MARKETING GOALS

Interest in the destination has never been higher.

Traffic to the destination website has increased by over 140% since Visit Jackson launched the new site in January 2022. Additionally, session duration is up 55%, and organic site traffic has seen triple-digit growth.

Source: Google Analytics

More specifically, Civil Rights related content is receiving the highest engagement. Website data suggests that blogs focused on Freedom Movement museums, events, and celebrations outperform all the other destination pillars for Jackson, MS.

Source: Google Analytics

Furthermore, visitors to Jackson who visit Civil Rights and Black history sites stay longer, drive from further away, and have more overnight trips.

Source: Near