour Marketing
Good Grit Magazine
Hville Blast Social Media
Partnership
Lamar AdvertisingBillboards
Meltwater
Playeasy Online Profile
Relic Agency-Podcast
Recording
Social Media Advertising with Boost Posts
Sports Destination
Management
Sweet Home AlabamaAlabama Tourism
Partnership
SoulGrown
Sales Strategy
Sales Mission:
To Promote Decatur Morgan County Tourism as the premier meeting and convention destination by marketing our natural resources
What We Do:
Strategize to create targeted direct sales leading to new business opportunities Target Marketing Efforts such as tradeshow participation & meeting planner incentive programs
Collaborate to create impactful, new group sales and marketing campaigns Conduct site and familiarization (FAM) tours to strategic locations. Create competitive group pricing packages with industry partners Provide convention and group service client management services
Sales Strategy
Local,State,andNationalCollaborations
Alabama Association of Destination Marketing Organizations
Alabama Bass Trail
Alabama Council of Association Executives
Alabama Mountain Lakes Tourist Association
Alabama Parks & Recreation
Alabama Restaurant & Hospitality Association
Alabama Travel Council
Alabama Bus Association
Alabama Motorcoach Association
Carnegie Visual Arts Center
Decatur Downtown Redevelopment Authority
Decatur Morgan County Chamber of Commerce
Decatur Morgan County Hospitality Association
Destination International
Downtown Decatur Merchants and Business Association
Hartselle Area Chamber of Commerce
Kiwanis Club of Decatur
Lawrence County Chamber of Commerce
Morgan County Economic Development
Association
Rotary Club
Small Market Meetings
Society of Government Meeting Planners
Southeast Tourism Society
SHRM
Sports Alabama
Sports ETA TEAMS
Tennessee Motor Coach Association
Tennessee RiverLine
The Princess Theatre
VISITDECATUR,AL
THE BEST 5 MINUTE DRIVE OFF THE INTERSTATE, RIGHT BETWEEN NASHVILLE AND BIRMINGHAM
LOCATION
Nestled on the scenic banks of the Tennessee River in North Alabama Decatur provides a convenient and accessible location to guests from near and far
MILEAGE/ AIRPORT
Huntsville, AL- 33 min (256 mi)
Birmingham, AL-1 hr 17 min (86.0 mi)
Nashville, TN -1 hr 49 min (1165 mi)
Atlanta, GA- 3 hr 28 min (2323 mi)
Approximately 21 min (155 mi) via I-565 W from Huntsville International Airport
RESTAURANTS
Decatur offers a diverse dining scene with both local favorites and popular chain restaurants that expertly cater to groups of all sizes.
Big Bob Gibson's BBQ
Alfonso's Pizza
The Brick Deli
JW’s Steakhouse
BB Perrins Sports Bar
Las Vias Mexican
Fulins Asian Cusine
Buffalo Wild Wings Chili’s
Five Guys Bugers & Fries
Panera
Longhorn
Texas Roadhouse
47.1%
HOTELS
Decatur features a range of excellent new and newly renovated hotels, including renowned brands like Hilton, Marriott, Holiday Inn, Hampton Inn, Best Western, Home2 Suites, Fairfield Inn and others, and our dedicated staff is eager to assist in securing special group rates for your accommodation needs
ATTRACTIONS
Historic Princess Theatre- constructed in 1887, offers a nostalgic ambiance where visitors can enjoy diverse entertainment, including live performances, classic movie screenings, and cultural events
The Cook Museum of Natural Science - is a state-of-the-art institution, captivating visitors with its immersive exhibits, cutting-edge displays, and extensive collections showcasing the wonders of the natural world
Point Mallard Park- is a recreational haven in Decatur, featuring a thrilling water park, scenic walking trails, a top-notch tennis center, a driving range and golf course, and batting cages for sports aficionados, state of the art pickleball facility, and event center offering diverse activities for visitors of all interests
The Wheeler National Wildlife Refugestands as a serene sanctuary, encompassing diverse habitats and serving as a haven for countless migratory birds, wildlife species, and nature enthusiasts seeking solace in its breathtaking landscapes
Sales Strategy
TradeShowsandSalesMissions
The Sales Department attended tradeshows, conferences, and events. These events potentially drive new business to the city in producing room nights in all market segments All event formats were either a tradeshow or a reverse buyer Many of these events offer an appointment setting so DMCT can pre-qualify and evaluate potential business opportunities These events also offered an element of education for attendees and social event offering more time to visit with potential clients and meeting planners.
MARKETING STRATEGY
Experience Strategy
Connect with all visitors in market to provide innovative, first-class visitor experiences and amenities for leisure and group travelers
WANDERMAPS INTERACTIVE MAPS VISITS
13,096
Provided customized opportunities for visitor engagement via the VisitDecaturAL he Wandermaps Platform.
304 ACTIVE PASSES
MOCO ART TRAIL
MOCO MURAL TRAIL
MOCO SAVINGS PASS - DIGITAL COUPON
STEP OUT AGRIVENTURE TRAIL
MOCO SWEET TREAT TRAIL
Find Your Flow in Find Your Flow in MoCo Podcast MoCo Podcast
SO FAR IN 2024-2025 7 EPISODES RECORDED OUR GOAL THIS YEAR IS BUILD OUT AN IN-HOUSE PODCAST STUDIO TO REACH A BROADER AUDIENCE, ORGANICALLY EXPAND OUR VIEWERSHIP
MoCoSavingsPass Posters for Special Events
We’veprovideddiscountsfromour arearightatyourfingertips includingattractions,shops,and diningforyourtripplanning
Dinning
Areyouthekindof personthatlooksup themenubeforeyou gettotherestaurant? Thenyou’regoingto lovealloftheoptions you’llfindinDecatur& MorganCounty!
Trails
Fromnatureand historicwalksto deliciousculinary offerings,check outourone-of-akindtrailsthatare morethanroadtripworthy
Attractions
Decaturboastsadiversearrayofattractions,from captivatingmuseumstofamily-friendlyactivities, outdooradventures,andbeyond–there'ssomethingfor everyonetoenjoy Followus@VisitDecaturAL
Wehaveapodcast!LearnmoreaboutDecatur throughourshow“FindYourFlowinMoCo”Available onallpodcastplatforms
