JXN Restaurants Win Back The Community

Overall, restaurants have had it hard, especially since the pandemic. Staff shortages and higher food costs have crippled the industry. Specifically, though, Jackson restaurants have it even harder. In addition to police safety issues and the suburbs opening more and more restaurants, the 2022 water crisis added to an already dire situation for our local establishments. A multi-media campaign was deployed to win back customers. Any community, but especially Jackson, cannot afford to lose some of its most valuable assets – restauranteurs and chefs – who truly give Jackson a sense of place. Advertising to the entire metro area will put a muchneeded positive light on Jackson’s culinary institutions. Additional campaigns are planned for 2023.

Museum District Renaissance

All great cities have public spaces that provide a high quality of life for residents and visitors. Jackson has many spaces, but plans are in the works for even more in one concentrated city area. The LeFleur’s Bluff Education and Tourism Complex is now home to a 30,000-square-foot playground. Work continues as a much more significant expansion is in place – a new golf course, a 3D archery range, pickleball courts, botanical gardens, and more. Furthermore, a pedestrian bridge connecting the entire LeFleur Museum District will make this area a true destination driver for the Capital City. Visit Jackson will support marketing and advertising messages focused on the growth and expansion of this area of the city.

Destination Marketing Channels/ Platforms

For the Mississippi Tourism Recovery Fund, Round 2, the items outlined below are included in the destination marketing plan. All items will adhere to any changes in the latest CDC, state, and local public health guidelines and modifications related to COVID-19 or other public health crises.