AdvertisingOpportunities 2025
VisitDerryisresponsiblefor marketingthecityandregionas anattractiveleisure,golfand businessdestination.Tosupport long-termtourismgrowthforthe cityregion,wepromotepartner businessestodrivevisitorfootfall andencouragevisitorstostay longerandspendmore.
Tourismisakeydriverforeconomicgrowth, resultingin271kovernightvisitorsand 833kbednights,generatingavisitorspendof £64m,andsupporting5,406jobsacrossthecity andregion(NISRA,2023).
Visitorsfromhomeandoverseaschooseour destinationandenjoyatrulyuniquetourism experience.Weactivelyworkwithourpartners andover220tourismbusinessestopromotethe cityandregionasadestinationofchoiceand,in doingso,generatevitalrevenueforthelocal economy.
VISITDERRY MEMBERSHIP
Asthecity’sofficialtourismorganisation,VisitDerryhastwo keyrolesinDestinationMarketingandVisitorServicing.Asa destination,collaborationwithstakeholdersandpartnersis keytoachievingourcollectiveobjectives.
BECOMEAMEMBER
VisitDerryprovidesmanyservicestomembersasadirectbenefitfrom investingintheCity'sfuturesuccess. Membershipbenefitsinclude:
VISITORSERVICING:
FreeentrytotheVisitDerryvisitormap
LiteraturedisplaywithintheVICandaccesstoliteraturesupplies
Freeadviceandinclusionintheaccommodationbookingsystem
Ticketsellingservice/opportunitytoshowcaselocalcraftsintheVIC
Exclusivemember/consumerreferrals
VisitDerryisamembershiporganisationwhichisapartnershipbetweenthe publicandprivatesectors.Membershipisopentoanytourismorhospitality businesslookingtosupporttourismwithintheNorthWestregion.
MEMBERSHIPFEES(2025*)
MembershipCategory
Accommodation
Attractions/TourGuides
Retail
ArtsOrgs/EntertainmentFacilities/Sports&Leisure
Restaurants
LanguageSchools/TranslationServices
LicensedPremises
CarRental/Taxis/Chauffer/TransportationCompanies
HandlingAgents/TourOperator
TravelAgentsOutbound
Non-ResidentialConferenceVenues
ProfessionalConferenceOrganisations
Associations
Consultancy/Advisory
Other
Participationinsitevisitsoflocaltourismproducts
MARKETING:
Discounted attendanceatrelevanttrade/consumershows
Participationinrelevantmarketinginitiativesandco-opcampaigns
Adviceonmarketingopportunitiesandaccesstoindustryintelligence
Assistancewithbidding,winning,anddeliveringconferences
Networkingopportunitiesand memberengagementevents
Opportunitytopromoteyourbusinessinourmonthlymembere-zines
CORPORATE:
AccesstoVisitDerrymembersdatabaseand tourismindustrycontacts
Useofcorporatelogo/endorsementbytheOfficialTourismOrganisation
Discountedsponsorshipandcorporateopportunities
LetterofSupportforProductDevelopment/FundingApplications
Accesstotraining,advisoryservices,andadviceontourismlegislation
Lobbyingonbehalfofthelocaltourismindustry
EligibletovoteatAGMandparticipateinVisitDerrymeetings/forums
OpportunitytostandforelectionasaBoardmember
DIGITAL
VisitDerry'sdigitalplatformsarecentralto promotingthedestinationtovisitorsbefore andduringtheirvisit.Memberscanreachand engagewithVisitDerry'saudiencethroughourwebsite, email,andsocialmediamarketing.
Aboutvisitderry.com
Visitderry.comisattractingrecordtraffic,withagrowthof 71.6%yearonyear. Thewebsiteisfullyoptimisedandmobile-responsive,givingvisitorsaccessto informationinthedestination,rightatthemomentwhentheyneedtomakea decision.Withanestimated305kwebvisit andover708.2kpageviewsin2024 -visitderry.comistheperfectplatformtopromoteyourbusinessorevent.
All VisitDerrymembersreceive:
Awebsiteprofileintherelevantcategoryincluding description,upto5images,bookinginformation, contactdetails,andopeninghours. ProfileoninteractivetouchscreensinVisitDerry andCityofDerry Airport Eventspromotioninthe‘What’sOn’section Promotionofspecialoffersonthewebsite
Thewebs internati
UnitedKi Canada,N
SearchRankings
visitderry.comisfeaturedtop3insearchenginerankingsforarangeofsearchtermsincluding:
VisitingDerry/Londonderry
AttractionsinDerry/Londonderry
AccommodationDerry/Londonderry
ReasonstovisitDerry
ThingstoDoinDerry/Londonderry
What'soninDerry/Londonderry
FoodandDrinkinDerry
DerryGirlsExperience
EnhancedWebListing Partnerscanalsoprioritisetheir listingonvisitderry.com,witha premierpositionedproductlisting withintherelevant'thingstodo', ‘accommodation’,or‘what’son’ searchlistings. Enhancedlistingsenable partnersto: Appearatthetopofthesearch results,abovestandardlistings Provideupto10imagestoshowcase yourproductfully AddyourYouTubevideostoyourlisting toincreasedwelltime Limitedtoamaximumof6partnersper searchlistingcategory
Cost:£600+VATperannum (Ref:D-EWL)
EnhancedHomepageProfile
HomepageHeaderBanner
(Ref:D-EWL)
Benefitfromapremiumpositioningonthe websitehomepageformaximumexposure.
Cost:Apr-Sept:£150+VATp/m
Oct-Mar:£100+VATp/m
‘Don’tMiss’Menu
(Ref:D-HDM)
Beoneof4productsprofiledonthemain navigation,aprominentsectionofthe websitewhenusersareusingthesite navigationmaptofindinformation.
Cost:Apr-Sept:£150+VATp/m
Oct-Mar:£100+VATp/m
CategoryAdvertisingOpportunities
HomepageHighlightsSection
(e.g.What’sOn,ThingsToDo,Accommodationsections)
CategoryHighlights
SectionHeaderBanner
(Ref:D-SHB)
Your product will be profiled in a category or section carousel of 3 images (max) with up to 80 characters of supporting text prior to the consumer proceeding through to their section of choice. The header banner will also link directlytoyourwebsite.
Cost:Apr-Sept:£100+VATp/m
Oct-Mar:£75+VATp/m
(Ref:D-HH)
Partnerswillbefeaturedasa‘WalledCity Highlight'onthehomepageofthewebsite. Limitedtoamaximumof4partners.
Cost:Apr-Sept:£100+VATp/m
Oct-Mar:£75+VATp/m
(Ref:D-SCH)
Benefitfromapremiumpositioningonthe relevantsectionofthewebsite.Participating partnerswillbefeaturedasoneofthreeor four‘highlights’withintherelevantsection.
Cost:Apr-Sept:£75+VATp/m Oct-Mar:£50+VATp/m
OtherDigitalOpportunities
Blogs
(Ref:D-BP)
VisitDerry'sblogarticlesfeatureinspirationalideas andarepromotedacrossvisitderry.com,social media,andemailmarketing,Memberscanprovide content(800 wordsplusimages)tocreateone dedicatedblogpost.Contentagreeduponin advance. Pleasenote:excludespressreleasesthat arepublishedatnocosttomembers.
DedicatedBlogPost:£150+VAT
PaidSocialMediaCampaigns
(Ref:D-PSM)
Asponsoredsocialmediavideoorcarouselpostis aneffectivewaytopromoteyourbusiness, eventorofferacrossVisitDerryFacebookand Instagramaccounts.Priceonrequest.
POA
EmailMarketing
(Ref:D-EMAIL)
Ourmonthlyconsumerezinesprovidean opportunitytocommunicatewithanengaged audienceof10,000subscribedlocalsandvisitors tothecity. Ourconsumerezinesareusedto:
Profileourworld-classeventsandattractions
Profileourhotels,restaurants,andbars
Encouragebookingsandhighlightoffers
Competitions
Afree-of-chargeopportunity,competitionsareagreatwaytobring awarenesstoyourbusiness. Competitionsarepromotedacrossallour platformsincludingoursocialchannels,emailmarketing,andwebsiteand onoccasionsupportedbypaidactivity.Getintouchifyouwouldliketo offeracompetitionprize.
‘Feature’andexclusive‘Solus’optionsare available. Feature:Mainimageplus30wordsand supportingsocialmediapost. Solus:180words plusheroimage.Contentagreeduponinadvance.
Feature:£75+VAT
Solus:£150+VAT
VisitDerryisactivein producingandsharing contentthroughoursocial mediachannels.Don'tforget tosendusyourassetssowe cancreatecontentaround yourproductandpromote thisonourchannels.
MARKETING& LESIURESALES
VisitDerry'smarketingcampaignstargetkeysegmentsinthedomestic andout-of-statemarkets,promotingthecityandregionasanexciting short-breakdestination.
NI/ROISeasonalCampaigns
(Ref:M-SC)
VisitDerrydeliversanumberofseasonal campaigns(Spring,Summer,Autumn/Winte inpartnershipwithmemberstopromotethe cityasashortbreak/citybreakdestinationin boththedomesticandROImarkets.
TRAVELTRADE&CONSUMER PROMOTIONS
DestinationShowcase
(Ref:M-SCASE)
TBC
JoinVisitDerryforanetworkingeventtoshowca stokeyleisuretrade,conference ndmediarepresentativesinDublin.
Out-Of-StateCampaigns
(Ref:M-OOSC)
WorkinginpartnershipwithTourismIreland andaircarrierstargetingdirectaccesscities.
Media/Influencer/TradeFams
(Ref:M-FAM)
Throughouttheyear,VisitDerryfacilitates numberoffamiliarisationtripsformedia, onlineinfluencers,andtraveltrade
Opportunitiestoco-hostandbeincluded initinerariesthroughin-kindsupport
£300+VAT perday
velMarket r
(Ref:M-WTM)
ryontheirdeskatTourismIreland's ldTravelMarket,thelargestB2Bevent intheglobaltravelandtourismcalendar.
£300+VAT perday
LeisureConsumerShows
(Ref:M-CS)
LeisureConsumerShows for2025tobeconfirmed
£300+VATperday
VISITORSERVICING
VisitDerry'sstate-of-the-artVisitorInformationCentrein
WaterlooPlaceisthegatewayvisitorinformationcentre fortheNorthWest. Memberscanavailofanumberof opportunitiestopromotetheirbusinesstothe100,000 visitorsthroughthecentreeachyear.
VideoWall
(Ref:VS-VW)
Gainmaximumexposureforyourbusiness oreventwithourhigh-impactvideowall. Memberscanfeaturea30-secondvideo, givingyourbusinesstheultimate coverageinthevisitorcenter.
Duetoinstallationcosts,aminimumof3monthdurationisrequired.
3months£1,500+VAT
6months:£2,500+VAT
12months:£4,000+VAT
FrontWindowScreen
Capturingvisitorsandpassersby,thislow-cost,high-impact platformoperates24hoursaday andisidealforpromoting hospitalitybusinesses,butcanbe usefultopromoteanymessage. Eachbusinesswillgeta10secondrotation.
Internal42"&55"Screens
WindowDisplay
(Ref:VS-FWS) (Ref:VS-IS) (Ref:VS-WD)
Cost:Apr-Sept:£100+VATp/m Oct-Mar:£50+VATp/m
Twointernalscreensprovideagreat opportunitytohighlightyour businesstovisitorswhoareinthe centreandlookingforthingstosee anddo.Stillsorvideoscanbeused. Eachbusinesswillgeta10-second rotationoperatingthroughout standardopeninghours.
Cost:Apr-Sept:from£100+VATp/m Oct-Mar:from£50+VATp/m
Usingyourowndesignandlayout,you canusethisspacetoadvertiseyour business,event,orproductcreatively. Ourprimelocationmakesittheperfect placetodisplayanengagingandvisually appealingwindowdisplayforyourbrand. Displaycontenttobeagreedinadvance.
Cost:Apr-Sept:£500+VATp/m
Oct-Mar:£300+VATp/m
VISITORSERVICING
A0WallPosters
(Ref:VS-POS)
Thislow-costplatformoffersstrategicallypositioned advertisingframesinvisiblelocationswithintheVisitor InformationCentre.
A4WashroomPosters
(Ref:VS-WASH)
Getaddedexposureforyourbusinesswiththislow-cost advertisingmedium.timesoftheyeartosupportevents.
TillScreens
(Ref:VS-TILL)
Apowerfulplatformatthepointofpurchasetohelpyou showcaseoffers,eventsandpromotions.
DeskSpace
(Ref:VS-DESK)
Promotionaldeskopportunitiesforproductandservice providersareavailable.Memberscanhireapromotional desktoengagedirectlywithvisitors.
VenueHire
(Ref:VS-HIRE)
TheVisitDerryVisitorInformationCentreisaunique venueforproductlaunches,press,andcorporateevents.
VisitorMap
(Ref:VS-MAP)
Thevisitormapprovideseverythinga visitortotheareaneedsinone comprehensiveguide.Advertiseyour businessandenhancetheprofileofyour producttothethousandsoftouristswho visittheareaeachyear.
12months:£300+VAT
Excludesprintcost
BUSINESSSALES
VisitDerryaimstoattractbusinesseventsthroughsalesactivity includingworkshops,sitevisitsandfamtrips.
ConferenceBidSupport
TheVisitDerryteamisheretohelppartnerswithbidpreparation,venuefinding, accommodation,andhelpingtocreateauthenticandmemorableprogrammes.
12months:£200+VAT
Excludesprintcost
Apr-Sept:£100+VATp/m
Oct-Mar:£50+VATp/m
SiteInspectionsandFamTrips
Wehostregularsitevisitstoattractconferencesandeventsto thecity.
EnhancedWebsiteProfile
Websiteenhancementontheconferencesectionof visitderry.comincludingcategorybanners,andhighlighted modules.
SalesCalls&ClientEvents
£200+VATperday
Fullpage:£1,500+VAT
Halfpage:£950+VAT
Quarterpage:£700+VAT
EighthPage:£400+VAT
Wherefundingisavailabletosupportactivity,VisitDerrywill workwithpartnerstocoordinatededicatedsalescallsand businesstourismshowcaseevents.
AMBASSADORCIRCLE
TheAmbassadorCircleisanetworkof professionalswhoworkinpartnershipwithVisit Derrytoattractmoreconferencesandeventsto thecity.
In-kindsupport
£300+VATperannum
Contacttheteamto discuss.
EventHostingOpportunities/CorporateSponsorship
Hostaneventforourambassadorswithanopportunityto networkwiththesekeyprofessionals.
(Ref:B-CS)
Contacttheteamto discuss.
ADVERTISINGPACKAGES
MARKETINGOPPORTUNITIES
OTHEROPPORTUNITIES
VisitDerryPass-
Earn10%commission
TheVisitDerryPassisthedestination'sofficial sightseeingticket,givingvisitorsentryto attractionsandtoursforonegreatprice.Pass resellersearna10%commissiononeverysale. Passescanbeincludedaspartofan accommodationpackageorsoldseparatelyas anadd-ontoguests.
InterestedinsellingTheVisitDerryPass?Please getintouch!
BecomebookableonVisitDerry.com
VisitDerryhaspartneredwithTourismNIandTXGBtohelp youdrivemoredirectbookingsonourwebsite.Theplatform worksonapay-as-you-gomodel–nobookings,nofees.A BookingFeeof2.5%+VATispayabletoTXGBforbookings madethroughtheplatformplus7.5%+VATtoVisitDerry.
Ideadforbusinesseswhoarenotcurrentlybookableonline but italsoconnectstoyourexistingbookingtechnologyand leadingOTA's.
DIGITALOPPORTUNITIES
EnhancedWebListing(D-EWL)
HomepageHeaderBanner(D-HHB)
'Don'tMiss'MenuNavigation(D-HDM)
HomepageHighlight(D-HH)
SectionHeaderBanner(D-SHB)
CategoryHighlight(D-SCH)
DedicatedBlogPost(D-BP)
PaidSocialMediaCampaign(D-PSM)
EmailMarketing(D-EMAIL)
Competitions(D-COMP)
£600+VAT
From£100+VAT
From£100+VAT
From£75+VAT
From£75+VAT
From£50+VAT
£150+VAT POA
From£75+VAT
FreeofCharge 12months 1month 1month 1month 1month 1month Perpost Percampaign Percampaign Percampaign
MARKETING,LEISURE&BUSINESSSALESOPPORTUNITIES
NI/ROISeasonalCampaigns(M-SC)
Out-of-StateCampaigns(M-OOSC)
Media/Influencer/TradeFams(M-FAM)
DestinationShowcase (M-SCASE)
WorldTravelMarket(M-WTM)
LeisureConsumerShows(M-CS)
EventHosting/CorporateS'ship(B-CS)
POA
POA
In-Kind
£300+VAT
£300+VAT
£300+VAT
POA Percampaign Percampaign Ongoing 1day 1day 1day Perevent
VISITORSERVICINGOPPORTUNITIES
VideoWall(VS-VW)
FrontWindowScreen(VS-FWS)
Internal42"&55"Screens(VS-IS)
WindowDisplay(VS-WD)
VisitorMap(VS-MAP)
WallPosters(VS-POS)
WashroomPosters(VS-WASH)
TillScreens(VS-TILL)
DeskSpace(VS-DESK)
VenueHire(VS-HIRE)
From£1500+VAT
From£50+VAT
From£50+VAT
From£300+VAT
From£400+VAT
£300+VAT
£200+VAT
From£50+VAT
£200+VAT POA 3months 1month 1month 1month 12months 12months 12months 1month 1day 1day
Allpricesarecorrectasof1stApril2023.Opportunitiesarelimitedandonafirstcome firstservedbasis.PricesareVATexclusiveanddonotincludedesignorprintcosts.